Ouyang Xue sat on the sofa, close to Su Ze's side.This Nizi also has a voice recorder in her hand, clearly recording the interview status of that day."
This employee named Xiaofu also left NetEase?"
Su Ze asked with a slight frown."
Yes, there are mass layoffs at the end of every year, and the name of it is to optimize staffing.I interviewed Shijing, in fact, some employees are very good, maybe not good at sociability, so they were laid off by their HR for a reason. ”"Oh, this kind of big factory really doesn't have a shortage of job seekers.Every year, so many fresh graduates will officially start their internships almost after the Spring Festival.Bringing in a large number of interns while laying off employees is indeed a good way to open up sources and reduce expenditure!
”"This recording ......"
Ouyang Xue shook the recorder in her hand, "If one day, NetEase really retaliates against you, it should come in handy, right?"
”"I hope it doesn't."
Su Ze shrugged, "But you were really prescient at the beginning." ”"It's just fun."
Ouyang Xue smiled indifferently, "This idea was thought up by Lin Shijing, originally out of curiosity to see if she could get some interesting news, but I didn't expect to gain a lot."
By the way, you happened to be moving bricks at the construction site that day, hehe. ”Su Ze paused slightly, and then smiled bitterly.On that day, he picked up a red brick on a whim, took a photo and sent it to Ouyang Xue, and added a line of text that became popular on the Internet a few years later, and he became an Internet celebrity inexplicably.He took the recorder and said with a smile: "I hope I won't use it, but I'll keep this recorder here for now, just in case." ”Su Ze carefully put the recorder in his pocket, and continued: "The beta version of "Onmyoji" is about to be launched, and the follow-up publicity and promotion must keep up, so in terms of funding, it must be appropriately tilted towards this game. ”"Okay, I have prepared about 30 million publicity funds, and if the test effect is good, I will continue to invest more.""
The test won't be very long, it's a mobile-based game after all, and it won't be as cumbersome as a PC game.After investing hundreds of millions of dollars in R&D, we must see the return as soon as possible. ”This kind of big-budget game can sometimes feel like a gamble.If it succeeds, the incentive effect on the new company is obvious, and it may even be on a fast track to development; If he fails, the money thrown out will be wasted, and under such a profound lesson, he will most likely retreat and give up the game as a cash cow.For Su Ze, he still has a way out, and there are other options, he can gamble once, but he can't gamble all his chips.As for the future chicken game "PlayerUnknown's Battlegrounds", you don't have to think about it.You don't have the life to make games, you can only watch others make money."
Don't worry too much."
Ouyang Xue held Su Ze's hand tightly, "I've already tried it, the painting style and characters of this game, except for male players, may be very popular with girls." ”Su Ze smiled: "The number of female players in this game is indispensable, and it may even be close to 1 to 1, which is similar to the popular "Fantasy Journey to the West". ”This is the feature of many NetEase games, which are easy to attract female players.In many cases, women are more willing to spend money than men.After all, there is an expert who has analyzed the spending power of various groups and came up with an earth-shattering list: 1.
Women.2.
Children.3.
The elderly.4.
Dogs.5.
Men.Poor man, he doesn't live as well as a dog!
Therefore, any product, including games, is bound to make money if it is popular with women.In the same way, "Honor of Kings", which was once hailed as the most profitable by Tencent, is also widely popular with female players.…… A day later, on February 21, 2013, the beta version of Onmyoji was officially launched.With a promotion fee of up to 10 million, the advertisements of this game are frantically pushed on various platforms including Weibo, Douban, and 360 browsers.The accounts of major game bloggers are also full of praise for this mobile game.After all, in this era, among the many mobile games with uneven quality, the production level of "Onmyoji" is outstanding, and it can be called a truly high-quality mobile game.Of course, not only smartphones, but also all tablets based on Android or IOS can also be played.On the first day of the test, the 8 servers prepared were directly full.At this moment, the management of the entire lakeside company was very excited, Ouyang Xue, Lin Shijing, Wang Bo and others.And then there are the people at the game studio, who aren't the first game they've developed, but it's the one with the highest expectations.The popularity of "Onmyoji" is not only in terms of salary and bonuses, but also in the resumes of these developers.However, at this moment, Su Ze was much calmer, because he understood that all this was expected.A successful game has a common denominator, and since it was successful in a previous life, there is no reason to fail in this plane."
Very well done, guys.But that's just a good start, and my request is for the game to stay on fire and become one of the most successful mobile games out there. ”In the era of mobile Internet, he finally took a solid step."
I'll answer the phone!"
Su Ze's mobile phone rang and suddenly remembered that the caller turned out to be Tencent's little brother.He frowned slightly, and suddenly a question arose in his heart: game or movie?
More than a month ago, Su Ze sent the general idea of a movie script to Brother Xiaoma.A few days later, the other party gave a brief reply: I think about it.Games and movies actually have something in common, and many game companies will enter the film production industry one after another in the future."
Mr.
Su, congratulations!"
On the other end of the phone, Brother Xiaoma's familiar voice rang, "This "Onmyoji" has made a good start!"
It seems that this mobile game market is promising. ”Mr.
Su was slightly flustered, but his first reaction was that because of his butterfly effect, "Glory of Kings" would be approved in advance?
He didn't think about snatching "Glory of Kings" from Tencent, not because he confessed it, but because he was self-aware of his own strength, which was too difficult."
Mr.
Ma, the era of "World of Warcraft" has passed, and now the three most popular online games in China are all in your pocket."
These three are League of Legends, CrossFire, and Dungeons & Warriors.Three huge cash cows have also provided a steady stream of financial support for the continuous expansion of the penguin empire.Tencent does not need to raise funds like other companies, and it has sufficient funds.…… ()