At first, the formation of the two major paper groups in the Central Plains and the East China Sea made the Japanese paper companies nervous for a while, and the paper company that the predecessor of the Northern Paper Group loved sprung up, and the blood of the two major paper groups in the Beijing and Tianjin markets was killed by their own strength (three were exhausted, but they crushed a large number of small civilian paper brands), and the Japanese paper companies also gloated.
Unexpectedly, before they could fight to the death, the three parties suddenly stopped, and they no longer launched an offensive but attacked back to back.
Japan has been most deeply influenced by Britain in modern times, and they are all outlying island countries, and they are all very eager for the balance of power policy on the mainland.
Britain has always stirred up right and wrong on the European continent, so as to turn the right and left, Napoleon was strong and united with Germany to kill France, and Hitler was strong and united with France to kill Germany.
In the minds of Japan's political and economic circles, the most ideal state of China should be to divide into seven or eight parts, so as to give Japan the opportunity to mediate in the middle and then enter the Central Plains.
Therefore, what Japan likes to see most is the infighting of Chinese enterprises, and what it fears most is the unity and unity of Chinese enterprises.
In October 1999, the new Japanese Minister of International Trade and Industry Ryuji Fukaya visited China and led the cadres of the Living Industry Bureau to visit the National Development and Reform Commission and the Ministry of Industry.
During the visit, he not only asked about the Japanese papermaking enterprises' entry into the Chinese market, but also shamelessly linked them with China's WTO accession talks, threatening that China must open up the civilian paper market, otherwise the WTO accession talks will not be guaranteed to be smooth, and so on.
Director Zeng, who has an in-depth understanding of the strength of China's three major paper groups, especially the ambition of the North Paper Group, replied indifferently: China and Japan are market economy countries, and we will gradually open up the domestic civil paper market, and eventually become a market for the free circulation of civil paper like Japan, and welcome paper companies including Japanese companies to invest in China.
Ryuji Fukaya, who received a satisfactory answer, deliberately went to the civilian paper market before returning to Japan, but his face was dark until he returned to Japan.
With the same weight and thickness, the price of China's civilian paper is only one-third of that of similar products in Japan!
What is the difference between this Nima opening the market and not opening it?
Can't do Chinese companies!
But it doesn't matter if you can't do Chinese companies, the most worrying thing for Ryuji Fukaya is that Director Zeng said: China is a market economy country like Japan, and China will open its market and eventually become a market for the free circulation of civil paper like Japan.
This means that while Japan is asking China to open its market, China is also asking Japan to open its market.
If Japan breaks the treaty and obstructs the entry of Chinese civil paper into Japan, then it will have to make concessions to China in the WTO accession talks.
And if Japan does not want to make concessions in other fields, then the Japanese market will have to face the ferocious impact of a large number of general Chinese civilian paper.
At that time, Japanese Prime Minister Keizo Obuchi specially listened to the report of Ryuji Fukaya, and in the face of Chinese companies with a large number of professional and cheap labor, the disadvantages of Japanese companies in the low-end labor-intensive industry of civil paper are very obvious.
No matter how big the enterprises such as Prince Paper and Dawang Paper are, the profit margin in the field of civil paper is far smaller than that of China.
And now that Japanese paper companies have entered the Chinese market to invest and build factories, the opportunity to take advantage of China's cheap labor has been lost.
The speed of civil paper investment and production is very fast, the equipment is installed to the finished product only takes a month, in China's three major paper groups have begun to attack the country, the construction of branch production bases, even if the Japanese companies move fast, but also need to go through the two countries to negotiate, and the investment of local governments and other processes before the specific investment and construction of the factory, the fastest than the Chinese enterprises about half a year later, and no matter which region in China, which city Japanese civil paper enterprises products just off the assembly line, will definitely face a tragic price war.
Especially when there is an invisible cooperative relationship between China's three major paper groups, any Japanese paper company that wants to develop in China will have to face the joint attack of the above three, which is a dead end!
Prime Minister Keizo Obuchi was very worried and in a dilemma, and in the end, because he had to coordinate many complicated matters in the negotiations on China's accession to the WTO, he had no choice but to continue with the current policy for the time being.
In March 2000, when the North Paper Group made careful preparations, the first ship carrying Chinese civil toilet paper docked at the port of Tokyo!
This logo is "愛の" civilian toilet paper, not only the color is cute and cute pale pink, but also adds natural plant herbs, and it is also printed with complex cherry blossom patterns, especially the price is only half of similar products in Japan!
At first, the Japanese people thought it was a discount toilet paper, so in the major supermarkets in Tokyo, the toilet paper was sold out within two days!
After the cannon of the Northern Paper Group was successfully fired, the follow-up civilian paper carriers continued to form a line in the East China Sea, one after another, and landed in major ports in Japan one after another, setting off a frenzy of "love" civil paper throughout March, and this whirlwind of love spread rapidly to the whole country through ministop, 7-11, FamilyMart, Lawson and other convenience stores scattered all over the island!
The products of Japan's three major papermaking companies have no advantage, and the entire Japanese papermaking industry has no power to fight back.
The three major enterprises that want to jump off the building have no choice but to exert pressure on the Japanese government through various channels every day.
Japan's Minister of International Trade and Industry Ryuji Fukaya, who had made a mistake in the decision, was forced to take all the blame and submitted his resignation to the prime minister on April 1, a month after the whirlwind of love blew, and the next day, Prime Minister Keizo Obuchi, who was also involved in the decision, suffered a cerebral hemorrhage and was admitted to Juntendo Hospital in Tokyo for treatment.
Acting Chief Cabinet Secretary Mikio Aoki lacks prestige, and the ruling party and opposition parties have seized the opportunity to launch a battle for prime minister, and the Japanese government is in chaos.
Japan's three major paper companies are in a hurry to get on the fire but there is no way, and the decision-making level of the Japanese government is in a state of suspension throughout April.
And the use of this month, the North Paper Group in the environment where everything is smooth adjusted production capacity, compressed the supply of other markets to seize the Japanese market, and even secretly mobilized part of the production capacity of the Central Plains Paper Group and the East China Sea Paper Group, and when April passed, the North Paper Group has opened up the whole territory of Japan!
Although the product brands of Japan's three major papermaking companies are still some die-hard, the same quality, better image, and only half of the price of Chinese civilian paper has nearly firmly gained a firm foothold, and it is only a matter of time before it defeats the civilian paper of Japanese papermaking companies.
By May, when the chaos at the decision-making level of the Japanese government finally stabilized temporarily and was ready to operate again, the civilian sector of the Japanese papermaking enterprises had no choice but to use their last strength to force the Japanese high-level to negotiate with China, exchange the relevant provisions of the WTO accession agreement, and drive Chinese civilian paper out of the Japanese market!
The Japanese Prime Minister, who is in a difficult situation at home and abroad, frequently meets with officials of the Japanese Ministry of International Trade and Industry and representatives of Japanese paper companies, even if he is hospitalized.
However, this involves very complicated negotiations on China's accession to the WTO, as well as a variety of negotiations, including steel, chemicals, and complete sets of equipment, and it is by no means something that can be resolved in a simple sentence.
At 6 p.m. on May 14, 1999, the Japanese Prime Minister's Office in Nagata Town, Chiyoda-ku, Tokyo, announced to the world: "Prime Minister Obuchi passed away in his ward at 4:07 p.m.!"
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