It is undeniable that Nike's situation in European football is indeed worrying.
Not long ago, Arsenal in the Premier League announced that it had reached a cooperation agreement with Puma.
Starting from the summer of 2014, the Gunners will bid farewell to Nike and switch to Puma.
This is definitely a painful blow to Nike.
Because in the past few years, although Arsenal's performance has been poor, its market appeal is still quite strong.
Now, even the Gunners' old partner has switched to Puma, and Nike's influence in the Premier League has been further weakened.
Not only that, after the Gunners announced that they would switch to Puma, Manchester United also announced that they would switch to Adidas starting in 2015.
The Germans offered a sky-high sponsorship contract of 75 million pounds a year for ten years.
It can be seen that Adidas is making a huge gamble.
Now in the Premier League, Manchester United, Southampton and Chelsea belong to Adidas, Liverpool belongs to Warrior Sports, Arsenal belongs to Puma, and Nike only has one Manchester City team.
Adidas was once almost cornered by Nike, but in just two or three years, the Germans completed a beautiful counterattack and successfully seized the largest market share in the Premier League, the most watched league in the world.
Especially in the past two seasons, Southampton's performance has been so eye-catching, which makes Nike regret it.
Manchester United has just announced that it will switch to Adidas, and Chelsea has signed a long-term contract with Adidas.
If Nike can successfully poach Southampton at this time, with the influence of the Saints today, Nike is bound to stabilize the Premier League situation again.
Interestingly, Southampton’s contract with Adidas also expires in 2015.
This is just the Premier League.
In Ligue 1, Nike's situation is equally dangerous.
Nike currently only sponsors Paris Saint-Germain and Lille in Ligue 1, but Adidas sponsors strong teams including Lyon, Marseille, Saint-Etienne, etc., while Puma sponsors teams such as Bordeaux and Rennes.
This makes Nike is also in a worrying situation.
And if, as Sun Yue said, Monaco’s goal is to participate in the Champions League, then when strong teams such as Lyon and Marseille have signed long-term contracts with Adidas, Nike strongly supports Paris Saint-Germain and Monaco.
Jin Haoqiang is undoubtedly a choice he has to make.
The same situation also occurs in Serie A.
Inter Milan has been in a very bad situation in the past few years, until it was acquired by Yang Huan not long ago.
In the winter break transfer market, they bought more than ten players in one go and sold off a large number of players.
A vigorous reorganization.
After the two-week winter break, Inter Milan's performance has improved, especially the team's overall lineup has been strengthened, and it is indeed possible to reach the top three in the league.
More importantly, Yang Huan personally promised that Inter Milan will introduce a superstar player in the summer.
This reflects Yang Huan's determination for Inter Milan to stabilize the top three in the league in the new season, participate in European competitions, and even compete for the league championship.
Burning ambition.
This is also in line with Bert Hoyet's impression of Master Huan's consistent style.
Among the strong teams in Serie A, Nike has long-term cooperation with Inter Milan and Juventus, and Adidas is with AC Milan.
This makes Nike's influence in Italy greater than that of AC Milan.
But recently, the wind vane has changed.
First, Adidas poached Juventus with a lot of money.
Starting from 2015, Juventus will receive high-priced sponsorship from Adidas, but Nike snatched the Giallorossi Roma from Capa. .
In this case, Inter Milan is crucial Especially Inter Milan under Yang Huan, because looking at the past experience, there is no doubt about the ability of Yang Huan and Miracle Media to run the team.
As the only team among the top three that cooperates with Nike, Berthoyet knows very well that Nike's interests in Italy are directly linked to Inter Milan.
But if Inter Milan’s only golden brand is snatched away by Adidas, then Nike will be kicked out of Serie A.
Until then, Nike’s interests in Italy can still be protected.
Relatively speaking, the situation in La Liga is more optimistic, but there are also crises.
Nike sponsors Barcelona, Atletico Madrid, Malaga, Real Sociedad and Athletic Bilbao in La Liga, while Adidas only sponsors Real Madrid and Valencia in La Liga.
It can be said that Nike has a certain advantage in La Liga.
But among the strong teams with the most market appeal, if Atletico Madrid really has the ability to become the third pole of La Liga, then Nike will continue to maintain its advantage in La Liga by keeping Atletico Madrid.
But if it is snatched away by Adidas, Nike's interests will definitely be damaged.
But this is only considered from an individual team perspective.
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But what Miracle Media wants to do now is to bundle these four teams, which is much more serious.
Just imagine, if these four teams all switch to the Adidas camp, what a painful blow it will be to Nike.
But on the other hand, if they are all brought under Nike's control, it will greatly increase Nike's momentum and market share.
This is definitely a major benefit for Nike, which has been shrinking in the European football market in recent years.
Thinking of this, Bert Hoyet let out a heavy breath, raised his head again, and looked at Yang Huan, who had been waiting for a long time, with admiration and admiration in his heart.
It's only been a few years Four years, oh, no, three and a half years, this young master Huan has become a figure that can cause earthquakes in European football.
Moreover, it is said that he has a close relationship with Platini, and is consciously or unconsciously working for the general public.
Latini builds momentum.
No, Platini has publicly stood up before, saying that some of FIFA's practices are very disappointing and asking Blatter to release the entire internal investigation process and documents, making sure to be open, fair and transparent.
This time, Platini directly stood in the opposition camp of Blatter, but he also stood in the same camp as all the indignant fans and media reporters around the world, and received the support of the latter For a long time, no one has talked about the relationship between FIFA and Adidas, but they also know it.
If Blatter steps down and is replaced by Platini, does that mean Nike will have a chance?
Thinking of this, Bert Hoyet knew what was going on.
He himself knows very well that this is an opportunity for him.
If he achieves results, his reputation within Nike will be further improved.
"Master Huan, I have written down everything today.
I will arrange for manpower to follow up later and contact Miracle Media.
I hope to have a clearer understanding of your entire plan and future development plans."
Yang Huan smiled slightly, nodded and said: "Okay, you can contact Sun Yue then."
Sun Yue, who was sitting next to him, nodded towards Bert Hoyet, but did not forget to remind him, "Bert, you should know that preparations for the International Champions Cup have already begun, and next season's European Youth Champions League will be held.
We’re also going to start attracting investment, so” After a pause, Sun Yue smiled mischievously, "We can't give you too much time to think about it, you understand."
Of course Bert Hoyet understands, and he even suspects that the reason why Miracle Media has delayed until now is because of their negotiation strategy.
Just like in the European transfer market, many selling teams deliberately schedule negotiations within the 24 hours before the transfer market closes.
Their meaning is obvious, if you really want to buy someone, then I will Without giving you time to think about it, you either agree to my conditions and buy it at a high price, or you give up.
This negotiation strategy is very dangerous.
It depends on how much both parties understand the other party's psychology.
Now it seems that Miracle Media is also using this method.
After seeing Bert Hoyet off, Sun Yue smiled slightly and said, "Master Huan, tell me how determined they will be to participate in the competition."
Yang Huan chuckled, "The more determined they are to swallow up Adidas, the more determined they are to participate in the competition."
Sun Yue also laughed, it was indeed true.
Miracle Media has bundled the sponsorship rights of these four teams, which has indeed formed an influence that cannot be underestimated.
This is far more valuable than individual negotiations between clubs.
"Master Huan, recently we have invested a lot of money in Platini's affairs, over one million euros."
“It’s so little over a million euros” Sun Yue smiled bitterly, "It's quite a lot, Master Huan.
If converted into RMB, it would be more than 10 million."
I am afraid that only people as wealthy as Master Huan in the world would regard one million euros as loose money.
"Oh, that's right."
Yang Huan seemed to have come to his senses, "Then continue to increase your intensity and tell Platini that you have to be harsher to gain momentum.
If you don't say it to young people now, Give me some strength, who cares?”
Then, Yang Huan thought of something, "Oh, by the way, let him learn more about Mourinho's art of speech."
When Sun Yue heard this, he almost burst into laughter.
This was too weird.
Is it possible for Platini to imitate Mourinho?
But Mr.
Huan’s statement is correct.
Many of Mourinho’s remarks cannot be said to be wrong.
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It is just that he is too obsessed with attracting attention.
To put it nicely, he is shielding the team from wind and rain.
But to put it mildly, it can be said that he did it for the sake of personal limelight.
Such a head coach is also a strange thing in the current professional football world.
Oh, there is also such a figure in the political world, Mr.
Mayor of London, a good friend of Master Huan, and a political upstart who strongly supports Boris Johnson, who is regarded as the most powerful contender to be the next prime minister of the United Kingdom.
A strange flower It can be seen from this that this is a strange world.
Of course, as for whether it’s really weird or fake, who cares?
"By the way, I asked you to continue looking for teams in Europe.
What's the progress?"
"Well, we are investigating and contacting them.
We are currently targeting the Netherlands, Czech Republic, Belgium, Croatia, Austria and Switzerland, and they are all teams known for their excellent youth training."
Yang Huan nodded, "Okay, very good.
You have to be patient.
Not many people are paying attention to these mid-range teams at the moment."
Nowadays, international capital focuses on teams from the five major leagues, and they are all strong teams.
They often do not pay much attention to teams outside the five major leagues, except for one Red Bull Group.
However, the Red Bull Group has invested in many clubs in Austria, Germany and other regions, and its first consideration is the advertising effect.
But what Yang Huan values is how to build a strong and powerful circulation system that can create a complete set of star industry chain.
Therefore, he needs some outstanding youth training who can provide services to teams such as Southampton, Atletico Madrid and Inter Milan.
Arsenal and youth training camps that continuously transport and cultivate talents.
Yang Huan is even thinking that if there is a chance, he should definitely enter the football markets in South America and Africa such as Argentina and Brazil, because to put it mildly, they are the raw material markets for professional football.
When that time comes, from the selection of raw materials, to processing and training, to the packaging and promotion of stars, and finally to the top of the professional football pyramid, Yang Huan will completely control the most powerful superstar industry chain in the entire professional football world.
Compared with Yang Huan's grand plan, what Mendes and others have done is inferior, isn't it: