While Eddy Ku was explaining the importance of WeChat to Apple's new CEO Tim Cook at Apple's headquarters in Silicon Valley, Yang Huan was leisurely sitting in Tingyuxuan in Southampton.
Drinking afternoon tea.
Sitting opposite him were two middle-aged men who had obviously gained weight.
The one on the left has a big bald head.
If any media reporters see him, they will definitely recognize him at a glance.
Former Manchester United and Chelsea chief executive, Peter Kenyon.
After leaving get out of class at Chelsea, Peter Kenyon broke into the American entertainment industry and did other things, but none of them went very smoothly.
Today, he serves as the team's chief executive at Middlesbrough.
But for a talent like him, everyone knows that Middlesbrough is just a transit point.
Although Peter Kenyon resigned in disgrace at Chelsea, in fact, in the professional football management circle, he still lives up to his reputation as the top spot.
The other one is the obese Ron Gurley, who was also dismissed from Chelsea not long ago.
This professional manager is known as a disciple of Peter Kenyon.
He is best at handling relations with the media.
He also has his own unique skills in commercial sponsorship negotiations and the construction of merchandise sales systems.
It has long been rumored in professional football circles that Peter Kenyon and Ron Gurley are a golden partnership.
The former is the most outstanding football marketing expert and is good at developing new business models, creating a club image and increasing the club's market value, while the latter is better at specific business operations.
The cooperation between the two helped Manchester United establish its status as the king of the business empire in the football world.
Then, the two of them switched jobs to Chelsea at the same time, and helped Chelsea sign a series of commercial sponsorships such as Samsung and Adidas, which greatly improved Chelsea's image and popularity, and ranked among the top ten in the revenue list of European giants.
Sitting on either side of Yang Huan were the team's two top executives, executive chairman Nicolas Cortez, and Sun Yue.
Before Yang Huan decided to invite Peter Kenyon and Ron Gurley to negotiate, he had discussed it with Nicola Cortes and Sun Yue, and both of them agreed, especially Sun Yue.
But Peter and Kenyon obviously decided to go south after a period of careful consideration.
"I have a question" Yang Huan smiled and looked at the two middle-aged men in front of him, especially the bald Peter Kenyon.
"Please tell me."
Both of them raised their heads and looked at Yang Huan.
Young, too young This was their first impression of Yang Huan.
But while they marveled at Yang Huan's youth, they had to admit that Southampton had indeed done a very good job in the past year or so, showing an exciting blueprint and prospects.
"Why do you think Chelsea is in the current predicament?"
Yang Huan said straightforwardly.
In the eyes of ordinary fans, Chelsea seems to just have poor results.
But in the small professional football circle, everyone knows that Chelsea's influence is no longer what it used to be.
This can be seen from the fact that Adidas dared to spend 30 million pounds to sponsor Southampton, but refused to increase the sponsorship fee for Chelsea.
Even from a player's perspective, Chelsea's introduction of Torres was made with money, and it was also a big parallel import.
Really capable top players, no one wants to go to Chelsea After Peter Kenyon and Ron Gurley looked at each other, the former nodded in reply.
"I think this issue needs to be looked at separately.
In the years when Chelsea rose, the traditional giant teams were at a trough, or were in trouble of their own.
For example, Manchester United, Arsenal and Liverpool in the Premier League, Real Madrid and Barcelona in La Liga were all at a low ebb.
During the trough and adjustment period, Serie A is relatively better, but Juventus and AC Milan also have their own problems. " In those years, the Bundesliga did not have much competitiveness at all, and was even in danger of being caught up by Ligue 1.
"Under such circumstances, Chelsea has suddenly emerged as a new player.
It does not care about the value of the players, but only cares about the improvement of the team's strength.
It has undoubtedly greatly stimulated the entire football world and catered to the tastes of countless fans."
When Peter Kenyon said this, he paused and thought about it seriously.
"Although it may be somewhat controversial to say this, it must be said that in those years, Chelsea led the entire European football transfer market.
At that time, Chelsea was the vane and leader, so the media and fans paid great attention."
Yang Huan kept nodding.
At least he felt that what Peter Kenyon said was absolutely correct.
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"This is an opportunity for Chelsea, especially with the accumulation during Ranieri's period and the outbreak during Mourinho's period, Chelsea has unprecedented development prospects.
As long as it takes the final step, it can be in Europe Among the richest families in football, establish your own position.”
"That's the Champions League" When many fans mention the Champions League championship, they only notice its importance, such as the monetary benefits it brings.
As everyone knows, the Champions League is of vital importance to a team, especially a team like the invincible Chelsea team in the early years.
It is an important opportunity to complete the transformation from a newbie to a powerful one.
If you don’t believe it, take another look at the Champions League from the time it was restructured until now.
All the championship teams are all traditional powerhouses.
Porto is considered a declining powerhouse, but it has also helped head coaches and main stars including Mourinho, Carvalho, Deco, etc. to complete their transformation and evolve into the world's top.
Year after year, Chelsea suffered blows in the Champions League, and Chelsea gradually lost their energy.
As the saying goes, one can make great progress, then it will decline, and three times it will be exhausted.
This is the truth.
"Losing the Champions League is undoubtedly a painful blow, but the even more painful blow comes from two levels."
"One is the boss Abramovich, who has been blinded by personal feelings time and time again and interfered too much in the team's internal affairs.
Starting from Mourinho, the head coaches have been changed one after another, especially when he is pursuing Melancholy.
Diola, but Guardiola didn’t consider Chelsea at all, which shows how much influence the team owner has on the team.”
"There is another level, that is, with the subprime mortgage crisis and the European debt crisis, Abramovich's assets have shrunk significantly.
At the same time, the heavy investment in the past few years has not resulted in a championship trophy. , so he also began to doubt whether the team's strategy was correct and whether he should continue to stick to it."
"This kind of suspicion has translated into the transfer market, but the investment is not resolute enough.
For example, Kaká, Chelsea has been following him for three years, but he almost went to Manchester City and finally to Real Madrid.
The most ironic thing is that Ribery and Jay Ladd, Villa, Tevez, Robinho and Ronaldinho.”
Yang Huan also frowned when he heard this.
This is indeed an interesting question.
In terms of influence and status, Chelsea is indeed enough to join the ranks of the wealthy.
But why do recruitments fail again and again?
"Both Abramovich and Chelsea were very interested in bringing in these players, and many of these players were also interested in joining Chelsea, especially Robinho, but he ended up going to even Chelsea.
Not as good as Manchester City.”
"As I just said, I led the transfer market and invested heavily, but it turned out that I couldn't win the championship.
But this is not a problem, because everyone believes that if we continue to invest like this, the team's strength will steadily improve, and the championship will come sooner or later. matter" Yang Huan couldn't help but nod, this was the right direction.
Many people suspect that money cannot buy a championship.
This is because there are other reasons behind it that cause the championship to fall by the wayside.
Let me ask, in the entire professional football world, which championship team is not built with money?
Even Barcelona is like this "What really led to Chelsea's current predicament is a Achilles' heel" Peter Kenyon's analysis is spot-on, because no one is more familiar with and understands Chelsea than him.
Therefore, everyone present immediately looked at him.
"Insecurity" When he said this, everyone seemed to understand a little bit.
"Everyone in the football world has doubts about Chelsea and Abramovich" "On what basis is Chelsea's status as a wealthy club based?"
"How long can Abramovich maintain his passion for football?"
"You are not a traditional giant, you lack the foundation, and the so-called foundation is the sense of security that standing in the forest of the giants for a long time gives to the players, to the fans, and to everyone in the football world."
"Losing the championship is not terrible, but Abramovich's continuous coaching changes have led to chaos in the team, and the subsequent tightening of money has greatly deepened the outside world's insecurity about Chelsea."
"This is the biggest and most serious dilemma Chelsea currently faces."
Yang Huan, Sun Yue and Nicola Cortez all nodded continuously.
I have to admit that these words of Peter Kenyon greatly touched and stimulated them.
It is also a team full of strong competitiveness established after the strong influx of capital.
It is entirely possible that the problems Chelsea have encountered will become the problems Southampton will encounter next.
Why do the outside world now constantly suspect that Southampton is going to fall apart?
Why fans reacted so loudly when Southampton decided to sell players
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Why do the outside media always like to hype Southampton’s pessimistic remarks?
The same dilemma, the same problem, happened to Southampton.
What they saw was a precursor to disintegration.
But if it happens to Manchester United, what they see is the trough, and what they look forward to is Manchester United regaining its strength.
Arsenal have been without a trophy for so many years, but why doesn’t anyone say the Gunners are doomed?
At the end of the day, it’s not because the media is biased against you.
It's because you showed no signs of convincing them Even if Yang Huan stands up now and says that I will invest 100 million a year in the future, who will believe it?
You can say that today, but you can also say tomorrow that I am not committed.
Is it possible that there are still people with guns, forcing you to continue investing?
Yang Huan sighed deeply and laughed.
He had to admit that Peter Kenyon was indeed the professional manager most familiar with football in today's football world, and he was also a very good football marketing expert.
Not to mention anything else, his vision and in-depth analysis are enough to prove his strength.
Nicolas Cortes may be a very good club manager, but he will never be as good as Peter Kenyon because he lacks this keen eye.
Of course, this is not to say that, with Peter Kenyon, Nicola Cortes is not needed.
The latter has a good temper and personality, and is someone Yang Huan trusts, so he is also very useful.
"Tell me how we at Southampton can avoid making the same mistake as Chelsea and how we can overtake around corners and catch up."
Peter Kenyon and Ron Gurley also laughed.
They knew very well that Yang Huan would ask this, which proved that they had passed the first level of the interview.
Next, it’s time to test their real abilities.
Being able to see the problem proves their vision, but whether they can solve the problem is the test for them.
"Mr.
Yang Huan, the key to the problem lies in security.
Security is the most solid foundation of a team."
"We need to establish a complete set of club management and operation systems and implement them unswervingly in accordance with this system, so that players, fans, media and club employees can clearly see that we will run this team for the long term. ambition."
"As long as they see this, they will naturally become dependent on the team and feel safe."
After speaking, Peter Kenyon and Ron Gurley talked about many specific matters.
For example, how can the team better provide services to the city, community and fan organizations within its capabilities?
How does the team protect the interests and treatment of players and employees so that they can play and work for the team with more peace of mind?
It is not difficult to see that Ron Gurley is better at specific details.
For example, he proposed a minimum living wage system.
In the UK, there is a so-called minimum wage, which is £6.50 an hour.
However, this remuneration standard does not take into account the cost of living, prices, inflation, etc. in the region.
For example, such a salary is obviously not enough to guarantee the most basic life in areas such as London and Southampton.
The so-called minimum living wage system is based on comprehensive consideration of living costs such as renting and traveling in Southampton, and then based on factors such as price fluctuations and inflation, a minimum wage system is calculated every year that can ensure that employees have a basic and worry-free life.
This doesn’t just apply to employees and staff, but also to players.
Yang Huan feels that this system is very meaningful and necessary, and it can also improve the image of Southampton's club.
Outside of professional football, many large companies have adopted a minimum living wage system to protect their employees' lives.
But in professional football, especially in mainstream professional football in Europe, no one has adopted it yet.
Southampton will be the first team to implement it This also strengthened Yang Huan's view.
Nicola Cortes continues to serve as executive chairman, Peter Kenyon serves as CEO, and Ron Gurley serves as chief operating officer.
The three of them together form the three-tiered Southampton management team.
Driving a carriage.
With a judgment in his mind, Yang Huan began to discuss some issues with them in more depth.
It was at this time that Yang Huan's cell phone rang.
It was a call from the clingy Hammad: