Speaking of this, Wang Ai thought about it again: "Although the current popular view of Supergiant is Ronaldo, Messi and me, there seems to be no clear standard, and everyone is used to this."
But in fact, there is, and the annual income of more than 100 million euros in business is the current threshold. ”The reporter nodded, and Wang Ai continued: "So, if you ask me about the significance of the supergiant war, my understanding is that it has successfully absorbed global football business resources and consolidated its position as the world's largest sport.Even without the three of us, when the commercial resources of football extend from Europe to all over the world, especially in Asia, where the economy is booming, so that global fans can watch the game and communicate with each other without barriers, so that any country even an unpopular enterprise has the opportunity to show itself in front of the world, the previous stars and superstars, the commercial level of football stars, are not enough to meet the commercial requirements of the new era, so there will definitely be superstars.In other words, first there was this position, and then there were the three of us.In the future, when the three of us retire, as long as the globalization of football does not retreat, there will be other superstars, and there will be new supergiant wars.As the first batch, the three of us are also at a loss, because we don't know that the popularization of the Internet will produce this thing and benefit the three of us. ”The pen in the reporter's hand recorded quickly, and there was a voice recorder next to it, and when Wang Ai finished speaking, he looked down for a while before looking up and said: "You mean that the supergiant war is a product of the times, a superstructure after the economic foundation is established, maybe imperfect but it will definitely appear, because football itself needs it, right?"
Wang Ai nodded with satisfaction, took the teacup from the side, and poured a few cups of tea.After a brief break for a few minutes, the reporter asked: "In fact, domestic fans don't have a very thorough understanding of superstars, superstars, and stars, can you explain it in detail?"
Perhaps you are the most vocal in this regard. ”"There are many lesser-known experts in our industry who know better than me, and I am just more well-known."
Wang Ai humbly said, seeing that the reporter was still looking forward to it, he thought about it and said: "In the more than 100 years of modern football, players can only earn hard money in the first game, and almost all of them are amateur, such as playing a game after work or something.Slowly, more and more people watched the game, the stands were getting higher and higher, the club became richer and richer, and more and more attention was paid to commercial revenue.At this moment, there are two players who have similar performance and contribution on the field, but one of them is more loved by the audience, perhaps because he has a better style of play, or simply because he looks good, anyway, no matter what the audience likes him more, more people will ask him for autographs after the game, and more people will even watch the game for him. ”The reporter nodded frequently, no one knew what happened a hundred years ago, but this phenomenon is very common in campus football and wild fields, so it is easy for reporters to understand."
So as a club, you have to consider at this time, two players who have similar contributions to the competition, but one of them has great commercial value and contributes more commercial income to the club, so should you treat them differently in terms of salary?"
Speaking of this, Wang Ai spread his hands: "At first, I was definitely unwilling, but slowly the club will find that if you don't treat it differently, then the player who is more loved by the audience will easily lose the characteristics of his love, such as the chic style of the ball becomes not chic, the good-looking is not good-looking, and so on."
In order to maintain the high income from him, it is necessary for the club to maintain this advantage, so the club has given him additional tasks, and it is not possible to pay him additional salary.At the same time, some stadium sponsors also took a fancy to his appeal, and gradually asked him to attend some merchandising activities, and he began to have original commercial endorsement income. ”The combination of the two, he and his teammates, who are not liked by the audience in the stands, form two ecosystems in terms of income and influence.Clubs, sponsors, and fans will all look at it differently, and as a result, players with commercial value are born from among the players, that is, football stars. ”Wang Ai picked up the teacup and drank water, and the reporter looked down at the record: "So, what about the superstar?""
Superstars are a product of television."
Wang Ai said bluntly: "There is no TV, the club's revenue depends on tickets, and all operations are mainly to please the audience of the station."
TV is coming, and the number of people watching football has expanded more than tenfold, although the direct contribution of TV viewers to the club is not too large, and there are broadcasters in the middle to charge, but the influence has really expanded tenfold, dozens of times, or even hundreds of times.Correspondingly, sponsors who fancy this influence will be found.At this time, two stars, one of whom is more pleasing to TV viewers, will naturally absorb the commercial resources of TV, thereby driving changes in the income structure of the club and himself.For example, the ticket revenue of modern big clubs has been reduced to 20%, which means that when your audience is still a spectator in the stands, your ceiling is the stars.And when your audience expands beyond the stadium, and a large number of TV viewers are willing to watch the broadcast because of you, buy jerseys because of you, and consume a certain brand because of you, then the club will give you higher treatment, and the sponsor will wave a checkbook to find you, and you and the star will be in a different state in terms of influence, income, structure, and even life, and you can't be called a star anymore, because it will confuse a completely different business system, so you have the title of superstar. ”Speaking of this, Wang Ai smiled: "You are in the media, you must know that because the camera lens is round, there is a visual magnification effect on round objects, which also determines that the small face is more photogenic, right?"
This is the characteristics and hobbies of television, a key element of television, in the era of television.Maybe the two stars are not bad, just one has a big face and the other has a small face, and the commercial value is very different.Similarly, black and white TV, color TV, cable TV, and digital TV have made progress again and again, which has also made TV more powerful in shaping superstars.For example, Pele caught up with the TV era, but at that time it was black and white TV, and people couldn't appreciate his style through TV, so he could only be regarded as a football star.And Maradona's group of talents is a superstar in the true sense, all the way to Ronaldo, Ronaldo, Kaka, Zidane, Figo, Raul, among which the representative is Beckham, who is a TV darling in the true sense.He doesn't have a World Cup title in his hands, but his commercial value is much higher than anyone else's. ”