Yang Huan walked to the window of the private room and looked at the blue sky outside through the open window.
On the sea of Solent, there are yachts floating on the sea, as well as passenger ships traveling between Southampton and the Isle of Wight, and even from all over the world.
It looks so lively.
But at this moment, Master Huan had no intention of admiring the beautiful scenery, but frowned.
"Old Sun, what you mean is that they only plan to sell part of their shares."
Sun Yue nodded and said, "Fifty percent.
In addition, they also made a request that the title and team logo remain unchanged."
"If nothing changes, then it's not them who has the final say."
Yang Huan laughed directly.
After all, it is still the state-owned enterprises that are in charge.
Even the sellers’ clubs are selling so aggressively.
"Master Huan, in fact, their calculations are very good."
"Oh" Yang Huan turned his head with interest.
"In the past 20 years or so, Guoen has always been the banner of Beijing.
Fans in Beijing support them and claim to be the Royal Guards.
Even under a subtle influence, the fans only know Guoen and erase Jingcheng."
When Yang Huan heard this, he immediately understood what Sun Yue meant.
Isn't it?
This is simply turning Guoen into a business card of the capital.
Investing in this football club is really a good deal for China New Group.
I don’t know how much advertising fees it saves for them.
No, even if you advertise more and invest more resources, it may not be enough. achieve this effect.
This is what Yang Huan mentioned to Dada before, the unique social attributes of football.
"So, their meaning is very clear.
Anyway, they don't spend any money, just 50%.
If you like management, I will manage it for you, but the name cannot be changed and the team logo cannot be changed.
The more money you spend, the more the country will lose."
The better the performance and the higher the reputation, the better it will be for them.”
When Yang Huan heard this, he couldn't help laughing.
Nimei, isn't this what he did with Tottenham Hotspur?
When Prime Minister Hamad of Qatar wanted to acquire Tottenham Hotspur, , Yang Huan and Daniel Levi had an agreement with him.
No matter how much they invested, their shareholding ratio would remain unchanged.
With Tottenham Hotspur's current valuation, the two made a fortune from their original deal.
Of course, behind this, Daniel Levi's painstaking efforts and Yang Huan's strategizing behind the scenes are also crucial.
If he didn't have this shareholding, Yang Huan wouldn't bother to take care of it.
"If anyone tells me that state-owned enterprises are not smart, I will be the first to fight with him," Yang Huan scolded with a smile.
Sun Yue also laughed, this calculation was indeed very loud.
"Master Huan, before I came here, I commissioned a survey.
It is estimated that in the next three years, the average investment of the 16 Chinese Super League teams will exceed one billion."
"One billion in three years" Yang Huan couldn't help but feel a little moved.
Even in RMB, that is a quite astonishing number.
Sun Yue is talking about the average, which means that there must be more than the highest, and there should be no lowest.
According to the usual characteristics of the football league, at least eight to ten clubs have reached this number.
Nime, it’s really a money-burning league.
"So, Master Huan, Mendes, Raiola and other agents are all very smart.
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One or two of them are traveling to China, and Joorabchian.
They have recently focused their main business on China.
This The market is too big” Who says it's not?
Burning one billion in three years is really awesome.
No wonder even Sino-Singapore Group can't stand it.
If they really do this, the country will probably cause trouble for them.
"I have carefully calculated that sooner or later we will have a football club.
Otherwise, where will we put so many overseas players and players trained by major domestic youth training camps?"
This is something Yang Huan has been considering from the beginning.
Therefore, he registered a football club in Beijing, but only bought out the ownership of the players but did not participate in the competition.
But according to the current resources that Yang Huan has in his hands, within three to five years, as overseas players grow up, Yang Huan can form a Chinese Super League team anytime and anywhere, or he can acquire a Chinese Super League team and play in the league through backdoors.
This was Yang Huan's plan and idea in the past, but now it seems that it is obviously not feasible.
Because it develops too fast and violently If it is true, as Sun Yue said, that the Chinese Super League teams will invest so much in the next three years, then when Yang Huan decides to take action in three to five years, it may be difficult to buy a team that he is satisfied with and resort to backdoor play in the Chinese Super League.
According to Yang Huan's standards, it should at least be a team from a first-tier city.
But the problem is that now the first-tier teams are too scarce.
When capital comes in and they are hyped, the value goes up.
If you want to buy more, it is difficult.
Well, if you don't buy a team and form your own team to play in a low-level league, it will take another two or three years and you may not be able to gain a foothold in the Chinese Super League because you have to bear the risk of high-quality players being poached.
In Yang Huan's eyes, the most precious thing is time.
The same amount of money invested now can at least guarantee that Yang Huan will have a team that is at least the first team in the Chinese Super League three years later.
But if you invest again after three years, it may be difficult to guarantee.
Today's Chinese Super League seems to be standing on the cusp of the storm, and it can take off anytime and anywhere.
For Yang Huan, the opportunity cannot be missed, and it will never come back.
"Old Sun, what do you think?"
Yang Huan asked with concern.
"Guoen is a very good choice," Sun Yue said concisely.
Yang Huan nodded, "Let's talk about it."
"This brand has a very high value.
It has been involved in professional football for more than 20 years and has always been in the first group.
It is also in Beijing.
The average attendance per game is close to 50,000.
The fan culture is quite strong."
"Although the fans in Beijing scold Guoen harshly, in fact, behind the scolding, there is a deep feeling.
They love this team and have a deep sense of identification in their bones, so they scold."
Yang Huan understood this.
It's like fans nowadays scold Manchester United, why?
If you don't have feelings, who would bother scolding you?
What a waste of words?
It’s because of love that I curse.
Of course, there are also some fans because of other factors, but no matter what, some people criticize it, which proves that Guoen has attention and social influence, and that is enough.
"With the current popularity of the Chinese Super League, it is expected that this momentum will continue in the next few years.
With the deepening of the reform of the football industry, the entire market will become more and more standardized, and many problems that seem very unsustainable now will also Problems such as the team’s revenue growth can be easily solved.”
Many people now doubt the viability of the Chinese Super League teams, believing that they rely more on the money-burning of large capital and consortiums to survive.
Once capital and consortia are unwilling to invest any more, the current momentum of the Chinese Super League will be difficult to maintain.
But in fact, is this really the case?
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“In 2009, the Chinese Super League took over everything and sold all team jersey sponsorships to Nike in a package without the support of the clubs.
But a few years later, today’s Chinese Super League is no longer what it was back then. , when the contract expires, it is estimated that it is unlikely that Nike will renew this contract.”
"Nike's revenue in China only accounts for one-tenth of their global revenue, but its profits reach one-quarter of the world.
But its investment in sponsoring European teams and sponsoring Chinese Super League teams is completely incomparable.
Proportion."
"It is foreseeable that in the foreseeable future, the jerseys worn by Chinese Super League teams will become a battlefield for many major international brands and domestic brands such as Nike, Adidas, and Puma to compete fiercely."
Yang Huan understood what Sun Yue meant.
If we focus on the immediate future, the survival of the Chinese Super League teams is indeed very problematic and completely unsustainable.
But the problem is that the world is constantly moving forward.
When capital is burned in the Chinese Super League for a few years and the entire market is revitalized, the income will follow.
A lot of sponsors like Nike and Adidas will flock in, and the income of the Chinese Super League teams will naturally increase accordingly.
By then, they will be afraid of the team’s survival.
As for making money from the team, then please do it.
Even in Europe, where the football industry is so developed, it is difficult to make money from investing in football teams.
In the Chinese Super League, you can In the foreseeable future, the Chinese Super League will become a battlefield for major capital competitions like the current Premier League.
What they value is not whether they can make money, but whether it can bring them advertising effects.
It's like China New Group investing in the Beijing Guoen team.
For those large consortiums, advertising does not mean that they can obtain profits.
What they focus on is the effectiveness of advertising.
If the same amount of money gets five points of attention from the TV station, but eight points from the football team, then they will choose the latter without hesitation.
As for whether they can benefit from the latter, this is not what they consider at all.
I would like to ask, can Nike earn so much money from sponsoring Southampton and sponsoring Barcelona with so much money?
How is it possible?
But why do they still invest and destroy every year?
It’s because they focus on the advertising platform and effect, not the revenue.
"Master Huan, there is another very important reason why I support the acquisition of Jingcheng Guoen.
This team is very close to our corporate culture.
They are ranked second in terms of attention on Weibo and WeChat.
More than 20 times that of Yangcheng Hengda."
"Beijing is a city with unique advantages.
The brand Guoen is so topical.
In addition, in the past few years, Guoen fans have been at odds with domestic fans.
This is really the best time for us to enter the Chinese Super League."
Yang Huan understood the meaning of Sun Yue's words, and he also understood that this was indeed a good opportunity.
He even couldn't help but sketch in his mind that if he really took over the capital Guoen, he would immediately spend a lot of money and use his connections in Europe to spend a lot of money on a group of people who were already semi-retired in Europe but were playing in the Chinese Super League and the AFC Champions League.
He is still a superstar who is more than enough, and he can find a reliable head coach and team.
With this team, coupled with the original lineup of Jingcheng Guoen, and the introduction of strong domestic support, I am afraid that there will be no results.
As for investment, I’m afraid it’s not really that high.
In particular, Yang Huan's team has accumulated considerable operational experience in Southampton, and with the support of Miracle Media, it is fully capable of maximizing the commercial value of the superstars.
Even if we can get a piece of land in the capital and build a new stadium, that would be great "Old Sun, how much does China New Group want?"
Yang Huan asked with concern.
When Sun Yue heard this, he immediately knew that Master Huan had already made a decision in his mind, and quickly replied: "Fifty percent of the shares, two billion, and the overall valuation, four billion."
Yang Huan frowned at first, and seemed to think that the price quoted was too expensive, ridiculously expensive.
But gradually, Master Huan's brows calmed down, and he said calmly, "What the hell, if anyone tells me that the boss of a state-owned enterprise is not smart again, I will definitely fight with him."
This is the second time that Master Huan has said this.
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Sun Yue chuckled, knowing that Master Huan understood.
When investing in this game, you can't just look at the present, nor can you compare yourself to the past, you have to look at the future.
According to the national plan, China's sports industry will reach 5 trillion by 2025.
What is this concept?
This means that the era of great development of the sports industry is coming.
So in the past year, major capital has poured into the sports industry crazily.
Doesn’t this explain the problem?
As the world's largest sport, football also has considerable influence in China.
Investing in football clubs is just in time to catch up with this trend.
"It's worth it" Yang Huan made a decision on the spot.
"But, Old Sun, I have a request
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