All the guests who participated in the WeChat video promotion meeting have long been mentally prepared and know that WeChat company will increase its investment in WeChat video.
But when Zhang Ning, the president of WeChat Company, stood on the stage and announced a series of plans for WeChat Video in 2013 to everyone present, everyone, including partners and advertisers, were stunned. .
Zhang Ning’s speech was the first to propose the internal power of WeChat videos.
For example, how to provide users with the best viewing experience, and WeChat Video’s heavy investment in servers and other aspects.
Even compared to competitors in the industry such as Youdou and Duniang, these are even better.
Especially WeChat, which has more than 300 million domestic users, has made everyone realize that WeChat video will provide a social interaction advantage that other video websites and platforms cannot match.
This advantage alone is enough to make everyone's heart beat.
But if that’s all it is, it would be an underestimation of WeChat Video’s ambition and strategic layout.
Immediately afterwards, Zhang Ning announced that WeChat Video has reached a strategic partnership with Warner Bros. and Fox in the United States, and will become the exclusive broadcast platform for movies and TV series from these two Hollywood companies in China, providing it to all WeChat Video users.
This major move immediately shocked everyone present.
Oh my god, this is a huge deal.
Needless to say, Warner Bros.'
s works in the film field include the famous Harry Potter, Superman, Lord of the Rings and Batman series.
They are the most powerful film company in Hollywood.
Let’s talk about the two television stations owned by Warner Bros., one is HBO and the other is CW.
HBO's American dramas have countless fans in China.
The previous Spartacus, Band of Brothers, Pacific War, and now True Blood and Game of Thrones, these TV series have caused a huge ratings sensation in the country.
Compared with HBO, the CW TV station is not that well-known, but as long as the dramas of this company are mentioned, I believe many American drama lovers will know them all.
Supernatural, The Vampire Diaries, Detective, and Nikita to name a few.
This is also a very powerful TV station, and its audience is targeted at young viewers between the ages of 18 and 34.
In addition, The Big Bang Theory is also owned by Warner Bros.
As for Fox, although it is not as good as HBO, it is also not simple.
For example, the famous TV series such as Prison Break, Doctor House, and Bones are all produced by this company.
This WeChat video won the exclusive rights to broadcast from two major American drama companies.
How much money will it cost?
Yang Huan sat below, with his legs crossed, listening to the exclamations and uproar from the audience, not to mention how proud he was.
Winning the exclusive broadcast rights of Warner Bros. and Fox is the most painful blow to all competitors.
Don’t look at it.
American dramas still seem to be a niche in China, but in fact, the overall popularity is rising.
More importantly, American dramas target white-collar workers with higher education and upper-middle income levels, or college students.
And this group is precisely the group of people that online advertisers value most.
A large number of high-end brands, including Mercedes-Benz, BMW, Cadillac, Chanel, and Dior, are happy to invest in advertisements for American TV series.
Therefore, even if the cost of introducing American TV series is high, there is still money to be made.
This is the same as Sky TV broadcasting the Premier League.
As long as it is the exclusive broadcasting right, there is money to be made.
More importantly, as a time traveler, Yang Huan knows better than anyone else that signing this contract now is definitely a great deal.
Let’s talk about Game of Thrones.
This series is quite popular in China now, but compared with the past two years, it is just a small show now.
After all, in the next two years, the development momentum of American dramas in China will be rapid. of.
With this time difference, WeChat Video has made a lot of money in terms of introduction fees.
There is also the CW TV station, not to mention The Vampire Diaries.
Arrow and The Flash, which this company will launch in the next two years, have attracted a lot of fans of American dramas in China.
Moreover, America's Next Top Model on CW TV is also a very popular entertainment program in the United States.
This time, WeChat Video Investment’s Fall in Love with Supermodel will be supported by CW TV Station.
Fox will strongly support WeChat Video in the production of event broadcasts and supporting programs.
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These are Fox's strengths, and they were also the reasons James Murdoch used to persuade Yang Huan.
Now, it happens to be borrowed by Master Huan.
What's more, considering the relationship between Yang Huan and James Murdoch, as well as the many cooperation projects between the two parties, their cooperation in American dramas and entertainment programs seems a bit inconspicuous.
In addition to Warner Bros. and Fox, WeChat Video will also cooperate with the BBC.
While introducing drama series, it will also introduce BBC documentaries, which is another very attractive aspect.
For example, BBC's most popular TV series, Sherlock In addition to announcing these exclusive copyright introductions, Zhang Ning also announced that WeChat Video will invest more funds to participate in the introduction of copyrights for other outstanding European and American dramas and movies.
But just when everyone was marveling at WeChat Video’s generosity in introducing European and American copyrights, Zhang Ning once again announced a piece of bombshell news.
That is, WeChat Video has reached a strategic partnership with South Korea's SBS TV station and will become the exclusive broadcast platform for SBS TV series on the Internet in China.
This was undoubtedly another bombshell, which immediately caused an uproar in the conference hall.
SBS TV station is the most popular TV station in South Korea.
This time WeChat Video cooperates with SBS.
In addition to introducing drama series, they will also cooperate with variety shows.
The latter is also the strength of SBS, such as Running Brothers.
This was another decision made by Yang Huan personally, because the price offered by sbs was very cheap.
After contact and negotiation, the two parties finally decided that WeChat Video would buy out the exclusive online rights to SBS TV series for the next five years at a price of US$5,000 per episode.
As a bargaining chip, Yang Huan agreed to let Lin Yuner film a drama series for SBS after obtaining Lin Yuner's consent.
Of course, even though there was a considerable discount, the remuneration still had to be paid The current price of Korean dramas in China for online copyrights is around US$1,000 to US$3,000 per episode.
Among them, US$3,000 corresponds to the copyright of the most popular Korean drama, so WeChat Video bought the exclusive online copyright for the next five years for US$5,000, which still feels like a considerable loss.
But Yang Huan knows better than anyone that Korean dramas in 2012 were still quite sluggish, but in 2013, with the popularity of a series of outstanding Korean dramas such as My Love from the Star and The Heirs, the introduction of Korean drama copyrights Costs have also gone up.
From 10,000 US dollars for a single episode at the beginning of the year, to 30,000 US dollars later, and then to a record-breaking 40,000 US dollars per episode of My Love from the Star.
But is that it?
No, in 2014, He is Lovely to Me, starring Ra, directly made a record of US$200,000 per episode.
But this is not the highest The real single-episode record is US$280,000, which is still Pinocchio on SBS TV.
It is precisely because Yang Huan knows that the cost of Korean drama copyrights will skyrocket to an eye-popping level in the next two or three years, so he made the decision to sign a contract for US$5,000 per episode, which now seems to be a very high price.
Download SBS TV series for the next five years.
Because it's so cheap Equally cheap and cost-effective is the exclusive cooperation agreement signed by WeChat Video with many domestic TV stations such as Capital TV, Mango TV, Lychee TV and Blueberry TV.
Among them, WeChat Video has taken over all Mango TV’s variety shows.
The exclusive online copyright fee is 200 million, which is 200 million per year.
In addition, WeChat Video has also reached cooperative relationships with a number of domestic film and television drama companies, signing exclusive online copyrights in advance at a price that seems to be quite low in the next one or two years despite the current market price.
In Zhang Ning’s words, if WeChat videos are to be what others have, we must have them, cover 100% of popular resources, and then take advantage of exclusive copyrights to establish the competitiveness and market share of WeChat videos in one fell swoop.
Each piece of cooperation is on the table, and all are calculated in billions.
Everyone sitting in the audience was dumbfounded and couldn't believe it.
Especially the bald beast, who kept patting his face and muttering a question to himself.
"I'm not dreaming" How much money must be invested and how willful must be to be able to invest so much money to operate such a huge plan?
Not much else to say, just focus on copyright fees, how much you have to pay every year This is simply burning money, and it is burning money crazily.
Everyone was shocked Compared with the large investment in copyright fees, the budget invested in supporting original videos is nothing at all.
It was only at this moment that everyone clearly realized that the WeChat video was going to be serious this time.
Unlike Yang Huan, they are not time-travelers, so naturally they don’t know.
The current price is indeed generous, even high.
But in the next one or two years, when Internet video companies start to rush for copyrights, the price will be quite low. .
Just kidding, if you have a popular American TV series with RMB 10,000 per episode, or a popular Korean drama with RMB 5,000 per episode, go buy it and try it.
There are also variety shows from Capital TV and Mango TV.
If you don’t give a sky-high price, they will sell them to you.
But there are also smart people.
Although they are not time travellers, their vision is quite precise and sharp, and they can grasp another layer in one fell swoop.
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For example, there is a young man in his thirties wearing glasses sitting next to Yang Huan.
He realized that Master Huan was erecting copyright barriers.
The mobility of online video users is quite large.
Whoever has good video programs and has a better experience, go and watch them.
If it's the kind of show where you have something, I have something, and everyone has something, it won't be very competitive.
But now, WeChat Video has spent huge sums of money to sign exclusive copyrights for the Internet, including set-top boxes.
In other words, in the future, these programs in these fields will only be available on WeChat Video.
If you want to watch them, you have to come to WeChat Video.
This will be a painful blow to other video platforms.
For WeChat videos, it will be a godsend.
If after spending such a huge sum of money and introducing many programs and resources, WeChat Video cannot catch up and rush into the forefront of online videos, or even become the market leader, then it will be really hard for Adou to support it.
It is probably because of this that WeChat Video uses headhunting companies to do everything possible to poach itself.
Thinking of this, the bespectacled young man couldn't help but turn his head and glanced at Young Master Huan sitting next to him, with admiration in his eyes.
This plan is too far ahead will cause a severe blow to competitors Even explode directly into slag He can even predict that when the media announces it tomorrow, the entire Internet will definitely go crazy. only "Master Huan, is this plan of yours too hasty?
After all, the investment is so large, and the current market environment is..."
After hearing this, Yang Huan couldn't help laughing, "Lao Ma, you are absolutely right.
The current market environment is not good enough.
Internet users have not developed their paying habits.
Piracy is everywhere, but so what."
Lao Ma frowned and smiled bitterly in his heart.
I am only in my early thirties and I have become Lao Ma.
Can you please call me Xiaoma?
"Let me tell you, this market will not get better on its own initiative, it needs us to manage it."
These words made Lao Ma keep nodding in agreement.
"If someone pirates, I will sue him until he goes bankrupt.
If the user has no paying habit, it doesn't matter.
I will cultivate it gradually step by step.
I have enough patience and enough financial resources to support it.
I believe everything will be fine in the future."
Lao Ma nodded sincerely, his eyes full of admiration.
"Also, my dad often says that the biggest advantage of doing business is the time difference.
You can't wait until all the conditions are mature and all the resources are ready before you start.
Then it will be too late."
"So, what I always do is to focus on a certain line of business, regardless of whether it is a profit or a loss, and then I will talk about it first."
Lao Ma nodded heavily, that was indeed the truth.
It’s just that it’s easy to say, but hard to do if you want to do it.
I am afraid that only people with deep pockets like Master Huan have the ability and courage to do it.
"From now on, I'll leave all the WeChat videos to you," Yang Huan smiled, patting Lao Ma's shoulder encouragingly.
It's just a rush entrusted with an important task.
Lao Ma was moved and excited, and kept nodding
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