In March, Mu Shanshan looked at a ratings questionnaire and couldn't help frowning.
This is the statistical result of the ratings of Shanshan's interview on TV stations around the world in recent months, and since the Chinese New Year, the ratings of these episodes have been declining, and the situation is not optimistic.
It's not that the quality of the show has declined, but that the audience's interest has shifted.
This year, the return of Hong Kong has become a major event that the people are looking forward to, and the audience's attention to this kind of program has increased sharply, and correspondingly, the ratings of other programs will decrease a lot.
In order to increase ratings, some programs will try their best to have something to do with Xiangjiang's return.
Or directly do special programs about Xiangjiang, the number of times major TV stations invite Xiangjiang stars is becoming more and more frequent, and broadcasting old TV dramas in Xiangjiang can still attract a large number of viewers to watch.
The people in the country are in a state of excitement, which is something to be proud of after all, and everyone has a sense of pride.
Mu Shanshan estimates that this will be the case for most of the year, and the return of Xiangjiang has become a topic that cannot be avoided by domestic TV programs.
Shanshan's interview has always been positioned as a domestic livelihood issue and a hot topic in the film and television industry.
Now either stick to this direction unwaveringly, and when this period of time passes, the ratings will naturally slowly climb, or like other programs, find some interview content related to Xiangjiang.
However, she has been doing domestic programs, and it is not easy to find an entry point, so it is impossible to go to Xiangjiang to pay attention to the people's livelihood there.
The easiest way is to invite a few celebrities in Xiangjiang to do interviews, but the appearance fee of king-level stars is too high, and the grade of second-rate stars is too low, so the audience may not be interested.
Xiangjiang stars are different from the mainland, they all have agents, friendship is friendship, and the price should be clear.
The employees in the company drew up a few first-line Xiangjiang TV stars, and after asking, the appearance fee was ridiculously high.
If you work in a TV station, the star's appearance fee will be responsible for the station, and now that Mu Shanshan is the boss, she has to consider how to spend the least amount of money to achieve the maximum effect.
At this time, Lin Zixuan walked over and saw the statistical table in Mu Shanshan's hand.
"Everyone invites celebrities in Xiangjiang, isn't this coaxing their worth A second-tier star went to the mainland to become a big name, we are not used to their problem."
Lin Zixuan vetoed.
In fact, because the mainland TV station wanted to get involved with the return of Xiangjiang, it invited Xiangjiang actors to participate in the program with a lot of money.
Many artists who are not very famous in Xiangjiang have gone to the mainland to make money, and the prices offered are higher than those of domestic first-line actors, and their behavior is arrogant, and they are full of a sense of superiority that they don't know.
These people are just tricks and supporting roles in Xiangjiang, not to mention the kings, and there is a big gap between them and the first line.
Although this kind of variety show attracted the attention of the audience and temporarily increased the ratings, the grade of the show was reduced.
Shanshan's interview is a high-quality program, and there is nothing wrong with sticking to its own positioning, and there is no need to compromise because of this.
"Okay, that's it for half a year."
Mu Shanshan said helplessly.
"In this way, in the next few episodes, you will find a few domestic economists to talk about the impact of the return of Xiangjiang on the domestic economy, as well as the future development trend of Southeast Asia's economy."
Lin Zixuan thought about it and came up with an idea, "Isn't this related to the topic of return?"
"This is an international economy, I haven't done this before."
Mu Shanshan said in surprise.
Mu Shanshan used to only do this part of the country, but now the span is a bit large, and there will be a lot of materials to prepare.
"Isn't it advocating international integration now?"
Lin Zixuan explained, "Xiangjiang is one of the four Asian tigers, and the return of Xiangjiang will definitely have an impact on the economy of Southeast Asia, and it will also touch the domestic economy. ” "This topic is a bit big, and if you don't talk about it well, it will become empty talk and have no practical significance."
Mu Shanshan thought about it.
This should be a program of the financial channel, and they will do it more professionally.
"Let's try it, we can look at this from a new angle."
Lin Zixuan proposed, "Everyone is optimistic about the development of the Asian economy, so is there a crisis behind this rapid development?"
"Is it appropriate to do this show at this time?"
Mu Shanshan worried.
"It can only be said that there is such a possibility, and how to explain it is the job of economists."
Lin Zixuan said indifferently, "You ask the people below to pay attention to whether there are scholars who have expressed similar views, they will definitely be willing to express their opinions on the show, and it doesn't cost money." ” "I'll think again."
Mu Shanshan pondered.
"Let's go, don't be busy, or you can find a general manager and save everything."
Lin Zixuan suggested.
"It's just a dozen people, there's no need."
Mu Shanshan shook her head and said.
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To be honest, Mu Shanshan's management ability is stronger than Lin Zixuan's, which is related to family education.
Lin Zixuan relied more on forward-looking judgments, giving people the feeling that they could make the right decision every time, and over time, the employees below were convinced.
This is not a management talent, but more of Lin Zixuan's personal arbitrariness.
Lin Zixuan is aware of this problem, he is more suitable to take the helm in the general direction, and leave the specific affairs to others to handle.
At present, Mu Shanshan's company is not large, but with the production and broadcast of a program, the company will get the opportunity for rapid development, and the era of variety shows is coming.
This is related to the fact that TV stations across the country have been on the stars one after another.
In the past, local stations may not have paid much attention to variety shows, but after they are broadcast to national audiences through satellites, local stations will definitely spend a lot of money to create an ace variety show for the sake of face and to compete for ratings.
At that time, the competition will be very fierce, and this is Mu Shanshan's opportunity.
"You have to prepare early, rent a bigger office, hire more employees, this industry is growing fast, and if you are not careful, you will make a mistake."
Lin Zixuan reminded.
"It's as if I can influence the industry, let's do it step by step, let's do the show first."
Mu Shanshan said pragmatically.
Lin Zixuan thought about it, no matter how capable he was, it was impossible to catch everything in his own hands.
That's not competence, it's discontentment, and if that's the case, life will be tiring and unnecessary.
After all, this is your own life, not a competition where you chase me, you don't need a gold medal reward, as long as you and your family are comfortable, nothing else matters.
"Okay, listen to you."
Lin Zixuan responded.
The two walked out of the office, greeted the employees, got off the office building, found the car in the parking lot, and drove home together. t1706231537: