The Liang family's father and son did not stand up, but after being folded, their father and son looked bad.also knows that Wu Yao now has the support of the Zhou family's father and son, and today they have no way to take Wu Yao, and the reasons they find are untenable.Originally, I wanted to take advantage of the absence of the shopkeeper Zhou's father and son and Dr.
Cheng to find a reason to punish Wu Yao and establish the prestige of the medical hall, but it turned out that stealing chickens and rice was not lost, and the face and lining were folded in."
It's all gone, is there nothing to do?
It just so happened that Dr.
Cheng also came back, so we discussed and talked about the operation of the medical center. ”Shopkeeper Zhou first reprimanded the disciples and others who were watching the lively onlookers, and when he saw that Doctor Cheng was also coming in this direction, after seeing that the head of the medical hall was complete, he looked bad."
A few of you, you don't have to leave, stay just to listen to the operation of the medical hall in the past year, and by the way, I want to hear the opinions of others."
After Dr.
Cheng came in, Shopkeeper Zhou closed the door and beckoned everyone to sit down."
Today, the manager of the main library of Lingshan Mansion came to Chuanshan County to check the operation of our medical center last year, and I learned from the manager that our medical center was the one with the lowest income in the eight counties of Lingshan Mansion last year.I even learned from the mouth of the manager that the operating income of our Sichuan County Rejuvenation Medical Center was nearly one-third less than that of the Chuanshan County Miaoshou Medical Center.However, it was very frustrating and frustrating to be told that our income was far inferior to that of other county rejuvenation clinics.But I never thought that the income of our medical center was nearly one-third less than that of our Tou Miaoshou Medical Center.Now we want doctors to have doctors, and we want medicinal materials to have medicinal materials, and what is lacking is that patients come to see a doctor.The steward from Fucheng has already given an order, if by this time next year, the income of our medical center is still at the bottom of the nine counties of Lingshan Prefecture, then I, the shopkeeper, will have to take the blame and resign, and I will no longer be able to manage the medical center.The doctors in the hospital will also be cleaned, and they will also be affected.In addition, another task was also issued, so that the income of our rejuvenation medical center should be close to the income of Miaoshou Medical Center, and it will reach the same level within two years.First, we have to think about why we don't have as many patients as we do at Magic Hands.Is it because the doctors in our clinic are not skilled enough?
Is it because the prescription is too expensive, or is it because the doctor is too expensive, resulting in the loss of the patient?
We need to carefully analyze these problems, find the root causes, and then prescribe the right treatment.Today, we brainstormed how to increase the revenue of the medical center. ”Doctor Zhou said that it was because the prescription prescribed by the doctor was too expensive, which led to the loss of patients, and he also deliberately glanced at the Liang family father and son.The shopkeeper Zhou manages the account book in the medical hall, and the doctor prescribes for people to catch the medicine, and the doctor prescribes expensive medicine, and he knows it very well in his heart.Dr.
Liang is like this with a series of doctors, prescribing drugs to watch people cook, and they can't wait to squeeze the patient's purse dry, after all, the doctor in the hospital calculates the money with a commission, and in order to make money, many doctors prescribe expensive medicines.After this kind of patient is cured, after the next illness, nine out of ten people will not come to their hospital again.After the last experience, the patient will feel that their medical clinic is expensive.Shopkeeper Zhou is well aware of this problem, and he often reminds doctors to pay attention to the rationality and economy of medication, but they always prevaricate for various reasons.The more expensive the medication, the better, the key is to prescribe the right medicine.Although some herbs are expensive, they are not necessarily suitable for patients.The purpose of the clinic is to save lives, not to pursue profits."
Prescribing drugs is expensive, and if you want to take a commission, a doctor who has no ability will do this, if a doctor with the ability to see a doctor is endless, there is naturally no shortage of candidates for the commission, and he will not be short-sighted and kill chickens and eggs to make money.This is simply harming others and yourself, and it will also harm the hospital. ”Bai Yan sneered and said politely."
You are right, this kind of behavior is really not advisable, as a doctor, the first thing is medical ethics.If you forget the original intention of the doctor just to make money, then such a person, no matter how high his medical skills, are just a quack doctor with empty appearances.Doctor Liang, Dr.
Xiao Liang, you say yes!
”Doctor Zhou also agreed with what Bai Yan said, and then he asked the Xu family father and son.Their father and son prescribed medicine, and he also heard a little, before the incident happened, it was just that, but now it affects the medical hall, and it also affects their respective future relationships, so they must be beaten."
In my opinion, prescribing medicines, seeing people and doctors, ordinary people or poor people, prescribing medicines, ensuring that the curative effect is as cheap as possible, and each prescription is limited to how much money to accumulate word of mouth."
Dr.
Cheng proposed."
I agree with Dr.
Cheng's words."
Dr.
Liang also knew that this was knocking on their department, and he immediately spoke out in support.Although Dr.
Liang and Dr.
Zhou have a competitive relationship, whether a medical center is good or not affects their own existence."
This way of accumulating word of mouth is too short a time to quickly increase the revenue of our medical center within a year."
The shopkeeper has an insightful way."
Shopkeeper Zhou, are there enough medicinal materials in our medical hall?"
At this time, Xu Qingyi said to Dr.
Zhou."
Nature is sufficient, Tsing Yi, what do you think?"
Shopkeeper Zhou glanced at the steady and mature Xu Qingyi and asked."
I would like to ask you for some advice.If we want to accumulate word of mouth in a short period of time and change patients' impression of our hospital, how many doctors can we send out for free clinics every month?
Give free medical treatment to some poor families or ordinary people.First of all, we will establish the image of our medical center, so that more people can understand us and recognize us.In this way, not only can those poor families and ordinary people receive timely medical assistance, but also make our medical center leave a good impression in the hearts of the people.In the future, patients who have been helped by our clinic will come to our clinic as soon as they get sick in the future, and they can also use their mouths to spread the word of mouth for our clinic.It can also make the wealthy businessmen and eunuchs in the county see the behavior of our medical center, and may be able to attract them to see the doctors in our medical center. ”Xu Qingyi told everyone what he thought."
That's a good note, you can do that."
When Shopkeeper Zhou heard this, he immediately felt that this matter could be done, his eyes lit up, and he stroked his palms and said with a smile."
In the future, if someone gets sick and deliberately waits for us to come to see a doctor when we have a free clinic, won't we make any money."
Dr.
Liang hesitated.Although Xu Qingyi proposed this method, which can accumulate the reputation of the medical center, within a year, he will not be able to increase his income and seize the patients of the Miaoshou Medical Center, and they will be liquidated by the Lingshan Mansion General Office in the future.Dr.
Liang's worries are not unreasonable.In the early stage, we can do free clinics three times a month, and then gradually adjust to twice a month or once a month.There is a long time between free clinics, and some diseases can not wait for such a long time, and there is a high probability that sick people will come to our clinic to see a doctor, so as to achieve income growth. ”Xu Qingyi said again."
Yes, you can do that."
After Dr.
Zhou listened, he nodded again and again, thinking that this was a good idea."
I also have a question, if we preempt the patients of the Miaoshou Medical Center, and we can't hide the free clinic, the Miaoshou Medical Center will definitely do the same, and then our advantages will be gone, and we can't continue to grow our income, how should we deal with it?"
Dr.
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Xiao Liang asked."
This is also simple, we can also introduce more preferential policies, such as every 5th, 15th, 25th day can be reduced 5 yuan of medical fees, every 8th, 18th, 28th we can get a 20% discount on medicine.And now that summer is coming, we can give away some insect repellent sachets for free, Laba porridge for free, and so on.As long as it is a person, it is often like to be greedy for some small bargains, and these discounts and gifts can also attract people.As long as we are ahead, we will be able to hold down the Miaoshou Clinic, after all, as long as we are human, we will only remember the first time, so we must always maintain a leading position, continue to innovate and come up with some fresh tricks, so that the Miaoshou Clinic will never be able to surpass us. ”After Bai Yan was reminded like this, her eyes lit up, and she also proposed some of her own preferential policies to attract patients.In modern times, these preferential activities are not uncommon, but in ancient times, there were no such discounts and discounts, which made the eyes of Zhou Shopkeeper and others light up, and they felt that there was a lot to be done."
Bai Yan is right, but iron needs to be hard.To improve one's own medical skills, it is not possible to prescribe medicine according to people's dishes, what kind of patients, and what kind of prescriptions are prescribed for physique, and it is advisable to prescribe cheap medicines while ensuring the efficacy.In this way, you can earn the trust and satisfaction of your patients.We take advantage of this time to reverse and improve the reputation of our medical center, and in less than a year, not only can we not make our medical center's operating income not be at the bottom of the nine counties in Lingshan Prefecture, but also in a very short period of time, it is not impossible to close the operating income of Miaoshou Medical Center, or even exceed the operating income of Miaoshou Medical Center. ”Xu Qingyi bowed slightly, his eyes firm and deep.She knew that it would not be easy to get the medical center out of the dilemma of being at the bottom of the nine counties' income, or even surpass the income of the county's Miaoshou Medical Center.But with determination, perseverance, and the right strategy and approach, all difficulties are not a problem.The premise is that Dr.
Zhou and Dr.
Liang can work together."
Wherever there are residential areas and slums in the south of the city, there will be free free clinics there.Later, I will first explore the terrain, set up a tent in advance, and then select a few doctors, and then go to the free clinic early in the morning. ”Regarding Xu Qingyi and Bai Yan's proposal, Shopkeeper Zhou nodded again and again, with a smile on his face, and now Shopkeeper Zhou is already looking forward to the future income."
In fact, we can publicize the free clinic for three days first, and then conduct the free clinic three days later.In addition, the first free clinic must be famous, so the most famous doctors in our medical center, Dr.
Zhou, Dr.
Cheng and Dr.
Liang need to participate in person.Dr.
Zhou is a highly skilled and experienced medical practitioner who has many patients himself, and their participation can not only attract more patients to visit him, but also increase the popularity and reputation of the hospital.When it comes to advocacy, there are many ways we can expand our reach.First of all, you can post a red list at the entrance of the medical center, secondly, you can send people to publicize it in the streets and alleys, and finally you can publicize it to patients who enter the store to see a doctor.With such a big battle, there will be a lot of people coming to see the doctor that day, so we need to be prepared in advance so that there will be no confusion and too long waiting time on the day of the free clinic.First of all, we can increase the manpower of the clinic to participate in this free clinic, and without affecting the operation of the clinic, doctors and disciples can send more people to participate in this free clinic.In fact, the medical skills of some disciples are not weak, and they can be optimistic about some simple diseases.This also allows patients to see a doctor faster and more conveniently. ”Xu Qingyi continued to propose.Shopkeeper Zhou, Dr.
Zhou, Dr.
Liang and others on the side nodded again and again when they heard this, and it was rare that the doctors of the two factions agreed with this matter, and no one jumped out to oppose it.After that, they finalized some details around this free clinic, and then shopkeeper Zhou said the second thing today."
There's one more thing, that is, the matter of our fight with the doctors of the Wonderful Hand Doctor's Pavilion?
Who will you send to participate in the medical battle with the Miaoshou Medical Center this year?
”"Yidou, what is this?"
Bai Yan hadn't heard of it, and she didn't understand it, so she frowned slightly and asked the shopkeeper Zhou."
As you all know, the Miaoshou Medical Hall and the Rejuvenation Medical Hall were originally one medical hall, but they were later split into two for various reasons.Before, you were learning medicine in the town medical hall, and in each town, there was either only the existence of the Miaoshou Medical Hall, or the existence of the Rejuvenation Medical Hall, and there was no medical fight.Places above the county level have a large population, and if there is a rejuvenation medical center, there will definitely be a wonderful hand medical center.When there are more people, there will be rivers and lakes, and the two hospitals agreed to fight once a year.The first is to show their respective medical strength, and the second is that if that medical center wins this medical battle, it can be in order to attract more patients, and it is also to suppress the opponent's medical center.In the past few years, our rejuvenation clinic has lost to the Miaoshou Medical Center many times, and many patients have been attracted to the Miaoshou Medical Center, which is also one of the reasons why our Rejuvenation Medical Center has one-third less income than the Miaoshou Medical Center, and the income of the nine counties is at the bottom. ”Shopkeeper Zhou knew that Xu Qingyi had never participated in the medical fight and didn't know about the medical fight, so he explained to them.But in the end, his eyes lit up slightly, these days he also learned from his father that Xu Qingyi and Bai Yan's medical skills are not weak, maybe the two of them participated in this medical fight, and they could help the medical hall win this medical fight.Once the medical battle wins the magic hand medical center, it can also attract a wave of patients to come.In this way, it can not only solve the problem of the bottom of the income of the nine counties, but also suppress the Miaoshou Medical Center and bring the Miaoshou Medical Center closer to the operating income of the Miaoshou Medical Center.