"I hope you get your wish."
After Su Ze hung up the phone, he breathed a sigh of relief.He didn't care about the grievances of their family, but he realized one thing from it, a seemingly quiet and ordinary girl, under the pressure of the limit, actually broke out such a method.Sometimes, if you don't push yourself, you don't know how much potential you have.He roughly sorted out his thoughts, and began to get busy again.…… IP Ice Princess, image ambassador Zhang Zetian, and beauty founder Su Yi, these words have become popular on the Internet at a very fast speed.People are keen to discuss grassroots myths because they think it will be a victory for the common people.Some powerful and gossipy netizens have investigated this information, the pure and lovely image ambassador Zhang Zetian was born in a solid and wealthy family, and the beauty founder Su Yi was indeed born in an ordinary working family.She was admitted to Jiaotong University, a 985-ranked school, and continued to study in the school after graduating from the bachelor's degree, and finally obtained a master's degree from a graduate school.This is a legend of a beautiful scholar who started from scratch, and Su Yi's younger brother Su Ze was ignored by the majority of netizens, he was just an errand runner, and at most he was shouted a few brother-in-law by some cheap guys.Many netizens believe that the prototype of "Ice Princess" is Su Yi, especially the company's icon, a beautiful and cute oriental cartoon female image.As for the name IP Ice and Snow Princess, many netizens also sincerely believe that it has at least rubbed the popularity of DQ Ice Queen in its name, but everyone didn't take it seriously.Because whether in China or in the whole world, it is not uncommon to see things that are popular, such as the earliest Coca-Cola, the later Pepsi, and the domestic very Coke that has been obscured by everyone.Some old fritters who have been in the mall for a long time also know a truth: business things are nothing more than within the scope of the legal framework, and everyone copies them around.And the big demon king penguin even said something domineering: I can copy you, but if you copy my words, then I will kill you!
After the May Day holiday, the Ice Princess can be said to have gained a firm foothold in the big market of Shanghai.During these three days, the turnover of this flagship store reached an astonishing figure of 5,000 yuan per day.Now they seem to be left with only a thin film from the well-known restaurant chains.However, Su Ze's sister and brother's worries finally appeared.It's time to come or it's coming......
On May 7, 2011, DQ Ice Queen issued an announcement that it believed that the IP Ice Princess had plagiarized their idea in naming.Of course, this is far from the case, and they believe that the products launched by Ice Princess are very similar to DQ, both in terms of taste and shape.They have hired a special lawyer and demanded that Ice Princess change her name, stop selling similar ice cream products, publicly apologize and pay 10 million yuan in compensation.After this announcement was issued, it quickly became a hot topic on the Internet.On Weibo, netizens from both factions also quarreled, some supported the domestic ice cream Ice Princess, and of course, some people turned their elbows outwards and shouted for DQ."
Really, it's too embarrassing for the Chinese people, not only is the name popular, but the products are imitating, and the ice princess is resolutely resisted.""
Are you stupid upstairs, or are you a trolls?
Foreigners preemptively register Chinese English trademarks and patents abound, you are a double-standard dog. ”"I also think DQ is too overbearing to stop selling similar ice cream products?
There are so many cake shops, bakeries, and similar styles everywhere, what do people say?
”"I think the funniest thing is that the taste is similar......
When can taste become a patent, I really admire DQ's cheekiness. ”Immediately, a DQ fan retorted: "Because Ice Princess plagiarized DQ's recipe, it led to a similar taste." ”Seeing this, the supporters of the Ice Princess were also happy: "The founder of the IP is just a female master's student with no background, where do you say she got the means to plagiarize DQ's formula, not to mention that the formulas of these multinational catering giants must be kept in their own country, could it be that Su Yi still secretly went to the United States to plagiarize the formula?"
”DQ fans are still stubborn: "Maybe after Su Yi bought all DQ products home, he used some high-end machinery and equipment to analyze the material composition inside, and finally plagiarized the formula." ”"MD, you're a retard!
There is really such equipment in this world, and Lao Tzu has also studied it, and I will give me a dozen recipes for Coca-Cola and KFC, and I can also open a store and make a lot of money. ”"This person doesn't understand anything, let me tell you, from a business point of view, if you can really research the material formula through the equipment, then the formula is your own, of course, there is no such equipment in this world.""
I really have the device!"
Su Ze looked at the messages on the Internet and added silently.His expression was a little serious, and he glanced back at Su Yi and found that she was the same."
Ozawa......" she sighed helplessly, "I thought they would make a statement, but I didn't expect the content of the statement to be so harsh. ”"Their culture is winner-takes-all."
Su Ze's eyes flashed, and he narrated in a calm tone, "I'm sure that the person who issued this notice must be the senior executives sent here by the US headquarters, so the lion opened his mouth and asked for a price." ”He thought of the bloody "sweater war" a few years later, and the negotiations between the two sides were also a very lengthy tug-of-war."
Do we need a response, or do we need to contact DQ?"
Su Yi asked with some concern."
Of course you have to respond."
Su Ze pursed his lips with some disdain, "There's no need to contact DQ, otherwise they will think that we are showing weakness."
I think they must have done their research beforehand and knew that we didn't have any background. ”He remembered what he had seen on May Day, the foreign executive who suddenly arrived, his serious expression was still fresh in his memory, and several of them were sitting in the car and lingering in front of the Ice Princess's store for a while.Now that a week has passed since that day, and it has been calm during this period, with Su Ze's experience, he can basically guess what the other party is thinking.During this period, most of them carefully investigated the background of the Soviet Union and Israel, and after determining that it was a soft persimmon that could be pinched at will, they launched a thunderous blow through public opinion."
Many foreign-funded enterprises, especially such multinational well-known brands are very domineering."
Su Ze's eyes moved slightly, and his fingers tapped lightly on the tabletop, "No matter how we explain, it's useless to say good things." ”"And these companies are very confident, and their principle is one thing: I don't want you to think, I want me to feel."
Su Yi nodded abruptly: "What they decide, no matter how you explain it, it's useless, it's just a waste of words." ”Su Ze browsed the web and Weibo, with a disdainful smile on the corner of his mouth: "Those netizens who support DQ will always mention that DQ is a multinational brand, and the product quality is trustworthy, and they would rather spend this extra money." ”As he spoke, he took out a contract from the drawer, shook it in his hand, and said slowly, "In that case, I'll have a good chat with these people." ”…… ()