After Pierre Ebola's words were translated, everyone on the Chinese delegation was dumbfounded.
Xu Guangyuan and Wang Jintao, two straight people, have their mouths wide open enough to swallow a fat cow.
Everyone never thought that Zhao Guoyang's obviously "exaggerated" remarks would make the bigwigs of Bombardier pay so much attention to it.
Of course, Zhao Guoyang didn't know the doubts in the hearts of his companions.
After Pierre Ebola asked about how to deal with it, he sat up straight and said with a smile: "Actually, it is not difficult to change the current situation of Bombardier's relatively weak reputation in China." ” "First of all, we have a good foundation for cooperation before.
Further in-depth cooperation is just a matter of pushing the boat along the water."
Zhao Guoyang stretched out two fingers and said, for example: "If your company wants to change the status quo, it is nothing more than two methods.
The first is to increase investment in our Chinese market.
This investment should not be limited to the transfer of technology and the sale of patents, but more importantly, the construction of a joint venture."
Zhao Guoyang said very seriously: "Only when your company has built a branch factory in Huaxia can we regularly send experts to our domestic joint ventures for technical guidance and management guidance. ” "At the same time, the successful construction of the joint venture will also give you the opportunity to send Chinese technicians to several branches of your company for training."
Hearing this, Calderon, president of Bombardier Aerospace, said with a frown: "Mr.
Zhao, your idea is good, but it seems that there is no tangible benefit for us Bombardier."
Hearing this, Zhao Guoyang was stunned: "Mr.
Calderon, your statement is biased. ” "That's right, after your company built a factory in China, such a technical exchange is not of great benefit to you.
But if this kind of technical exchange can continue, you will find that there are too many benefits for your company."
Looking at Calderon's puzzled look, Zhao Guoyang smiled and explained: "First of all, frequent technical exchanges are enough to ensure that Huaxia's factories are at the same level as Bombardier's factories in other parts of the world in terms of product manufacturing systems. ” "Well, this is indeed a benefit," Calderon said after a moment's pause, still matter-of-fact.
"Secondly, when your company builds a factory in China, you should not only look at short-term goals, but also look at long-term goals."
"The short-term goal is to make a name for ourselves in our Chinese market and create profits, what is this long-term goal that has nothing to say?"
Zhao Guoyang looked at Calderon with a smile.
Listening to Zhao Guoyang's question, Calderon was a little speechless.
He "uh-huh" for a long time, and then tentatively said: "The long-term goal should be to compete with competitors like Boeing, McDonnell Douglas, and Airbus."
Calderon is president of Bombardier Aerospace, and his eyes are naturally on aerospace rivals.
After he finished speaking, Zhao Guoyang clapped his hands and said, "That's right, Mr.
Calderon."
"As the most dynamic market in the world in the future, I can responsibly tell you that Huaxia ranks among the top few in the world in terms of railway operation and aerospace product demand."
"Considering that the United States itself has Boeing and McDonnell Douglas, two major aerospace industry giants, I would even dare to assert that Huaxia is the biggest demander for these two industries at this stage."
The meaning of Zhao Guoyang's words is still very clear.
Although the United States is the largest market, it is true that people can be self-sufficient in these two major industries, and it is absolutely impossible to purchase equipment from competitors "Bombardier" and "Airbus".
In this case, the huge market of China has become the focus of competition among many railway track manufacturing enterprises and aerospace enterprises.
Seeing that Calderon seemed to understand what he meant, Zhao Guoyang continued: "So I think that the long-term goal of your company to invest and build a factory in our Huaxia should be to improve the competitiveness of enterprises in the international market, especially to use high-quality products to meet the needs of the Huaxia market and some small surrounding countries." ” "If you want to achieve this long-term goal, you can only do it without technology transfer and communication between technicians."
Zhao Guoyang's simple explanation made several senior executives of Bombardier shine.
Before today's meeting, these Bombardier bigwigs did not have much interest in this Chinese delegation.
At best, it's just to give Mayor Laura and Director Mark face, and reluctantly come out to say hello.
But after listening to Zhao Guoyang's highly inflammatory words, whether it was Pierre Ebola or several other executives, they had already paid attention to the delegation.
In particular, the young head of the delegation is the focus of everyone's attention.
After a period of silence, Samuel Carter, president of Bombardier ATV Manufacturing Company, looked at Zhao Guoyang with burning eyes and said, "Mr.
Zhao's words are really impressive."
"I personally fully agree with the points you have just made.
From the perspective of long-term interests, the world's machinery manufacturing giants should strengthen cooperation with Huaxia, a large country backed by a huge market. ” "It's just that our all-terrain vehicle manufacturing company is fundamentally different from the products of Mr.
Dussel's rail vehicle design and manufacturing company and Mr.
Calderón's aerospace company."
"As an all-terrain vehicle manufacturing company, we pay more attention to the high-end market, which is a region with outstanding consumption power.
In this regard, your country may still be lacking."
Samuel Carter is telling the truth, and it is true that the price of Bombardier's all-terrain vehicles is too high, and the price of other products in its class is much higher than that of other competitors, which makes the average person prohibitive.
It is no exaggeration to say that in the all-terrain vehicle industry, Bombardier is one level, and many other all-terrain vehicle manufacturers such as "Polaris" and "Strong Deer" are another level.
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There is no competition between the two at all.
Bombardier's all-terrain vehicles have always faced a single problem, and that is the problem of being too expensive.
In this regard, Samuel Carter's all-terrain vehicle manufacturing company is facing a very different problem from Bombardier's other two major industries.
Samuel Carter's meaning is very clear, his all-terrain vehicle manufacturing company, even if it builds a factory in China, will not sell a few more vehicles.
The reason is very simple, at the current average consumption level in the Chinese market, few people can afford to buy even a car, and how can anyone spend several times the price of a car to buy a Bombardier all-terrain vehicle Samuel Carter's remarks are undoubtedly considered from his own point of view, and what he said is reasonable.
Just when Pierre Ebola and Dussel and Calderon were thinking about how the young Mr.
Zhao could argue, Zhao Guoyang said something else indifferently.
"Mr.
Carter's concern is indeed justified, your company's all-terrain vehicles, with their high price and high performance, are unique in the all-terrain vehicle industry in the world."
"In this regard, even if your company sets up a branch in our Huaxia, it will not have much effect on the development of the market."
"However, there is a problem that Mr.
Carter may not have considered," Zhao Guoyang said with a smile as he looked at Samuel Carter.
"Oh, what the hell is the problem, please Mr.
Zhao speak up," Samuel Carter said with a look of hope.
When Samuel Carter was intently seeking answers, Pierre Ebola and others also cast concerned eyes on Zhao Guoyang.
Obviously, these bigwigs are also very interested in the ideas that Zhao Guoyang is about to elaborate.
As for the Huaxia delegation, Kong Xianchao, Li Haoping and others stared at Zhao Guoyang for a moment.
Everyone wants to see what kind of amazing words this researcher Zhao has, and "fool" these foreigners again accidentally became the focus of everyone, and Zhao Guoyang was accustomed to it.
He took a sip of water and said lightly: "Bombardier all-terrain vehicles are brand value and technology leading, that's needless to say. ” "Whether it's intelligent throttle control, or the unique low steering gear ratio, including the rear suspension system that operates independently of the driven torque, it is unmatched by any other ATV manufacturer at the moment, and these also constitute the unrivaled brand value of Bombardier ATVs."
Zhao Guoyang took a breath and continued: "I think that with so many advanced technologies, even if the Bombardier all-terrain vehicle has not made progress after five years of stagnation, no company has a tendency to catch up." ” "However, a very real problem is also in front of your company, and the quality and technology of Bombardier's all-terrain vehicles are the first in the world, but its profitability is not the first among the same type of manufacturing companies, and I don't think I can squeeze into the top three positions."
Listening to Zhao Guoyang's merciless words, Pierre Ebola and Samuel Carter were a little embarrassed.
Zhao Guoyang did not linger on this issue for a while, and after a slight pause, he continued: "Of course, the high-end strategy of Bombardier all-terrain vehicles and the sales gap between these competitors is obvious. ” "What I'm saying is, why can't you change your mind a little bit and focus on low-end ATV products?"
Hearing this, Samuel Carter seemed to understand a little.
He frowned, as if he was seriously thinking about something.
When Samuel Carter bowed his head and was silent, Pierre Ebola took the lead and said: "Stepping into the low-end market, we Bombardier have not considered it, and the benefits may increase for a while."
But that is undoubtedly a damage to the value of the brand. ” "After all this consideration, our board of directors finally decided to maintain the status quo":