Although Barbara Robinson came to the capital this time mainly for Li Yu and Crouching Tiger, Hidden Dragon, Lin Zixuan would not let go of the opportunity to sell, and he invited Barbara to watch the film invested and filmed by Good Dreams.
In addition to Feng Xiaogang's sigh, there is also Lin Xiaoling's homecoming that she just finished filming.
The post-production of Jiang Wen's Xu Sanguan Selling Blood has not yet been completed, and the film was invested by European filmmakers and has long been taken over by European film companies.
Lin Zixuan hopes to reach a long-term cooperative relationship with Barbara.
If you can use the platform of Columbia Pictures to promote the films of Good Dreams Company globally, it will not only bring revenue, but also increase the popularity of Good Dreams.
At the same time, Columbia Pictures does not suffer either, and they will benefit from it.
For example, Zhang Yimou's film, under their promotion, Zhang Yimou won the award, the film was well received in the West, sold at a good price, and Columbia Pictures received a commission according to the contract.
Since overseas filmmakers entered the domestic film industry in the 90s, there have been roughly three modes of cooperation.
One is an agent, who comes to China to select films, is responsible for promoting them to the international film industry, and receives commissions.
The second is to buy the rights to the screening.
For example, if they buy the rights of a film in North America, they will operate the film to enter theaters in North America and obtain box office revenue.
The third is to directly participate in the investment, then the copyright of the film belongs to the investor.
Due to the abundance of literary films in China, it has a great attraction for European filmmakers.
For example, Italy's Marc Muller, France's Jean-Louis and others pay more attention to the movements of Chinese directors.
Hollywood didn't pay much attention to the Chinese film market until '94, and before that, they didn't have much interest.
Now the box office performance of Titanic in China proves that this is a very promising market, and the domestic box office of this film has reached 280 million, and it is not a big problem to break through 300 million.
It is equivalent to 40 million US dollars, and according to the proportion of box office sharing, Hollywood studios can get about 8 million US dollars.
This is enough to make Hollywood pay attention to this emerging Asian film market, and they will not give up any opportunity to make profits.
Correspondingly, it also creates opportunities for domestic film companies and Hollywood studios to cooperate.
The current situation is that Barbara is on the strong side, and they have the platform and resources in their hands.
She determines whether a film has the value of promotion and whether it can bring benefits to the company.
If it is the work of a famous director, like Li Yu, she will focus on it.
She is also interested in those directors with potential, including Feng Xiaogang, Jiang Wen and Tian Zhuangzhuang.
Barbara's criteria for choosing a film are that it does not conform to the values of Western audiences, or whether it can appeal to the curiosity of Western audiences, and the film must ultimately be oriented to the audience.
She has a different opinion on the two films, A Sigh and Coming Home.
A sigh shows the way an Oriental family deals with extramarital affairs, and the film has little market in the West.
You let the Frenchman watch this film, it's hard for him to understand, it's not a big deal to have a lover.
Americans are a different way to deal with it, such as the dream of the Covered Bridge, which was released in the United States a few years ago.
The theme of the dream of the covered bridge and a sigh is similar, both tell the story of an extramarital affair, and the protagonists return to the family in the end, but there is a big difference in the way the two are handled.
With a sigh, Zhang Guoli swayed left and right between his wife and lover, embarrassed.
Although the heroine in the dream of the covered bridge has had an inner struggle, the director tells a delicate and touching love story.
It is said that after watching this film, Americans triggered a wave of divorce in China and wanted to find their true love.
Speaking of which, Spring in a Small Town is more similar to the Dream of the Covered Bridge, but American audiences may not be able to accept the Oriental subtlety and will find it dull and boring.
From the comparison of these three films, it can be found that even if the subject matter is the same, the treatment methods of Eastern and Western directors will be completely different.
That's the cultural difference.
So why are Hollywood blockbusters like Titanic popular in the Chinese Congress?
On the one hand, there is a lack of domestic commercial films, and on the other hand, the themes expressed in such films are acceptable to most people around the world, and it almost erases the differences between cultures.
For example, humanity in the face of disasters, love between men and women, the gap between the rich and the poor, etc., exist in any country.
Barbara gave praise to the film "Homecoming" because it is in line with Western values.
In her opinion, going home tells a story of redemption.
A prisoner who kills someone undergoes rehabilitation in prison, finds spiritual salvation after being released from prison, and finally gains forgiveness.
The whole film is full of humanitarian care.
That's where it's interesting.
In China, it may be felt that the role of the policewoman represents the state organ and is too false, but in Barbara's view, this is the guide that the female prisoner encounters on the road to redemption, which is equivalent to the messenger of God.
The interpretation of the film will vary greatly depending on the cultural background.
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As a veteran filmmaker, Barbara believes that the film has a strong market in Europe.
European audiences are interested in these kinds of stories of redemption, they believe in God and always pray to be redeemed by God.
In addition, because he spent 17 years in prison for five yuan, this is the first time that a film has been filmed on the spot in a Chinese prison, which can be used as a publicity gimmick.
If you can get some weighty awards, it is not difficult to sell them for a good price, the key is to rely on publicity and operation.
Barbara intends to act as an agent for the overseas rights transactions of the film Homecoming, including Asia, Europe and the United States, and the commission is 30% of the revenue.
That is to say, after they take over, the company only needs to cooperate with the publicity, and the rest will be operated by them.
After the film is sold, they have to take 30% of the revenue after the sale, excluding the marketing costs.
This marketing cost includes the production of promotional materials, participation in film festivals and film markets, and so on.
Depending on the scale of investment in the film, the marketing cost is roughly between $3,000 and $50,000.
The greater the investment in a movie, the higher the marketing cost.
For a low-cost literary film like going home, the marketing cost will not exceed $10,000.
In the international film market, a commission of 30 percent is a normal category, and if a famous director or producer has a better method, the commission can be reduced to 25 percent.
Lin Xiaoling obviously can't enjoy this kind of treatment yet.
Barbara wants to bring the movie Home back to Xiangjiang for the company to evaluate, and formulate a corresponding promotion plan, and only after it is approved, will it sign an agency agreement with Good Dreams. t1706231537: