In a previous life, something similar had happened.At that time, a couple from Shanghai had booked a homestay in Taiwan through Airbnb, the world's largest homestay website.The couple was also very cautious, checking inside and out, up and down, and found that in the bedroom and bathroom, there were hidden pinhole cameras that were difficult to spot.In a fit of rage, they quarreled with the landlord and resolutely chose to leave the night.At that time, Airbnb, which had just entered the Chinese market, with the inherent arrogance of American companies, procrastinated on the matter and did not pay enough attention to it, which angered Chinese consumers and was strongly resisted by everyone, and Meituan, Ctrip, and other homestay websites seized this golden opportunity to take advantage of the situation.This time, although the timeline is much earlier, something like this still happened in the same place, "Why is it Taiwan again, doesn't that place boast of having the most beautiful scenery and people every day." ”Su Ze secretly cursed in his heart, and asked again, "How is the public opinion on the Internet?"
”"Public opinion is not very good, and some people accuse us of only focusing on expanding the market and making money, and not paying enough attention to the review of landlords."
Lin Shijing covered her forehead, her expression full of helplessness.This kind of unexpected thing, she knows that it is impossible to prevent it.Su Ze silently rolled his eyes and said, "We don't pay enough attention?
The landlord is required to pay a security deposit and has no criminal record.These are easy, but people know their faces but don't know their hearts, how do I know if these people are perverted in their hearts. ”Lin Shijing nodded in deep agreement and said, "Indeed, it is difficult for us to see through a person's nature from the information.But the public doesn't think about it, and they are naturally emotionally biased towards consumers and think that we're not doing a good job. ”"Consumers are God, and now we have to take remedial measures.""
What are you going to do?""
I can only make an example, although this incident is not enough to affect our hegemony in the same industry, but it will leave a bad reputation after all.""
Yes, but there's one more problem."
Lin Shijing groaned for a moment and continued, "Although this Taiwanese homestay, although the scandal of stealing pinhole cameras has not been exposed until today, I believe that it is definitely not the first time for him. ”Su Ze frowned slightly, obviously understanding what she meant.It's hard to refute this, but it's a headache, and you need to face not only the tenants this time, but also the consumers who have booked a few times in this homestay in the past.It's okay to be single, but some couples are nervous, worried and afraid that one day they will see themselves on some unspeakable small websites, and there is really no place to complain.But now, thanks to the channel of Tujia, these tenants have found a place to vent their emotions."
How many are there?"
Su Zezou asked with a frown."
Including the negative news that happened this time, this B&B was booked out a total of 5 times.""
Five times, not much.We can only try to communicate with the customer and compensate appropriately. ”"It's a pity that the deposit is only 500, and we have to pay out of pocket.""
The 500 deposit has been deducted, and the money I should advance must not be saved, and the negative entertainment must be reversed.""
Okay, got it."
Lin Shijing and Su Ze discussed in the office for a long time and formulated a series of plans.…… Public opinion is constantly fermenting, and netizens are accusing Tujia one after another, saying that they provide criminal space for those perverts with voyeuristic habits.At this moment, Lin Shijing showed her vigorous and resolute style, and immediately issued an announcement through the company's official Weibo: 1.
The company will promise to permanently cancel the qualification of the Taiwanese homestay involved.2.
The Taiwanese landlord involved will also be permanently banned from the qualification of Tujia and all its channel websites to attach properties under their names.3.
The company will withhold the deposit of 500 yuan from the landlord involved as compensation for the customers who booked the room on that day, and we will take out an additional 500 yuan to reward the couple tourists as a reward for exposing meritorious service.4.
All tourists who have stayed in the B&B room will be compensated for the full accommodation fee and an additional compensation of 500 yuan.5.
In increasing the punishment for crimes, the company decided that the deposit of all landlords will be increased from 500 yuan to 3,000 yuan, and the deposit of 1,000 yuan will be returned every six months, until the minimum deposit of 1,000 yuan will be left after 2 years, and it will not change.If Su Ze had taken the liberty of introducing this Article 5 more than half a year ago, he would have taken a big risk.After all, many landlords come to your website with a plan to make money, but the money has not yet been credited to the account, and it is really difficult to post 3,000 yuan by yourself.3,000 yuan is not a small amount, almost equal to the monthly salary of many office workers in second-tier cities.However, with the passage of time, Tujia's reputation has grown, and the trust of users has also risen, coupled with the scandal of "pinhole camera", consumers' vigilance and safety awareness will continue to increase, and there will be much less resistance to this policy, and everyone will support it more.Users will also compare in their hearts, if the price is cheap, choose those little-known small websites, there is no compensation measures, there is no punishment mechanism, they can't rest assured.Tujia's thunderous move, coupled with the promotion of the water army, ushered in a wave of praise, and netizens praised them as a conscientious enterprise, which quickly prevented the further fermentation of negative public opinion."
How do I remember that there seems to be one missing?"
Shortly after the announcement on the official website, Su Ze went straight to Lin Shijing's office and raised his own questions.I remember that not long ago, among the countermeasures that the two of them had drawn up in private, there was one that could be called the finishing touch, but Su Ze came up with it in a whim, and it disappeared in the announcement, did she forget it, or did she think it was unreasonable?"
Boss Su, I know your doubts."
Lin Shijing leaned back in a chair, her slender fingers skillfully turning the black pen.Su Ze was a little teasing, and quietly stretched out his finger and flicked it gently.There was a crisp "bang", and the pen was thrown out and rolled on the table."
You ......"
Lin Shijing paused slightly, when there was no pen on the palm, this half-clenched fist posture looked a little strange."
A man in his 20s, why are you still so naughty!""
Your pen is an eyesore for me, and my hands itch for a while."
Su Ze said with a big grin, "You tell the truth, did you make a mistake in your work, forget this and put it on, confess, I won't deduct your salary." ”"How can I be so careless as you."
Lin Shijing glared at Su Ze angrily, and continued, "This is the strategy I formulated, and the kind of policy with news effect cannot be released together, but must be carried out separately. ”"Alone, for a more sensational effect?""
Not only that, but I first have to observe the public's reaction, and then step by step, release the next step."
She said a little deliberately, "The first 5 announcements are just appetizers, if everyone's evaluation is mostly positive, we can add icing on the cake; If people's comments are predominantly negative, we can turn the tide. ”"Good things, you can't put them out all at once.""
Yes, but now is the time, the mood is almost brewing.""
Miss Lin, you're pretty good at marketing to attract attention."
Lin Shijing blinked her eyes and said with a smile: "This girl can obviously rely on her appearance to eat, but she has to rely on her talent." ”"Okay, okay, you are Miss Lin who is both beautiful and talented."
As a boss, Su Ze never hesitates to praise him.Early the next morning, Tujia issued another announcement, saying that it was published yesterday, and added that all tourists staying at Tujia's homestays are welcome to actively play the spirit of detectives to solve crimes.If a tenant finds a pinhole camera or other tool to peep into their privacy in the rented homestay, Tujia welcomes everyone to report it, and the successful one will receive a reward of 500 yuan from the company.Of course, the evidence must be conclusive, and it must not be framed, otherwise the company will also severely punish it.This was originally the sixth article specially drafted by Su Ze, but it was published separately under Lin Shijing's arrangement, which caused heated discussions on the Internet.It is a sharp blade for landlords who have a fluke mentality and a bad taste; For customers, the negative effects of candid photography devices are also minimized.…… ()