It goes without saying how important distribution is to a movie.
There are currently two main distribution models in China.
One is Huayi Pictures.
They generally use large-scale productions and star casts to build up the film's market appeal and attract audiences with high-quality film quality, and use this to influence theater schedules.
There is also the optical imaging industry, which adopts a matrix model, which is to arrange distribution personnel stationed throughout the country.
Both models have their pros and cons.
For example, the former type has relatively low distribution costs.
After all, labor costs are getting higher and higher these days, but the shortcomings are also very obvious.
That is, it is easy to lose touch with the market.
It is well known that Huayi Pictures does not pay attention to the establishment of a distribution network, and it does not have distribution personnel stationed across the country.
Some people even joked in theaters that the distributors of Huayi Pictures are outlandish experts who never see the end of the dragon.
Without fate, they will never meet one in their lifetime.
The lack of a distribution network and lack of responsiveness to the market have forced Huayi to continue on the path of large-scale productions and star lineups.
But in the past two years, especially this year, problems have arisen.
In 2012, Huayi's two most important major productions, Feng Xiaogang's 1942, were not as well received as expected, and their box office revenue was not satisfactory.
The new genre Tai Chi failed miserably.
You know, Huayi has high hopes for Tai Chi.
It filmed Tai Chi 1 and Tai Chi 2 in one go, and Tai Chi 3 is also on the schedule, which shows Huayi's expectations for this movie.
But the greater the hope, the greater the disappointment.
The box office of both Tai Chi movies was terrible.
The failure of these two major productions caused Huayi to suffer heavy losses and suffered very serious losses.
For this reason, even gold medal producer Chen Guofu was under heavy pressure and announced his resignation.
It was under this situation that Miracle Pictures took advantage of the situation and took the gold medal producer under its wing.
If the failure of Huayi Pictures' distribution model lies in its lack of respect for the market, then what Guangxian Pictures is most proud of is its grasp of the market.
But the optical imaging industry's distribution model also has shortcomings.
One is the high cost pressure.
It is not easy at all to manage a huge distribution system composed of so many people.
The cost required is quite staggering.
More importantly, enough movies must be released every year to ensure that the system is not idle and improve the efficiency of distribution personnel.
Otherwise, only one movie will be released a year.
If you have such a huge distribution lineup, then Not bad at all Preliminary estimates suggest that at least twelve movies will be released a year, which means one movie is guaranteed to be released every month.
And the quality of these movies can’t be too bad However, the strengths of the optical imaging industry are distribution, promotion and publicity and marketing, but its shortcomings are film content production.
After all, as a private enterprise, financial resources and resources are limited.
Therefore, when Yang Huan announced the establishment of Miracle Pictures and entered the film market with great fanfare, the choice was before him.
It’s about learning Huayi’s emphasis on content We still need to learn to pay more attention to channels
Mr.
Huan finally chose to focus on both content and channels, and be tough on both hands.
There is no other reason, it’s just that I don’t need money.
Therefore, it took Miracle Pictures more than a year to quickly establish a distribution network that covers more than 120 major movie box office cities.
At the same time, it also attaches great importance to film content production.
"The release of Han Zhan is the first operation of our distribution system."
Zhang Qiang introduced the distribution model of Miracle Pictures to everyone present in a t-like manner.
“So far this year, we have only had one film of Cold War released, so the majority of the work of local distributors is to understand the local market, actively go to various theaters to understand the situation, accumulate contacts, and establish relationships so that we can get more information when the movie is released.
Schedule the film and also cooperate with our promotion.”
"As early as a month before Han Zhan was released, our distribution staff had already communicated with the local theaters, secured film schedules, and negotiated promotional activities and other matters.
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Based on this, they formulated a distribution plan, which included Including schedules, film arrangements, promotional activities, promotional materials, etc., everything is down to the smallest detail.”
"Now we still use WeChat, but as early as a year ago, we have started to launch the distribution system software development project.
In the future, we will achieve contact and communication through mobile phones and computers."
"After receiving the distribution plans of each region, the headquarters will consider various factors and decide whether to adjust the schedule in order to obtain the most favorable film schedule, and formulate various publicity activities, and then re-distribute them to distribution personnel in various regions."
"Han Zhan has not adjusted the schedule, but it has received a very ideal film schedule.
And our upcoming film "囧囧" is currently based on feedback from various places.
Because the box office response of "1942" is not ideal, as well as on the Internet and social media, domestic Movie fans are generally disappointed with this year's domestic movies, so we decided to adjust the schedule."
"Thai囧's new scheduled date is December 12, 2012" When everyone heard Zhang Qiang's words, everyone suddenly laughed.
This number is really rare But if you think about it carefully, you have to admit that the distribution system of Miracle Pictures is really shocking.
From schedule to promotion to release, the entire process is completely based on market trends.
Chill is only the first attempt at this system.
The box office of more than 500 million shows the potential of this system.
If it works well and cooperates with a series of publicity and marketing by sea, land and air, as well as online and offline, then this distribution system will definitely be able to fully tap the box office potential of a movie.
It's simply an invincible weapon, isn't it?
But it can also be seen that Master Huan has a far-sighted vision.
He has invested over 100 million in the past year to establish such a distribution system.
He can only be described as rich and powerful.
As for the movie that will be released next year, there is no need to worry.
In addition to "囧囧" which will be released in December, movies invested by Miracle Pictures will also be released one after another in 2013.
For example, Xingye's Journey to the West Conquers the Demons, Zhao Wei's Youth, Chen Kexin's Partner, and Little Times One and Two, Hua Tsai's Storm, The Cook, the Ruffian and the Actor starring Huang Bo, Zhang Hanyu and Liu Ye, and Guild Wars directed by Lin Chaoxian, Waiting for the Wind, directed by Deng Huatao, and the romance film 101 Proposals, etc.
Starting from the beginning of the year, the company has been releasing films one after another until the end of the year, so there is no need to worry about the entire distribution system being idle.
One worth mentioning is Master Xing’s Journey to the West: Conquering Demons.
At first, Miracle Pictures did not invest in this movie, but as the investment budget for this movie became higher and higher, Huayi Pictures started to attract investment from outside.
Zhang Ning felt that this movie had potential, so he participated in it. share.
But not long ago, the director Xing Ye and Huayi Pictures had a bit of a quarrel over the terms of the sharing of shares.
In addition, the gold medal producer Chen Guofu resigned and later joined Miracle Pictures.
With Chen Guofu's strong recommendation, Miracle Pictures took advantage of the trend. , took over the copyright and dominance of this film from Huayi Pictures.
For this matter, Master Xing even came to the capital.
After thanking Yang Huan and Zhang Ning, he also attended today's meeting.
You don’t have to worry about the 2013 film, and you don’t have to worry about it in 2014.
New films including Ning Hao, Xu Ke, Xu Zheng, Wang Jing, Chen Kexin and others are about to be released.
In addition, there are also films catering to young people such as Little Times, That Year in a Hurry, My Deskmate, etc.
A big movie about Bears is also on the agenda.
In addition, the work of the new director Lu Yang, which Yang Huan had previously appointed, is Xiuchundao and so on.
It is precisely because of this confidence that Yang Huan allowed Zhang Ning and Zhang Qiang to invest so heavily in succession.
Otherwise, I really think Master Huan is a fool.
Money will come quickly.
It would be hilarious to support such a huge distribution system, but in the end only release one or two movies a year.
Everyone in the conference room, listening to Zhang Qiang's introduction, showed happy and optimistic expressions.
With such a huge investment, it is not difficult to see that Mr.
Huan is determined to continue in the film industry.
Judging from the current situation, the future of Miracle Pictures is bright.
Needless to say, there is no need to say much else.
Just relying on Yang’s theater chain, Miracle Pictures’ films are afraid of not being able to do so at the box office.
Yang Huan has been silent since entering the meeting.
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He has been smiling and listening silently.
But he had a panoramic view of the expressions of everyone present.
There is no doubt that Miracle Pictures' current development momentum is very strong and very good.
But there are also quite a few problems.
Some problems are common to the entire industry and may not have solutions, but some problems can be solved.
And if these problems are not solved now, in the future, if the development speed of Miracle Pictures slows down, or the development speed of the Chinese film market slows down, then these problems will be exposed one by one, and eventually become the problems of Miracle Pictures Fatally wounded.
Therefore, as soon as Zhang Qiang finished his speech, Yang Huan stood up.
As soon as Master Huan stood up, everyone present suddenly became quiet.
"Let me say a few words," Yang Huan said with a faint smile.
Everyone immediately looked at Master Huan.
Although Master Huan is usually very kind, in fact, everyone who knows him well knows that Master Huan is a very thoughtful person who sticks to the bottom line.
"First of all, let me ask everyone present a question."
Yang Huan glanced at everyone present and smiled slightly.
"What do you think is the proportion of current moviegoers who know exactly which movie they want to watch the moment they walk into the cinema?"
Yang Huan's question immediately stunned everyone in the conference room.
This question is indeed too unpopular.
It's so unpopular that even they, as senior practitioners in the film industry, have a hard time answering.
"The ratio should be very high, I think," Deng Huatao first guessed.
"I also think the proportion is quite high, because now is the era of the Internet.
Many viewers go to the cinema after learning about the movies to be released in advance.
I think they should all know which movie they want to watch."
Xu Zheng also supported Deng Huatao's statement.
"Yes, the majority of movie audiences are young people, and the Internet and social networks are very common.
Information is so advanced now, and the Internet is an important promotional position for film companies.
There is no reason why it should not be in place."
"You're right, I feel the same way."
"I think it's about half and half."
"It's impossible to be half and half, there aren't that many viewers who choose movies randomly."
"Yes, I don't think it's that much."
In the conference room, everyone was talking a lot, and most of them were viewers who thought they knew what movie they wanted to choose.
After all, watching a movie these days can be considered a relatively luxurious expense.
Any movie with 3D will cost a lot more than before.
It is clearly a money grab.
If you don’t decide in advance which movie to watch, why don’t you go to the cinema and choose randomly?
Master Huan never spoke, but allowed everyone to argue.
After a full minute or two, when everyone had finished arguing, he smiled and solved the mystery.
"You've got it all wrong":