Next to the honor cabinet of the old house, Wang Ai wore a simple jacket with a black placket and sat on a simple chair in a wooden primary color.On the opposite side are a few reporters in the front row, a few photographers and video reporters in the back row, and the only one Wang Ai is familiar with here is He Wei.However, the leading role today is played by a Xinhua News Agency reporter, and this is the task assigned by the leader.Everyone was settled, and after Wang Ai posed a few poses at the request of the photographer and video reporter, the interview officially began."
Now everyone is curious about your investment in the civilian stadium, can you tell us what you thought in the first place?"
A mature male reporter sitting directly across from Wang Ai smiled and spoke."
It was when I intuitively understood the gap between us and the big players in terms of football infrastructure that I came up with the idea of changing.Later, as my income in business increased, I also had the ability to do this, so I went for it. ”"Did you aim for 10,000 from the beginning?"
Wang Ai shook his head: "I didn't dare to think so much at first, in 03, my business income at home and abroad may only be about 300 million yuan, and all of them are only 100." ”"When did that start accelerating?
What is the reason?
”"The point of change is about 09, right?
We have received a lot of support from local governments.When our team went to talk to some places, people also had concerns, because the supply of land in the city is relatively tight, and it is almost impossible for us to do this to have any effect on the local economy, and you don't even charge for tickets.After 09 years, it should be that the level of development of our country has reached a certain point, and then this aspect will begin to be paid attention to. ”Wang Ai wanted to stop when he said this, but noticed that the reporters on the other side were still looking at him, so he had to smile awkwardly: "Of course, my personal income has also started to grow during this time, well, the growth is quite fast, probably everyone knows it, right?"
I remember that every year there was a magazine statistic?
”"Is it true?"
He Wei in the crowd asked: "Say that your total income last year was 3 billion?"
”Wang Ai looked at him and smiled, "Almost." ”He Wei secretly nodded at Wang Ai, the magazine can only be estimated, and it is very eye-catching.Some need to be exaggerated, they are exaggerated, and those like Wang Ai who need to be shrunk are also appropriately reduced.But He Wei, as insiders, is much more accurate in their estimates."
Will you continue to invest in the future?""
Not yet.""
Why?
Is the goal 10,000?
”"Because the management in the later stage is a bit unable to keep up."
Wang Ai said: "Although the stadium is free for everyone to use, and it has also received the support of local governments, it must be planned after all, such as the organization of various business activities, such as renting out the stadium, such as organizing low-level leagues around the stadium, and so on.Because after all, there are some maintenance costs for the stadium, and when the scale reaches a certain level, the maintenance costs add up to a huge amount.Considering that I am already 27 years old, that is to say, one day I will not be able to support myself with my income, so I have to think about the self-hematopoiesis of the court in advance. ”"Then why not charge for it?
Even if it is a little less?
”"Because I can't collect it."
Wang Ai said with a smile: "There are so many ways to entertain now, and you don't want to come to charge people."
Fees can only be charged for the rental of stadiums and the organization of lower leagues, the latter of which we attach particular importance to.For example, several teams near the stadium come to play regularly and play well, and there will be fans slowly.When the number of fans reaches a certain level, it is necessary to install a few rows of seats to improve the viewing environment.At this time, you can collect some money, such as two yuan per person.Part of this money is used for the maintenance of the stadium, and part of it is paid to both sides of the game, and this lower league rises.If you play better, there will be all kinds of low-level sponsors who buy stadium advertisements, buy jersey advertisements or something, and slowly continue to develop, and there will be higher-level teams. ”"Sounds familiar to you, huh?""
Yes, I went through a whole process of amateur to professional in Germany, Tübingen Youth started out as a state league, a purely amateur team, and that's how we ended up being a professional team.""
Is your next step going to be centered on the infrastructure of the stadium and opening up the development of the lower leagues?"
Wang Ai thought for a while and shook his head: "No, although I want to do this, it's not the right time."
Stadium This is because city dwellers need outdoor sports venues, and there is supply after the existing demand, and we are taking advantage of the trend.As for the low-level league, I don't see this strong demand from the majority of fans now, and if I do it now, it will be tantamount to pulling out the seedlings and helping them grow, and the result will be half the effort.In fact, in the lower divisions, the boundary between fans and players is not clear, he may be a fan, but he is also a member of an amateur team, that is, the football population can only have the soil for the lower leagues to flourish after reaching a certain level, and the football population is first restricted by the infrastructure.Therefore, we first provided the infrastructure to allow the football population to grow on its own, and then we will promote it when the time is ripe, and at the moment it is mainly considered from the perspective of commercial leasing of stadiums. ”"One of your well-known views is that the level of national development determines the level of development of high-level professional leagues, especially high-level professional leagues, can you analyze your concept of civilian stadium from this perspective?""
Modern football is a foreign sport for China, when the developed countries of the West have become industrial countries, the large concentration of urban population in that stage naturally led to the development of football, and we are still an agricultural country, there is no strong demand for this.Therefore, before the founding of the People's Republic of China, including Li Huitang and Li Fenglou, football was a pure niche sport in China.After the founding of the People's Republic of China, on the one hand, we wanted to take off the hat of the sick man of East Asia, and on the other hand, we also wanted to participate in international sports exchanges.That is to say, football in developed countries in the West is native and self-generated, while we are artificially promoted.Our scientific and technological level, the people's consumption capacity, simply can not reach the level of native breeding, and finally rely on our organizational strength, mobilization power, relying on the sincere love of the people to reach today's level. ”Speaking of this, Wang Ai spread his hands: "You might as well think about what sports level we have the highest level?"
Table tennis, why?
The cost is low. ”Seeing the reporters exchanging glances with each other, Wang Ai hurriedly added: "I'm not denying the fine tradition of our table tennis team, I'm saying it from the perspective of investment."
After all, table tennis only needs a table, a ball, and two boards, what kind of mass base is this?
Sports have always been cheaper and more widespread. ”