On November 1, 1997, a Hollywood movie called Titanic premiered in Japan.
By December 14, the film was released in North America, and the American media were basically looking at the film with mockery, and they were ready to see the jokes.
It is widely believed that the film, which invested more than $200 million, would sink like the Titanic in the film. 200 million US dollars, equivalent to 1.7 billion yuan, such a huge investment is completely unimaginable in China.
Even a single shot in the film cost a million dollars, which is extremely extravagant. $200 million is just the production cost of the film, and the other $40 million is the cost of promoting the film, which means that the total investment of this film is as high as 240 million US dollars.
Financial experts on Wall Street in the United States predicted that the film would lose all its money, leading to the bankruptcy of the studio.
The release time of Titanic is the Christmas schedule in North America, and there will be many Hollywood blockbusters released at the same time during this schedule, which will be a tragic battle.
At the same time, the domestic film industry is also engaged in a fierce competition, which is the domestic Chinese New Year film schedule.
This year, a number of low-cost comedies have become the protagonists of the Chinese New Year file, with an investment of less than 10 million yuan.
Compared with the North American film market, the gap is indeed a bit big.
The domestic media reported on the Titanic, after all, three years ago, Cameron's true lie achieved a box office of more than 100 million yuan in China, setting a record.
The investment in the Titanic this time was huge, which aroused the interest of the media.
However, the domestic media almost all quoted the American media and were not optimistic about the box office of the film.
Lin Zixuan felt that this was a good opportunity for Time.com to gain attention, and he published a post on Time.com, believing that Titanic would not only succeed, but also break various box office records.
It's not grandstanding, he gives his reasons.
The reason for this is very simple, Cameron has basically never missed a beat in the field of commercial films, so, believe in the card god, that's right.
"Mr.
Lin, we are a professional website, your remarks are too unreliable," the staff of the website doubted.
Lin Zixuan's account staff all know, otherwise if you accidentally block the boss's account, do you still want to do it.
"You guys are going to stir up this topic next, it's best to divide it into two camps, and the more heated the hype, the better."
Lin Zixuan arranged, "Don't worry, my speculation is well-founded." ” At this time, Time.com not only attracted ordinary movie-loving netizens, but also professionals in the film and television industry.
For the film Titanic, people in the domestic film and television industry don't pay much attention, mainly because it is too far away from the North American film market, and everyone still pays more attention to the domestic movie box office.
Besides, a film with an investment of more than $200 million will have to get at least more than $500 million at the box office to recoup its costs.
What kind of concept is this, the box office of 4 billion yuan, it is too scary, everyone will not think about it in that direction.
Lin Zixuan's post is basically a mocking reply below, and some people quote foreign media reports to analyze the reasons for the Titanic's box office failure from various angles.
However, there are also people who support Lin Zixuan, these are the staff of Time.com.
The boss told him, and they could only do so and stir up the topic.
Lin Zixuan posted a post and left, his purpose was to attract hatred, not to see the ridicule below, and wait for two months to come back and slap his face, that feeling should be very good.
At that time, this post is expected to become a god post, and in a few years, it may continue to be dug up and worshipped.
His goal was achieved, if the website wants to increase its popularity, it needs to constantly create various topics to attract netizens.
"Do you really think that film with an investment of 200 million US dollars can make money," Feng Xiaogang said curiously.
After Feng Xiaogang came back from winning the award at the Cairo International Film Festival, he had some confidence in the film industry, how to say that he was also a director who won the award, and his spirit was different.
A sigh is being promoted, and Feng Xiaogang takes the main creator to be interviewed or participate in TV shows.
After finishing this film, he has to take a break for a while, according to him, stand on this shift and strive to achieve good results, and he can't just care about the box office just because he made a literary film.
Only a bumper harvest at the box office and word-of-mouth can show his ability, Zhang Yimou's films are like this, he has to keep up.
In fact, this film has Feng Xiaogang and Zhang Guoli, and the theater chain is more optimistic.
Yu Dong put forward an idea, that is, to auction the premiere rights of the film to the theater chain, in the capital, which theater offers a high price, which theater can release it in advance with a sigh.
This is not very common in China, and it is actually a publicity gimmick.
All the funds from the auction will be donated, which is a kind of hype that Good Dream Company and the theater chain have joined forces.
Nowadays, all kinds of hype in the circle before the release of the movie is not new, this is the consequence of commercialization, in order to make money, for the box office, everyone uses their own means.
Lin Zixuan's post on Time.com is not a secret in the Good Dream Company, and it is normal for Feng Xiaogang to hear about it.
There have always been two different opinions in the domestic film industry on making domestic blockbusters, one for support and one for opposition.
Those who support it believe that only by making domestic blockbusters can they compete with Hollywood movies, otherwise the domestic film industry will never develop and will not be able to keep up with the pace of Hollywood.
Those who oppose it feel that it is not yet time, domestic films have to come step by step, and we still have time.
After several years of continuous introduction, the audience has become aesthetically tired of Hollywood blockbusters, and the domestic box office of Hollywood blockbusters has gradually declined, and sometimes it is not as good as domestic films.
Everyone thinks that Hollywood commercial films are just like this, the gap is not so big, and we can catch up, so we relaxed our vigilance.
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Feng Xiaogang is the kind of person who supports making domestic blockbusters, although he started making small-budget comedies, he has a heart to make blockbusters, he is not satisfied with the current situation, and wants to have more room to play.
On this point, Lin Zixuan and Feng Xiaogang have the same idea.
Titanic is not only a Hollywood blockbuster, it should be a Hollywood blockbuster from the perspective of investment, and the success or failure of this film will have a certain impact on the confidence of Hollywood film companies to invest.
Think about it, if the film fails, the studio will be more cautious when investing in a blockbuster with hundreds of millions of dollars.
It is precisely because of the success of the Titanic that Hollywood film companies have gone further and further on the road of shooting blockbusters, thus allowing the world to enter the era of Hollywood blockbusters.
Feng Xiaogang asked this because he felt that if the Titanic could make money, then what should we hesitate to make a blockbuster.
"Whether we can make money or not, we'll know after the Chinese New Year."
Lin Zixuan responded. t1706231537: