"Master Huan" Don Blaustein has been staying in the hotel these days, waiting for news from Yang Huan.
The headquarters has been urging him.
After all, Southampton is so popular now, and he is afraid that someone will take the lead and intercept Hu.
There is too much pressure on me.
Today, as soon as I received a call from Nicolas Cortez saying that Master Huan wanted to see him, I immediately went straight from the Grand Harbor Hotel to St.
Mary's Stadium.
He actually came here on the run Seeing Don Blaustein panting, Yang Huan couldn't help laughing.
"Come on, Don, sit down and say, don't worry, have a cup of tea first."
With that said, Yang Huan also personally presented him with a cup of Tieguanyin that he had just brewed.
Don Blaustein had just sat down and was still angry, but he was eager to speak.
"Don't talk about it yet, sit down, calm down, and taste the good tea I brought from China."
As a last resort, Don Blaustein has to obey no matter how anxious he is, right?
"I'm really sorry.
I made a special trip to France to negotiate a sponsorship in the past few days, so I kept you waiting for so long."
Yang Huan explained casually with a smile.
"Sponsored" Don Blaustein's eyelids twitched, he was allergic to this term.
"It's a coincidence that I'm still traveling with you."
"Ah" Don Blaustein's heart sank to the bottom.
Could it be possible that someone really took the lead?
But France is famous for its wine, but I have never heard that French beer can sponsor a football team.
"Master Huan, can you make it clearer?"
Don Blaustein asked worriedly.
"It is the Calon family winery in Bordeaux, France that decided to sponsor our Southampton sleeve advertising.
The sponsorship fee is 30 million pounds," Yang said cheerfully.
"Thirty to thirty million pounds" Don Blaustein really couldn't sit still.
It’s just cuff advertising How is this possible?
Even giants like Barcelona and Real Madrid cannot do this.
Unless the other party is showing off his brains
"Master Huan, stop joking."
Don Blaustein said with a wry smile.
Yang Huan also laughed, believe it or not, I won’t explain it anyway.
"Don, I know what you mean.
Heineken beer sponsors our Southampton matter.
We signed it before and I will fulfill the promise.
But, frankly speaking, I have to mention the price again."
When the contract was signed last year, Southampton was in a lower league and didn't make much of a splash.
At that time, a sponsorship of three million pounds was considered quite high.
But the problem is that now Southampton is the FA Cup champion and will play in the Europa League next season.
It is unreasonable not to increase the price.
"I can understand" Don Blaustein is also an understanding person and has been prepared.
“Our head office has decided to increase Southampton’s sponsorship fee to five million pounds, but we hope that Southampton will cooperate with our activities in the UK for free at least twice a year and grant image licenses to our club and stars. " "It's reasonable."
Yang Huan nodded in agreement on the spot.
Five million pounds to sign for Heineken, quite a deal.
Manchester United's beer sponsor, Budweiser, costs £6 million a year.
If you look at it purely from this point of view, this transaction in Southampton is a great deal.
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But that was signed ten years ago.
It is said that the contract will be renewed now, and the price is expected to increase significantly.
In fact, there is not much difference in Southampton's negotiations, and it is not the purpose of Don Blaustein's trip.
"Master Huan, I heard that you are planning to film a new v for Uncle Psy and Lin Yoona" Yang Huan nodded, "Yes."
"Is there any chance of cooperation?"
Don Blaustein asked with concern.
"What's the specifics?"
Yang Huan asked.
"Just like last time, we placed ads in V, and arranged for Psy and Yoona Lin to shoot our promotional videos and commercials, as well as display our Heineken beer at other concerts or events."
This set has yielded considerable benefits from past cooperation.
Among other things, during Psy's performance in New York's Times Square, he drank several bottles of Heineken.
This made Heineken the focus of media attention the next day, and the profits were not ordinary.
"Okay" Yang Huan nodded.
Anyway, he was the one who shot the v.
If he can insert advertisements, he will definitely do it.
Don Blaustein was a little surprised.
This young master Huan was too talkative this time.
So I agreed
Didn't ask about the price He still had a clear memory of the last time Yang Huan deliberately arranged for him to play against Greg from Budweiser.
But just when he was stunned and curious, Yang Huan showed his true colors.
"I heard that you recently sponsored the Hollywood commercial blockbuster Zero Zero Seven" Don Blaustein was a little stunned, you all know that.
He had to admit that Yang Huan was indeed quite good at gathering intelligence.
Heineken and Zero Zero Seven reached a cooperation intention, which was finalized more than half a month ago.
This is also a package cooperation plan.
In the past, in the Zero Zero Seven movies, James Bond always drank martini, but this time it was replaced by Heineken beer.
For this purpose, Heineken paid 50 million US dollars, which translates into a cost of more than 30 million pounds.
The purpose is not only to embed a few seconds of advertising in the movie, but also to obtain Zero Zero Seven's portrait authorization, and after Zero Zero Seven is released around the world two years later, Heineken will cooperate with this Movie promotion.
For example, before the movie is released, they will get some exclusive footage from the movie, edited into a commercial, and star Daniel Craig promises to shoot the commercial for them, but Heineken will have to pay extra for the performance.
This plan is similar to the sponsorship Heineken signed with Uncle Psy.
But the value is much different.
After all, I am Zero Zero Seven But now, Uncle Psy and Lin Yoona are also quite famous.
Needless to say about Uncle Psy, Yoona Lin’s caaybe has been at the top of the US Billboard charts for ten consecutive weeks, becoming the hottest number one single in recent years.
Immediately afterwards, ikneroube was released, and in the first week It entered the Billboard top ten, ranking fifth, and it was also very popular.
Now, is it reasonable to want to sign these two superstars in one fell swoop without spending any money?
"I know that Master Huan likes to be direct, so I will say it directly.
We are very sincere in continuing to cooperate with you.
The conditions are still in accordance with the previous cooperation terms.
We are willing to sign this cooperation plan for 20 million pounds.
What do you think?
"Don Blaustein showed full sincerity. £20 million It's seven million pounds more than when Psy was originally signed.
Yang Huan thought for a moment and shook his head, "It's too low."
But he didn’t explain why it was lower, or what his psychological price was.
People who are awesome and coax don't need explanations.
To cooperate, okay, you guess
If you're satisfied with me, sign it.
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If you're not satisfied, get out.
Don Blaustein did not expect that the price of 20 million pounds would not satisfy this young master Huan.
But fortunately, he was prepared.
"Master Huan, I believe you have also heard that Budweiser recently signed the American pop singer Justin Bieber.
It is said that the fee has reached 15 million pounds.
For this reason, they will also plant in Justin Bieber's v.
Enter the advertisement and send the excellent local turtle.”
Yang Huan had never heard of this news, "What happens next?"
From a certain perspective, in terms of personal influence, neither Psy nor Yoona Lin can compare with Justin Bieber.
Therefore, the advertising costs for this darling of the American entertainment industry are naturally higher.
"Maybe we can do this.
If your v can beat Justin Bieber's new single in the YouTube and Billboard charts this time, then we will add another five million pounds."
This is also the highest bargaining chip Heineken can offer.
Yang Huan thought for a while and said, "It's a bit interesting."
He is quite interested in such terms.
Justin Bieber is America’s most popular idol.
If he can be suppressed, it will also establish the status of Uncle Psy and Lin Yoona.
He is happy to accept such a challenge.
Charlene Lahiri sits in her office at the newspaper.
Although editor-in-chief Lewis granted her unlimited leave, she still came to work early.
The kidnapping really scared her and left her a little shaken, but she still wanted to work.
Being alone at home makes it easier to have random thoughts and fear.
Sitting in the office, watching her colleagues in the editorial department busy coming and going, she could only sit here, feeling quite ashamed.
Just when she was about to go out and find something to do, a text message came from her phone.
This is a press release sent by Southampton to familiar newspapers.
Yang Huan privately sent it to her in advance, clearly to let her prepare in advance.
Charlene Lahiri was shocked when she saw it. £30 million sponsorship fee God, how is this possible?
Also, what is the origin of that winery called Calon Saga?
How can he afford such a high sponsorship fee?
More importantly, is Southampton worth the high price tag?
All the thoughts flashed through Charlene Lahiri's mind.
In an instant, she had left the shadow of being kidnapped behind, and returned to her former identity as a smart and capable beautiful reporter.
Everyone in the editorial department is busy preparing manuscripts for tomorrow morning.
Over the past year, the Southern Echo has become the best-selling newspaper in the area around Southampton.
But recently, their sales have not been as good as before.
The reason is simple.
In the past, they were always able to get first-hand inside information about Southampton.
But recently, Charlene Lahiri has been in a slump, bringing the entire Southern Echo newspaper into a slump as well.
With a clang, the originally noisy editorial office fell silent for a moment.
Everyone is familiar with this sound.
Everyone immediately turned their heads and saw Charlene Lahiri rolling up her sleeves, holding a stack of A4 paper in her hand, looking at everyone.
She is still as beautiful as before, stunningly beautiful and incomparable.
More importantly, everyone felt it from her face and body. she is back She has come out of the shadows and is really back "Quick, I just received news that Southampton signed a sponsorship deal of 30 million pounds."
As soon as Charlene Lahiri said these words, the whole place was in an uproar.
"How is this possible for £30 million?"
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"Manchester United is not that high, how can Southampton sign him?"
"This is impossible, who is so stupid as to sponsor a British Championship team with 30 million pounds?"
"That's right, you couldn't have been deceived, right?"
Everyone started talking about it.
Editor-in-chief Lewis also heard the commotion and came out.
After asking about the situation, he found it unbelievable.
"Charlene, is it true or false?"
"That's absolutely true," Charlene Lahiri affirmed.
She firmly believed that Yang Huan would never lie to her.
As for the reason, she didn't know.
In short, she believes "I want you to immediately investigate a winery called Calon in Bordeaux, France.
I want all its information, as soon as possible."
At this moment, Charlene Lahiri was full of energy.
"I Know This Winery" editor-in-chief Lewis somewhat believes Charlene Lahiri's words.
"I have friends in Bordeaux and I can collect information on this."
Charlene Lahiri nodded, "That's it, 30 million pounds to sponsor Southampton" Speaking of this, a trace of fanaticism flashed in her eyes.
Even though she had made the headlines of the Southern Echo countless times, she still felt excited every time.
"This will detonate the media around the world tomorrow, and even in the next few days."
Who says it's not?
The astronomical sponsorship price of 30 million pounds, the media around the world did not take the opportunity to make crazy hype "Quick, quick, quick, everyone, hurry up and get ready."
Charlene Lahiri clapped her hands vigorously.
She gave the order, and the entire editorial department was like a newly lubricated machine, running skillfully again
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