“It’s all wrong” Everyone in the conference room was dumbfounded "How is this possible?"
"Yeah, that's impossible.
How could there be so many random viewers in the cinema?"
Yang Huan smiled when he heard this, "Why is it impossible?"
After a pause, he said again: "According to the data I have on hand, among the current domestic cinema audiences, only a small part goes in with a purpose.
More than 60% of the audiences are very random.
's selection of videos."
"This is still in first-tier cities.
If you go to second- and third-tier cities, the proportion even exceeds 70%."
As soon as Yang Huan finished speaking, everyone below immediately went crazy. seventy percent What ratio is that?
In other words, most viewers have no strong intention to watch which movie.
They make random decisions after entering the cinema.
This data directly stunned everyone present.
"Why do I feel that movie fans go to the cinema just to watch a certain movie?"
"That's how you feel.
To be realistic, I'm afraid it's hard to say."
"Yes, I think we may be confused by the circles around us, but the real situation may not be like this."
"Well, there is this possibility, especially now that second- and third-tier cities are rising, and the film market in fourth- and fifth-tier cities is getting bigger and bigger.
Overall, random audiences may indeed account for the majority."
"What Mr.
Huan said made me think of it.
If random viewers really make up the majority, it would just explain why many movies have ridiculously bad reviews, but their box office is rising steadily."
"Because of the movie reviews and word-of-mouth on the Internet and newspapers, random audiences don't care at all.
They go into the cinema purely to buy a two-hour entertainment and entertainment."
"Yes, in this case, the advantages of the matrix distribution model will be reflected.
After all, the cooperation and interaction between the matrix model and the theater can better attract this group of random viewers to watch the movie."
"No wonder Master Huan made such a decision in the first place."
"Yeah, it's a shame that we still think we understand this market."
"Ashamed, ashamed" Everyone was talking to each other, while Yang Huan smiled and said nothing.
He just wants to tell this group of filmmakers not to take the self-righteous imagination of their own small circle as fact.
Perhaps the proportion of random viewers in super first-tier cities such as Beijing and Longhai is relatively small, but it will not be less than half.
This is determined by the current overall level of domestic movie fans.
"Master Huan, it's inconvenient to disclose where this data comes from."
Master Xing seemed very calm.
Yang Huan nodded and said: "I commissioned the survey from Yang's Cinema a year ago."
Once everyone heard it, there was no problem, the data was very reliable.
After all, theater chains are directly facing movie fans, and Yang's theater chain currently has its own movie cities in more than 100 cities across the country.
If they do the research, the data they come up with will definitely be fine.
"As I said before, movies are a business.
Since it is a business, we must understand the consumers we face, our market, and ourselves."
Yang Huan's words made everyone present nodded.
"In the past few years, the domestic film market has grown by leaps and bounds.
We have the largest population base, and our movie screens are increasing rapidly every day.
In the next few years, the box office of our movies will become higher and higher, even so high that we can A situation that no one dares to imagine.”
Everyone basically agreed with Master Huan's analysis.
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With a population of more than one billion, it would be nonsense to say that China’s film market has little potential.
With the development of the economy and the improvement of domestic consumption levels, the demand for movie viewing among the younger generation is also getting higher and higher.
The movie market, a big piece of cake, is definitely getting bigger and bigger.
“More and more companies and more and more funds have begun to pour into the film and television industry crazily.
The competition will become more and more fierce in the future, so we must think carefully about how we can stand out from others. compete" Yang's Cinema Just kidding, that's from the Yang Group People also want to make money and make profits.
If the movie you make is not a hit and other people's movies are huge hits, you still expect Yang's Cinemas to, for the sake of your own family, make no money and accompany you to lose money.
Don't be stupid It’s already a market economy now "So, I have said from the beginning that we have two hands, one hand is responsible for distribution, and the other hand is responsible for production.
The preliminary results of our distribution system have been released, and everyone has seen it.
This is the result of professional operation."
"Professionalization and quality, I hope these two aspects can become the brand labels of our Miracle Pictures and will also become our core competitiveness."
Everyone present felt the determination and courage of Master Huan.
From the fact that he invested so much money at once to set up a distribution system and acquire the world's top and most professional special effects companies, it is enough to see Master Huan's determination.
But there are also concerns.
"Master Huan, this may not be easy in the current domestic film environment."
Yang Huan looked over and found that the person speaking was Huang Jianxin, who was considered the most outstanding film producer in the country.
"Why?"
Yang Huan asked with a smile.
Huang Jianxin is a professional and understands all this very well.
"As the saying goes, there are specializations in the art industry.
Film is an industry that involves too many and complex majors.
In a mature film industry system, a film project has completed hundreds of project processes from the establishment of the project to the start of filming.
Seventy percent, the rest is about crew shooting, post-production and distribution, which only accounts for about 30%.”
"In other words, crew shooting and post-production do not account for a large proportion in the entire film project process.
On the contrary, early preparation and planning are the most time-consuming and resource-consuming."
Yang Huan nodded, "You continue."
"Take special effects as an example.
Many people think that special effects are done in the post-production stage and are applied after filming is completed.
In fact, this is not the case.
The special effects team should participate in the planning before filming and even follow the crew to complete the entire filming process.
For large movies, Cost estimation, down to the scene decoration during filming, requires the participation of the special effects team.”
"Many fans say that the special effects of our domestic films are terrible.
That's because they don't know.
Our current process is that the crew rushes to shoot, and then throws it to post-production after filming.
However, they do not realize that there is insufficient preparation in the early stage, or the crew is filming The remaining problems cannot be made up for by post-production.”
"To give a simple example, when a crew was filming some shots that required special effects to be added later, the green cloth on set was dirty.
This was something that the post-production special effects team could not solve, but it was not serious.
It was even more serious.
What is ridiculous is that when some directors set up a scene in front of a green cloth, green ornaments actually appeared.
What do you ask the post-production special effects team to do?"
"Such low-level, even amateurish mistakes are countless in domestic film production."
Yang Huan didn't expect that it would be like this, and couldn't help but ask: "Isn't that a formal process?
The special effects team should be involved in the operation of the entire crew early on."
"Yes" Huang Jianxin nodded, "This is what Lao Xu's Dragon Gate Flying Armor does, and the special effects are reflected in it."
Xu Ke couldn't help but smile when he heard this, "In fact, not only the special effects team, but also the trailer team, editing team, publicity team, screenwriting team, etc., should all participate in the crew operations early."
"How do you say it?"
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Yang Huan asked again.
"As Lao Huang said just now, there are specialties in the art industry.
Editing alone can be divided into full film editing and trailer editing.
These two are different fields and require different materials.
In addition, art directors and poster designers are also different.
Yes, the photos taken by the crew may not be suitable for posters.”
"Then there are screenwriters.
Different screenwriters are good at different aspects of creation.
In a mature film industry, there should also be roles like script doctors."
"Script Doctor" "Yes, as the name suggests, the script doctor is to find faults in the script and provide solutions, ranging from the theme of the script, the setting of the characters, the twists and turns of the plot, and even the appearance and dialogue of each character, etc., the script The screenwriter may be obsessed with the authorities, but the script doctor must be clear to all bystanders.”
"But at present, most of the crew and even the screenwriters can only save what they can, let alone the script doctors."
Yang Huan really didn't expect that there would be so many different subdivided jobs in a mature film industry system.
No wonder it is called the film industry.
To put it this way, domestic movies are really low-level.
Perhaps seeing what Huang Jianxin and Xu Ke had said, Chen Guofu also smiled and said, "Let me also say a few words."
"I think the biggest difference between the domestic film industry and Hollywood is still the issue of money."
"Oh, what do you mean?"
Yang Huan became interested as soon as he heard about money.
He lacked everything except money.
Chen Guofu said with a smile: "Both Huang and Xu just mentioned the issue of subdividing work types, so I will mention another aspect, which is the issue of shooting costs."
"In Hollywood, directing is just one of the jobs within the crew, and the commonly used filming method in Hollywood is called the master's technique.
This can be said to be the most important advantage of Hollywood."
Yang Huan looked at Chen Guofu with interest and listened to him continue.
"As early as more than ten years ago, the famous director Wu Yusen went to Hollywood to shoot Broken Arrow, working with the famous star Travolta.
When Wu Yusen first arrived, he still used the shooting techniques of Hong Kong movies.
He only shot a scene three times at most.
This This was a characteristic of Hong Kong films at that time.
They pursued one-shot production and never wasted film, so the film ratio was quite high.”
"But Travolta quit and went straight to Wu Yusen and asked why you only filmed it three times.
This is Hollywood, not Hong Kong.
The film ratio is not an issue.
The salary the crew gave me was enough for me to shoot a film for every scene.
A hundred times, you only shoot three times, this is disrespectful to the movie and to me."
"Because in Hollywood, as early as the film era, a film ratio of twenty to one was considered normal.
Now that we have entered the data era, the film ratio has reached an unbelievable level."
The so-called film ratio is to shoot one minute of footage and use one minute of film.
This is a one-to-one film ratio.
Hong Kong movies and Taiwanese movies are famous for their pursuit of film ratio.
There is even an unspoken rule in Taiwan that if the film ratio exceeds four to one, no film company will dare to use you again, because it is too deceiving and wasteful.
"In Hollywood, even a simple conversation between two people has to be shot with several lenses from different angles.
In many shots, the actors are required to use different performance methods to shoot repeatedly, even with expensive post-production.
Special effects will be done to provide more material for later editing of the entire film."
"So, in Hollywood, editing can only be left to the most professional team, because there is so much material that can be edited into two movies with different styles.
Naturally, it cannot be left to the director."
At this point, Chen Guofu felt that he could give a summary of his speech.
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"Whether it's film comparison, job breakdown, or other things, I think that in the final analysis, it comes down to one word: money."
"As long as the budget is sufficient, and as long as the company doesn't care about losing money, we can definitely make it according to the Hollywood method.
It's hard to say whether it will be a good movie and whether it will be successful, but it will definitely be well-made and full of sincerity."
“Even in the future, who dares to say that it will be completely impossible to kill Hollywood using Hollywood’s methods?”
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