Feng Xiaogang was quite depressed about this result.
The movie he can get his hands on so far is a sigh, but unfortunately it is still not watched.
To be honest, domestic film directors are extremely keen on the international film industry, especially those big directors.
They first continued to compete in the European film industry, and after winning the honor, they began a years-long journey to the Olympics, and the American Oscar is the ultimate goal of the big domestic directors.
Although he said that he didn't care, every year when the General Administration recommended the Oscar for Best Foreign Language Film, the competition was extremely fierce.
Because you can only recommend one movie a year, that is the battlefield of big directors.
Feng Xiaogang also has this idea, thinking that his film can be a success in the international film industry.
It's normal, it's the same for everyone.
In the past, when he was filming TV series, he may have felt satisfied if he could make movies, but now that he has made three Chinese New Year films and the box office, he naturally has a higher pursuit.
How to transform, how to go to the international film industry, he asked senior filmmaker Barbara about this question.
Barbara thinks that Feng Xiaogang should continue to take the road of commercial films, and a sigh is a bit nondescript, between literary films and commercial films, and the two sides are not pleased.
Although the film did well at the box office in the mainland, it was more due to the appeal of Feng Xiaogang and Zhang Guoli.
If an unknown director is allowed to shoot it, it is uncertain whether it will lose money.
Some directors are good at literary films, some directors are good at commercial films, and some directors have both, but there are not many directors like that.
The director should give himself a clear positioning at the initial stage.
When you reach the top of a field, you only have the capital to try something new, otherwise it is easy to fail.
In Hollywood, even if a big director fails many times, he will also be kicked out of the mainstream film circle.
She encouraged Feng Xiaogang to continue to make commercial films, but not the kind of Beijing-style comedy, but to take the international route.
"How to take the international route," Feng Xiaogang asked, "I can dilute the Beijing flavor in the film, and I can also put the filming location abroad, but it is essentially an oriental story, and what I can't figure out now is what kind of story can be accepted by both Eastern and Western audiences." ” This is a question that Feng Xiaogang has been thinking about.
Beijing-style comedy made him a success, and a sigh was an attempt at transformation, but this transformation had mixed reputations.
Feng Xiaogang obviously can't continue to make this kind of film, if he goes further and further on this road, the audience may not buy it anymore.
He knows very well where his roots are, so he has plans to return to the Chinese New Year film.
But even if it is a Chinese New Year film, it can't be a Beijing-style comedy in the past, it must be innovative, otherwise it will be a matter of eating the old book.
As a director with aspirations, Feng Xiaogang certainly doesn't want to eat his old book, he still wants to rush to the international film industry.
Creation requires the accumulation of time, which is one of the reasons why Feng Xiaogang has to take a year off, and he has to think about it carefully.
On this issue, Lin Zixuan can not help him much.
Maybe I can remind you from the side, but I can't tell Feng Xiaogang what to do directly, what others tell you is far less profound than what I have figured out.
What's more, Lin Zixuan himself is also half-understood.
He is not a director after all, and he can't think about things with the thinking of a director.
Therefore, he did not force Feng Xiaogang to make a new film to make money for the company, but gave Feng Xiaogang enough time to digest and think.
"I can't give you a standard, you can talk to Li Yu about the understanding of Eastern and Western cultures."
"If you want to go international, there's an easier way to do it, and that's to work with an international production team, and I can do it if you need to, but you need a script that will move us." ” This is indeed the easiest way, and after working with a Hollywood team, you will naturally know how to internationalize after a long time.
However, the investment cost of this kind of international co-production film will definitely rise, and it will not be able to get 30 million yuan, plus the later publicity costs, at least 40 million yuan.
It is definitely a commercial blockbuster in China.
Although Lin Zixuan said that there is no cap on the investment in Feng Xiaogang's new film, he also has to consider how to recover the cost, and it is definitely not enough to rely on domestic box office revenue alone, so he has to think about other means.
"I think that Barbara is quite reliable, should we try to do it," Feng Xiaogang asked.
"That can only take other ways to recoup the investment, a large number of product placements."
Lin Zixuan proposed, "When writing the script, you should take the advertisement into account, contact the advertiser, and with more than a dozen advertisements, the cost will almost come back." ” The practice of product placement in commercial films is very common, and Feng Xiaogang has done it before, but it is still a bit secretive.
The advantage of product placement is that it integrates the plot of the movie with the advertisement, so that the audience inadvertently has a subconscious perception of the advertisement, which is more acceptable to the audience than playing the advertisement directly.
Advertisements can be static furnishings in a movie, or in the background of a picture, or props used by actors.
With Feng Xiaogang and Ge You's current influence in the domestic film market, implanting an advertisement will collect at least 1.5 million.
A dozen advertisements can exceed 20 million, and with the honorary sponsorship of other advertisers, it is not difficult to recover the cost of the movie.
"It's too ruthless, don't let the audience just watch the advertisement and forget the plot."
Feng Xiaogang teased.
Although Feng Xiaogang said this, he was not embarrassed, when they were filming the people in Beijing in New York, they did not desperately add advertisements to the interior in order to attract investment.
Free novels bring you joy and joy ---> storyskyline.net
The key is the question of whether you are willing to do it.
Those literary film directors may have to go through a fierce ideological struggle when they encounter this situation, Feng Xiaogang has no concerns about this, and what he is thinking about now is how to cooperate with Hollywood.
Whether it is with the Hollywood production team, or with Hollywood actors, what kind of script to write.
For him, this is a very crucial step.
Once this transformation is successfully completed, Feng Xiaogang will be able to jump from a second-tier domestic commercial film director to a first-tier position, and even have the opportunity to sprint to an international director.
Barbara left the capital, and soon news came from Xiangjiang.
Columbia Asia Pictures offered to go home on behalf of the film and faxed the contract.
After evaluation, their film experts believe that a small-budget literary film like this has the possibility of making a big deal with a small one.
Especially for films with a female theme, and the director is also a woman, it is easy to win the favor of female judges at the film festival, and at the same time, it will not disgust male judges.
As long as it is done properly, it is not difficult to win a weighty award.
They hope that the director and lead actor of the film will cooperate with the promotion of the film in Europe, and the film will have the opportunity to make a lot of money. t1706231537: