Espoo is the second largest city in Finland after the capital Helsinki. starter The headquarters of the world-famous Nokia is in Espoo, and Microsoft and Google have also established their headquarters, research centers and data centers in Espoo.
Riding on this trend, Espoo is also a gathering place for countless European high-tech talents.
One of them is Rasle Pinning, who is now the head of the game production team at Finnish company Remedy Entertainment.
Speaking of Remedy Entertainment, experienced gamers will be familiar with it.
The famous Max Payne series of games is from this game developer, and the famous system rating software 3dark is also written by this company.
Russ LePinning was involved in the production of the Max Payne series, which has been turned into an action movie by Hollywood, starring Mark Wahlberg, and most recently, his and his team's latest game product is Psychic Killer.
There is no doubt that Remedy is already a well-known developer in the game industry, but Raslepinning is not proud of it at all.
He even found that his enthusiasm for work was passing away bit by bit.
The reason is simple: Green Medi is too restricted.
Before developing the successful Max Payne series, Remedy had been in deep financial crisis, but after its success, they still couldn't be completely independent.
It was like developing Alan Wake, they needed to cooperate with Microsoft.
Game Studios and was asked to work on Microsoft's Xbox platform.
Various restrictions are telling Raslepinning that the future of this road may not be bright.
In recent years, with the rise of smartphones, mobile games have received unprecedented attention.
The previous release of Plants vs.
Zombies and the recent rise in popularity of Angry Birds have exposed the world to the huge market for mobile games, and also led Raslepinning to shift his attention to the field of mobile games.
Not long ago, he received an invitation from a start-up company, but the founder was a well-known figure in the Finnish industry.
He valued Raslepinning's rich experience in game development and invited him to join their company. team.
But Raslepinning is still hesitant, because the other team has only three people, and their idea is to first build a strong creative team, then go to the City of London to attract venture capital, and then use venture capital to develop game.
He didn't know if this capital game could be played successfully, but the risk was too great.
Therefore, after receiving the invitation, he was still hesitant, even though the prospects outlined by the other party were very promising.
But who knows?
Just as hesitant and tempted were the two people sitting in front of him, Peter Restman, a well-known senior artist and animator in the game industry, and Temul Haou, a well-known analyst with a master's degree in business administration.
Sla.
The three of them were sitting in a cafe in downtown Espoo, discussing their options for the future.
But who can promise a future for themselves or others?
"Have you ever heard of Cut the Rope?"
asked Patresterman.
Rasle Pingning hummed, "It seems that it was just launched a few days ago.
There have been reports in the media before."
Since WeChat held a competition at the University of Southampton and attracted media attention, it quickly struck while the iron was hot and launched the game on Apple's iOS and Facebook platforms at the same time, and it has been favored by more and more players. favorite.
"I heard that the game has been downloaded over two million times worldwide on the Apple App Store."
"Two million" Rasle Pingning was a little surprised and lost his voice.
Alan Wake, which he personally supervised and produced, is currently aiming for one million sales, but this mobile game has so easily exceeded two million downloads, which makes him feel embarrassed.
"It seems like it has only been launched for a week."
Raslepinning said in surprise.
"Well, exactly one week."
Patristman smiled slightly, "This number is actually not surprising at all, because the results are better than them, but it is not impossible.
The key is to see the stamina."
As a famous analyst in the past, after switching to the field of game development, Temulha Usla, who is good at establishing and improving the entire game economic structure, couldn't help but nod, "I have also paid attention to this game and downloaded it to play it. , as a free game, the key is to see their player retention rate and how to guide players to spend money to purchase paid items.”
"I heard that their next-day player retention rate is around 65, three-day retention rate is around 55, and seven-day retention rate is around 50."
Petrestmann said with envy, this is already quite high.
Temurha Usla was a little shocked.
He was also very good at game analysis.
He naturally knew the meaning behind this data, but he just didn't understand, "How did they do this?"
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I believe this is also a common doubt among all mobile game manufacturers.
"Quests," Patresterman replied, "They provide players with different types of daily tasks and rewards to encourage them to go online every day.
They will even reward gems that can be used to purchase paid items."
"This is indeed a very creative idea," Temulha Usla said with admiration.
As everyone knows, when Yang Huan designed this idea, he actually plagiarized and borrowed from the WeChat Tiantian series in his previous life.
"From an artistic perspective, this game is very beautifully designed, and its logic and game feedback are almost impeccable.
Players' every move will receive the most realistic and natural feedback, which is quite attractive."
Patrechtmann clearly put a lot of effort into Cutting the Rope.
"This is not just a mobile game, it also has rich social elements and can be bound to Facebook and WeChat friends.
Through the rankings, players can see the results and game progress of their relatives and friends, and even see the results every time they pass. level, you can see your friends’ performance in this level, compare with each other, and even leave messages to your friends for guidance on game tips.”
Everyone hopes that they are the most awesome people around.
This way of socializing can naturally bring players a sense of accomplishment and satisfaction.
Even for some players who are more competitive, they will try their best to win.
Improve your ranking on the leaderboards and your game progress.
The fastest and most effective way is to purchase some paid props that are very practical but will not destroy the balance of the game.
For example, when you encounter a difficult problem that you are puzzled over, you can directly skip this level and enter the next level through paid props.
Because the game level difficulty setting is usually a combination of several levels with a relatively difficult level arranged, skipping the level is very helpful for the progress of the game.
But when the game reaches a certain stage, players will definitely have to go back and solve the difficulties they skipped before before they can continue.
And if you want to solve those difficulties, you may need to purchase paid props.
It is obvious that from the beginning, WeChat Company has been desperately trying to guide players to purchase paid items.
It's just that they chose a smarter way that would not be resisted by players.
“Recently, many people on Facebook and Twitter are talking about the cute cartoon dragon, which is very popular with female players, and the gorgeous graphics of the entire game are also very pleasing, plus they are diligent in updating and adding levels. , it has now reached seven levels of boxes, and it is said that it will continue to be updated in the future.”
Having said this, Patresterman smiled with admiration, "This is a long-prepared mobile game promotion, from game production, to test release, to holding a competition, and finally global simultaneous release.
It was carefully prepared.”
"So, they became an instant success," Rasle Pinning also praised with admiration.
"Next, the Apple App Store may make great efforts to promote this beautifully crafted game that can well reflect the performance of Apple mobile phones.
This is also Apple's consistent approach."
For recommendations from the Apple App Store, one of the most important requirements is that the production must be exquisite and reflect the various performances and features of Apple phones and IADs.
This type of game is generally highly recommended.
When Temulha Usla heard this, another thought suddenly came to his mind.
He took the laptop from beside him, opened it, and quickly went to Google to search for the development company that cut the rope.
"Actually, we may have overlooked one point."
Temulha Usla shook his head and smiled sadly.
"What was overlooked?"
Peter Restman is a little strange.
I’ve given you such a high rating, but you still ignore it.
Temurha Usla turned around the laptop, "Look, this company is the company that developed WeChat.
They released it on both iOS and Facebook platforms.
Don't you think this is consciously integrating Facebook users with Facebook users?"
Will the social circle be introduced to WeChat?”
The most important thing about social networks is interpersonal relationships.
If a game can be used to guide a large number of users from Facebook to WeChat, it will undoubtedly enable WeChat users to achieve explosive growth in a short period of time.
"It seems that we still underestimated their ambitions."
Temulha Usla suddenly became very interested in this company.
If this was a company in Silicon Valley, his interest might not be so strong, but it is a British start-up, which makes people feel very curious.
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"They are recruiting game production talents, and the salaries they offer are very high."
Peter Restman noticed the job advertisements in the Google search results.
"A senior artist with more than six years of game development experience is actually given an annual salary of 150,000 pounds."
You know, Petrestmann's current annual salary is probably more than 70,000 pounds.
This is because he is senior enough and has been in the company for many years.
Otherwise, according to the standards of the entire European and American game industry in 2010, With salaries generally falling sharply, it would be considered good if he could get £50,000.
But the annual salary offered by WeChat Company was so high, which really made him very tempted.
Is this a plan to take advantage of the downturn in the gaming and film industries to conduct a large-scale talent hunt?
"It's really that high."
Rasle Pingning was also a little moved.
If the senior artist is so high, then his salary will definitely not be low, at least it will be the same.
Temurhausla was not too surprised, "I have a few friends who used to work for game developers in Sweden and now also go to the UK.
I heard that the salary and benefits are very good, and the company benefits are also quite good.
Rich, it is said that the owner is a very rich second generation who knows the game very well, and I heard that he recently purchased a football team.”
"Southampton" Petterman immediately thought of this team.
The main reason is that it is too dazzling.
As a British League One team, it has won the world's number one center Ibrahimovic and Neymar, a super genius recognized by everyone.
Such a team is not easy to forget.
Now that they know this, the three of them also understand that although this company is a start-up, it is very strong, especially its financial strength, and the conditions offered are so generous that they are excited.
"I want to give it a try."
Peter Restman was the first to express his opinion.
Raslepinning looked at Temulha Usla and nodded: "Then I will go too."
Temulha Usla smiled and said, "Let's go together":