In the past few days, Ouyang Xue has been in front of a happy little scalper.Su Ze put away his thoughts, cheered up, and poured his attention into the promotion of Tujia.com.Because not long ago, Lin Shijing took the initiative to set off a scolding war on the Internet, which increased the popularity of "Ant Short-term Rental" a lot.Although there was not much publicity, many netizens registered accounts on the site.The slogan of the beauty founder works everywhere, especially a beautiful woman with a hot personality, some people have the curiosity to see the excitement, and some people have a little admiration, the traffic of the website began to climb, and the registered users began to grow slowly.In order to hide people's eyes, Su Ze quietly rented a server for "Ant Short-term Rental" before the start of this scolding war, which is of course much smaller than "Tujia" in terms of scale."
I'm going to raise money too!"
Lin Shijing stood in front of Su Ze with a big grin and swore solemnly."
Morning, Miss."
Su Ze shrugged helplessly, "Of course, you have the ability to find investors, and I will be responsible for reviewing them." ”Since the self-directed and self-acted scolding war became popular on the Internet, this Yanjing girl didn't know how many times she shouted financing.Perhaps, in her opinion, this financing is as simple as drinking water and sleeping.Today, Tujia's shares are all owned by Ice Princess, and the capital injection of "Ant Short-term Rental" is very small, and Su Ze's initial positioning is a gag.Lin Shijing dutifully rushed to the front and shouted, so he waved his hand and directly opened the shares.He is 70%, Lin Shijing is 30%, and the legal person is also her.In this way, it is natural for her to rush to the front in the future, and there is nothing to complain about."
When is data shared?"
Lin Shijing asked again.This is a piece of cake that Su Ze drew for her, and he promised to share background data between the two websites when the time is right.He smiled slightly and continued to play Tai Chi: "The time has not yet come. ”"You've said this several times!"
Lin Shijing pouted, very dissatisfied.Theoretically, "Ant Short-term Rental" is also Su Ze's website, and its future positioning will become a channel for "Tujia".If these two websites share data and attract traffic to them, the popularity of "Ant Short-term Rental" will continue to rise, and the value of the website will also increase, and Su Ze can also benefit.But he can't just focus on the present, he has to take a long-term view.If you openly announce data sharing now, and then drain traffic, netizens will understand, it turns out that the two of you are directing and acting on your own.Even if Lin Shijing can be shameless, Su Ze still needs to be faceless."
The play must be performed."
Su Ze gestured."
How long will it take?""
Let's wait for our Tujia to complete the A round of financing."
He gave a point in time."
How are you going to lie then?""
First of all, we can't let outsiders know that this scolding war is self-directed, so we have to find a suitable opportunity.I'm sure there will be a chance. ”"Mr.
Su......"
Lin Shijing became smiling, it shouldn't be a good thing."
Let's give more money.""50,000 a month, no more."
Lin Shijing cried with a sad face."
Miss Lin, understand the company's difficulties, funds are very tight.I plan to complete Ctrip's targets by the end of the year and then launch a Series A funding round. ”Lin Shijing's foxy eyes stared at Su Ze for a while, and said, "Mr.
Su, do you want me to raise funds myself."
Your conscience is broken. ”Su Ze smiled: "This is self-brain supplement, I didn't say that."
Of course, it's great if you can raise money. ”Lin Shijing gritted her teeth and said word by word: "I have never seen such a brazen person. ”…… Since 2009, Ali launched the Taobao Mall Double 11 online promotion, and the sales volume has been able to create a new high every year.This year is the third year of the Double 11 online promotion, because of the vanguard of Ali, there is an endless stream of later imitators, such as JD.com, as an upstart in e-commerce.Of course, Su Ze didn't want to miss this wave of heat, after all, why not rub it if he could rub it in vain.He was even more ruthless, and all those who booked homestays on Tujia during Double 11 directly made a discount.Of course, unlike Taobao, which has always been domineering and domineering, they directly let merchants discount it, and they don't give subsidies.Su Ze is self-aware and knows that he doesn't have the capital to play this kind of marketing, but even so, all the costs can't be paid by himself.On the eve of Double 11, Tujia issued an announcement that the company has decided to carry out rent discount activities during the Double 11 period, and all interested owners can apply directly at the list of Double 11 activities on the homepage of the official website.All users who apply can get a certain period of advertising promotion on the homepage on the same day.Voluntary, not forced marketing, this is the plan arranged by Su Ze.If the owner is unwilling, he will never force it.However, in order to take advantage of the popularity of this wave of Double 11, he further carried out promotions and sent another wave of benefits.B&Bs that are rented out in half during Double 11 can get the company's anti-cash red envelopes ranging from 20 yuan to 50 yuan.Since the beginning of November, this wave of publicity has been continuously pushed on the homepage of Tujia.com.Of course, Su Ze is much more than that, he also spent a lot of money to get a pop-up ad on the homepage of the 360 browser.In later generations, Jingdong did this, and the effect was amazing, but now this hand has not been noticed by too many merchants, and Su Ze once again seized the opportunity.The period of the pop-up advertisement is one month, and the cost is 500,000 yuan, but he waved his hand without blinking his eyes.Although Su Ze understands that many netizens hate this kind of pop-up advertisement, including himself......
But at this time and at that time, even if netizens feel uncomfortable, the first to be scolded is 360 Company, who makes them see the money, and the advertisers themselves have spent money and will not become the object of the other party's complaints.For example, in his previous life, Su Ze was annoyed by the pop-up windows of JD advertisements that kept popping up in the 360 browser, and even uninstalled the 360 browser in a fit of rage, but he at least got a very useful information, JD.com was engaged in preferential activities.Netizens are angry, uninstalling the 360 browser, what does it have to do with our Tujia.com, on the contrary, this method will bring a steady stream of traffic and users to the website.At least for this period, it even outperformed the 360 browser's homepage prime recommendation.A few days later, Tujia's registered users continued to climb, and finally broke the 5 million mark on Singles' Day, while the number of listings is currently only 70,000, which is still a little short of the 100,000 target set by Ctrip.Su Ze felt that it was time to sprint again...... ()