In the second half of the banquet, the topic gradually became more and more profound, involving enterprise management, policies and decrees, etc., Wang Ai wanted to say goodbye, but was pulled by Mr.
Zhang: "Little Wang'er, do you know that I have been to Liaoyang?"
I have visited the special paper production base of Northern Light Industry, which has been supplying insulating paper to our Haier. ”Wang Ai suddenly realized that there was still this relationship, so he didn't pretend to be there and stayed to accompany him.Policies and decrees or something, he still doesn't agree, his identity is not enough, and his father came just right.However, when talking about corporate image and product image, Wang Ai said a few words in combination with his own situation.Everyone here understands that it's not just because you play the ball well that you can become a superstar.can take 100 million yuan from Mr.
Zhang this year, there must be his way to success.In the corporate world, Haier is one of the world's top 500, while in the football world, Wang Ai is one of the top three in the world, and even the world's first.Being able to hear Wang Ai's thinking and analysis on brand image with my own ears has important reference value.It wasn't until ten o'clock in the evening that the banquet was dispersed, and Wang Ai accompanied Mr.
Zhang to send the important customers to the car one by one, and then joked that "I am a worker you paid for", while insisting on sending Mr.
Zhang to the car, waving until the tail lights were out of sight.Wang Ai did not participate in many similar occasions, after all, there were not many companies that could afford him, but as long as he came, his attitude must be in place, and he would never belittle anyone because "my family is richer than you".After all, at this moment, he is an artist who takes people's money, and it would be good if he didn't let him carry his bag, and he really admires Mr.
Zhang.Wang Ai's enterprise refers to many of his practical and theoretical achievements in the shaping of the system, and he has established the image of Haier's high-end products for decades in one fell swoop by "smashing the refrigerator" decades ago.And Wang Ai's attitude, strictly speaking, is also part of the "superstar" brand image management.After resting in Qingdao for a night, Wang Ai landed in Beijing at ten o'clock in the morning of the next day, hurriedly went home to take the accompanying clothes, prepared gifts, etc., and took Leonie, Yan Zhu, Zhao Dan, Xu Qinglian, Tang Peony and others to the airport to meet with other members.At 12 o'clock in the afternoon, the German Beauty slowly taxied at Beijing Airport, opening the itinerary of the "Economic, Trade, Cultural Friendship and Cooperation Delegation".On the plane, Wang Ai sat down with Comrade Deputy Director of the Department of Latin America and the Caribbean, and seized the time to review the itinerary and the division of the team in light of the information provided by the Cuban side.Don't say anything about private visits, Wang Ai's status does not have private space, let alone going to Cuba to meet the legendary Communist leader, so the time may only be a few hours, but it is the most important thing.The second is that young philosophers such as Lao Liu and Lao Ding will go to the Cuban Academy of Sciences to exchange and discuss related majors, and to the Department of Philosophy and History of the University of Havana for exchanges.Depending on the situation, Wang Ai may also participate in the middle of the event, or participate in private.Again, the three scientific research units led by Leoni led by the Northern Light Industry Paper Research Institute, the Beyond Rehabilitation Medical Center, and the Dumb Egg Livestock and Poultry Breeding Research Institute have docked and exchanged with the Cuban Ministry of Light Industry, the Cuban Sports Bureau, and the Cuban Ministry of Agriculture's Livestock and Poultry Breeding Bureau, and also went to Cuba Bagasse Papermaking Project, Cuban Medical College, Cuban Cooperative Farm and other places for research.Finally, Beyond Entertainment, which brought several excellent cultural works, will go to the Film Bureau of the Ministry of Culture of Cuba to meet with them.The total number of people is only 27 people, but the composition is very complicated, the Chinese side has sent 7 security personnel alone, and there are hundreds of various activities together, and the level is not low, so the various arrangements are very detailed.The Ministry of Foreign Affairs is happy to see the results of the cooperation, but it is even more afraid of getting into trouble.Cuba has been able to survive decades of suppression by the United States, but it is also unruly in its bones, and even if such a country is small, its self-esteem is very strong or even excessive.It's easy to say how good it is, and it can even dig out your heart and lungs with you, but if you don't handle it well, it's ruthless.Under the solemn advice of Comrade Deputy Director-General, all the members of the delegation were silent, showing the best mental state and the most kind smiles.When the plane finally soared over Havana Airport, the tension reached its peak.Leonie, who is used to seeing big scenes, is a little nervous: "Get off the plane in a while, you will lead me in front." ”Wang Ai was also a little nervous, but pretended to smile relaxedly: "I'm behind the leader, you just follow me, the other party will not be a big person at the airport to pick up the plane, don't worry." ”Because Wang Ai had communicated with the Cuban side in advance, Cuba did not arrange a grand welcome ceremony for Wang Ai, a superstar who is no less well-known than the Pope, and only a few dozen people greeted him at the airport in a very low-key manner, which made the guests breathe a sigh of relief.Arrive at the Chinese Embassy for dinner and rest first, and finally adjust the itinerary according to the content of the communication with the Cuban side.Soon he was informed that Comrade Raul would receive the crowd at the Palace of the Revolution in the evening.At seven o'clock in the evening, on the lawn in front of the Revolutionary Palace with a strong tropical style, Wang Ai met the leader who could skillfully sing "Dongfang Hong".As if he found that these young people in China were a little nervous, Comrade Raul jokingly asked the captain of the last World Cup winning team to predict the result of tomorrow's European Cup final.And Wang Ai was infected by Comrade Raul's smile, and replied easily: Since you asked me in Spanish, and I also answered in Spanish, then it must be the victory of the Spanish team.This humorous dialogue set a good atmosphere for the meeting, and Comrade Raul was very talkative and relaxed when he met with the youth representatives from friendly countries.At the same time, although the visit was led by the leaders of China's foreign affairs department, it was still private, so the process was not so tense and rigid, for example, the official visit was to be relayed by the two sides by translator, but Wang Ai did not use it here, he said it directly in Spanish.The Chinese interpreters relayed the conversation to the others, sometimes speaking too fast for the two sides to be in time.The deputy director of the Chinese embassy took Leonie's three scientific research teams to connect with various units, the Chinese embassy sent cadres to take Lao Liu and them to the Cuban Academy of Sciences to carry out philosophical and historical exchanges, Wang Ai temporarily stayed in the embassy to wait for the corresponding arrangements of the Cuban side, and obtained information from all parties through Xu Qinglian and Tang Mudan, two temporarily appointed liaison officers, and went to the hotel in the evening to meet with all parties and understand the results of the talks.On the evening of the third day in Cuba, Wang Ai was in the hotel to listen to the analysis of the Cuban bagasse papermaking project by the Northern Paper Research Institute. ”