In the conference room, after Zhao Guoyang finished his request, Li Zhaohe was the first to express his attitude.
"Mr.
Zhao, I completely agree with your point just now.
The promotion of the D series, but we have worked hard, and even the Songjiang City TV has spent money to prepare for advertising."
Li Zhaohe took out an advertising flyer from the briefcase he carried, handed it to Zhao Guoyang with both hands, and said eloquently: "Mr.
Zhao, please take a look, this is the advertising slogan and product introduction we designed." ” Zhao Guoyang took Li Zhaohe's advertising leaflet and looked at it, except for a black and white "mine hoist" with the words of the manufacturer clearly visible, only a few words of advertising words.
The advertising slogan reads: SS company, the latest mine hoist GKTD2X15, powerful performance, preferential price, welcome new and old customers to order, contact number 021 If you want to say that this advertising slogan, it was considered decent in the early nineties, and I can't find anything wrong with it.
But in the eyes of Zhao Guoyang, who has experienced all kinds of marketing bombardment before rebirth, this is too subclassy.
With such an advertising slogan, it will not cause much of a sensation after it is advertised.
For the "GKTD" series mine hoist whose product quality has been tested by the market, such advertising will not even help its sales.
After reading the advertising slogan on this leaflet a little, Zhao Guoyang shook his head decisively and handed it back to Li Zhaohe.
Seeing Zhao Guoyang's disapproving appearance, Li Zhaohe was somewhat embarrassed.
You must know that these advertising words were painstakingly made by several cadres of his joint sales department.
This has been agreed with Songjiang City TV, and it may be on TV commercials this week.
Now that Mr.
Zhao has just passed his eyes, he seems to have the intention of sending this advertisement back, and Li Zhaohe is of course a little embarrassed.
He barely squeezed out a smile, and just as he wanted to explain something, Zhao Guoyang had already spoken before him.
"Lao Li, this advertising slogan is absolutely not good, it is too ordinary and too uncreative."
Zhao Guoyang said earnestly: "Lao Li, you must know that this GKTD series mine hoist of our SS company has opened up a part of the domestic market, and it is a good time for further expansion." ” "At this critical point in time, we have to do our advertising and marketing to the best of our ability.
Because only in this way can we make the greatest possible use of the fame of this first batch of products, so that more people know about our products. ” Zhao Guoyang stretched out a finger and said: "For the advertising and leaflet language of our GKTD series mine hoist, I have a unique request.
It must be distinguished from the advertising slogans of other enterprises, even large construction machinery enterprises.
Let people see our advertisements and be attracted by them" "The poet Saint Du Fu has a famous saying, called the good sentence for human nature, the language is not amazing and endless, my opinion is that our advertising and promotional language, we will work in this direction" After Zhao Guoyang's words came out, Li Zhaohe gradually calmed down.
When he thought about it carefully, what Mr.
Zhao said was really like that.
The advertising and promotional language that I made by myself is indeed somewhat similar to the product advertisements of many construction machinery factories of the same type, which is not special enough.
Although this kind of advertising is not a big problem, it is easy to make your own product unnoticed.
Just when Li Zhaohe was about to nod his head and accept it, Zhao Siyan next to him muttered: "It's really good to say that the words are not amazing."
Zhao Siyan muttered, then suddenly looked up at Zhao Guoyang and said, "Mr.
Zhao, what you mean, Director Li and I both understand."
Let's go back and figure out how to write the advertising slogan on this flyer. ” After listening to Zhao Siyan's words, Zhao Guoyang didn't think about it, so he opened his voice directly: "It's good to use this for advertising words, the sun, the moon, and the stars, without them, we will have nothing SS, and you will always be a trustworthy brand."
This advertising slogan, Zhao Guoyang is actually based on the advertisement of a world-renowned brand in his memory.
The original advertisement was "What will happen to the world if human beings lose their associations", Zhao Guoyang absorbed its artistic conception and changed it slightly, and it became an advertising slogan that was very in line with his own company.
"The sun, the moon, and the stars, aren't they the abbreviation of the English letters of our SS company, this advertising slogan is too handsome?"
Liu Yan, who reacted first, slapped her little hand hard.
Tang Wan on the side also nodded again and again, obviously very moved by his "flash of inspiration" from his President Zhao.
Zhang Yufang, Wang Zecheng and other members of the "Xingtai International Foreign Trade Company" sitting in the row on the right were also amazed.
At this moment, Li Zhaohe is really completely convinced.
He sighed, gave a thumbs up to this Zhao Guoyang and said, "Mr.
Zhao, I'm really convinced."
Not only are you technically good, but even the design of advertising words is a few light years ahead of us, your ability is too strong, it really makes us mortals ashamed of ourselves."
After Li Zhaohe finished speaking, everyone else in the conference room praised and agreed.
Zhao Siyan smiled and giggled and said: "Director Li, I think we should not compare ourselves with Mr.
Zhao, that would hurt our self-esteem too much, let's just do our best."
Li Zhaohe was slightly stunned, then nodded with a wry smile and agreed: "Although I don't want to admit it, Minister Siyan, what you said is really reasonable."
With Mr.
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Zhao in charge of the overall situation, we just need to do our part well." was praised by these two for a while, and Zhao Guoyang was also a little helpless.
He shook his head and reminded speechlessly: "Come on, Lao Li, Siyan, you two, don't put a high hat on me, I can come up with the idea, and the specific operation still depends on you."
Seeing that Zhao Guoyang was down to business, Li Zhaohe and Zhao Siyan turned pale at the same time, and responded: "Understand, when Mr.
Zhao turns around, we will immediately put this matter into practice, and guarantee that it will be completed within two days."
Zhao Guoyang said "um", and then said: "The advertising slogan has been changed, and the quality of the leaflet must also be improved by a grade.
Regarding this point, Li Zhonghe and Zhao Siyan agreed without thinking about it.
"In addition, when it comes to the distribution of leaflets, don't go to the work yourself, leave it to the professionals," Zhao Guoyang pointed to the right.
Seeing the aspect of Zhao Guoyang's finger, Li Zhaohe immediately understood.
Indeed, although most of the trade activities of "Xingtai International" are abroad, in China, people also have their own "SS company" can not be compared with the network and information channels.
Asking "Xingtai International" to help with the flyer is definitely better than bothering to do it yourself.
In addition, this matter was handed over to the other party, and I also had to concentrate on my side to overcome the "small excavator" project that Mr.
Zhao said.
Thinking of this, Li Zhaohe politely said to Zhang Yufang: "Assistant Zhang, please ask you for the leaflet distribution of our GKTD series mine hoist." ” "After the cost of distributing leaflets is settled, Assistant Zhang, you just have to report the number to me, and I will definitely settle the account as soon as possible."
Zhang Yufang had been prepared for this, and immediately smiled and said: "Director Li is too polite, our two companies are actually a family, and we don't need to be so clear." ” Seeing that the two quickly reached a cooperation agreement, Zhao Guoyang nodded happily.
Suddenly, he seemed to think of something again, so he interjected again: "That's right, Lao Li."
When it comes to distributing leaflets in various places, you can ask Mr.
Zhang and them to help.
However, the matter of TV commercials still has to be summed up again."
"My preliminary opinion is that we should make this advertisement bigger, not only Songjiang TV, but also CCTV, Jiangnan TV, Zhedong TV, which are relatively well-known provincial TV stations in China, must do the advertising."
Listening to Zhao Guoyang's ambitious words, there was a burst of exclamation in the conference room.
Because Li Zhaohe is in charge of the money bag of his own "SS Company", he is very clear about the company's capital balance.
After listening to Zhao Guoyang's instructions at this time, he said with a bitter face: "Mr.
Zhao, I can understand what you mean, the bigger this advertisement is, the greater the sales of our mine hoist may be." ” "However, just this Songjiang City TV station, we spent 50,000 yuan to win this advertisement.
If you also buy the advertising time of Jiangnan Provincial TV Station, the price is not cheap.
As for this advertisement on CCTV, it will cost even more.
I'm worried we don't have enough money."
Li Zhaohe's words are not alarmist.
In fact, although the company's "GKTD series mine hoist" is currently selling very well, the handover of this construction machinery product will not be the first time to call.
So far, the factory has sold a full 100 "GKTD" several series of mine hoists, but less than a tenth of the money has been recovered.
If he spends a lot of money on advertising, Li Zhaohe is worried that the factory will not even have enough money to buy materials.
"Hey, Lao Li.
You don't have to worry about this advertising fee, I'll figure it out."
Zhao Guoyang waved his hand and said: "In addition, since our advertisement is going to be broadcast on multiple TV stations, we must invite a spokesperson."
I'll take care of that."
After listening to Zhao Guoyang's statement, Li Zhaohe, Zhao Siyan and others all looked relieved.
Obviously, in their eyes, as long as their own Mr.
Zhao comes out, there will definitely be nothing that can't be done.
Seeing that everyone had no objections, Zhao Guoyang turned to another topic and said: "Okay, that's the case for advertising, let's focus on the design and trial production of this small excavator":