If Yang Huan knew what Sun Yue was thinking at this moment, he would definitely roar with anger and ask Long Wu to throw the bastard from the top floor directly into the Atlantic Ocean to feed the fish.
Damn it, this young master will fall in love with you if you don’t care about all the pretty beauties in the world.
Don’t urinate to show off your own virtue Sun Yue was embarrassed by Yang Huan's laughter, and immediately smiled with him, "Master Huan, I can see that they are quite sincere."
"I know," Yang Huan said calmly.
"What do you mean?"
Sun Yue always obeyed Master Huan's words.
Yang Huan clicked his tongue twice, "Fox is still very capable of live broadcasting and promoting events in the United States, but it is impossible for us to hand over all broadcast rights to them."
Sun Yue understood what Yang Huan meant.
The competition had just been established, and the most important thing was promotion.
What kind of lottery ceremony, opening ceremony, or a lot of gimmicks are useless?
The key to football matches is to rely on high-level competitions to be attractive, and these must be operated and reflected by live broadcast platforms.
Therefore, even if other companies such as British Telecom join forces and pay more money, the Premier League will still consider selling to Sky TV, at least in the next few years.
There is no other reason.
Sky TV’s ability to broadcast and promote events is incredible.
It's a win-win deal "We can relax the broadcasting fee, and even accept it as long as we don't owe money, but we must try to sell the broadcasting rights of the event in every region, such as North America, the Middle East, Asia, Europe and Africa, etc., try to sell them as much as possible " It's only the first time now and it's in the most critical promotion period of the event.
It makes no sense to talk about making huge profits now.
It is better to put aside your efforts to cultivate the market, and wait until the event has a firm foothold and establish a brand, and you are afraid that you will not make any money.
Besides, the International Champions Cup has now attracted the attention of many sponsors.
If it can be broadcast on the largest scale in the world, it will be even more attractive to sponsors.
In this way, the broadcast rights cannot be sold for money, but you can earn more from sponsorship fees, which is not bad.
"When it comes to North America, the competition is definitely fierce.
ESN has an advantage in the Spanish-speaking region, and Al Jazeera is in the Middle East."
Yang Huan waved his hand and did not let Sun Yue continue talking.
He felt annoyed hearing these things.
"You make up your mind on these things.
Don't ask me about everything."
Sun Yue nodded immediately, "I understand, I know what to do."
"By the way, there's one more thing."
Yang Huan suddenly thought of another question.
"I have talked to Peter Kenyon and Ron Gurley.
Recently, several companies have begun to contact us and want to sponsor Southampton.
My view on this matter is that it is better to have less than to waste."
Sun Yue nodded, but silently remembered Master Huan's words in his heart.
"Manchester United's commercial development has stagnated in the past few years.
In addition to the lack of entertainment superstars, another important reason is the confusion of the club's image."
Although Manchester United's sponsors are very systematic, divided into main sponsors, first-level sponsors and second-level sponsors, it seems to be very standardized.
As everyone knows, Manchester United has a very hungry attitude towards sponsors.
It can even be said that as long as you have money, are willing to spend money, and do not conflict with Manchester United's existing sponsors, then you can sponsor Manchester United.
What consequences will this turn into?
Even cats and dogs can come to sponsor and be associated with the team.
So what is the image of your team?
What kind of brand do you want to establish in the hearts of your fans and your sponsor partners?
It can be seen that Manchester United is very confused in this aspect.
"In recent years, the commercial development of professional football has been almost rapid, and it has developed very rapidly.
The income of wealthy teams has also been rising steadily, but a chaotic image is not a long-term solution."
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Sun Yue did not expect that Master Huan would even think of this level.
But in my heart, I have to agree with it and even admire it.
Apple will never make that kind of low-end and cheap mobile phone because the brand image does not allow it No matter what type of car Aston Martin makes, it will only be the most high-end, because this is determined by the brand image.
I still remember that in the first issue of Galacticos, after Florentino stepped down in despair, Calderon took over.
In that short three years, Calderon and Mijatovic turned Real Madrid, the golden football brand known as the world's most valuable football brand, into a miserable situation, and even no one cared about it. what is the reason The brand image is too confusing.
Anyone who gives money can obtain brand authorization and become a sponsor of the team.
After Florentino returned to the chairmanship of Real Madrid, he only said one sentence at the members' meeting, and all the Real Madrid members agreed to his purchase of Cristiano Ronaldo and Kaká at an astonishing price in 2009.
He said that without the introduction of these two players, Real Madrid's image would be bankrupt and the entire Real Madrid would be ruined.
After that, he cleaned up the entire sponsorship and licensing system and rebuilt the glory of Galaxy Battleship Phase II.
After all, the world of business is too big and vast, and you can’t let everything revolve around you.
What to do?
It is in this vast ocean that I can show my value and my image, so that all like-minded people can see me, notice me, and cooperate with me.
"The largest group of fans of our club are young people, so our sponsors must focus on this and establish our brand image and value.
It is better to have less than to overdo it."
This is the second time that Yang Huan mentioned that it is better to lack than to abuse.
Sun Yue knew very well that Master Huan was very determined and would rather make less money than destroy the image that Southampton had spent two years building in the minds of young fans.
"Apple came to Southampton to contact us before.
I think it is good to cooperate with Apple and it will be very beneficial to us."
Apple is now the world's leading consumer electronics company and the favorite brand among young people.
Such companies come to sponsor Southampton, which is a huge improvement to the Saints' brand image.
Of course, Apple’s sponsorship fee is not high, only 20 million euros in five years and 4 million in one year.
From now on, every time Apple launches a new product, a batch will be given to Southampton for free.
This can be considered an additional gain, right?
The two parties have now reached an agreement, and the specific contract will be signed when Southampton comes to participate in the International Champions Cup.
Another reason for Yang Huan to do this is to promote the International Champions Cup.
He just wants all the wealthy teams to clearly see that don't keep focusing on the appearance fees and bonuses, those are just small tips.
The biggest advantage and benefit of participating in the International Champions Cup is that it allows sponsors in the United States, Asia, and the Middle East to see your influence and value, which in turn helps the team increase its commercial income.
When that time comes, when these wealthy teams have tasted the benefits, they will beg to participate.
Isn’t that what the Champions League is like today?
When Yang Huan and Sun Yue were discussing how to select team sponsors in Miami, far away in Manhattan, New York, the office of RSE Venture Capital Company was filled with deathly silence.
On the round desk, there is a stack of newspapers that were just printed today, three mobile phones, an IAD and an Ultrabook computer, which are obviously owned by the three people sitting around the round table.
"They must have come prepared.
Even Tagoryab was invited as a consultant."
The speaker was a shrewd-looking Charlie Tilitano.
As a veteran in the American sports world, he certainly knows Tagoriab's abilities and resources.
"The show last night must have come from Tagolyab's suggestion."
The other two people didn't know how to answer after hearing this.
Perhaps the show last night left too deep an impression on them.
Fatty Matt Higgins smiled wryly.
He reached out and pressed the middle button of the Apple 4s.
The screen lit up, and messages from WeChat, Twitter and Facebook appeared in the notification bar.
"Early this morning, I was woken up by the news on social networks.
Everyone was talking about this matter.
We are one step behind again."
Speaking of this, Matt Higgins was full of helplessness.
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It can be said that one step is slow and one step is slow.
"Who would have thought that they would invite Lin Yoona and Psy?
And the theme song is so viral, v has already reached the homepage of YouTube, and the song has also occupied the top spot in the Apple store.
It's amazing."
Charlie Tilitano was also very helpless.
He has never seen a person who can play so many tricks on the basis of football.
But unfortunately, young people in the United States and around the world just do this.
"Then let's put on a show," Stephen Ross, who had been silent until now, suddenly said.
"us" "Now" Both of his subordinates were shocked.
"The teams we invited this time are not bad either.
Chelsea, Everton, AC Milan and Inter Milan are also rich teams.
Why can't they do it while we can't?"
Stephen Ross almost shouted at the end.
So far, almost Europe's top teams have confirmed their summer warm-up schedule.
Therefore, RS Company's North American Invitational Tournament has invited top teams such as Chelsea and Milan to participate in addition to the original four teams.
These three teams also have considerable influence in the United States.
The only one who is a bit fake is Everton.
But there is nothing we can do.
They have eight teams, so we have to gather eight teams, right?
Otherwise, how can we fight against each other?
Charlie Tilitano was a little moved, but after thinking about it again, he shook his head.
"no."
"Why" Stephen Ross was depressed.
"We are starting to prepare now.
It is not difficult to find performing stars, but it will take at least a week to prepare.
It may even take two weeks to prepare more fully.
By then, the European Cup will have started and no one will pay attention to us."
Thinking of this, Charlie Tilitano became depressed.
The opponent must have been carefully selected, otherwise he would not have chosen the time so well.
"Then we just don't do anything?"
Stephen Ross was furious.
Charlie Tilitano was also in awe of him and shook his head, "That won't work either.
I think we should focus on preparations for the event.
We have rented the New York Red Bulls Stadium in New Jersey, which is a short distance from their big stadium.
Metropolis Stadium is very close.”
When he heard what he said, Stephen Ross's eyes suddenly lit up.
"You mean, we compete with them for fans."
"That's right."
Charlie Tilitano chuckled, "If you play against each other, of course you have to fight for it.
They rent a large stadium, which costs a lot of money.
If no one buys a ticket to enter the stadium, just rent it.
The fees and the team’s appearance fees are enough for them to drink a bottle.”
"Okay, well said" Stephen Ross praised loudly.
Matt Higgins on the side also laughed, "Charlie, what can you do?"
Charlie Tilitano smiled confidently, "The online ticketing company they contacted has had close cooperation with our company for many years.
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As long as I tell them" Stephen Ross and Matt Higgins burst out laughing after hearing this.
In the laughter, there seemed to be a counterattack of strong self-confidence: