"Master Huan, a few days ago, people from China New Group came to see me."
When Sun Yue saw Yang Huan, Master Huan was sipping fragrant tea in the private room of Tingyuxuan in Glory Square, admiring the beautiful scenery of the Solent Strait.
"China New Group" Yang Huan certainly knew that this was a well-known state-owned enterprise in China, but it was a little strange, "What do they want from you?"
Sun Yue smiled slightly, "Master Huan, you have forgotten that Jingcheng Guoen of the Chinese Super League is the property of a subsidiary of China New Group."
When he mentioned it like this, Yang Huan actually remembered it, it seemed.
Speaking of Jingcheng Guoen, it can be regarded as a famous traditional giant in the Chinese Super League.
Of course, there are mixed reviews about this team.
As someone said on the Internet, there are two types of Chinese Super League fans, one is Guoen fans, and the other is non-Guoen fans.
Some people also say that this team only brags and does nothing, claiming to compete for the championship every year, but so far, in more than 20 years, it has won one league championship.
On the other hand, Yangcheng Hengda, which has risen in recent years, is really People are so irritating.
Thinking of this, Yang Huan suddenly felt funny and laughed loudly and asked: "Old Sun, they are looking for you, are they looking away, and finally decided to burn money and bring in strong foreign aid?"
Sun Yue was stunned for a moment, and then laughed out loud.
If Master Huan's words were heard by the people in Zhongxin, they would probably be angry to death.
Why don't you bring someone like this to bury people?
Miracle Media has a wide range of businesses.
In the field of football alone, Miracle Media is engaged in agent business and a series of supporting consulting services, but it is all handled by its subsidiaries, because these are not the focus of Miracle Media. .
Therefore, relying on connections, we found Sun Yue, the CEO of Miracle Media, only to bring in foreign aid.
Isn’t this nonsense?
This is like a person trying every possible means to find a relationship, only to get a temporary residence permit.
If we compare professional football to an industry, then what is the upstream of the industry chain?
There is no doubt that it must be popular events, such as the World Cup, European Cup, Champions League, Premier League and so on.
These upstream industries are currently controlled by FIFA, UEFA, national football associations, or institutions like the Premier League, and the market is already very saturated.
Therefore, Miracle Media fought hard and finally managed to seize a marginal territory and established the International Champions Cup.
Only then did it successfully enter the upstream of the industry chain.
As for the European Youth Champions League and the World Nations League, they are still laying the groundwork. middle.
It's really not that easy to organize an event.
Yang Huan also concentrated all his financial and material resources, and then used his contacts in Europe to create the International Champions Cup.
Otherwise, if it were so easy, wouldn't everyone just run upstream?
In this professional football industry chain, the upstream holds the core, highest quality, and most valuable resources, while the midstream is the industry that relies on the upstream resources and provides supporting services.
The biggest development of Miracle Media in the past few years has been in the European League.
Just like the Premier League, many people don’t know how the Premier League’s broadcast rights work.
Oh, they are sold to more than 180 countries, and all countries have sent people to the UK to operate Premier League live broadcasts.
Don't be ridiculous, many countries and TV stations simply don't have this ability.
And just imagine, if each copyright acquirer operates independently, how much waste of resources will it cause?
Therefore, the local copyright of the Premier League is operated by Sky TV itself, but the overseas copyright is contracted uniformly.
The contractors will operate it in a unified manner, and the TV stations and live broadcast organizations that have auctioned the overseas copyrights of the Premier League will get the signals and resources from the contractors, and then edit the pictures and content they want.
Before 2008, the contractor for the Premier League's overseas resources was French Cana TV, but after 2008, the contractor became ig company, and later, this ig company was acquired by Miracle Media .
In other words, Yang Huan now controls the Premier League's overseas live broadcast resources and program production.
But the Premier League is only part of it.
The Bundesliga, French Ligue 1, La Liga and the Champions League are currently Miracle Media's businesses.
Italy's situation is quite special, so it is not available for the time being, but it will be soon.
In addition to football, there are many other live broadcasts of sports and events that follow this model.
In the field of national events, Swiss Infront used to be the leader, but now, this company has also been acquired by Miracle Media.
There are many contracting businesses similar to live TV broadcasts in the professional football industry, and Miracle Media is a giant in this field.
To put it bluntly, if Miracle Media accidentally sneezes, sports events around the world will catch a cold.
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Otherwise, why do you really think so many football practitioners are trying to please Master Huan for no reason?
Compared with the upstream and midstream, football clubs are just the downstream of this industry chain.
Even super giants like Real Madrid and Barcelona can only be regarded as the leaders in the downstream in the entire industry chain.
It is difficult to break through to the middle.
Of course, they have a certain say, but compared with the huge industrial chain, their little money is nothing.
Take Miracle Media as an example.
If nothing else, let’s talk about the Premier League.
They produce 5,000 hours of footage of Premier League matches every week.
These are needed by TV stations and live broadcast organizations around the world.
How much are they worth?
In addition, Miracle Media is actively developing supporting value-added services.
Once successful, the result will make Miracle Media even bigger.
For a giant like Miracle Media, it is fully equipped to challenge the upstream industries.
Because in this field, whether it is technical strength or business capabilities, Miracle Media is the strongest.
Now even British Telecom only dared to bid for the local rights of the Premier League and the Champions League after finding cooperation with Miracle Media.
UK copyright.
This is why the guy with three buttons unbuttoned is always trying to flatter Young Master Huan.
When the cooperation ends, he can just go home and play with his eggs.
To paraphrase the words of British Telecom CEO Gavin Patterson, "They can send the signal of the Premier League game to the planes of Qatar Airways, Turkish Airlines and Etihad Airways.
Who else can" Qatar Airways only cooperated with Miracle Media after sponsoring Southampton.
After Miracle Media fully grasped the upstream and midstream, Yang Huan established Miracle Football Group to occupy the downstream industry.
That is, the football club.
Yang Huan's meaning is very simple, to open up the upstream, downstream and midstream industrial chain and completely establish his own football empire.
Sun Yue and Peter Kenyon are the two major players in Yang Huan's football empire, and they both do quite well.
"Master Huan, they are here to find me.
They have something very important indeed."
After the joke, Sun Yue said seriously.
"Oh, are you really planning to spend money on foreign aid?"
Yang Huan asked with a playful smile.
Sun Yue was depressed.
My dear young master Huan, you are also a person of status and status, right?
Can we please stop being so immoral?
But soon, Sun Yue said something that made Yang Huan even stop laughing.
"They decided to sell off Guoen" "Selling the country's grace" Yang Huan frowned and was very surprised, "How is this possible?"
Sino-Singapore Group has been in the football industry for more than 20 years, and it can be regarded as the veteran of Chinese professional football.
Over the years, China's professional teams have changed frequently.
So many teams have left and so many banners have fallen, but the one in Beijing has never fallen, and they even clamor to win the championship every year.
Some people say this is bragging.
But so what?
At least I have this ability to brag every year, right?
Otherwise, you let a relegation team try to win the championship In other words, in the past few years, Guo Enke has always been the first team in the Chinese Super League, with very stable results.
But why do you want to sell it?
"Do you still remember the report on China's professional football industry that I sent you before?"
Sun Yue asked.
"Well, I saw it, what's the matter?"
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Sun Yue nodded, "The plan cannot keep up with the changes.
This year the government introduced football industry reforms.
Now social capital is pouring in.
If we don't take action, I'm afraid it will be too late."
According to Sun Yue's observation, in recent years, China's economy has been adjusting and it is necessary to vigorously develop the tertiary industry.
Therefore, high-quality assets in the tertiary industry such as movies and football have become particularly attractive.
And everyone knows that in today’s Chinese market, there is nothing else but plenty of money.
Capital entered real estate, and real estate immediately soared.
As soon as the government suppressed it, it entered the stock market and entered venture capital.
As a result, the stock market boomed, and every aunt running a roadside stall in the first-tier cities was planning to attract venture capital and start a chain.
The film industry has been developing by leaps and bounds in the past few years.
Isn’t it the result of the influx of capital?
Although it has brought a lot of disadvantages, the box office has been rising steadily.
To be honest, in China nowadays, if the box office of a movie is less than 500 million, you will be embarrassed to tell people that you invested in the film.
But a few years ago, if it exceeded 100 million, you would have to hold a grand celebration. feast.
Therefore, capital is not necessarily a bad thing for football industrialization.
"Why do they want to sell?"
Yang Huan asked with concern.
"As I just said, after the massive influx of capital, the Chinese Super League has been burning money, especially like Yangcheng Hengda.
In just three or four years, it has invested more than 2 billion, which has far exceeded the level of the Chinese Super League. affordability of the new group.”
Yang Huan understood this.
As a state-owned enterprise, its investment in various aspects is definitely incomparable with that of private enterprises like Yangcheng Hengda.
The latter can burn as much as they want, and they can burn as much as they want, but there is definitely nothing they can do about the former.
However, two billion yuan was burned in four to five years.
Is it a lot?
After calculation, it’s only over 200 million euros more.
Compete with Manchester United, compete with Manchester City, compete with Tottenham Hotspur "Not only in terms of capital, but also in terms of daily management, Guoen relies on its status as a state-owned enterprise.
In terms of management and system, it is also very rigid and not flexible enough to cope with the sudden changes on the football field and in the transfer market. ” "So, in this case, Sino-Singapore Group is also in a dilemma.
It must either withdraw altogether, follow the trend and burn money, or sell shares and introduce capital."
Yang Huan nodded.
No matter which one China New Group chooses, it is not surprising.
"Their current idea is to introduce capital.
When their boss visited the UK with the leader, he met Master Huan once and admired Master Huan's understanding and knowledge of professional football, so he went through an intermediary.
Come and inquire to see if we are interested in investing.”
Yang Huan frowned and thought for a while, had he met the CEO of China New Group during his stay in the UK?
He really couldn't remember it.
If there was one, it should be in the delegation.
However, to be honest, if it is the Beijing Guoen team, Yang Huan is really a little interested.
How to say This team is a long-established team in the Chinese Super League, with high brand value and great influence.
It is also located in a place like Beijing where land is at a premium.
From all aspects, it is a pretty good choice.
Only, there's a problem
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