James Murdoch is quite helpless.
Originally, he followed his father's arrangement and planned to go to Southampton from London to visit Yang Huan and learn something about the International Champions Cup and the European Youth Champions League.
He could tell that his father was interested in both events.
Sky TV's internal expectations for these two events are also very high.
They believe that once the operation is successful and promoted, these two events will be very entertaining.
The International Champions Cup is a dialogue between powerful players.
Needless to say, this is the biggest attraction in itself.
The European Youth Champions League focuses on future rookies.
Although young players are generally in poor health and have weak tactical awareness, they are more technical than adults and pay more attention to free play.
To a certain extent, high-level youth team games will be more unrestrained and more beautiful than the adult team.
Unexpectedly, James Murdoch's schedule was delayed again and again because of company matters.
It wasn't until Sky TV received the invitation letter from Miracle Media that he thought about it again.
But by the time he went south to Southampton, Yang Huan had already arrived in the United States.
As a last resort, he had no choice but to chase him to the United States.
Unexpectedly, after one night, the entire situation completely changed.
Early this morning, major newspapers and TV stations in the United States were reporting on the news of the International Champions Cup, and they were all paying attention to the theme song sung by Yoona Lin.
It is said that in less than a day, it has occupied the shelves of YouTube and Apple stores.
Top of the day.
The internet is awash with news about this event.
This is true in the United States, this is true in Europe, and this is true all over the world No matter which angle you look at it, the International Champions Cup is a hit Totally on fire The next thing Miracle Media needs to do is to launch high-level events.
As long as you don't mess up during the game, then this event is considered a success At the very least, it was an almost dreamlike start.
People in the industry know how important an event is.
At this moment, James Murdoch was sitting in the conference room of the Ritz-Carlton Hotel on the south coast of Miami, flipping through the newspapers in front of him boredly.
What happened last night appeared on the front pages of every newspaper.
Even though it’s not the front page headline, it’s still amazing enough.
The person who planned all this personally, Sun Yue, the CEO of Miracle Media, was sitting in front of him, talking on the phone.
"Master Huan, it's such an unlucky thing that you have a guest.
Okay, then I'll apologize to him and you can come as soon as possible."
With that said, Sun Yue put down the phone and smiled, full of apologies.
"Sorry, James, our young master Huan has a guest and is busy talking about something, so" Sun Yue and Yang Huan are definitely on the same page, they lie without batting an eye.
Yang Huan had hung up the phone just now, but he just picked it up.
No wonder, if Mr.
Murdoch Jr. knew that Mr.
Huan would rather sleep in his room than come over to meet him, then the successor of News Corporation would be angry to death.
How can we negotiate a deal?
But Sun Yue's casual words had another meaning in James Murdoch's ears.
Could it be that someone came to talk to me so early?
It's definitely a possibility No, I heard before that Gavin Patterson, CEO of British Telecom, has a very close relationship with Yang Huan.
British Telecom also attaches great importance to the copyright of football matches.
This time, it has even joined forces with many pay TV stations including ESN to start a high-priced competition for several Premier League live broadcast packages that Sky TV is determined to win.
This has more or less given Sky TV a sense of crisis.
British Telecom's main promotion is broadband, and the broadband TV business is just a means to attract customers.
It does not seem to have much competition with Sky TV, but once they start doing it, it will definitely affect Sky TV's pay TV revenue.
Therefore, this time James Murdoch also got the order to win the best Premier League live broadcast packages no matter what, including several matchups between Southampton and the Premier League giants.
In addition to British Telecom, I heard that the American NBC TV station is also interested in the International Champions Cup.
Free novels bring you joy and joy ---> storyskyline.net
This TV station has almost reached an agreement with the Premier League on the North American broadcast rights of the Premier League.
Once they become bigger, News Group's Fox TV station will definitely be affected.
You must know that the main audience of Fox TV is the younger generation of urban viewers.
For example, the most popular American Idol is a Fox TV program.
In recent years, the younger generation in the United States has become increasingly fond of football, and the fight for football game copyrights has become critical, especially for people like Murdoch who have benefited a lot from football game copyrights.
For one thing, competitors will never be allowed to use the same method he used to win against him.
Thinking of this, James Murdoch knew what he should do.
After waiting in the conference room for nearly an hour and three cups of coffee, Yang Huan arrived late.
James Murdoch had seen Yang Huan several times on TV, but this was his first time face to face.
My first impression is that I am too young to be ridiculous.
But soon, he realized that this was not a simple character.
"I'm so sorry, James, for keeping you waiting for so long."
Yang Huan put on an apologetic smile as soon as he entered the door.
This smile is very sincere, making people let go of the original resentment caused by waiting and feel very comfortable.
"It doesn't matter, I was presumptuous," James Murdoch also apologized.
In fact, before he came, he didn't call in advance at all, which is not too presumptuous.
Yang Huan smiled and said a few polite words to him, and sat down separately for host and guest.
"James, I don't know what's wrong with you looking for me," Yang Huan said straightforwardly.
He never likes to mince words when talking and doing things.
James Murdoch did not expect that Yang Huan was really quick-tongued.
I saw him smile slightly and said, "I'm here mainly because I want to know about the investment situation of the broadcasting rights of the International Champions Cup."
Yang Huan smiled faintly and nodded slightly, "Oh."
James Murdoch knows very well that it is difficult to impress Yang Huan with just one sentence.
You have to come up with something practical.
“As we all know, among the four major television networks in the United States, News Corporation is known for its live broadcast of sports events.
In the past ten years, other categories such as news have gradually caught up, but we still firmly occupy the sports program with the highest ratings. " Yang Huan secretly curled his lips, whether it was the four major TV networks or the three major TV networks, this may be controversial.
ABC, NBC and ABS are known as the three traditional major television networks in the United States, but Fox was founded by News Corporation in 1986.
In recent years, there has been a slight trend of catching up from behind.
As James Murdoch said, Fox's biggest advantage amid the fierce competition among major American TV stations is sports, including live events and sports-related programs.
For example, Fox does not have a live broadcast of NF, but they produce the immediate post-game commentary program, which always ranks first in ratings among related programs.
Even the most popular sports commentary program in the United States, Fox has the advantage.
It's obvious.
As for Fox News, although it is popular now, it actually rose to prominence in the new century, especially after the September 11th incident.
This is a bit like Al Jazeera in the Middle East, which developed rapidly with the help of the September 11th incident.
"In addition, we at Sky TV are also very interested in broadcasting the International Champions Cup."
What’s very interesting is that the schedule of the International Champions Cup is exactly after the European Cup and before the start of the Olympic Games.
This was obviously deliberately arranged by the organizers.
Yang Huan kept nodding, which made James Murdoch a little confused.
What did he mean?
"James, to tell you the truth, many TV stations are currently contacting us, including NBC, ESN, British Telecom and Peninsula Sports, but we are still in the evaluation stage."
"If it's a matter of broadcasting fees" "No, no, no, you misunderstood" Yang Huan raised his hand to interrupt James Murdoch.
"It's not just about broadcasting fees.
That's not what we value most.
What we value most is the resources that broadcasters are willing to put into operation and promotion."
James Murdoch understood immediately.
Free novels bring you joy and joy ---> storyskyline.net
So, the second generation of rich people still understand the second generation of rich people.
With Yang Huan's status, is he short of money?
Obviously impossible to lack In the early stages of this event, Miracle Media's most important priority was not making money, but promotion.
As long as this event is successful, isn't it just a business of sitting around and counting money?
Of course, it is not difficult to tell from Yang Huan's tone that broadcasting fees are also one of the factors considered.
After all, organizing such an event also requires costs.
Besides, the International Champions Cup and the European Youth Champions League have just started.
This is the first edition, and the broadcast fees can be high.
It is obvious that Miracle Media will definitely not set up obstacles in terms of broadcast fees.
What they really value is the other party’s operation and promotion capabilities, as well as the importance they attach to this event.
This is no longer something that can be explained clearly in a few sentences.
We have to come up with specific plans for negotiation.
Yang Huan had been paying attention to James Murdoch's expression.
He smiled slightly and lifted his fingers towards Sun Yue.
The latter immediately pulled out a document from the table.
Yang Huan took it and handed it to James Murdoch.
In front of Ke.
"This is our company's event management and promotion plan.
You can take it back and take a look."
James Murdoch took it and opened it to read.
At first it was nothing, it was just about the publicity and promotion for the next month or so, and an opening ceremony, where many superstars including Lin Yoona and Psy will be invited to perform.
Miracle Media will arrange lively performances and activities before the game, halftime and after the game because they can get a lot of profits from the stadium operation on the game day.
This can also somewhat cover some of their stadium rental costs.
But as he read on, he couldn't help but find that this plan was very detailed and he was very familiar with the American sports market.
There must be Tagoriab making suggestions.
At the very least, many projects would be impossible to come up with unless one is very familiar with and understands the American sports market.
This also indirectly quoted a rumor from the outside media.
It is said that Yang Huan started plotting this event more than a year ago.
Now it seems that it is really true Thinking of this, James Murdoch closed the document and his eyes changed when he looked at Yang Huan.
Became more concerned about "Okay, Mr.
Yang Huan, I will take this copy back for reference.
We will definitely give you an answer within a week."
Yang Huan was very satisfied with James Murdoch's attitude and nodded in agreement.
There is only a little more than a month until the tournament starts, which is neither long nor short.
The sooner you decide, the sooner you can prepare.
"Okay, I also hope that we can have the opportunity to cooperate."
Yang Huan didn't hesitate, stood up, and shook hands with James Murdoch directly to say goodbye.
"Please also convey my regards to Mr.
Murdoch Sr."
But he still remembers Sky TV’s cooperation in the beginning.
They were so understanding.
"Okay, definitely" After shaking hands, Yang Huan sent James Murdoch out of the reception room with a smile, but he was in a very good mood.
Especially when he looked at Sun Yue, his smile was indescribably comfortable.
But: