Can a period war film with no big-name stars, a creative team composed entirely of newcomers, an investment of only 20 million, and a reputation as a box office poison, be able to gain a foothold in the Chinese film market?
This should be a question that all film industry professionals are concerned about before the release of The Ming Dynasty.
And Daming Jie has proved with facts that as long as you put your mind to it and as long as the quality of your movie is excellent, let alone gain a foothold, there is no problem in becoming popular.
Don't believe it Take a look at the box office of Ming Dynasty Tribulation On the first day of its release, The Ming Dynasty had a screening rate of about 20% nationwide, and it was only screened for more than 700 times in the Beijing area, which is a big box office.
It was only half of the Hollywood blockbuster Gravity, and much less than the police and gangster film Anti-Drug. , but created a box office of more than 28 million This is a quite astonishing number, because it means that the attendance rate for each game is quite high.
But even so, movie theaters still dare not let go of the movie schedule easily.
After all, this type of movie still has many die-hard fans.
There is no guarantee that the box office will not be high on the first day of the premiere and then fall off a cliff.
Therefore, on the second and third days, that is, the two weekend days, the movie schedule of The Ming Dynasty only increased slightly, but the box office was not affected at all, with the highest breaking the 30 million mark.
Three days after the release, The Ming Dynasty The total box office reached more than 87 million.
For a movie with an investment of only 20 million, this has already recovered the cost.
But is it just that?
You know, Ming Jie has a huge reputation on the Internet, especially with the popularity of the movie, the reputation of major media and websites, as well as movie fans have also come out.
At this time, movie theaters have also started to release movies.
As a result, after this release, the box office of Ming Dynasty in the second week quickly reached more than 140 million.
In addition to becoming the weekly box office champion, it also raised the total box office that week to a high of more than 400 million.
This also made everyone realize that as long as you make a movie with your heart, no matter how low the cost or the type of movie, you can achieve high box office.
In the third week, although another commercial blockbuster from Miracle Pictures, Storm, was released, The Tribulation of the Ming Dynasty's film schedule remained unabated, matching that of Storm, but in the end The Tribulation of the Ming Dynasty still showed its decline.
After all, Storm is a commercial blockbuster with huge investment.
The Storm made more than 200 million at the box office in its first week of release, while The Tribulation of the Ming Dynasty only made more than 120 million.
But even so, the total box office of The Ming Dynasty soared to 350 million.
For a movie with an investment of only 20 million and no big-name stars joining the cast, this is simply a miracle.
Then, in the fourth week, with the release of the privately-ordered Lunar New Year blockbuster, The Ming Dynasty's film schedule was greatly compressed again, and the box office for that week finally fell to more than 40 million.
Later, with the fierce competition in the Lunar New Year period, The Ming Dynasty had fewer and fewer films scheduled, but it always performed well at the box office.
In the end, relying on the film's high reputation and amazing vitality, it finally won more than 460 million in local box office.
Although it failed to reach the top ten at the annual box office, it successfully countered the Hollywood blockbuster Gravity, which also triggered heated discussions in the domestic film circle.
At least everyone began to believe that as long as you make movies with your heart, you can make movies at a low cost.
It can still kill Hollywood commercial blockbusters If you can do it with a costume box office poison like The Ming Dynasty, why can't you do it with other genres?
But the miracle continues
Not long after the Ming Dynasty was released, Miracle Pictures began to focus on promoting the ancient costume martial arts film Xiu Chun Dao.
It is also the work of a new director.
Although there is Zhang Zhen in the starring cast, as a low-key and capable actor, Zhang Zhen's box office appeal is obviously not high.
But it is such a movie, and then the Ming Dynasty became popular.
After entering the period film market, it became Miracle Pictures’ first big hit in 2014.
As a result, this movie, with an investment of 40 million, made an astonishing box office of more than 800 million for Miracle Pictures in early 2014.
It was astonishing and shocked the entire film industry. .
Some people even think that if it hadn't been for "Havoc in Heaven" at the beginning of the year, which was also reaping the box office, I'm afraid Xiuchundao's box office would have been even higher.
Two movies, with an investment of 60 million, have a box office of more than 1 billion.
I wonder, besides Miracle Pictures, which other film company can do this?
With the hot sales of "The Ming Dynasty" and "Xiu Chun Dao", costume films in the film market have once again attracted attention, especially the costume films directed by a group of newcomers, who have set up projects one after another.
There is a rush to follow the trend and earn box office.
On the other hand, Miracle Pictures, after successively releasing two blockbuster costume blockbusters, The Ming Dynasty and Xiuchundao, which grossed over a billion in box office, has since released more urban-themed movies.
In the entire year of 2014, there was only one "The Legend of the White-Haired Witch" in the period martial arts genre, and the blockbuster dramas were Ning Hao's "The Love of the Flower", Xu Ke's "Take the Tiger Mountain", Chen Kexin's "Dear", and Wang Jing's Macau situation.
But there is no doubt that with the huge sales of The Ming Dynasty and Xiuchundao, it has triggered a wave of heated discussions and reflections in the domestic film market.
Both film companies and film industry players are thinking about the reasons behind the popularity of these two movies.
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And when the two movies became hits in China, Yang Huan was not idle either.
He began to practice in seclusion, traveling back and forth between Europe and China, convening football youth training experts and education experts in various fields, conducting in-depth research on the feasibility of establishing a youth training camp in China, and leading a team to conduct on-site inspections.
Since the top management attached great importance to this project and it was of great importance, Yang Huan participated in the entire process and was responsible for decision-making.
Not only that, the mayor of Milan visited Longhai and specially invited Yang Huan to accompany him in person.
He also visited WeChat Company and made a speech expressing his welcome to WeChat Company’s decision to establish a branch in Milan.
Later, accompanied by Yang Huan, he visited Aston Martin's car manufacturing factory, engine research institute, and automotive industry design institute.
Many engineers and R&D personnel in the latter two institutions are from Italy.
After receiving the mayor of Milan, the plan for campus football was almost ready.
Yang Huan personally brought the expert team to the capital, handed the plan to Zhuang Mingyang, and held talks with various government departments.
The conversation was finally over, and it ended in January 2014.
In February, the draw ceremony for the International Champions Cup was also long overdue.
What is different from the past is that this time the International Champions Cup will be divided into two major regions, one in Asia and one in North America.
The Asian region includes mainland China and Hong Kong, as well as several countries in Southeast Asia.
The venue for the Asian finals was arranged to be held at the Bird's Nest in Beijing.
The competition in North America will continue to use the competition system and schedule that have been perfected in the past two years.
However, the participating teams have changed.
Among them, after the North American division has been divided into groups, the four teams in Group A are Manchester City, Atletico Madrid, Juventus and Borussia Dortmund, while Group B is Arsenal, Tottenham Hotspur, Paris Saint-Germain and Naples.
Although there are no super strong teams like Barcelona and Real Madrid, no one is an underdog.
The Asian region is a bit surprising.
The four teams in Group A are Southampton, Liverpool, Real Madrid and Inter Milan, while Group B is Manchester United, Barcelona, Bayern Munich and Monaco.
The one that has caused many people to question is Monaco.
Because although this newly promoted team from Ligue 1 performed well in Ligue 1 this season, Martino relied on a group of youths to play vigorously in Ligue 1.
It was a pleasure to compete with Paris Saint-Germain for the Ligue 1 championship. .
But after all, Monaco is a declining aristocracy.
Why can it participate in the International Champions Cup?
In the end, the media believed that it should be related to Monaco being acquired by a Chinese consortium.
After all, the International Champions Cup will focus on developing the Asian market, and China is undoubtedly the top priority.
But after the draw, the response from the outside world was generally quite enthusiastic.
Even though the International Champions Cup has only been successfully held for two times, it has triggered a huge craze in the United States, setting records for the number of spectators at North American football games, and surprising fans all over the world.
And last year's Asian Invitational Tournament, although held in a somewhat chaotic manner, also attracted considerable attention.
Especially considering that the teams that participated in the Asian Invitational Tournament last year were generally not wealthy teams, so this time, Miracle Media simply included Southampton, Real Madrid, Bayern Munich, Barcelona and other teams that have huge appeal around the world.
The teams have all adjusted to the Asian region.
In addition, there are also established giants such as Manchester United, Inter Milan, and Liverpool.
Although they are temporarily in decline, their influence and appeal in Asia are still quite amazing.
Using such a lineup to compete in the Asian competition is undoubtedly to open up the situation in the shortest possible time.
As for the competition in North America, more consideration is given to continuing to consolidate the brand foundation of the International Champions Cup and operating the good situation created through hard work in the past two years, so arrangements are made for teams such as Manchester City, Juventus, Arsenal, and Tottenham Hotspur.
It is enough to compete with powerful teams such as Paris Saint-Germain.
Facts have proved that Miracle Media’s strategy is right.
As soon as the lottery ceremony ended and the list of all participating teams and the lottery results were released, it immediately triggered a huge response in football circles around the world, and fans and media also paid great enthusiasm and attention.
The Asian finals are arranged in Beijing, so the entire International Champions Cup Asian competition will be broadcast live on Capital TV.
Miracle Media has also given considerable concessions in terms of broadcast fees in order to take advantage of Capital TV's influence to rapidly expand the International Champions Cup brand.
After that, Miracle Media also signed broadcast agreements with many domestic TV organizations, and the Internet copyright was still handed over to WeChat Video, which is the same operating model as the Premier League broadcast rights.
In addition, heavyweight television organizations in Hong Kong, Singapore, South Korea, Japan, Australia, India, Indonesia, Malaysia and other countries and regions have expressed their willingness to broadcast the entire event live.
As for the Middle East, although it is a pity that the International Champions Cup still failed to move to the Middle East, Yang Huan had previously reached a consensus and understanding with Qatar Prime Minister Hamad, and promised that when the time is right, he will definitely move to Qatar.
Al Jazeera, which has considerable influence in the Middle East and Africa, also announced immediately that it will broadcast the entire International Champions Cup live.
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As a result, the International Champions Cup will be broadcast live simultaneously in five continents including Asia, Africa, Europe, Oceania and North America.
The momentum is undoubtedly a big step forward compared to last year.
Especially in terms of government subsidies, the Australian government arranged two group matches to be held in Sydney in order to attract the International Champions Cup, and even provided a government subsidy of 10 million euros, which is a generous sum.
On the contrary, in China, Hong Kong, Singapore, South Korea, Indonesia and other countries and regions, in line with the need to develop the market and build a cup brand, Miracle Media has not made excessive demands on government subsidies.
After all, for such an event that has only been held for two years, the most important thing is not to consider how to make a profit, but how to build its own brand in the shortest possible time and win the recognition of fans and media around the world.
Yang Huan and Sun Yue both have a very clear understanding of this point.
It's just that it's one thing to have this understanding yourself, but it still can't stop some people from eagerly sending money to you.
You don't accept it If you don’t accept it, he won’t be happy anymore.
Just like this person in front of Yang Huan at this moment: