The younger sister of the Su family is sitting in the lobby on the fifth floor of Pangu Hotel.
On the stage was a eloquent Zhang Ning, who used her melodious voice to outline the huge blueprint of WeChat video, demonstrating the strength and potential of WeChat video to all the partners and advertising sponsors who came to the scene.
But the Su family's little sister's attention is not here at all, but in the front row of the hall.
Young Master Yang Huanhuan, known as the most elite man in the country, was sitting there.
And who is the person sitting next to Master Huan?
old horse A recognized genius in the domestic advertising and media industry In his early thirties, he is already the Asia-Pacific CEO of one of the top advertising giants in the Fortune 500.
In the past two or three years, under his leadership, the company's performance has grown by leaps and bounds.
With an impressive record of almost doubling its performance every year, it has made its name and helped establish its position in the industry.
Some even say that without him, this top 50 media giant would probably fall out of the top 100.
In the past year, there have been rumors that WeChat Video will change its coach, but it has always been ignored.
But no one thought that it would be Lao Ma "It seems that the video field is about to usher in a bloody shakeup."
WeChat's ambitions are quite big.
The whole strategy behind investing such a huge amount of money to acquire so many resources is that WeChat Video wants to seize market share in the online video field.
Through this batch of high-quality exclusive copyrights and 100% coverage of popular resources, we will attract as many users as possible.
At the same time, we should improve the functions of WeChat videos, improve user experience, and retain as many users as possible.
Not only that, in the past two years, WeChat has been working hard to create a mobile ecosystem around WeChat.
For example, it previously invested in the news client Daily Toutiao, and the knowledge sharing website Zhihu, etc.
In addition, products such as WeChat games and gift card applications are already well-known.
Through Zhang Ning's plan, WeChat will fully open up the barriers between the company's WeChat videos and other products in 2013, realize resource sharing and interoperability, and improve user stickiness and user experience.
This also further confirms the outside analysis of WeChat companies increasing their efforts to develop WeChat videos.
When WeChat announced that WeChat would only be able to link to WeChat videos in the future, the outside world was already filled with controversy.
Many people have publicly accused WeChat of being overbearing and monopolistic, while others have accused WeChat of seeking its own destruction.
However, many people in the industry have said that this is just the first step for WeChat.
Blocking other video links is not the point, the point is the next step Sure enough, WeChat has now come up with a killer move Exclusively buying out the copyrights of popular American dramas, Korean dramas and satellite TV entertainment programs, as well as many domestic film and television companies, is a fatal move.
For example, Yu Ma’s new version of Swordsman, Sun Li’s The Legend of Hot Mom, Longhai TV’s China’s Got Talent, Capital TV’s The Voice of China, etc.
These are all very promising in the industry.
In 2013, Hit TV series and variety shows.
But now, everything is the exclusive copyright of WeChat videos More importantly, Zhang Ning just said that the exclusive copyright of all WeChat videos will not be distributed again.
In other words, if viewers want to watch these exclusive copyrights in the future, they can only watch them on WeChat Video What's this This is a naked battle of strength WeChat Video is to use the company's overall competitiveness to help WeChat Video gain a foothold in the video field in the shortest possible time and at the same time overwhelm its opponents in the competition.
Because in the past, after video websites obtained exclusive copyrights, they would often redistribute them to dilute the cost pressure.
But this also creates the phenomenon that exclusive copyright is not exclusive.
But WeChat Video doesn't do this.
Instead, it chooses to bear the operational pressure itself and refuses to distribute.
This is quite rare in the competition in the domestic video field.
It is a direct blow to the bottom of the pot.
Only the most wealthy companies can afford this trick.
It is foreseeable that if WeChat videos do this, Du Niang, who is also wealthy, will soon follow suit.
It is obvious that the video field will eventually bid farewell to petty local wars and enter a face-to-face all-round competition between super legions.
Only video websites with stronger overall strength and stronger background can win in the competition.
Not only that, by cooperating with satellite TV to produce multiple variety shows, seizing exclusive copyrights, and improving the program production capabilities of WeChat videos, it also allows Miracle Media to develop rapidly in the country in the shortest time and at the fastest speed.
This It can be regarded as accomplishing multiple things with one stone.
It’s no wonder that so far this year, video websites including Sohu, Duniang, Youdou and others have not made any move.
I'm afraid, they have already received the news and rumors, and are waiting for the WeChat video to make a move before taking action.
It’s surprising to think about it.
In just one year, WeChat Video has been able to seize the initiative in the video field.
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It’s really rich and powerful.
Thinking of this, the little girl from the Su family couldn't help but look at Yang Huan in the front row with interest and showed a playful smile.
It is said that the character of a company comes from its founder.
In the past two years, WeChat has been indescribably aggressive and energetic.
Does this look like Yang Huan?
Could it be said that Yang Huan today has such a character?
There's a huge difference between him and the cowardly junior student in his memory who didn't dare to say a word when he was bullied in school.
Coincidentally, at this time, Zhang Ning had finished his speech, and the entire hall burst into warm applause.
There is no doubt that everyone spoke highly of this WeChat video promotion meeting.
I believe that even if the big advertisers don’t sign an advertising contract on the spot today, they will definitely list WeChat video advertising as a key consideration for 2013 when they go back.
"Okay, thank you Mr.
Zhang for your wonderful recommendation."
The host walked onto the stage with a smile.
But the little girl from the Su family didn't pay attention to what the host was saying.
She saw Yang Huan stand up from her seat, wave to Zhang Ning who came down from the stage, and seemed to be leaving early.
This is also the prerogative of leaders and big names.
Sir, are you busy?
But the little girl from the Su family was not willing to miss this opportunity.
She immediately picked up her bag and shouted to the male colleague beside her, "I'm going out for a moment."
"Where are we going?
It's not over yet."
The male colleague was also anxious.
"Go interview Yang Huan and talk about it later."
When the sound came, everyone had already chased him out.
"Go interview Yang Huan, are you kidding me?
Who is Yang Huan who can accept your interview?"
The male colleague almost went crazy.
Instead of doing good things, he went out to interview Yang Huan Is there something wrong with this girl’s brain?
The little girl from the Su family chased them out of the hall, and happened to see Yang Huan, Zhang Ning and their group walking around the corner talking.
I heard that the headquarters office of Miracle Media is on the top floor of the office building in Pangu Business District, and they want to go directly from here.
The little sister of the Su family immediately chased after him quickly.
Although Yang Huan and others walked very fast, they were eventually caught up.
"Please wait a moment, Mr.
Yang Huan," the little girl from the Su family shouted breathlessly.
When Yang Huan and Zhang Ning heard the shouting, they both turned around and looked at her strangely.
"Hello, Mr.
Yang Huan, Mr.
Zhang, I am a reporter from New Finance Magazine, the little girl from the Su family."
The little girl from the Su family walked up, quickly took out the business card from her bag, and handed it over. new financial magazine This is known as the toughest, most stringent, and least merciless financial magazine in the country.
You know, this magazine is famous for its in-depth news digging and authoritative authenticity.
Even the giant state-owned enterprises in the country dare to offend.
It is said that any ordinary reporter in it is robbed by countless newspapers, magazines and websites outside.
Broken talent.
I heard that once, they wanted to expose the corruption of a state-owned enterprise.
As a result, the leader of the state-owned enterprise found them through their superiors and expressed their willingness to accept any price they offered, as long as they did not report this article.
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But in the end, this piece of news appeared on the cover of New Finance Magazine Oh, right Yang Huan remembered.
Wasn't it this little girl from the Su family who reported and dug up this news at that time?
It is said that when someone called her, she didn't even think about it and just replied.
"Who do you think I am?
I'm the little girl of the Su family."
The reason why Yang Huan remembers this magazine and this person is because not long ago, they also criticized WeChat.
The reason is that WeChat announced that WeChat will only accept links to WeChat videos in the future and will block other video websites.
As a result, this magazine wrote an article criticizing WeChat for being too domineering and monopolistic.
The writer of that article seems to be also called the little sister of the Su family.
She is not tall, has the petiteness of a girl from the south of the Yangtze River, and the agility of a water town person, giving her a very gentle and delicate temperament.
But unfortunately, those eyes are full of stubbornness and persistence.
"You are the little girl of the Su family."
Yang Huan looked at the person in front of him with a smile.
I don't know why, but I always feel a little familiar, as if I've seen it somewhere, but I can't remember the details.
"It's me."
The little girl from the Su family raised her head and held her chest out, neither humble nor overbearing.
It seems to be saying, Junior, you are now a successful person and extremely arrogant, but Senior, I am not too bad either.
Unexpectedly, Yang Huan shook his head, smiled, and waved his hand, "Don't hold on, you have nothing to show for it."
The little girl from the Su family didn't understand it at first, but soon realized what Yang Huan meant.
She suddenly turned red and cursed angrily, "Rogue."
Looking at Zhang Ning again, he looked like he was laughing.
The little girl from the Su family was so embarrassed that she almost left without turning around.
"Why am I a rogue?
I am telling an objective fact, okay?
You guys in the news industry are always known for authoritative facts.
Why can't you listen to others telling the truth now?"
Yang Huan seemed to be very righteous.
He could swear that judging from the shape, it was probably b Not too small, but you don’t have the capital to stand up, right?
"You" The little girl of the Su family was so angry with him that she couldn't even utter a word.
I didn’t expect that after not seeing each other for several years, this guy would turn out like this It's so outrageous Where is the weakness of the past to be bullied?
Yang Huan smiled slightly and stared at her for about two or three seconds, "Hey, little sister of the Su family, what's your name?"
Zhang Ning on the side almost fell down.
God's turning point, is there any?
My young master Huan, are you planning to leave your phone number when you see a beautiful woman?
Not to mention, the appearance and figure of this little girl from the Su family are quite high-quality, but she has a bit of an aggressive look in her eyes.
But for men, this look may actually inspire conquest.
"Why should I tell you?"
the Su family's little girl replied in a nonchalant manner.
You guy, you didn't even recognize me "I think you look a lot like someone I know."
The little girl from the Su family raised her head and looked at Yang Huan calmly, waiting for him to say something.
Zhang Ning, on the other hand, was secretly amused.
Master Huan's pick-up techniques were too old-fashioned.
In front of yourself, is that cool?
"But I have no impression at all.
Tell me, what is your name?"
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The little girl from the Su family almost cried now, her head lowered and she gave up.
No one can remember it at all In fact, it's no wonder.
I went abroad after graduating from high school and only came back a year ago.
A lot must have changed during this time.
No, Yang Huan has also changed: