Chapter 439: Fierce Battle The promotion of WeChat basically relies on Weibo and Happy Farm itself, Xingchen has added the entrance of Weibo and Happy Farm on the WeChat client, and enters Happy Farm through WeChat, and a small amount of fertilizer is given away every day.
The target group of this strategy is clear, and the effect is not bad, as for the loss of income of Happy Farm itself, although there is, it is still within the scope of bearing.
Of course, it is impossible to say that WeChat can do QQ with this.
QQ's user base is much larger than both, and a lot of it isn't affected at all.
It's going to take a long process.
At the end of the day, the number of WeChat downloads and registrations exceeded 8 million.
As for Tencent, there has been no direct response yet.
In terms of the box office.
The 24-hour box office on the first day of the stone reached 3 million, according to this trend, it is no longer a problem to recover the total investment of 9 million in filming and publicity, and from the perspective of movie reputation, once it can promote the improvement of film scheduling, this box office may have an upward trend.
On the first day of the New Year's Day schedule, this big production that claimed to have invested 100 million yuan and actually invested 6,000 yuan received a total box office of 6 million, which is twice as much as the stone.
However, the comparison of this number actually makes people see an endless crisis, because the comparison of the total investment amount between the two is more than ten times the difference, and the comparison of the number of films is also nearly five times different.
Theaters are honest and honest about the box office and attendance, so it is normal for theaters to adjust their film schedules according to attendance.
Tianle has started emergency public relations for this purpose to ensure that the number of films will not decline.
But the other investor standing behind the stone, or the one who can enjoy the box office share and follow-up "benefits" in the future, is Tianyi, and Tianyi will certainly not sit still.
This is a showdown of connections, strength, and influence, and Xu Tingsheng is very confident in Tianyi.
What worries Tianle and Jin Datang more than the box office is actually the word-of-mouth and evaluation of the movie.
At the end of this day, Hentai's word-of-mouth on the Internet has begun to move in the direction of the worst and most incomprehensible blockbuster in history, with a lot of scolding, and the Weibo movie score has dropped to 37 points.
Of course, this must include points deductions from netizens' bad impressions of Jin Datang.
On the other hand, because of the good and down-to-earth image created before, coupled with the good quality of the movie itself, the reputation and popularity of the stone far exceeded that of the previous life.
The Weibo score is 84, which is scary.
Xu Tingsheng stayed up until midnight before resting, and after sitting in front of the computer for a day, his back hurt, he simply did a little simple exercise on the floor of the study.
When he did sit-ups, Xiao Xiang Ning helped him press his legs, and when he did push-ups, she sat on his back.
Laughing and laughing, Xu Tingsheng's spirit was also soothed a lot.
After cooking noodles for supper, he sat down and ate it, and drove the little girl back to his room to sleep, Xu Tingsheng went back to the study and lit a cigarette, which was a rare time for him to smoke at home.
Then washed, Xu Tingsheng didn't fall asleep until nearly two o'clock in the morning.
The next day, while he was still asleep, Huang Yaming's call came in.
"In terms of cinemas, the audience who watched the stone began to have to queue up for additional performances.
The news from Tianyi said that our film schedule should rise immediately. ” Then, Hu Chen's call came in.
"Teng Xun is starting to fight back."
Tencent's counterattack: First, Tencent Weibo was launched.
Second, Tencent-related games and platforms, including QQ Fantasy and QQ Game Hall, have gift packages to attract players.
Moreover, it is its most bullish old routine, sending Q coins.
Both moves are-for-tat.
The launch of Tengxun Weibo, there is a sense that you don't let me feel better, and I don't let you feel better, of course, it also reflects Tengxun's consistent "cottage spirit".
As for the bonus, it is a naked consumption of funds.
There are always people who think that it doesn't matter how you send virtual items and currency, in fact, it will affect the company's business revenue, and the more you send to a certain extent, the less users will buy.
So, this is actually fighting for funds in an alternative way, consuming each other's accounts, and then comparing reserves.
At this point, Tengxun is rich and rich, and his hand is much more generous than the few bags of fertilizer on Weibo Farm.
Xu Tingsheng just got up, turned on the computer to understand the situation, and before he had time to respond, the voice of Tencent executives interviewed by the media appeared on the Internet: Tencent has never been afraid of competition.
Of course, Tengxun is not afraid, as of the beginning of 2006, they are almost invincible on the road of copycat competition.
In 2000, QQ Cottage then defeated ICQ and became the king of domestic instant messaging software.
At the same time, other instant messaging software in China has also slowly disappeared in the rapid rise of QQ, and QQ occupies a monopoly position.
In 2003, Tencent followed the example of Lianzhong and also launched the QQ game platform, specializing in chess and card games.
Just one year later, the QQ game platform almost completely defeated the original world's largest casual game platform, Lianzhong.
In 2005, Tengxun copycat Kugou, the scolding spread to almost the entire Internet.
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All this, relying on QQ's huge user base, Tengxun is like the reincarnation of the god of war, and he will win every battle.
Moreover, it wants to do everything, can do anything, or rather, can "learn" to do anything, and win you, this is the terrible thing about the QQ user base, playing "crowd tactics", no one is the opponent of Tengxun.
In the future, this set will continue to intensify, and almost half of the Internet entrepreneurs will not be able to sleep peacefully after achieving initial success, just because they are worried that the greedy eyes behind them will not know when they will focus on themselves.
And most of them who were targeted were not spared in the end.
For example, various games, browsers, input methods Xu Tingsheng knows that it has only a few copycat defeats: Soba copycat Baidu post bar, sue for defeat.
Pat the copycat Ali Taobao and lose.
The most important thing, Tengxun Weibo, a copycat Sina Weibo, lost.
In the previous life, how did Sina Weibo defeat Tengxun Weibo In the final analysis, it only told Xu Tingsheng one thing: we must come out of what Tengxun is good at, and through content and characteristics, to resist the tactics of a large number of people and a swarm of bees.
QQ is strong in the correlation and interaction between the user base and users, which is also what Xu Tingsheng was doing some time ago, and the effect is good.
In other words, he is invading QQ's territory in this area.
In turn, Xingchen Weibo also has its own unique user association and interaction relationship, and this association is not available in QQ.
To take the simplest example, you generally can't add QQ friends with celebrity idols, but you can follow their Weibo, leave a message, and then you may be seen and may be replied to.
Therefore, the existence of a large number of big Vs is a major advantage of Xingchen Weibo.
In addition, there is content, as well as the characteristics of Weibo as a self-media platform, and even the characteristics of the "tearing" platform, which cannot be provided by the current QQ.
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