No one expected that DQ, who was the first to attack, fell into such a dilemma under the sharp counterattack of the Ice Princess, and even the forced style that he was once proud of was also pulled to the same level under the exposure of the other party.Same ingredients, similar tastes, but very different pricing, just because you are a multinational brand?
Maybe there will be consumers who are willing to pay for you, but the number will definitely be greatly reduced, and the IP Ice Princess has officially entered the public's attention through this war of words.Many netizens left messages on the official Weibo, hoping that the Ice Princess chain store could open in their city as soon as possible.Su Ze drew a route on the map of China, and his first goal was to open the Ice Princess's chain stores all over the more economically developed coastal provinces, grabbing half of the market, if not more.It's a pity that there is not much money left in the company's account now, and the funds for opening a store in Shanghai this time are still scraped together from Century Plaza, and Su Ze still has more than 30 yuan in his private pocket, which is Yu Shanshan's personal benefit fee for him.This money looks like a lot, but if it is used for the expansion of chain stores, 6 is already the limit, this is still in a second-tier city, if it is changed to a big city like Shanghai, there may only be 3.Bang bang~ When Su Ze was holding his hands in his pockets and looking up at the huge map of Huaguo in contemplation, the door of the office suddenly opened, and my sister Su Yi walked in with some excitement."
Good news, Ozawa."
There was a slight glint of excitement in her eyes.Su Ze looked at his sister with a confused face, and said: "Sister, be calm, stabilize your emotions, don't get excited, you are now the nominal boss of the company, your image is very important, you must make it possible for Mount Tai to collapse in front of you without changing your color......"
Hmph~~ Before he finished speaking, Su Yi smashed a box of tissues directly into his brother's mouth with a precise technique, and hit a square."
Don't interject, let my sister finish talking first."
She poured a cup of tea, took a few sips, and continued, "There's a company looking to finance our Ice Princess!
”Financing?
Su Ze frowned, pulled a chair and sat down, but there was no expression of excitement on his face: "You are so excited, just because of this?"
”"We're probably going to have a lot of money, shouldn't we be excited?""
You think I haven't thought about financing?"
Su Ze shook his head and pursed his lips, "This thought has already been filtered in my mind.We have these stores, where can the valuation be high?
”Su Yi tilted his little head and thought for a while, and said: "The valuation will not be high, if the other party pays 1 million, it is possible to get close to 50% of the shares." ”Su Ze asked rhetorically: "What is the name of the company with financing intentions?"
”Su Yi said: "It is a very famous popsicle production company, and it is Linzhou Wufeng Cold Food. ”"Oh~" Su Ze nodded abruptly: "I've heard that it has a lot of well-known popsicle products under its umbrella, and the company's address is in Linzhou, so before making a financing decision, we should have done a very detailed investigation." ”"It should be.""
What are they asking for?""
Their representatives said that capital plus technology is a share.""
Capital plus technology shares?"
A hint of displeasure flashed on Su Ze's face, "Sister, you can be more detailed." ”Su Yi didn't notice the strangeness on his brother's expression, and continued: "After all, they are a big company in the industry, and they said that they can support us in marketing and research and development of new varieties, that is, they can exchange technology and experience for our shares. ”"What's the offer?""
600,000, plus technical support, and marketing, asking for a 49% stake."
Based on Su Yi's cognition, he did not feel that this requirement was excessive, and if the financing was successful, the Ice Princess would be on the fast track of development.The other party took 49% of the shares, and the siblings still had 51%, and the company's decision power was still in their hands."
Let them get out of here!"
Su Ze suddenly raised the volume by a few decibels, "They really have this technology, why don't they go to a soft-serve ice cream chain to fight DQ by themselves, and instead come to hug our thighs?"
”"Hug our thighs?"
Su Yi blinked, wondering if his younger brother was too emotional, and reversed his words."
Do they think we're hugging their thighs?
We don't have the capital, but we don't need the technology, and we don't need them to help us with marketing. ”Su Ze is happy, does this open life still need the other party's technology?
The other company is really confident."
Ozawa, you mean to refuse this company's financing request?""
Of course, if it had been a few days ago, I might have hesitated.Now because of the war of words with DQ, we have become famous, which is also an intangible wealth. ”"What's more, we have our own exclusive formula, and the other party can't help us technically at all, which is one of them."
Su Ze calmly gave his analysis, "As for the marketing and promotion of the market, they are just a popsicle manufacturing company, and they are not necessarily very powerful.In this day and age, you can't do anything without thinking about the Internet. ”As he spoke, he pointed his finger at his head."
Internet thinking?"
Su Yi was confused and asked again.Su Ze suddenly took a deep breath, feeling that the pace of his speech was a little faster, and the five words "Internet thinking" just came out of his mind."
I think of a man who is a genius among geniuses in terms of marketing!"
He thought of the man who always had a smile on his face and a sense of humor."
Who?""
Lei Jun, the chairman of Kingsoft, has just founded Xiaomi mobile phones.""
Xiaomi?"
Su Yi muttered softly, "I seem to have heard of it, and it is estimated that it is another copycat machine." ”"......"
Su Zedun was speechless, Chinese people in this era generally have a distrustful attitude towards domestic smartphones.Today's smartphone market is divided into three parts of the world: Apple, Samsung, and HTC."
Sister, do you believe in my vision?""
You shouldn't have too bad an eye."
Su Yihu glanced at him suspiciously, "For example, Ouyang Xue ......" "......"
Su Ze had a black line on his face, "Don't you drive......
"What are you driving?"
”"To be serious, I believe that in the future sales of Xiaomi mobile phones in China, it will completely crush Samsung and HTC, and even surpass Apple.""
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Seriously?""
To bet or not?""
Bet again, you stinky boy will know to take advantage of me."
Su Yi pinched his younger brother angrily again."
It hurts!"
Su Ze rubbed his arm, "This Lei Jun is nicknamed Rebus, he just uses Internet thinking to make mobile phones, and then ......"
The next words, he didn't say, because it hadn't happened yet, but he knew that this model of marketing almost subverted the ecosystem of Huaguo's mobile phone industry, and Xiaomi mobile phones achieved unprecedented success.In his previous life, Su Ze was half a rice fan, and after bidding farewell to the expensive and very cheating Apple, the mobile phones he used were generally rotated between Huawei and Xiaomi.Now, there are still 5 months to go before the Xiaomi Mi 1 goes on the market, and many industry insiders do not seem to be optimistic about Lei Jun's prospects in the mobile phone industry.Lei Jun, who has always had a strong self-esteem, is also gritting his teeth, ready to slap those guys who are not optimistic about him with practical actions.Su Ze realized that this might be a once-in-a-lifetime opportunity......
Now that the fame of "Ice Princess" has begun, marketing and financing may really be possible in one go!
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