Silicon Valley, USA, Facebook headquarters.
For more exciting novels, please visit Sean Ryan, the newly appointed head of the game department, stood outside the office door of Dan Ross, the vice president of cooperation and platform marketing.
After hesitating for a few seconds, he took a deep breath and knocked on the office door.
"Please come in" Danross's voice came from inside.
Sean Ryan took a deep breath again, opened the door and walked in.
"Good morning, Mr.
Ross."
Sean Ryan tried his best to keep the smile on his face relaxed and natural.
"Good morning, Sheen."
Danross raised his head, glanced at the department head he had just recruited, and stopped what he was doing with a smile, "I hope you brought me good news today."
Xian Ryan smiled bitterly in his heart.
He himself didn't know whether this was good news or not.
But he still walked across from Danross' desk and sat down.
"Mr.
Ross, colleagues in my department have been tracking a game software in the past few days."
"Oh, really?"
Danrose was a little surprised.
Is there anything to report?
Sean Ryan took another deep breath and decided to speak out in one breath.
"This software is called Cut the Rope.
It is a new game launched by a start-up company from Southampton, UK.
It has been on our platform for half a month and is winning the recognition and support of more and more platform users.
It is ranked in the rankings The ranking is also rising steadily.”
"Cut the Rope" sounded familiar to Danros.
After thinking about it, he remembered that it seemed to have been reported in the newspaper before, but he took a quick look and dismissed it.
He heard that it was linked to a European football team.
Who knew?
"You are paying attention to this, is it because they violated the rules when competing for rankings?
If so, just deal with it seriously."
To maintain the fairness and impartiality of platform competition, Danros feels that this needs no more words.
"No, Mr.
Ross, they didn't violate the rules."
Sean Ryan shook his head.
Danross laughed when he heard this, "So, you all think this game has great potential, and you want to further promote and explore it to make up for the recent traffic caused by the tense relationship with the game developer.
"churn" If so, that's certainly good news.
"No, Mr.
Ross, I personally think that not only should it not be promoted, but it should be removed from the shelves."
When Danross heard this, he immediately raised his head, with dissatisfaction in his eyes.
He stared at the newly appointed game department director in front of him, and his tone was a little unkind, "I don't quite understand, Sheen, what exactly do you want to report to me?"
What" Sean Ryan thought for a while and exhaled, "Mr.
Ross, the company that developed this game called Cut the Rope is the same startup that developed the WeChat application before, and we have been tracking this game for several days. , we found that players connected their social circle of friends on our platform through this game.”
Danross remained silent, just listening.
"We have absolutely reason to suspect that WeChat is using this game to guide users of our platform into their social platforms.
We have no choice but to remove this game."
Sean Ryan feels that this matter Very serious.
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Of course, this is just the beginning, but if nothing is stopped, who knows what will happen in the future?
Danross listened intently to what Sean Ryan had to say, and did not express his position for a long time.
There was a deathly silence in the office, which lasted for nearly ten seconds.
"Xian, do you still remember that when you first joined the company, I told you what your mission was?"
Sean Ryan was a little in awe of this boss and nodded: "Remember, develop and maintain relationships between internal and external partners in the game industry and major operators in the industry."
"Well, games occupy a very important position on our platform.
We have tried to integrate game developers before and let them surround us more firmly, so we changed the game development rules of the platform, but what happened?"
As a result, one of the largest game developers announced that it would switch to Google, and at least half of the Internet users were using this developer's farm game, which directly caused Facebook to suffer heavy losses.
After learning from the experience, they changed their overbearing approach and began to learn to listen to the voices of game developers.
"You're talking about WeChat.
I know how many users they have now."
"Just over 20 million."
"What about us?"
Danross asked again.
"More than half a billion."
Danross nodded, "Then tell me who our biggest competitor is now."
"Google, no question."
Sean Ryan knows this.
"Very good, you haven't forgotten."
Danross nodded again, "Then you should be very clear that the most important thing for your game department now is to make up for the impact of several major game manufacturers switching to Google as soon as possible, instead of further aggravating our situation.
Tensions with game developers, you know what I mean.”
"Understood."
Sean Ryan was a little helpless.
When Danross said this, he felt that he had woken up, "I hope you can still understand that the task on your shoulders is very heavy.
The company attaches great importance to social games and has listed them as an important part of the business.
You should find ways to attract more people."
A lot of great game developers are coming to Facebook and staying on.”
Sean Ryan understood what Danrose meant and knew what he should do.
That is, don’t create trouble for cutting the rope, and it should even be promoted appropriately.
Perhaps, in Danros’s eyes, Internet users do not have an either/or zero-sum choice between Facebook and WeChat.
If you choose WeChat, do you have to abandon Facebook?
The same is Silicon Valley, where Apple is headquartered.
Eddie Ku, director of Apple's App Store, is looking at the report in front of him carefully.
The content of this report is all about a mobile game that is newly launched but has already attracted a lot of attention.
“I have personally played this game and it feels very good to me.
The graphics are gorgeous and smooth, and the entire design is very pleasing.
The player retention rate is very high.
More importantly, they use the method of free plus paid items.
This Undoubtedly very pleasing.”
Sitting across from Edikou was one of his staffers who had submitted the report.
"Currently, this game has topped the free list in several countries including Australia, Italy, the Netherlands, Sweden, New Zealand, Canada and Finland, and has also entered the top 20 in the United States.
It has attracted a lot of media attention."
"I have talked with their employees.
They currently only plan to release on Facebook and iOS, and have no plans to enter the Android market for the time being.
Moreover, they are intensively developing a brand new game that will introduce 3D gyroscope technology. " When Ediku heard this, he immediately raised his head and said, "Are you sure?"
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"Well, they showed me a video, and I can only say that it's very good.
However, they still need to improve some details such as the graphics, gameplay, and paid props.
It is initially estimated that it will not be launched until the end of the year at the earliest."
The 3D gyroscope is the main feature of iPhone 4, but there are currently very few games on the market that support this technology.
A very important principle of the Apple App Store is to select some apps that can show the unique experience of iOS and promote them.
In this way, we can retain Apple users to the maximum extent.
"Contact them again and do your best to arrange for their new game to be released on our ios platform, and at the same time arrange a strong recommendation for their game."
There are not many games that support 3D gyroscopes, and there are even fewer high-quality games, so you have to win over them.
“How big” "Including the homepages of the app stores of the most downloaded countries and regions such as the United Kingdom, the United States, Japan, and Germany for that week" Eddie Ku showed great sincerity, because this recommendation is the one with the best location and the best effect in the Apple App Store, and it is something that countless app developers can only hope for.
"By the way, be more sincere and show our sincerity."
Edikul solemnly reminded his men before they left.
"Exclusive release" At the tourist pier in Southampton, England, the WeChat company's office looks out onto the Itchen River.
The surrounding glass curtain wall design allows the entire office building to have ideal lighting and a very transparent view.
When Yang Huan heard what Zhu Liangcheng conveyed about the cooperation intention from Apple headquarters in the United States, he was also moved.
Although the current Cut the Rope game has a large number of downloads, it still has considerable potential that can be tapped, but this requires the recommendation and cooperation of the Apple App Store.
The aroma of wine is also afraid of the depth of the alley.
Apple’s recommendation can make a game complete a huge transformation.
"Yes, Master Huan, I can see that they are very sincere, especially for our new games."
The new game that Yang Huan personally designed and provided creativity is Temple Escape.
But unlike the Temple Escape that I played in the previous life, this time it is free with in-app purchases, and the graphics must be made more beautiful and smoother.
At the same time, Yang Huan also asked the development team to create a competition mode between players.
As the saying goes, there is endless fun when people fight against each other.
Competition between players can stimulate the strongest consumption among players.
"Since they are so sincere and the conditions offered are not bad, then agree to them," Yang Huan thought for a while and said.
"Understood" Zhu Liangcheng immediately laughed and went to reply.
"Wait a minute."
Yang Huan suddenly thought of a question and stopped him.
"Just say that our commitment is only for half a year.
After half a year, we will release it on other platforms such as Android and Facebook."
"receive."
The Android platform is also a very large market.
It would be a pity to give up such a large market just to be recommended by Apple.
As for Facebook, what Yang Huan values is the users and social networks on this platform.
As Yang Huan agreed on the terms of exchange with the Apple App Store, several members of the Cut the Rope development team began to prepare for the upcoming promotion in full swing.
They have specially prepared an updated version for this week-long recommendation, adding two game level boxes and some special paid props.
There will also be a limited-time discount promotion on the paid props.
The game team also specially prepared advertisements and promotional words for the recommendation, and also actively promoted and promoted on major game websites and forums, and even specially produced a promotional animation for the game and posted it on YouTube.
Time has entered October.
After a series of promotions and publicity, the Apple App Store has placed the game Cut the Rope on the App Store in the UK, the United States, Japan, Germany, France and other countries and regions with the highest downloads at the same time.
The store's home page for the week.
This move aroused the surprise of countless media and Apple users overnight.
They were all surprised.
What on earth is worth recommending about this game?
Curiosity, coupled with a series of previous publicity and promotions, as well as a good reputation on the Internet, have made Cut the Rope the most popular topic for mobile game players around the world overnight.
In this case, free has undoubtedly achieved very amazing results.
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Because since it’s free, curious mobile phone users won’t mind downloading it to their phones and trying it out, or delete it if they don’t like it.
This immediately made the game Cut the Rope top the free list in the most downloaded countries and regions of the Apple App Store, including the United States, the United Kingdom, Japan, France and Germany, in less than a week.
The reputation of Cut the Rope suddenly exploded, winning praise and recognition from countless players.
The good reputation once again promoted its promotion, and its reputation completely overshadowed the most popular Plant Wars in the first half of 2010.
Zombies and Angry Birds have become one of the most popular mobile games of the year.
The cute green cartoon dragon has also surpassed the Angry Birds and has become the favorite cartoon image of countless players.
The popularity of the game has once again led to a surge in the number of WeChat users.
At the same time, throughout September and early October, Southampton also won consecutive victories in the English League One.
With its six consecutive victories in September, Southampton rushed to the top of the English League One standings.
Both the team and the game topped the list, and Yang Huan was in an extremely good mood.
After entering into the promotion, its reputation completely overshadowed Plants vs.
Zombies and Angry Birds, which were the most popular in the first half of 2010, and became one of the most popular mobile games of the year.
The cute green cartoon dragon has also surpassed the Angry Birds and has become the favorite cartoon image of countless players.
The popularity of the game has once again led to a surge in the number of WeChat users.
At the same time, throughout September and early October, Southampton also won consecutive victories in the English League One.
With its six consecutive victories in September, Southampton rushed to the top of the English League One standings.
Both the team and the game topped the list, and Yang Huan was in an extremely good mood
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