In an Audi car returning to London from Southampton, Marcus Bowman frowned and looked at the side window in a daze.
He had just visited Southampton's Staplewood training ground and left in shock.
There, he saw a product that amazed him beyond measure. virtual reality helmet This is not a very new technology, it has been around for many years.
There are even many companies and products that are already applying this technology.
But that's just a very basic use.
Over the past few years, venture capital has invested an unknown amount of money in this field, but there has still been little progress.
It allows people to see the opportunity to make mass-produced products and to see such skillful use of this technology.
So far, this is the only company in the world.
But what really amazed Marcus Bowman was the amazing idea mentioned by Sun Yue, Southampton’s head of marketing department, which was to create a virtual training center.
This is definitely a genius and great idea.
Once successful, it will revolutionize the world of football Why Barcelona’s dream team is great and why it’s so good Timothy, Xavi, Iniesta and others only spoke on the surface.
The bottom line is that every player on this team has extremely solid basic skills.
In other words, the technical skills of each player on this team are higher than those of other teams.
The virtual training center proposed by Southampton will transform the training of technical geniuses into a product that can be operated on an assembly line and mass-produced.
If realized, this will undoubtedly make a greater contribution than the Barcelona Dream Team.
This will revolutionize football and possibly the entire sports world Because it can be used in football, it can also be used in basketball, rugby, volleyball, and f1 For sports equipment providers like Adidas, this system is not what they want.
What Marcus Bowman values is the big data and analysis results behind this system.
In order to collect data and analysis results in this area, Adidas even helped build a new training center in Ajax, which was officially opened in May this year.
But compared with the prospects outlined by Southampton, Ajax is child's play.
At the same time, the virtual reality helmet has greatly shortened the product development and design cycle of Adidas.
Today's sports equipment is updated too quickly.
The life cycle of a product is only three months.
For giants like Adidas and Nike, more investment is in R&D and design.
If the R&D and design cycle can be significantly shortened, the benefits to Adidas will be staggering.
"Jack, what do you think?"
Marcus Bowman exhaled heavily and asked Jack, who was driving in the front seat.
"We shouldn't miss this opportunity."
Jack's tone was very sure.
"Oh" Marcus Bowman sounded a little confused, but he nodded.
Jack saw this scene in the rearview mirror.
"I heard that Nike's Bert Hoyet also came to the Staplewood training base yesterday to visit, but he rushed back to the United States overnight last night.
It seemed that he was also very tempted."
Marcus Bowman felt threatened, "How could he not be tempted?"
Southampton can now offer more than just UK market share and influence.
More importantly, the technology and capabilities they now possess are of great help to Nike and Adidas.
For such a giant, a 1% improvement represents hundreds of millions in revenue.
Not to mention, it’s not just a matter of a few percent.
"Actually, Southampton's approach is quite unkind."
Jack in the front row suddenly said with a wry smile.
"They first asked Nike to visit, and then we came to visit.
Maybe tomorrow they will visit Puma, Warrior Sports and other other brands.
It is clear that they want us to fight to the death, and then they can maximize their profits."
Marcus Bowman also smiled bitterly, "Then what can I do?"
Business competition is so realistic and cruel.
Southampton do have the leverage now, so they can do this.
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Conversely, if there is an opportunity in the future, Adidas will not do the same Not to mention that Southampton now has such a tempting idea, even if it doesn't, who among Nike and Adidas is willing to let go easily and miss the Great Saint in vain?
"Yeah, even if you know it clearly, what can you do?"
Jack also smiled helplessly.
He is so awesome and arrogant, you just can't do anything with him Sometimes when I think about it, it is indeed not simple.
A team from the English Championship is even more impressive than Barcelona and Real Madrid.
Unfortunately, even giants like Nike and Adidas have to be convinced.
No wonder the Saints players and fans also followed suit.
Nike headquarters in Portland, USA.
Bert Hoyet did not expect that a piece of news he brought back from Europe would not only surprise Phil McCartney, vice president of Nike's athletics division, but also directly alarm Mark Parker, Nike CEO.
"Southampton" Mark Parker is a middle-aged man with a slightly fat body and a stubble on his face.
"I know this team, in recent times, has become famous in the United States."
Suddenly, Mark Parker asked with a smile: "What is the relationship between Uncle Psy and Yoona Lin and Southampton?"
This is also a question that many Americans have.
Uncle Psy is so popular in the United States, so popular.
Some people even say that he is the most famous Chinese person in the world.
In the past nearly a year, almost everyone will know Uncle Psy.
Berthoyet smiled bitterly and explained the relationship between Uncle Psy, Yoona Lin, and Southampton.
In the end, it’s just a matter of one sentence.
"They have the same boss.
Psy and Yoona Lin were made famous by the boss of Southampton."
Mark Parker immediately burst out laughing, "Recently their new single, The Fox Cry, beat Justin Bieber in the United States and is very popular among young people."
Perhaps seeing Bert Hoyet a little confused, Phil McCartney on the side explained.
"Adidas has always been interested in cooperating with Psy and Lin Yoona, and hopes to invite them to be endorsements.
We have also been observing Psy and Lin Yoona recently.
Their influence among the youth group is unparalleled."
Now Bert Hoyet understood.
Didn’t you see the data of Youtulie?
In the age group of ten to thirty, this is the home court of Uncle Psy and Lin Yoona.
"What do you think of this Southampton team?"
Mark Parker asked.
Berthoyet thought for a while, "I have mentioned this issue to Cash Harris, a famous investment expert in the City of London, several times.
The answers he gave me, as well as my own observations, I feel that this team The future is unquestionable.”
Neither Mark Parker nor Phil McCartney interrupted, allowing him to continue.
"This is a very different team, they are completely different from those traditional teams."
Mark Parker suddenly became interested, "What's the difference?"
"The simplest thing is, you see, whether it is football, basketball, or rugby, when clubs in these fields recruit star players, they must do their best to hold a huge press conference, and they wish they could invite the media from all over the world to participate. " "What's the problem?"
Phil McCartney was confused.
This is his professional scope.
"In addition to participating in the press conferences required by the Football Association, Southampton held almost all press conferences on WeChat and the Internet, including the previous introduction of stars such as Ibrahimovic and Neymar.
Hold a press conference on WeChat.”
Mark Parker smiled slightly, "It's indeed a bit interesting, but holding a press conference on the Internet doesn't mean anything."
Could it be that by holding a press conference on the Internet, it can be said that this football club has Internet awareness?
The term Internet is indeed very new, but who can say that they fully understand the meaning of this term?
Who can give an accurate definition to the so-called Internet thinking?
"Also, this team believes in the three no's principles.
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Players who don't want to play for them will not be introduced.
Players who want to leave will not be retained.
Players who are unwilling to give their best for the Southampton game will be killed."
Mark Parker was stunned for a moment, and then he laughed, "Weird, freak."
"They didn't just talk.
The first day Yang Huan took over Southampton, he fired the head coach Alan Pardew, and then said on the spot that anyone who wanted to leave could do so on a free transfer, but he left all at once.
Several players lost millions of pounds, which is also unique in football. " Mark Parker and Phil McCartney looked at each other and agreed that this team was truly unique.
"When Barcelona decided to sell Ibrahimovic, we had no choice.
The Swede even almost went to Adidas' AC Milan.
Fortunately, Southampton, who was in the English League at the time, took action, which can be regarded as indirectly helping us.
A favor."
If you look at Ibrahimovic's resume, Ajax belongs to the Adidas camp, which is where he made his debut.
Since he became famous, from Juventus to Inter Milan to Barcelona, the sponsors of these three teams are Nike.
Behind these three transfers, Nike also exerted a certain influence.
"This time, Southampton's marketing director Sun Yue personally promised me that Southampton will introduce another superstar player this summer."
"Who?"
Mark Parker suddenly became curious.
Ibrahimovic can be poached when he is in League One, but who can he poach when he is promoted to the Championship?
"Drogba" "Drogba" Mark Parker was a little shocked.
Before becoming the top leader, the Nike CEO was the vice president of the athletics division and is very familiar with matters in the athletics field, especially in the football field.
This habit and interest continued after he became CEO.
Nike has always attached great importance to the development of football, which is Nike's weakness.
"That's impossible" Phil McCartney found it in disbelief.
Unless Chelsea is stupid, how could they possibly sell their main center forward to a Championship team?
"I thought it was impossible at first, but I received news that Chelsea's top management notified Drogba's agent to ask them to report to Southampton for the new season, but Drogba's agent refused on the spot."
Mark Parker and Phil McCartney were both a little dumbfounded.
What this means is self-evident.
With Ibrahimovic and Neymar, if there is another Drogba, coupled with powerful stars such as Neuer and Vidal, Southampton's lineup will not be said to be in the British Championship.
In the Premier League, it is also very competitive.
For this reason, Nike cannot ignore it.
What's more, Nike's development in the field of football, especially in terms of technology research and development, has always been at a disadvantage and lost to Adidas.
If Southampton's virtual training system and analysis center can really work, as long as the data and analysis results are shared, it will greatly make up for Nike's shortcomings in this area.
This sponsorship is undoubtedly a good thing that kills two birds with one stone.
Suddenly, Bert Hoyet and Phil: