"Mr.
Jia, my offer is very sincere!"
Su Ze looked at Jia Yueting and said with a smile."
The amount is divided into two parts: fixed and flexible, which is indeed a common mode for many online platforms to recruit advertisers."
Jia Yueting nodded, looking noncommittal.This is not like a giant like CCTV, which will not talk to you about any flexible amount, and if the merchant wants to put his product on this platform, it is the one with the highest price.There are also three major video websites, which are also big businesses, and they can almost jointly formulate the playback rules of Huaguo video websites, and they don't have to worry about no investors.Whether it's Youku, iQiyi, or Tencent Video, their advertising time is almost the same, perhaps because these companies have reached an agreement in private.Of course, Jia Yueting, who has always been uneasy and reasonable, in order to seize the market, overwhelmed the advertising time of LETV.I don't recognize your unspoken rules.But frankly speaking, although Jia Yueting is ready to burn money on video websites, he is very happy to have big advertisers settle in to provide enough funds for development.In the past, it was not that no advertiser had approached him, but the offer was too low, such as a drop in the bucket, and the difference between the advertising bidding price of the three major video sites was too much.Our clarity is better!
We have less advertising time!
We offer a lot more to offer!
What's more,Judging from the number of clicks,The gap between LETV and the three major video websites today,It's not an insurmountable gap。
Jia Yueting, who has always been confident, firmly believes that in a few years, LETV will be able to surpass and reach the top of Huaguo's video station.So the offer of you advertisers really looks down on me Jia Moumou, right?
He stared at the PPT on Su Ze's notebook and said, "But the fixed part is too low, Mr.
Su?"
”"Not low.Mr.
Jia, with the current traffic of the LETV video website, this advertising fee will be a very considerable amount. ”Su Ze continued to explain: "We charge 1000ip10 yuan according to the IP click-through rate, which is a film and television series and variety show.With the traffic of LeTV that is now comparable to iQiyi and Youku, your advertising costs in a year are definitely not low.Of course, we close the bills once a quarter. ”"What about sports competitions?""
Sports competitions, if they are just highlights or replays, we will also be billed according to the standards of film and television dramas.""
Yes."
Jia Yueting nodded.He was very satisfied with Su Ze's proposal and felt that the other party was very sincere.But it's a big part of the sports competition, and the key is how to talk about it here."
The purpose of my advertisement is a packaging mode, a kind of advertising like a film and television drama, before entering the live broadcast interface, with a time of about 15 seconds; The other is to implant advertisements in the live broadcast room, or let the host read it again. ”15 seconds is the advertising time set by Jia Yueting for LeTV Video Network, in order to challenge the three major video websites, to snatch users from them."
Mr.
Jia, with all due respect......"
Su Ze is going to take a preventive shot first."
Mr.
Su, but it doesn't hurt to say."
Jia Yueting paused slightly, and then said."
LETV's sports event resources are too rich......"
"Of course, today's LETV Sports is the most complete video website in China and even in the world."
He was a little proud, "For this reason, we have formulated a grand plan, and even ...... from CCTV" Jia Yueting's words came to an abrupt end here.This guy suddenly realized that he almost slipped out of his mouth because of his excitement."
Huh."
Su Ze smiled, but his next words didn't give him the slightest face."
Mr.
Jia, the so-called soldiers are fine, not many.""
Mr.
Su wants to say?""
In fact, you bought the rights to so many sports events in one go, and there are only a few that can come in handy.The domestic is the Chinese Super League, CBA, the international Champions League football, and the copyright of Europe's top leagues, as well as the NBA, and the others are relatively niche, even if the Champions League basketball, in fact, there are not many people who watch it. ”Jia Yueting's face was a little unhappy, it was his goal to establish an ecological empire for sports events, covering all aspects, and becoming CCTV5, an online platform."
You look at other people's CCTV sports, and there are various sports events, but it's not good on our side?""
The first person is a central enterprise, which can cover every corner of the country; Second, they can monopolize the Olympics, as well as the World Cup, as well as world competitions in individual sports.For example, our national sport is table tennis, and the ratings of the World Championships and the like will not be low, as well as swimming competitions, but the resources of these events are also in the hands of the other party. ”So you compare yourself to CCTV?
How to compare?
It can't be compared at all!
A few years later, the NBA and China fell out, and CCTV5 cut off the NBA's live broadcast without even thinking about it.As for Tencent, which owns the network copyright, it just pretended to block the Rockets' game and continued to broadcast the NBA.However, this kind of thing can only be understood, and how can it be said.It's just that Tencent is reluctant to let go of the benefits brought by this cake, and CCTV can say that they will give up if they give up, they would rather go to live marathons or dragon boats than broadcast the NBA.So you; Where does LeTV get its confidence compared to CCTV?"
Mr.
Jia, it's been several years since CCTV gave up the broadcast of F1.""
Uh......" he explained, "it's a world event!"
”"In China, does anyone watch it?""
That's because Chinese people have low taste and don't know how to appreciate.""
Huh."
Su Ze smiled, "Don't talk about anything else, what kind of taste is not low."
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I'll just pay attention to one point, whether there is a market, whether there is a confiscation rate, what do I want to do without this?
I also want to taste, why don't I go to see a symphony concert. ”"What's more, the broadcast fee of F1 must be very expensive, a waste of money, and that rugby, baseball, is anyone watching it in China?"
Jia Yueting was speechless for a moment.Su Ze wanted to package advertisements, but the prices of these sports events were not low, and not many people watched, so he Boss Jia was not distressed, but he didn't want to make this unjust money."
These are not included in the package."
Su Ze hooked a few times on the PPT, "I have ordered a few popular events, the more copyright you have, the more money I give, and the contract can be signed for two years." ”"By the way, Tencent is robbing the NBA, do you know, bullying people Sina is small, do you have an idea, by the way, take the Champions League, the more these events are won, the higher the advertising cost.""
Tencent is grabbing the NBA?""
Well, yes.The sum of so many events in your hands may not be as hot as one event. ”"I'll think about it.""
There's nothing wrong with this flexible contract, right?""
If I really get the rights to these two events, the amount will have to go up.""
No problem, of course, we can also introduce exclusive sports short videos on Douyin, exclusive to Huaguo!"
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