By mid-September, the number of registered users had exceeded one million, but the growth rate of housing was a little slower, reaching 30,000.Many B&B owners also understand that eggs can't be put in one basket.In today's Internet, there are only two well-known B&B networks, and in order to make more money, they will hang their B&Bs on two websites at the same time.Tujia has a price subsidy, while TripHome does not, and people's emotions are naturally biased towards the former because of profit-driven.At this moment, Su Ze took the financial statements from beginning to end and carefully read them."
Tut, I lost more than 600,000 last month."
The financial manager's name is Yang Hong, and he is an experienced accountant in his 40s.Many accountants will take on some private jobs in order to make more money.When Tujia was first established, Su Yi asked her to work as a part-time accountant.Since Su Ze flickered an investment of $1 million from Ctrip's Lao Liang, he directly changed the old accountant from part-time to full-time."
Boss, our company added a R&D department last month, and the salary level of programmers will definitely be higher than the average level, plus the price subsidy, this figure is normal.""
At the current rate of burning money, our capital reserves should last for another year."
Yang Hong added.She is also an eye-opener, the units she has worked in before have paid attention to controlling costs and pursuing profits, and now this website company is blindly burning money.This boss, who is young enough to be his son, never cares about the company's revenue, perhaps this is what makes Internet companies different."
One year ......"
Su Ze squinted his eyes and moved his fingers slightly, "It's been a long time, and I'm ready to raise the deficit to 800,000 yuan every month." ”"Mr.
Su, the company's monthly income is about 200,000 yuan, which means that our monthly budget has reached 1 million yuan."
At present, all of Tujia's referral slots are free of charge and are updated randomly from time to time.There is only one way for it to earn money today, and that is the commission it receives after renting out the homestay, which is 5%.Most B&Bs cost between 200 and 300 RMB, and their offer ranges from 10 to 15 RMB.There are 30,000 listings, and about 600-800 rooms are rented out every day, with a ratio of about 35:1.Because the operating costs of the B&B are small, and the coverage group is a bit niche, this ratio is not bad.However, with the development of tourism and the diversification of tourist demand, this proportion will be further reduced."
Accountant Yang, in the next six months, the company's monthly expenditure will be about 1 million yuan, you just need to control this scale."
Su Ze calmly commanded, as if the 1 million yuan was insignificant in his eyes."
Okay, I'll take care of it."…… In China's vast Internet world, the nascent website Ant Short-term Rental is mediocre and insignificant.Due to the limited funds allocated from Su Ze, there is very little publicity for Ant's short-term rental, and the daily user traffic can barely exceed three digits.The person in charge of this website is temporarily named by Lin Shijing, and today she is ready to do a wave of eye-catching deeds under Su Ze's instructions.First, she emotionally issued an announcement denouncing Tujia's price subsidy program, believing that it was deliberately upsetting the balance of the market."
In today's market, there are only three well-known homestay booking websites."
She said cheekily.In fact, ant short-term rentals are not well known; The Journey House has just started and has become a little famous; Tujia is the most well-known because of the mobile phone delivery activity first, and then the vigorous price subsidy war, and its fame is barely out of the circle.She was ready to find another way to capture the public's attention in such a eye-catching way."
Our profits are already on Weibo, and the wages of employees can only barely be maintained, and the hardships of the entrepreneurial road can be imagined.""
We have finally made a little improvement in our business, and as soon as we saw the dawn of hope, you Tujia shamelessly used all kinds of means to block us!""
You, Tujia, with its deep pockets and abundant funds, deliberately bid maliciously in the form of price subsidies."
Even through all kinds of despicable and shameless means to poach our company's employees, in order to achieve the goal of curbing our rise!
”"I believe that the conspiracy and treacherous scheme will not succeed, and I will also reveal your true purpose.""
Netizens, don't go to their website to book a room just because Tujia has a price subsidy!
Trust us, once our website is forced out of business, they will adjust the price as soon as possible and increase the commission much higher than it is now. ”"On September 20, 2019, Lin Shijing, the person in charge of 'Ant Short-term Rental'."
Later, she attached a photo of her most beautiful work.The scolding war is already easy to attract attention, and this time it is a beautiful founder who took the initiative to provoke the scolding war.The first reaction of netizens is: What is this "ant short-term rental"?
The second reaction was: Wow, the owner of this site is so beautiful.Male netizens felt pity for the jade, while female netizens empathized and carried forward the traditional gossip spirit, and began to inquire about what these two websites were doing?
However, some knowledgeable netizens said that this beautiful president was too impulsive.The examples she gave can be said to be normal business competition, as a competitor, blocking you, poaching your employees, and suppressing you in pricing are all normal business competition methods, and there is nothing shameless and despicable.Maybe it's because this female president is young and beautiful that she has attracted the attention of a number of netizens, but this behavior is too emotional, and it will increase the popularity of the other party.There are also male netizens with "dirty" thoughts, hehe, who said: Beauty, your kind of scolding war is useless, and it can't solve the problem.Brother gave you an idea, you quietly went to the owner of Tujia.com one night to negotiate the conditions......
As long as you work hard, maybe they will give up the siege of your company, and even allocate funds to support you.Brother, this is a good solution.As soon as this message appeared, it immediately ushered in a group of female netizens' verbal criticism: I'm bah, stinky scumbag!
…… Regarding the disturbances from the outside world, Lin Shijing just smiled, and directly ignored those "obscene" messages, and directly logged out of the logged account and switched the page with skillful movements.She had to follow Su Ze's instructions and publish another announcement on the official website of the user home network as a reply.Lin Shijing's current state of mind is very delicate, enjoying it, but also with an indescribable complex emotion."
First scolded herself, and then scolded herself, why did the old lady go to Su Ze's bad idea to do such a stupid thing?""
But it seems like I'm enjoying this kind of thing, am I sick?"
The heat of this kind of commercial scolding war came and went quickly, after the announcement of "ant short-term rental", only half a day later, the heat immediately showed a downward trend, if you want to stop this decline, or even pull back the heat, then you have to continue the scolding war.In the afternoon, Lin Shijing's official Weibo replied to an announcement, and spent a little money to dot some marketing accounts with rhythm."
First, we didn't poach people on Tujia.com, but your employees admired our company's benefits and took the initiative to change jobs."
Murder must also be punished.At this moment, even Lin Shijing admired Su Ze a little, she was born to be a profiteer."
Second, according to the employees of your company who have jumped ship, the homepage recommendation slots of your 'Ant Short-term Rental' are charged, but the recommendation slots of our Tujia network are intelligently and randomly arranged by the system, and no advertising fees are charged.As for whether this is an unfair bidding behavior, you don't count it, I don't count it, the majority of homestay owners say it. ”"Thirdly, you say that the profits are meager, but this sentence makes us envious, because we can't believe that you can still make money.Since its establishment, Tujia has been relying on shareholder appropriations to inject capital, with a monthly deficit of more than 600,000 yuan, and the core idea of our company is to provide users with a better service experience, and it has never been useful to make money as the goal of the enterprise.Our shareholders will continue to inject capital in order to build Tujia, so they are not short of money. ”"Fourth, Ms.
Lin Shijing said that once 'Ant Short-term Rental' is forced to go out of business, we at Tujia will take more commissions, which is complete nonsense.I can guarantee that the commission rate will remain at 5% and that the price subsidy policy will continue.Let alone......
In today's market, in addition to your 'Ant Short-term Rental', there is another website, and their policies are the same as yours, so we must continue to maintain the price advantage. ”This sentence did not name the "Journey Home", because Su Ze didn't want to advertise this hidden opponent in vain, but he pointed out in his words that the other party's operation policy was consistent with "Ant Short-term Rental", and once again emphasized his company's advantages in pricing and operation.Unconsciously instilled a subconscious understanding in netizens that the unnamed website is at the same level as "Ant Short-term Rental", which is far inferior to Tujia.Lin Shijing once again sighed that Su Ze's mind was too cautious."
Fifth, Tujia is the first homestay booking website in China, and it is also the largest, most famous, but also the most discounted.In the past, we had a lucky draw to give away Apple 4 mobile phones, and now we subsidize consumers and homestay owners in the form of red envelopes, so we warmly welcome netizens to visit our website more.There are pictures of great views and also cosy accommodation. ”At the end, Lin Shijing silently released the URL of Tujia.com.A wave of scaremongering and replying to the sassy operation, which was completed very simply.Whew~~ After she took a long breath, she closed the website page a little angrily, and then recalled the conversation with Su Ze at the beginning, and suddenly felt that she was really a little stupid at that time, and she unknowingly fell into the pit dug by this stinky boy.At that time, Lin Shijing admitted the name of "Tujia" in front of the previous boss because she was open-mouthed, and the idea of the B&B was deliberately revealed to the current boss, which brought a sense of guilt, so she swore in front of Su Ze: Boss, I am willing to go to the trouble for the company.As a result, Su Ze, this guy, really let himself go to the soup, put any pot on his head, and let himself decorate two corners today, asking and answering himself.But for some reason, Lin Shijing is a little happy about this kind of thing, maybe there is such an uninhibited and evil side hidden in the depths of her character.When Tujia's announcement was issued, the popularity that had been a little declining really returned, and netizens' enthusiasm for Tujia's discussion further increased.Many people are enthusiastically discussing Tujia's operating model and market positioning.Some people have concluded that the market prospects of this "homestay booking" website are promising.In recent years, China's tourism industry has become more and more popular, showing a near-erupting attitude, and many young tourists have become more and more particular about the conditions of accommodation, and the kind of hotels that are one-size-fits-all seem to be tired of being tired.B&Bs are divided into high, medium and low-end, high-end B&Bs are the kind of single-family villas, and the accommodation environment is definitely far better than that of five-star hotels, which is a more comfortable enjoyment for the rich.Many experts in the Internet industry pointed out that Tujia's model is an innovation, and it is a well-deserved leader in this industry, and it is believed that those capital with a keen sense of smell will immediately flock to it after discovering their potential.This is a good asset, and whoever strikes first wins.Under such planning, from the initial mobile phone delivery campaign, to the price subsidy station, to this wave of commercial scolding that attracted the attention of netizens across the country, Tujia finally came into the public's sight.Su Ze decisively decided to strike while the iron was hot and continued to engage in a wave of marketing while this wave of heat was hot."
Ladies and gentlemen, the great birthday of our motherland is coming soon.In order to celebrate the 62nd birthday of the motherland, we are ready to hold another wave of flash sales activities on the seventh day of the National Day!
”"From October 1 to October 7, a total of 7 days.At 12 o'clock in the morning on these 7 days, all netizens who book a homestay on tujia have a chance to get a brand new IPAD2. ”NOWADAYS, IPAD TABLETS HAVE JUST BEEN LAUNCHED, AND THE POPULARITY IS NOT INFERIOR TO APPLE MOBILE PHONES, AND THE PRICE IS CHEAPER.But in order to prevent someone from cheating, netizens who book a homestay must complete their stay to receive this reward.So we're going to set the first priority, the second priority, the third priority. ”"If the first netizen to win the prize does not complete the final check-in, then the reward object will be moved backwards."
As soon as this National Day marketing announcement was released, everyone's enthusiasm was instantly stimulated, and many people originally planned to book a hotel during the National Day trip, but now they have changed their minds and are ready to book a homestay.Because of this small prize, many netizens temporarily changed their minds about the plan to travel, which is also one of Su Ze's plans.…… ()