The recording site of the treasure appreciation program was busy.
This is the largest studio of Beijing TV Station, the director is directing the staff to debug the machine, and someone is explaining what to the audience.
The program team invited three cultural experts, two from national museums, and one is a professor of archaeology at the university.
Ma Weidu was the fourth expert, and he was chatting with the other three about something, and they were talking happily.
There was also a person sent by the Guardian auction house to assess the value of the antique.
The rise of domestic auction houses in 1993, that is, the year when the country's cultural relics policy was liberalized, the state allowed a certain range of cultural relics trading, so Guardian Auction House was formally established in Beijing.
After several years of development, Guardian mainly conducts large-scale auctions in spring and autumn every year, as well as irregular small auctions.
There is a saying in this industry, if you don't open for three years, you will eat for three years, and the same is true for auction houses, and it is enough to auction twice a year.
This program helps the development of the collection industry and drives everyone's enthusiasm for collecting, and the auction house naturally supports it, but the experts who come to evaluate it also collect money.
When the show becomes popular, there will be experts willing to come for free.
Now it is the experts who support the show, and in the future, the show will increase the popularity of the experts.
This is the first episode of the program, to be honest, although Beijing TV has done publicity, the number of people who can sign up is not much, and the people don't quite understand what kind of form this is.
In everyone's traditional concept, the idea of not revealing wealth is deeply rooted in the hearts of the people.
Even if you really have antiques at home, you can't take them out for appraisal, and you have to evaluate them on the spot, in case it's worth millions, and when it is broadcast on TV, then no one knows.
If you are remembered by thieves or known by neighbors, it will not be a good time.
Therefore, people who have antiques at home would rather go to Panjiayuan and Liuli Factory to trade privately than show their faces on TV.
This is what most people think, and there are some people who are bold, not afraid to be on TV, and have experts to identify and evaluate on the spot, so they are not afraid of being slaughtered, they know how much it is worth, and they are steady.
As long as it is an old Beijing person, who doesn't have some bottles and cans, it usually looks inconspicuous, but it is a golden pimple if it is not kept even.
Most of the people who came over had the mentality of picking up leaks, and it was impossible for these objects to be used for expert identification, so they would do a screening in advance and pick out representative objects to explain to experts.
Even if it's fake, there must be a way to popularize the knowledge of collecting to the audience.
The duration of the program is limited, so the selected objects have to be checked by experts to select those valuable cultural relics.
Before recording the show, these object experts have all been in their hands, and they know the truth and falsehood, and if they are really unsure, they can also discuss with other experts, so that there will be no distraction.
After all, this is a professional treasure appreciation show, and if it is picked out by other experts after the broadcast, it will be unprofessional.
In other words, recording a show is just going through the motions.
The preliminary preparation of this show is very important, and it took a whole month to select more than 30 treasure holders, all of whom are willing to cooperate with TV and can record two episodes of the program.
After the program is broadcast, I believe that more people will be willing to participate.
"Brother Ma, how did I hear that you also took a few treasures out of the finale by yourself."
Lin Zixuan asked.
"It's just that everyone looks at it together, it's nothing."
Ma Weidu said modestly.
If you want to attract the attention of the audience and increase the ratings, you must come up with weighty treasures, or valuable objects.
If a show is full of objects that are tens of thousands of dollars, the audience is bored and can't lift their spirits, but if there are objects worth millions, it will be different.
If there are rare treasures, the audience will also tune in for a long insight.
At the beginning of this show, how coincidentally you can come across antiques worth millions, so there will be professional trust.
Ma Weidu and the auction house will take the antiques out and find someone to make up a story, what is bought for thousands of yuan on the stall, and the expert appraises the value of hundreds of thousands, so that the show will be interesting.
The auction house takes the antique out for publicity, and it may be there at the next auction.
This is not a fraud, the main purpose of treasure appreciation is to introduce the knowledge of antiques and collections, and this purpose can be achieved.
This kind of thing is very common in auction houses, some are specially used to raise prices, and some deliberately lead to unsuccessful auctions, anyway, there are a lot of tricks in the antique industry, and laymen are still cautious.
The scene is ready, and the director is ready to start.
The whole studio is decorated in an antique style, the experts are wearing old-fashioned coats, Mu Shanshan is wearing a cheongsam, which is a bit nostalgic, and most of the audience are staff in the station.
Mu Shanshan's main job is to chat with the treasure holder and introduce the origin of the treasure.
At this time, a lot of strange stories can be introduced, and the more bizarre those stories are, the more likely they are to be To, who are employees of Mu Shanshan's company, just to make the show interesting.
In the future, when the show is on the right track, there will be fewer and fewer such supports.
The order in which each treasure holder takes the stage is fixed, and the experts analyze according to their respective specialties, and sometimes they say something wrong, or if they don't say it properly, the experts will ask for a reshoot.
Ma Weidu enjoyed the process very much, he was eloquent, and he spoke the truth.
Free novels bring you joy and joy ---> storyskyline.net
On the contrary, those experts recorded the show for the first time, and there were many stops, and the commentary was dry and not attractive enough.
This shows that everyone has their own areas of expertise, and Ma Weidu is suitable for this kind of life in the spotlight.
Jianbao is currently the largest collection program in the country, and its form is more open, allowing ordinary people to participate in it, unlike some programs that only explain collection knowledge.
The leaders of Beijing TV were also recording at the scene, and this time they invested a lot of money to create this program, which did not mean to compete with Huaguo TV.
The sequel to the story of the editorial department of the Lunar New Year drama broadcast on Chinese New Year's Eve caused the ratings of Huaguo TV's daytime program to plummet.
This gives hope to other local TV stations, where viewership represents advertising revenue.
For a long time, Huaguo TV's advertising cost is the most expensive, as long as the ratings of local TV programs can exceed the ratings of Huaguo TV's programs in the same schedule, they will definitely be favored by advertisers.
Just like the show Jianbao, Beijing TV will broadcast it on Sunday night.
As long as the ratings in the capital area are not lower than those of Huaguo TV, naming fees and advertising fees are not a problem.
At the end of the program recording, the leaders of Beijing TV shook hands with Mu Shanshan and said goodbye.
One of the reasons why they cooperated with Mu Shanshan was because this show was planned by Mu Shanshan's company, and as the host, Mu Shanshan has a lot of influence in the capital.
Walking out of the studio, it was a little cold outside, Lin Zixuan took a windbreaker and draped it on Mu Shanshan.
This feeling is a bit like when I was on Huaguo TV before, after Mu Shanshan finished recording Fangda variety show, he waited outside, and then the two went home together.
Years have passed. t1706231537: