"Congratulations, Bert, you have been promoted and made a fortune."
In the high-end conference room of the Yang Group's seven-star hotel next to the Beijing Bird's Nest, Yang Huan smiled and congratulated the American sitting opposite him.
He is the former president of Nike Europe, Bert Hoyet.
However, more than a month ago, he was promoted to global vice president by Nike Corporation, fully responsible for football affairs.
"Master Huan, please stop making fun of me.
When it comes to promotion, I reluctantly accept it, but when it comes to getting rich, in front of you, Master Huan, who can say that they are getting rich?"
Bert Hoyet also laughed.
"Don't be modest."
Yang Huan waved his hand, "Nike has always attached great importance to football affairs.
The current president, Mark Parker, was promoted because he did well in the football affairs department.
I am optimistic that you will be the next one."
Berthoyet shook his head and laughed, but did not refute.
Obviously he understood in his heart, and he was not completely without this idea.
After all, a soldier who does not want to be a general is not a good soldier.
Nike attaches great importance to football affairs, which is nothing new.
Basketball and other fields have always been Nike's strengths, but only football has always been Adidas's world.
Therefore, Nike's strategy has always been to stabilize basketball and the domestic market in the United States, and then gradually erode Adidas.
But in the past few years, the situation has changed dramatically.
First, Adidas swallowed up Reebok and began to aggressively enter the U.S. market.
And relying on Reebok, it began to vigorously devour the areas that Nike was good at, such as basketball.
But at the same time, Nike itself has encountered many problems in its acquisitions.
Whether it is Converse or Umbro, they have obviously failed to achieve the expected results, especially Umbro, although it has strengthened Nike's business and capabilities in football. , but failed to help Nike reverse the situation.
Not only that, New Balance has been growing at an astonishing double-digit rate every year in recent years.
In addition, there are also local brands like Skechers and Saucony, whose development speed is also quite astonishing.
From a volume perspective, brands such as New Balance, Skechers, and Saucony are unable to threaten Nike for the time being.
But if this continues, who can guarantee that this will not happen in a few years?
Warriors Sports, the brand that defeated Nike to sign Liverpool two years ago, is owned by New Balance.
Then as time passes, will Skechers, Saucony and even some other brands do the same?
Not to mention, in addition to these American brands, Chinese sports brands are also developing very rapidly.
It can be said that Nike is currently in a situation of internal and external troubles, and cannot be careless or lax at all.
That’s why Mark Parker has Bert Hoyet here.
"Master Huan, let me be blunt.
We hope to sign the main sponsorship contract for the International Champions Cup.
We attach great importance to this cooperation.
You should believe that our operating capabilities in the United States are definitely better than any other. brand" Yang Huan understands that although Nike has been suspected of being a bad brand in North America and has long since lost its halo as a famous brand, when it comes to the ability to operate and promote the brand, they are definitely second to none.
In this regard, even Adidas is not as good as In the past, the cooperation between the International Champions Cup and Adidas was not without effect, but it was somewhat less than expected.
After all, sports sponsorship these days is not just about your sponsor wanting to make a profit.
Cup competitions like the International Champions Cup also hope to further promote and consolidate their brands through sponsor channels.
Why is the World Cup so popular?
Isn’t it because so many global brands are advertising and promoting him?
Every World Cup year, brands including Coca-Cola, Adidas, Nike, Heineken and other brands swarm in and hype them up, making everyone in the world know, oh, the World Cup is coming.
The International Champions Cup also wants this effect "You are right, Bert, I very much agree with your statement."
Yang Huan nodded.
Berthoyet also understands that it is impossible to win just by talking about this advantage.
The key is interests.
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"Master Huan, if we win the main sponsorship contract of the International Champions Cup this time, we will help you publicize and promote the International Champions Cup in all Nike stores around the world during the event, and I can guarantee that we will give The sponsorship fee will definitely not be lower than Adidas.”
With the current influence of the International Champions Cup, the only ones that can take a piece of this cake are Nike and Adidas.
As for other brands, especially the Chinese sports brands that are developing very rapidly and eye-catchingly, they are not enough for the time being.
Yang Huan nodded again, smiled slightly, and winked at Sun Yue who was sitting beside him.
Who is Sun Yue?
The ability to observe Master Huan’s eyes.
He considers himself second.
Who dares to recognize first?
So, after looking at Master Huan's eyes, he immediately laughed and said, "Bert, you are absolutely right, but we plan to make some changes and adjustments this year."
"What do you mean?"
Bert Hoyet looked at Sun Yue, a little strange.
"In addition to the International Champions Cup, we also hope to discuss sponsorship of four teams: Inter Milan, Atletico Madrid, Monaco and Southampton."
"What?"
Bert Hoyet was a little surprised.
Put four teams together Bert Hoyet was a little unconvinced and turned to look at Master Huan again.
Yang Huan nodded with a smile, acquiescing.
At this time, Berthoyet really panicked, because he was completely unprepared for this.
But it doesn’t matter, anyway, today is just the first meeting.
The two parties have understood each other’s wishes, and the real negotiation has not yet begun.
"Bert, I think you should be very aware of our operational capabilities, which have been clearly demonstrated in the past few years."
When Sun Yue said this, he smiled confidently, "We are absolutely confident that Southampton will continue to challenge for the Premier League championship, and will build a team capable of competing for the Champions League title within three years."
If there is one leader among the teams under Yang Huan, it is Southampton.
The Saints are the team that Yang Huan has put the most effort into in the past few years and is also the team with the best results.
Apart from anything else, as long as Southampton uses its current momentum to win the Champions League within three years, this is definitely not a problem.
Of course, the impact is impact, but whether you can get it depends on a bit of luck.
"Atletico Madrid was the champion of La Liga last season.
So far this season, it still maintains the top two rankings.
It still has the ability to attack the league championship, and our positioning in the next few years is to be the champion."
Sun Yue raised his eyebrows, "In other words, we hope to build Atletico Madrid into the third pole in La Liga after Barcelona and Real Madrid in the next few years."
These words once again made Berthoyet's eyes light up.
The oligarchy game in La Liga has been around for a long time.
Although there were cases in the early years when teams such as Deportivo La Coruña, Valencia and Real Sociedad defeated the two Western Super League giants and won the league championship, Valencia even once had the opportunity to compete with Barcelona and Real Madrid.
But in the end, it is very regrettable that these teams did not lose.
But now it seems that Atletico Madrid undoubtedly has a good chance.
Apart from anything else, since Yang Huan acquired the team, in addition to building a new stadium, expanding the training base and youth training camp, he has also continued to strengthen signings for Atletico Madrid.
Atletico Madrid sold Mandzukic before, and many people thought that the Shenlian Army might slip again.
But who would have thought that the trident composed of Tevez, Diego Costa and Griezmann would perform even better this season, scoring a flood of goals.
In the midfield, Illarramendi, Koke and I The local midfielder composed of Scott is also quite powerful, with a combination of strength and softness.
In the defense, Otamendi has suppressed Godin and Miranda this season and has become the anchor of the Shenzhen Legion's defense.
The latter two players have to compete for another position, Juanfran and Felipe also Stable as ever.
As for Courtois at the goalkeeper position, he has become the most dazzling goalkeeper rookie in La Liga.
In addition, players like Vietto, Krasi, Krychowiak, Jose Gaya, Montoya and other players also performed quite eye-catching, plus Jose Jimenez, Velazquez, Oliver Torres, Young players such as Saul and Correa.
Today's Atletico Madrid has a very good combination of old, middle and young people.
In theory, it is really time to achieve results.
Judging from Bert Hoyet's experience in European football for many years, unless Atletico Madrid is hot-headed, completely overturns the previous plan, and messes around like crazy, otherwise, with Atletico Madrid's current situation, even if Selling people will not have much impact on Atletico Madrid at all.
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The reason is very simple.
Simeone's tactical system is very complete and rigorous, and there are at least two players in each position in the team.
Even if one is sold, another one will be quickly added, giving the club more leisurely time to select replacements. who.
Such a team is quite stable and the decline in performance will not be too great.
More importantly, Atletico Madrid now has an owner who is not short of money.
Anyone who wants to poach someone has to pay a high price.
And with ample funds, transfer operations will be more convenient and leisurely.
Therefore, Berthoyet also believes that Atletico Madrid does have a chance to become the third pole of La Liga.
But whether it works or not remains to be tested by time.
"Bert, I wonder if you have played in the French League recently?"
Sun Yue asked with a smile.
Berthoyet shook his head, "But I know that Monaco will perform very well in the new season."
Currently, Martino's Monaco has the lowest average age of its youth team in Ligue 1.
It has reached second place in the Ligue 1 standings, only behind Paris Saint-Germain, and even occupied the top spot in the league for two weeks.
There are so many rookies and talents in the team.
There is Mitrovic, the new Drogba, in the frontcourt, as well as talented rookies like Aubameyang and Depay.
Even players such as Benzia, Martial, Thauvan, and Fekir are quite good.
Bright.
Benzia is hailed as the new Benzema, while Martial is hailed as the new Henry.
In the midfield, players such as Verratti, Tularao, Biglia, Capoue, and Kondogbia also performed very well, and this season, midfield supernovas like Rabiot have emerged. , and has won huge attention from European football.
Needless to say, the defense line, Marquinhos, Zouma, and Mangala are all the hottest central defender rookies in Europe.
If you take any one of them, they are worth more than 30 million euros.
Digne, Kurzawa, Dennis Appiah Wing players such as Aurier are also very strong.
Goalkeeper Navas also performed solidly and reliably.
It can be said that although Monaco is a newly promoted team this season, it has shown that it has the strength to challenge for the Ligue 1 championship and has huge development potential.
Such a team is definitely worth looking forward to But that's not what Berthoyet values most.
What he really values is the effect these four teams can bring once they join Nike's camp: