A week after the symposium ended, Komsomolskaya Pravda changed its weekend edition to include an introduction to foreign films, as Seryosha had instructed.
And Seryosha, in order to encourage the comrades of Komsomolskaya Pravda to continue the reform in the way he said he had designed, handed over the first advertisement of McDonald's in the USSR to Komsomolskaya Pravda.
Although Volkswagen was Seryosha's first project to introduce to the Soviet Union, it took too long to build the plant, and it was not as flexible as a catering company like McDonald's.
Just over a month after Yeltsin's return to China, the first McDonald's restaurant was grandly opened in Moscow, Yeltsin was invited to attend the opening ceremony as a guest of honor, and as the first American restaurant in the Soviet Union, this McDonald's attracted tens of thousands of customers to line up, and the Komsomolskaya Pravda also changed the theme of serious news in the past, and regarded the opening of McDonald's restaurant as a landmark event of Gorbachev's reforms.
However, the most surprising thing for the vast number of young people in Moscow was the large McDonald's advertisement in Komsomolskaya Pravda, which also included a restaurant coupon that could be used as rubles as long as it was cut out of the newspaper, and this trick increased the sales of Komsomolskaya Pravda several times that day.
However, everyone soon found out that the Komsomolskaya Pravda also published news about Hollywood movies and British rock musicians, which was simply too surprising, after all, Komsomolskaya Pravda has always given people the impression that only officials can watch it.
But now Komsomolskaya Pravda has begun to introduce foreign culture with great fanfare, which has made many young people who have abandoned the newspaper become readers of Komsomolskaya Pravda again.
At Seryosha's request, the Komsomolskaya Pravda hired some experienced enterprise managers from the Youth Science and Technology Cultural Center under the Youth League Committee to help the Komsomol Pravda transform into an enterprise.
Seryosha entrusted this to his right-hand man Khodorkovsky, who was responsible for reforming Komsomolskaya Pravda, helping the long-established newspaper to create its own advertising department, and striving to make Komsomolskaya Pravda self-supporting and no longer dependent on state funding.
Khodorkovsky took over the task, and he soon took a sales force from the Mediterranean Trading Company to work for Komsomolskaya Pravda.
The reform of Komsomolskaya Pravda also aroused the interest of Yakovlev, who had lived abroad for a long time and knew what the foreign media was like.
Yakovlev supported Seryosha's reforms of Komsomolskaya Pravda, including Seryosha's desire to transform Komsomolskaya Pravda into an independent media enterprise.
Because in Yakovlev's view, the media could not maintain its independence by receiving financial support from the government, and he did not think that Seryosha was doing so to control the newspaper.
Stimulated by the weekend overlook of the Komsomolskaya Pravda, the sales of the Komsomolskaya Pravda began to roll upward.
Because of the unique perspective of Komsomolskaya Pravda, many young people no longer regard reading Komsomolskaya Pravda as an outdated thing, and becoming loyal readers of Komsomolskaya Pravda has gradually become a fashionable thing among young people.
If you miss the weekend issue of Komsomolskaya Pravda, you will never be able to insert it into the topic of young people.
So this wave followed, and Yeltsin's weekend columns began to appear under pseudonyms, the main content of which was to introduce American life in the form of a travelogue.
This kind of article doesn't look like a political article at all, but rather a travel guide.
The reason why Yeltsin wrote this was because of Seryosha's suggestion, and Seryosha did this in order to maintain the overall style of Komsomolskaya Pravda, and also to help Yeltsin win over readers.
As for Yeltsin's political ideas, they naturally spread to readers through these "travelogues".
It will take time for Yeltsin to return to the public as a street politician, and it will not be achieved overnight.
But Seryosha felt that he had made the right move to pay attention to the media.
After all, most of the media is now controlled by Yakovlev, and even Ligachev does not have a media dedicated to speaking for himself.
Ligachev had been busy with the dispute with Shevardnadze during this time, and did not have the time to deal with the affairs of the Mediterranean Trading Company, and in addition to that, there was a big matter that Seryosha needed to deal with.
That is the question of the withdrawal of troops from Afghanistan.
At the end of last year, Gorbachev gave the Soviet military an ultimatum to withdraw all troops from Afghanistan if the problem of the Mujahideen in Afghanistan could not be completely solved.
You must know that in the early years, because of the frequent desertion of Central Asian soldiers on the battlefield, the Soviet Ministry of Defense did not call for loosely disciplined Central Asian soldiers, and instead recruited trustworthy Slavic soldiers from Russia and Ukraine.
Now that the troops are being withdrawn, what will happen to the jobs of these people, and what will happen to the housing problems of these people after they return to their homeland.
All of them need to be dealt with and solved by Gorbachev.
But now that the Soviet Union's finances have not recovered from the Chernobyl incident, Gorbachev has nothing to do.
A large number of soldiers who returned to the USSR from the front soon found that what awaited them was not a warm embrace of the Motherland, but a cold reality.
These people will face real problems such as employment, housing, etc.
Because the war has stopped, the Soviet Union will not be feeding so many troops, but what will happen to these young people who have become accustomed to killing Seryosha really needs people now, not to mention the construction team of the workers' new city, the Volkswagen joint venture car plant, and the agricultural project of the Tymoshenko family in Dnepropetrovsk, which came at the right time.
Seryosha, however, was unable to fully accommodate all the soldiers who had withdrawn from Afghanistan.
In addition to this, where are these young people going to live Gorbachev had already brought this matter to the Central Work Conference for discussion, and everyone knew that if the resettlement of these people was not properly handled, then these people would be dangerous powder kegs that could explode at any time. t1706231537: