"What thirty million pounds?"
In the Adidas branch office in London, England, Marcus Bowman's hand shook and he stood up in fright.
My dear, that’s thirty million pounds.
You know, when Adidas sponsored Liverpool in the early years, it was only 120,000 pounds a year.
Crazy, simply crazy "Jack, come into my office."
Marcus Bowman pressed the internal phone code.
In less than a minute, a middle-aged German man in his thirties knocked on the door and came in.
"Did you read this morning's newspaper?"
Marcus Baumann asked at the outset.
Jack nodded, "I saw it.
It's reported in almost all newspapers.
Among them, I also read the report in the Southern Echo.
It is said that the sponsor is the Chateau Calon in Bordeaux."
"Is Kailon Family that caring village?"
Marcus Bowman asked.
The wine label of Kailong Saga Winery is a heart, so it is nicknamed Xinzhuang.
"That's him."
Marcus Bowman was surprised, "This winery is well-known in the wine circle, but do they have such strong financial resources to sponsor Southampton and they also give out 30 million pounds a year?"
"I don't know."
Jack was also troubled.
"But I also paid attention to it.
Yesterday, a major piece of big news happened in the wine circle."
Marcus Bowman said nothing and motioned for him to continue.
“Calron Saga, whose main business has always been the en primeur trade, suddenly announced yesterday that it would permanently withdraw from the en primeur trading system, and then a high-profile sponsorship of Southampton with 30 million pounds occurred.
Is there anything going on here?
connect" Marcus Bowman feels very distressed.
Who can say clearly about business matters?
Besides, there are so many different things in the wine world, who knows?
But this time, Kelon Family sponsors Southampton in such a high-profile manner, it may become popular.
Everyone in the wine circle knows that they don’t have this ability, but the problem is, outside the wine circle, who knows?
For those who don’t know, just reading this news, they will definitely think that this is the world’s top luxury brand.
Even Lafite and Latu couldn't do things, but they did it.
“There have been rumors earlier that the previous owner of the Calon family wanted to pass the winery to his descendants, but the inheritance tax was astonishingly high, nearly 200 million euros, so he finally decided to sell it.”
When Marcus Bowman heard this, he raised his head and said, "You mean, a rich man bought the Calon family, and then spent money to sponsor Southampton in a high-profile way."
"It should be right" Jack also guessed.
"The 30 million pounds sponsorship of Southampton has created an unexpected and amazing effect.
Now the media throughout Europe and even in China are hyping this matter like crazy because it is so shocking.
This will definitely increase the brand value of Calon Saga.
Soaring.”
Yang Huan has never personally come forward to acquire Kailong Family.
Who can know the twists and turns inside?
"No matter what, now we are in trouble" Marcus Bowman felt embarrassed.
"Who says it isn't?"
Jack also smiled in embarrassment.
"Southampton has received a sponsorship of 30 million pounds, and its reputation has skyrocketed.
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Whoever wants to sponsor this team in the future must first weigh their own weight.
A sleeve advertisement has sold 30 million pounds.
Your chest Where’s the jersey?”
Marcus Bowman shook his head and sighed, "If Calon wasn't in France, I would have suspected that all of this was Southampton's own drama, which was to transfer the venture capital routine to club sponsorship."
This is a common practice in the field of venture capital.
A company wants to attract investment, so it first finds an acquaintance, invests several million or more, and takes a pitifully small number of shares to increase the company's valuation as much as possible.
When real investors come in, the negotiation will be much more favorable.
What is the valuation of such-and-such company and how much money was invested?
At least your valuation cannot be too low, right?
Okay, I'll give you a 20% discount.
It's a favor, and it can't be any less.
But the problem is, 20% off is still quite ridiculously high.
Jack also had a wry smile after hearing this.
Who can do anything?
"Has Liverpool signed with Warrior Sports?"
Marcus Bowman asked with concern.
"Signed" Jack replied.
"How many" "Twenty-five million pounds a year" Marcus Bowman really has the urge to curse.
Don’t these Americans think about input and output?
After the miracle in Istanbul, Adidas snatched Liverpool's jersey sponsorship from Reebok.
The annual price is 120,000 pounds and will expire next year.
However, in the past few years, Liverpool's record has been unsatisfactory, but it has a huge appetite when it comes to sponsorship fee negotiations.
Adidas originally wanted to deal with it coldly for a while, but unexpectedly, Warrior Sports came out from behind and won Liverpool at twice the price.
This move caught Adidas off guard.
"The headquarters has clearly asked us to complete the new round of layout as soon as possible.
Otherwise, by next summer, we will only have Chelsea as a team," Jack reminded.
Marcus Bowman himself knew this very well.
Nike and Adidas have always been at odds with each other.
But now, with the strong intervention of several brands in the United States, including Warrior Sports, this balance is gradually breaking.
"I heard that Nike is currently using Umbro's relationship to start negotiations with Manchester City."
Jack reminded again.
If this matter is not handled well, Adidas is likely to return to the passive situation at the beginning of the new century.
In those years, Adidas almost disappeared from the Premier League, dominated by Nike, Reebok and Umbro.
This has also resulted in Adidas' influence and share in the British market being severely compressed.
If Chelsea hadn't appeared later, the situation would have been disastrous.
But if one year later, only Chelsea is left in Adidas, it will become a dominating situation, which is too passive.
"Southampton must be won" This new team is too dazzling and may be a weapon to break the situation in the Premier League next year.
After taking it down, even if Manchester City cannot be defeated, as long as Southampton is upgraded, at least there will be Chelsea and Southampton in the Premier League next year, and Adidas will still have a firm foothold.
"Price increase" Marcus Bowman made a prompt decision.
"Price increase" Jack was a little surprised.
“Let’s start with 13 million pounds” "Thirteen million" Jack was shocked.
This is higher than Liverpool's offer.
Is there a bit of revenge here?
"I will tell the head office that no matter what, we must win Southampton this time.
This step is crucial."
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What Marcus Bowman sees is not money, but market share “Adidas has raised prices” A day later, also in London.
Berthoyet received such a message from his assistant.
"Not only has Adidas increased its prices, Heineken has also increased its prices.
If you look at today's newspaper, Southampton's official website announced that it signed a sponsorship contract of five million pounds with Heineken.
The specific details were not disclosed."
"Five million pounds" Bert Hoyet was really surprised.
"The contract between Manchester United and Budweiser is only six million pounds" "Um."
"It's crazy, the world is crazy" Bert Hoyet has a hard time understanding this market.
Isn’t all these people’s money money?
"I heard that Marcus Bowman of Adidas rushed back to the German headquarters early this morning.
In addition, after Warrior Sports won Liverpool, they are also gearing up to sponsor Southampton.
It is said that the price offered is also good."
Compared with Adidas's bad situation, Nike's situation is not good, but not too bad.
They have been talking very harmoniously with Manchester City in the past few days.
As long as they win Manchester City, even if one of Manchester United or Arsenal rebels, they will have enough support.
"Mr.
Hoyette, what do we do now?"
Berthoyet thought deeply for a while and hesitated for a long time.
"We also raised our offer to 15 million pounds."
Football clubs are a rare commodity, especially for top clubs, and they are even more of a luxury.
Just like teams like Real Madrid and Barcelona, once they want to renew their contract, they will definitely do everything possible to raise their requirements.
That's something you can't find.
If Barcelona asks for 50 million, Nike will not refuse as long as they find it acceptable.
The reason is simple, there is only one Barcelona in the world The same is true now for Southampton.
Although this is just a British Championship team, what is more important is the future.
As Southampton officials announced the completion of two blockbuster sponsorship contracts for two consecutive days, it immediately caused an uproar in the entire English football world, and even aroused strong attention in European football and the world.
Calon Saga sponsors £30m sponsorship of Southampton Heineken sponsors Saints for £5m Both pieces of news were shocking.
If Calon Saga is not very famous and may be a little fishy, then what about Heineken?
Heineken officially held a press conference to announce the incident and gave Southampton high praise.
Therefore, the whole world has come to the conclusion that Heineken is very optimistic about Southampton.
This immediately made Southampton's market rise.
Many fans and media even believe that Southampton will sign a record-breaking jersey sponsorship.
“All signs from the past have shown that sponsors are optimistic about the Saints.
One of the important reasons is the advertising effect and influence.
When Calon Saga Winery sponsored Southampton and became famous all over the world overnight, those who want to promote Brand sponsors, who wouldn’t want to achieve such advertising effects?”
But there are also many people who believe that this is purely propaganda and a bubble.
"The sponsorship contract between Manchester United and Budweiser is only six million pounds, but Southampton's is as high as five million pounds.
It's hard for me to imagine that Southampton can bring Heineken the same advertising effect as Manchester United."
"The brand effect is far inferior to that of the Red Devils Manchester United, even on the pitch.
At least Manchester United can appear in the Premier League matches broadcast live around the world every week, and in the much-anticipated Champions League matches.
Can Southampton do the same?"
This is some judgment made by professionals or media reporters.
But for ordinary fans, who cares about these messy things.
Especially for Southampton fans, does this have anything to do with them?
On the contrary, Southampton has signed huge sponsorship deals, which are all their talking points.
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Anyone who dismantles them will have trouble with them.
"No matter how much those reporters and media say it, it's all nonsense.
In one sentence, Southampton is awesome, so what?"
"That is, if I have the ability, if I can bring another team out and defeat Manchester United in the FA Cup final, I will be convinced."
"That's right, as a third-tier league team, we created more than 100 years of English football history, won the FA Cup, and as a second-tier league team, represented English football in the Europa League.
Who can Say Southampton is not good” "Those who say Southampton can't do it are just sour grapes."
"Manchester United, Manchester United, they are nothing, they haven't been defeated by us yet" "That's right, my defeated general, what's there to say?"
"Normally, these reporters say that our strength is evident on the football field, but we defeated Manchester United on the football field.
Shouldn't we also catch up with or even surpass Manchester United in terms of sponsorship fees?"
But soon someone came out to object.
"Those who support Southampton, do you know what a wealthy club is?"
"They are nouveau riche.
They have never been rich in their lives.
How can they know what a wealthy family is?"
"Do you know how influential Manchester United is in the world?"
Southampton fans quit.
"We don't know how influential you are, we just know, we will kill you."
"Where's the promised Triple Crown?"
"Ferguson was so good at making excuses.
When we lost to Southampton in the FA Cup final, he said he lost to the referee.
When he lost to Barcelona in the Champions League final, he said it was because he fought too hard against Southampton.
Holy shit, it's really amazing. logic" "Understand that Manchester United fans are just like Ferguson, they are old die-hards."
"This is the era of young people and it is also the era of Southampton" "Manchester United fans, just continue to sleep on your laurels, we have to move on."
When everyone had mixed opinions about Southampton, the Saints official website announced again.
Aston Martin, a local British luxury car brand that has just made a splash in China, will sponsor Southampton.
The annual sponsorship fee will exceed eight figures, which once again shocked the entire English football world.
Soon, Sunseeker Yachts officially announced that it had reached a sponsorship agreement with Southampton.
The specific sponsorship details will not be disclosed to the public.
These pieces of news are undoubtedly pushing Southampton further into the limelight of public opinion.
Media around the world showed unprecedented enthusiasm for Southampton.
And this trend is also fermenting rapidly.
It not only affects professional football, but also affects companies and brands related to Southampton
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