Xu Aiguo couldn't help feeling a little proud when he heard the expectation in the boss's voice, and said with a smile: "Boss, to be honest, these two problems have troubled me for a long time, and the person who really prompted me to suddenly understand and solve these two problems Actually it’s you.”
"It's me" Liu Qingyu was a little shocked.
"That's right, it's you.
Do you still remember that during the Spring Festival two years ago, we brothers were drinking and chatting?
That day, you talked about a lot of problems encountered in officialdom and your solutions, and after I listened , I had some insights at that time.
Later, after I came back, after careful consideration, I suddenly discovered that many times, what I encountered in the officialdom was Many of the problems are actually similar to those in our corporate management and brand management.
Therefore, I later carefully collected some detailed information on the various measures you took to solve the problems.
After summarizing, I finally came up with a solution.
"Xu Aiguo's words made Liu Qingyu's eyes widen suddenly, and his eyes were filled with brilliant colors.
At this time, Xu Aiguo continued: "Boss, I have learned a truth from your officialdom experience, that is, our company must have core competitiveness and a clear development direction.
The goals must be clear, and the clearer the better.
We If an enterprise wants to break through the "ceiling" and realize management reform and innovation, key personnel must start from within.
To truly understand scientific rules and regulations and its own unique corporate culture, we must increase the transparency of business management.
On the one hand, we must break down the company's business development goals to departments and individuals so that relevant talents have a sense of participation and responsibility; on the other hand, we must cultivate Individual career development plans for employees give them a sense of belonging and accomplishment.
At the same time, as a leader, you must also have skills, take the lead, and achieve unity.
The reform of an enterprise starts with the reform of the general manager himself.
If the general manager is willing to make changes starting from himself, the management of this enterprise will have hope of success.
At the same time, I also vigorously attract talents, match the relationship between their talents and the money they receive, and maximize the treatment of useful talents.
At the same time, I reformed the company's internal processes so that each process can be managed by one functional organization from beginning to end, so that there is no overlapping of organizations and no duplication of business, thereby shortening the process cycle and saving operating capital. " Speaking of this, Xu Aiguo smiled and said: "Boss, a lot of what I have done was realized through what you did in Ruiyuan County in those two years."
Liu Qingyu nodded vigorously when he heard this.
He had a lot of insights in his heart, and then asked: "Then how did you solve the brand problem?"
Xu Aiguo said with a smile: "This is even simpler.
If you want to build a good brand, you need to do two key things.
The first is to produce marketable products, and the second is to socialize the enterprise.
By carrying out public welfare activities and formulating industry The social influence created in many forms such as standards and event news bears the social responsibility that our company must bear.
Only by shouldering its social responsibilities can a company be recognized by society. " After Xu Aiguo finished speaking, Liu Qingyu showed a faint smile on his face.
At this moment, Liu Qingyu had completely figured it out.
He knew that he had indeed encountered a ceiling effect in the development plan of Tianfeng Mountain Resort.
Although he wanted to develop Tianfeng Mountain Resort, he was a little eager to achieve success, which in turn limited his thinking.
The divergence of his thoughts limited his thinking.
At this moment, after communicating with Xu Aiguo, he suddenly became enlightened.
Since what I want to do is to build a tourist resort brand with great influence, why do I have to start from Tianfeng County and Tongda City first?
Why do I have to win the support of the Municipal Party Committee Propaganda Department?
Although this is a typical official method, But why don’t you operate it through market and brand means?
After thinking about these questions, Liu Qingyu immediately smiled and said: "Okay, Patriot, you are really my lucky star.
I finally figured it out.
I'll hang up now.
I'll treat you to a drink when I have time."
After saying that, Liu Qingyu hung up the phone directly, and then called his secretary Li Cailin and Bao Honggui, the executive deputy director of the Tourism Bureau, and immediately said with a smile: "You two should do a few things now.
First, Bao Honggui, you It’s better to find a way to contact someone first.
Photography studio or advertising company, pay them to shoot a promotional video about Tianfeng Mountain Scenic Area, focusing on the beautiful scenery of Tianfeng Mountain and the original ecological life of the people near Tianfeng Mountain.
Remember, In this promotional video, the The landscape part can only occupy up to 40 pages.
The other parts are mainly used to shoot and reflect the peaceful and harmonious life of the people near Tianfeng Mountain, creating a picturesque but also the most original lifestyle of the people. , including taking pictures of ordinary people picking, washing, and cooking vegetables in person.
Such details may seem ordinary, but it is precisely these details that attract people in the city.
You can ask the photographer to refer to this.
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The documentary "China on the Bite of the Tongue."
Immediately, Liu Qingyu said to Li Cailin: "Cailin, your task is also very difficult.
You have to find a way to contact the Provincial Academy of Social Sciences, the Academy of Agricultural Sciences and even some nationally renowned traditional Chinese medicine and health experts to invite them Let’s go to the Tianfengshan area of our Tongda City for on-site inspection, and even conduct on-site testing of the water quality, environment, air, etc. in our Tianfengshan Tourist Resort, and ask them to write something about our Tianfengshan Tourist Resort.
Of course, you don’t need to ask them how to write about the environment and health care of Fengshan Tourism Resort, let alone ask them to write it truthfully, as long as they can do it.
If you write one article, you can enjoy one month of free food, accommodation and health care in our future Tianfeng Mountain Resort; if you write two articles, you can enjoy two months of treatment, and so on.”
Li Cailin said with some confusion: "Mayor Liu, there is nothing over there at Tianfeng Mountain now.
Will they be willing if I make this promise?"
Liu Qingyu smiled and said: "It's okay, just say it like this.
I believe that as long as they really experience it, they will not only be willing, but also very willing and very active."
After receiving Liu Qingyu's instructions, Li Cailin and Bao Honggui launched operations respectively.
Twenty days later, in the Tongda Municipal Party Committee compound and Sun Yanping’s office.
Sun Yanping is listening to secretary Ma Limei's report.
Ma Limei said: "Minister, I have received news that during this period, due to the ban on the Tianfeng Mountain Tourist Scenic Area by our propaganda department, Liu Qingyu's side has almost ceased.
However, he still let the Tourism Bureau There is an advertising company over there who is filming a promotional video, I don’t know what method he wants to take.”
Sun Yanping laughed when she heard this: "If he wants to shoot, he can shoot it.
He is free to do it.
You keep an eye on the city TV station and the TV stations in various counties and districts, and tell them not to broadcast promotional videos for Tongda City.
I have already said hello to the provincial TV station.
The provincial TV station will probably not promote this project this time.
After all, the provincial TV station’s advertising costs are still quite high.
Without administrative resources to intervene, if Liu Qingyu wants to get a good time slot to broadcast tourism advertisements about Tianfeng Mountain, basically It is impossible.
Unless he is willing to throw money into it, but now, he has not even attracted an investor.
He wants to throw money but does not have the funds.
I will make a request at the Standing Committee meeting this afternoon, and that is God.
The Fengshan Tourist Scenic Area project cannot continue indefinitely.
There must be a time limit.
If Liu Qingyu cannot make achievements within the time limit, he must give up or give up the project and let capable people take charge. ” Ma Limei immediately flattered him and said, "Well, the minister is still great.
I guess once Liu Qingyu is given a time limit, he will definitely be done with it this time.
People can't always be lucky."
At the Standing Committee meeting that afternoon, Sun Yanping directly proposed a time limit for the Tianfeng Mountain Tourist Resort project, and gave many reasons.
At this moment, because Ma Botong and Lei Zelin saw that Liu Qingyu had been silent for more than a month since he took charge of this project, they were more or less doubtful about whether Liu Qingyu could handle this project.
Although they I know that Sun Yanping is pulling some strings here.
However, they did not ask because they did not want to have a direct conflict with Sun Yanping.
In addition, many people in the municipal committee had some doubts about Liu Qingyu's ability.
Therefore, this time, Sun Yanping's proposal was It was approved by the Standing Committee of the Municipal Party Committee.
After the meeting, Wang Tianyu called Liu Qingyu directly and said seriously: "Liu Qingyu, you have to hurry up on the Tianfeng Mountain Tourist Resort project.
The Standing Committee of the Municipal Party Committee just passed a resolution on that project.
I only give you three more months.
If you can't make achievements, what you said before about establishing the Tianfeng Mountain Tourist Resort Management Committee will become a piece of paper, and the project will be handed over to Tianfeng Mountain again.
Feng County will be responsible.”
Liu Qingyu was stunned after hearing this, and said in shock: "Secretary Wang, what's going on?
Didn't the documents have been issued before?
Is the city going to regret it?"
Wang Tianyu sighed and said: "This is not the city's regret, but Minister Sun Yanping's vigorous promotion.
Secretary Lei and Mayor Ma are also trying to balance the overall situation of the city, especially to balance the grievances of Tianfeng County cadres, so , The pressure on you is very high now.
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If you can't achieve results within three months, then you must hand over the Tianfengshan project. " After Liu Qingyu heard this, his face suddenly turned ugly.
He did not expect that Sun Yanping, a woman, could be so insidious and play such a trick on him at this time.
This made him very angry, but he was helpless.
Who made him just a deputy mayor ranked last?
However, anger was anger, which aroused Liu Qingyu's fighting spirit.
Liu Qingyu gritted his teeth and said: "Secretary Wang, don't worry, I am confident that this project will become completely popular within a month
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