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Chapter 462: Commercial Value


In mid-July, the head of the Xiangjiang branch of Columbia Pictures came to Beijing.

This person Lin Zixuan had seen before, and his name was Barbara Robinson.

She joined Columbia Pictures this year and founded Columbia Asia Film Productions in Hong Kong.

This company is mainly made for the production of films in the local languages of Asia.

With the global success of Titanic, Hollywood studios are no longer satisfied with promoting their films to the global market, they want to be more deeply involved in the film industry of other countries.

Columbia Pictures is interested in investing in promising Asian filmmakers and films.

Barbara is the Managing Director of Columbia Asia Films, where she is responsible for the development, production, and purchase of feature films in local Asian languages, and is the de facto principal of the company.

She has a certain influence in the Asian film industry, and Zhang Yimou's early films were introduced to the international market.

She has friendships with many big directors in Hong Kong and Taiwan, is well versed in the traditional culture of China, and is a senior filmmaker.

Zhang Yimou's latest film has been handed over to Barbara to be responsible for international promotion, and the cooperation between the two sides is quite pleasant.

This promotion is not just about selling films, but also about global promotion, including participation in various film festivals and film festivals.

Hollywood studios have this kind of resources, and although Barbara is only responsible for one Hong Kong branch, Columbia Pictures has branches all over the world, and resources can be shared.

That's the benefit of a large company.

Haomeng Company can't do this, and it hasn't even done it in the southern market of Huaguo, let alone going abroad.

In addition to Zhang Yimou, Barbara also formed a cooperation agreement with Xu Dada of Xiangjiang, and will invest in and act as an agent for Xu Ke's latest film.

She came to the capital this time, mainly for Li Yu and Crouching Tiger, Hidden Dragon.

Barbara needs to know more about the film in order to make an assessment, and Li Yu can arouse her interest, but the most important thing is to see how the film itself is.

Before coming, she knew about Good Dreams.

It was concluded that it was a company with potential, and although it did not produce many films, it achieved good results.

Barbara paid special attention to Feng Xiaogang.

As a representative of China's domestic commercial film directors, Feng Xiaogang is only a second-tier director in the mainland film industry, but Hollywood film companies pay more attention to the commercial value of films.

In the past, there were no well-known commercial film directors in China, so they could only cooperate with literary film directors.

Feng Xiaogang's appearance is a surprise, and his films are guaranteed to have a box office guarantee in China, especially his partner with Ge You, as evidenced by the three box office blockbuster Chinese New Year films.

However, the limitation of Feng Xiaogang's films is that they are not international enough to be promoted to the international market.

Barbara needs to talk to Feng Xiaogang about how to transform.

In this regard, Hollywood studios are experts, and they study commercial films to the point of every detail.

If Feng Xiaogang is willing to accept the advice, Barbara will use the company's resources to help Feng Xiaogang enter the international film market.

In her opinion, Feng Xiaogang has this kind of business potential and value.

Li Yu ended his half-month trip and communicated with several martial arts masters in the mainland to solve some doubts.

After all, he himself has never practiced martial arts, and many things are based on imagination, and now when combined with reality, he knows which ones are right and which ones are just his own fantasy.

Utopia is not useless, and it may not be possible to achieve it in martial arts, but it can become a reality in the movie.

Not all martial arts film directors understand martial arts, they rely more on their own imagination to build the martial arts world.

In the past, when Xu Ke was filming martial arts films, some martial artists suggested that this trick should not be used like this, we have 100,000 congregations in Hongquan all over the world, and they will die of laughter when they see Hongquan fighting like this.

Xu Ke said that my film is sold to tens of millions of people around the world, so that the audience will find it good-looking.

Li Yu now has a little bottom in his heart, but these fantasy things will not know what they look like until they are filmed on the spot, and there are still many places that need to be run in with Wuxing in the future.

Making a film is a process of trial and error.

Directors often like this feeling, if they are not satisfied, they can reshoot, unlike life, if they are not satisfied, they can't do it again, this is a process of building a world, so the movie will be associated with dreams.

Every movie is like a dream.

However, in the eyes of film companies, movies are an expensive commodity, and only valuable films are good movies.

Barbara Robinson is in her forties, confident and cheerful, sociable, and a typical American woman.

In the mid-eighties, she taught for two years at Huaqing University in Beijing, spoke a little Chinese, and was no stranger to Beijing.

"I have been to Beijing many times, and the country is going through great changes, it is becoming more and more open culturally, and there are more and more opportunities for cooperation and exchange between the two countries, which is a wonderful era."

Barbara said.

During the exchange, Barbara and Li Yu talked deeply about the movie Crouching Tiger, Hidden Dragon.

If possible, Columbia Asia Pictures is willing to buy the distribution rights of the film in North America.

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This is only the first contact between the two parties, and the next step will be a team of professionals in the United States to evaluate the commercial value of Crouching Tiger, Hidden Dragon and formulate a corresponding promotion and distribution plan.

This process alone is estimated to take more than half a year, and it is not realistic to say that everyone can reach an agreement by talking.

In addition to the communication with Li Yu, Barbara did not snub Lin Zixuan and Feng Xiaogang.

She praised Feng Xiaogang's films, believing that Feng Xiaogang showed the talent of a commercial film director and had a commercial film mind.

This flattered Feng Xiaogang.

Feng Xiaogang is not very popular in the domestic film industry, even if he wins an award abroad with a sigh, he can't restore the impression in the minds of insiders.

What's more, the award at the Cairo International Film Festival is not heavy, and everyone doesn't think much of it.

The atmosphere of emphasizing art over business in China will not change for a while, and Feng Xiaogang said that he is often suppressed and is not joking.

This time he was highly praised by foreign friends, Feng Xiaogang had a feeling of meeting a bosom friend, feeling that it was still a foreigner who understood movies, and his favorability towards Barbara skyrocketed.

Especially when I heard Barbara say that she wanted to promote his film internationally, I was inevitably a little excited.

"I'm not a foreigner, why do I think that this foreigner is in my heart, it won't be attacked by the enemy's sugar-coated cannonballs" At the end of the exchange, Feng Xiaogang calmed down and said with a smile, "Don't say it, this sugar-coated cannonball is really comfortable, and it can't be prevented." ” "How can this be regarded as admiring the foreigner, let's break into the enemy's interior, let's eat the sugarcoat, let's fight back the shells, in order to capture Hollywood, what is it for us to suffer a little crime."

Lin Zixuan teased.

"Mr.

Lin is still highly conscious, and speaking of which, he is all serving the people."

Feng Xiaogang cooperated. t1706231537: