You have a new Amazon product recommendation

Chapter 142: ZARA is here


Daniel's surgery has been completed and he is currently recovering quickly.

Zhang Bin took Zhao Min to visit him.

Regarding the problems in recovery, Daniel said that he rarely had enough food recently.

Regarding Daniel's complaints, Zhang Dabiao was speechless.

Recently, Daniel's food intake has increased again, perhaps while his body is recovering.

Every time the restaurant brought him food, Zhang Dabiao had already expressed that he must bring more, but the people in the restaurant were always cautious, for fear of wasting too much.

Recently, Zhang Dabiao went to buy food in person.

The rice was always put into two large pots, and then the restaurant staff helped to get the food.

Zhang Dabiao was still complaining.

People who didn't know better thought he was delivering food to some construction site.

Regarding the two people's funny complaints, Zhang Bin could only say that he would take Daniel out for a big meal after he was discharged from the hospital.

Meng Shangyi, Zhao Min has had some troublesome things recently.

Because of the unique style and fresh and beautiful fashion sense, more and more regular customers choose to go to the store for private customization, and most of them are aged between 25 and 35, and most of them are urban white-collar workers.

It can be said that Zhang Bin and the others succeeded in their original goal.

The income of this group of people is just suitable for the development of Meng Shangyi at this time.

The price is moderate, the style is fashionable and unique, which is what young women are looking for at this time.

Of course, rich ladies, even if they think your style is good and fashionable enough, they will still choose big international brands, because wearing such brands looks a bit owlish.

At present, Meng Shangyi's number of costume designers has increased to six, but they are still dwarfed by them.

But if the number of designers continues to increase, it will not be a good thing for Meng Shangyi.

Continuously adding designers will not only increase design costs, but also pose a management problem, and will also slow down the progress of the factory.

Zhang Bin and Zhao Min finally discussed and decided to raise the threshold for private customization.

Unlimited supply will only reduce your brand value.

The short-term profits may be high, but it is not conducive to the sustainable development of the brand.

If you want to become a high-end clothing brand, limited supply is the way to go.

On the 12th, not long after Zhao Min went to work, he called Zhang Bin.

Zhao Min told Zhang Bin that Zara was here.

"Who?"

Zhang Bin thought he heard wrongly.

"z, a, r, a, zara", Zhao Min said it clearly.

"I'll be right back."

Zhang Bin hung up the phone and rushed to the store on Rende Street with Wu Long.

In the car, Zhang Bin began to think about the purpose of Zara's coming.

In fact, it was easy to guess that it was either a merger or acquisition.

As a large international clothing brand, Zara only needs to do two things, first, suppress its opponents, and second, acquire its opponents.

Zara was founded in 1975 in a remote town in La Coruña, Spain.

After just twenty or thirty years of development, Zara has become a leading brand of precise fashion.

In 2005, Zara ranked among the 100 most valuable brands in the world.

In the same year, Zara appeared on ter for the first time. and released the world's best brand rankings in 2006, ranking second only to adidas, with a brand value of US$4.2 billion.

By the year of Zhang Bin's rebirth, Zara had an astonishing number of more than 2,000 stores around the world.

As the founder of Zara, Amancio Ortega's net worth had surpassed that of Buffett, reaching an astonishing 46.6 billion.

Dollar.

It seems strange that such a giant in the clothing industry would suddenly come to Meng Shangyi.

But if we understand one thing, it's not so surprising.

In 2006, Zara officially opened its first store in the Mainland, and at the same time established a Zara Huaxia branch to be responsible for the promotion and strategic deployment of the Zara brand in the Mainland.

It's not surprising that the other party came to the door at this time.

Free novels bring you joy and joy ---> storyskyline.net

When Zhang Bin arrived at the store, the clerk said that they were all in the office, and Zhang Bin went straight to the office.

Opening the door, there were quite a few people inside.

Except for Zhao Min and Liu Yan, everyone on the other side should be from Zara Company.

Two men and one woman.

Under Zhao Min's introduction, Zhang Bin shook hands with the three people and got to know each other one by one.

Among the three people who came, one was Zhang Yuliang, the deputy manager of Zara’s China Marketing Strategy Department, the other man was his assistant, and the woman was Sun Qianxue, the brand creative director of China.

For Meng Shangyi's costume design, creative director Sun Qianxue expressed sufficient praise for them.

"Mr.

Zhang, I am very surprised by your brand's clothing design and your judgment on fashion trends.

It is undeniable that in this aspect, you are indeed ahead of most domestic clothing brands.

Regardless of our Whether this cooperation can be successful, I hope we can conduct multi-level exchanges on design concepts and fashion trends."

Regarding whether the cooperation is successful, Sun Qianxue is more concerned about the integration and exchange of fashion trends between them.

"If a brand wants to become bigger and stronger, it does not mean being self-conscious, but it needs to widely accept various ideas and opinions.

I think I would be happy to have further cooperation and exchanges with your company in certain aspects," Zhang Bin smiled. said.

On the sofa in the office, Zhang Bin, Zhao Min and Liu Yan were sitting on one side, Zhang Yuliang and Sun Qianxue were sitting on the other side, and as for the assistant, he was standing by himself.

Liu Yan originally wanted to go out, but Zhao Min asked her to stay.

After all, Liu Yan was now in charge of a store, and she also needed to know these things.

As the person in charge of this cooperation, Zhang Yuliang took a document from his assistant, put it on the coffee table, and said with a smile: "I believe Mr.

Zhang should know something about the clothing industry, and he should be familiar with our brand. , I won’t make any more introductions, we are here mainly to have further cooperation on the development of Mengshangyi.”

Zhang Bin nodded, "Please tell me."

He is not a pedantic person.

Sometimes cooperation that is beneficial to each other can indeed speed up the globalization process of the brand.

You must know that at this time, Zara is already a big brand in the world.

It is enough for Meng Shang to just give up some channels.

It has been developing for several years.

"This is a preliminary estimate of the brand value of your brand made by our company.

Mr.

Zhang can take a look at it first.

It may be slightly different from everyone's ideas, but it can be adjusted," Zhang Yuliang said.

Zhang Bin took it over and looked at it with Zhao Min.

He directly ignored the various details above and looked at the brand value at the bottom.

Two hundred million Development potential, four stars.

"When making this estimate, the second store was not considered, so it was only for this store," Zhang Yuliang continued to explain.

If the value of these two stores is calculated, the cost of the store alone is close to 20 million.

Including other expenditures, the total cost of the two stores is more than 30 million.

Based on current profits, the two stores can earn at least 15 million a year.

"What does this mean?"

Although he already knew in his heart, Zhang Bin of course had to pretend not to know.

"It's like this.

Our company is very interested in the development of your brand in this region.

I wonder if Mr.

Zhang will consider financing."

Zhang Yuliang said tentatively, "Of course, we can discuss the market value of your brand.

This does not affect Confidence in our financing.”

Book friends exchange group number: 224153416.

Free novels bring you joy and joy ---> storyskyline.net

I hope book friends who like this book can add it

.

: