A few years later, in 2018, there was a post in the gaming industry that went viral: Regret it?"
Playing Blue Moon" has broken the grand back road!
Shanda Tencent's new "Legend" was sniped!
This news tells about Chen Tianqiao and Shanda's neglect of the IP value of "Legend", and it was really licensed to the company behind "Blue Moon" at the price of cabbage.Later, Shanda and Tencent jointly launched the mobile game "World of Legends", but Shanda's promotion ability is far less than that of "Blue Moon"!
It can be said that all the words related to the legend have been bought by greedy play!
Because the keyword "legend" was bought out by the other party, whether you search in or 360, enter the words "legend", "legendary world", "legendary mobile game", and the first thing that appears on the page is the game related to "Playing Blue Moon".This is followed by a variety of pirated page games or mobile games with the name "Legendary", but the "Legend World" mobile game as the original deity is difficult to see on the search page.By that time, Shanda had already regretted it, and the reason for this result was that they did not realize the value of the "legendary" IP in the first place.Of course, not only the official authorization, but also those few very magical advertising words also played a vital role in the promotion of "Fun Blue Moon"."
Hello everyone, I'm Scumbag.""
My brother will come and cut me."
Although a long time has passed, Su Ze's memory is still profound.When he talked about page travel today, a demonic voice suddenly appeared in his head.He is sure that the reason why the production level of the "legendary" version of the page game can only be called rough has such a high coverage and spread on the Internet is that these few advertising words are even more useful than the game itself.Lin Shijing stared at the somewhat playful smile on Su Ze's face with some suspicion, although she was smart, she couldn't guess Su Ze's thoughts."
Okay, then I'll follow your wishes, but how much is this endorsement fee?""
That is, wearing a costume, and then holding props, and being told a few lines, how much do you think is enough?"
Su Ze asked with a smile."
In that case, the cost shouldn't be too much."
Lin Shijing pondered for a few seconds before replying.After Su Ze retracted his gaze, he looked at Wang Bo again: "I was worried that the registered capital of 50 million yuan would not be enough to develop a high-quality mobile game, but the cost of the web game should be much lower, right?"
”Wang Bo said: "Mr.
Su, this fund is more than enough.If it's just a page game, let alone one, ten are not a big problem. ”"The Legend of the Blue Moon in my plan, the R&D fund of 5 million is enough, right?""
Enough should be enough!""
Okay, I'll prepare another 10 million as the promotion cost of the game."
With a wave of his hand, Su Ze set the game's publicity fee to double the game's research and development expenses.He knows very well that it is difficult for such a page game to stand out by its own quality alone, and how to promote it is the key."
The R&D team of the game studio can be formed, we need to recruit talent, and web games are just an appetizer for small fights.""
What about Tujia?""
The scale of the company is not large, so for the time being, one set of people and two teams will be adopted."
Su Ze gave his own thoughts, of course, this is only an expedient measure now.Lakeside Game Studios is his newly founded game company, completely independent of Tujia.Since the company is not large, Tujia will divide the work details when recruiting employees, and assign some personnel to game studios.The financial and technical work on both sides is unified and adjusted by Li Yanhong and Wang Bo.Lin Shijing's work here is heavier, in addition to marketing and promotion in the market, she is also responsible for the operation of 4 channel websites.After Su Ze pondered for a while, he made up his mind."
The promotion of "Legend of the Blue Moon", I will try to participate in it personally, you are responsible for cooperating, and the spokesperson will talk about it as soon as possible, the development cycle of this kind of game is very short, and it can be completed in more than a month.""
No problem, I'll implement the spokesperson immediately."
This strategic meeting is of extraordinary significance to Su Ze.In addition to the B&B network, the company has tentatively taken the first step into other fields."
Isn't it time to pick up the pace?"
After the meeting, Su Ze walked out of the company gate and took the elevator upstairs.Both siblings' companies are located in the same office building, with Tujia on the 9th floor and Ice Princess on the 19th floor.He walked straight to Su Yi's office, and happened to meet several managers reporting to the old lady.Su Ze poured himself a cup of tea and sat quietly on the sofa on the side and waited.Since it wasn't far away, he faintly heard some conversations."
Mr.
Su, our new product will be officially launched on July 10.""
For these products, the cost of raw materials is not low, and with manual production, the pricing profit is not high."
Followed by Su Yi's voice: "Only by popularizing the price can we cover a wider range of people."
The net profit of this pricing is around 20%-30%, which is enough for the company.In addition, I would like to emphasize that in order to ensure product quality and reputation, the number of franchise stores must be strictly controlled.We are in coastal cities and provincial capitals, and will not consider franchise stores for the time being. ”Several managers chatted with Su Yi for a while, said hello to Su Ze and left."
The new product was launched a lot earlier than expected."
With only two people left in the huge office, he asked the question in his mind.In the original plan, Su Ze's carefully prepared new products evolved from Häagen-Dazs will be launched with the boom of the London Olympics and CCTV advertising."
The Olympics are only 15 days away, but the product always needs to be warmed up."
Su Yi thought about it and replied, "Launching the market a month in advance is regarded as a warm-up."
July and August are the peak seasons for ice cream sales.If you wait until the Olympics in August to launch new products, so that you go for a month, from the perspective of market sales, the loss is huge. ”The old lady's analysis made Su Ze unable to refute, and she was obviously more thoughtful."
After a month of warm-up and publicity, the new product will reach a critical point on the eve of the opening of the Olympic Games in August, and then we will push the prestige of the Ice Princess to a new height through advertisements placed on CCTV.""
I wanted to discuss this matter with you, but you happened to come here today."
Su Ze smiled: "Sister, you have decided for yourself, you can run the Ice Princess so successfully, I have nothing to worry about." ”My own sister is worthy of being a graduate of 985 college, a beautiful and high-achieving student with good looks and talent.The plan she gave was indeed more perfect than Su Ze had originally envisioned.()