"Although the comedy "33 Days of Broken Love" starring the article and Bai Baihe "collided" with Hollywood giants such as "Iron Fist", it was said that the box office had rushed to 25 million on the first day of release on November 11, falling below the glasses of many industry insiders and becoming a veritable 'dark horse' ...... of the year."
"As soon as the 'Singles' Day holiday ended, the hit film "33 Days of Broken Love" broke the good news: on November 11, "33 Days of Broken Love" won about 25 million yuan at the box office.
After three days of release, the total box office was 120 million, successfully breaking 100 million.
According to statistics, the number of films scheduled for "33 Days of Broken Love" is the highest in the country, and it also set a new record for the fastest box office of domestic small and medium-sized films exceeding 100 million. ……” On the Baidu movie list, "33 Days of Broken Love" ranked first with a daily search volume of 1.22 million, and its Baidu index also exceeded one million, becoming the first film work in history with an index of more than one million; At the same time, on Sina Weibo, the number of Weibo posts with the keyword "33 days of broken love" is as high as 5.6 million, and the fans of its official Weibo of the movie have also exceeded 100,000, which is also a record......" “……” Although on the first day of release, the single-day box office of 25 million had already labeled "33 Days of Broken Love" as a "dark horse", but after the weekly box office statistics came out, its performance still surprised everyone.
Three days, 120 million, and two high-quality Hollywood blockbusters in one weekend.
This dark horse, this is too black. is like a thunderclap on the ground, not only major film and television companies, media and entertainment platforms, but even ordinary netizens and fans were shocked!
Immediately afterwards, this shock turned into curiosity and suspicion, how could such a chick movie, which cost less than 10 million yuan and has a little literary atmosphere, win such a high box office?
This curiosity and skepticism soon translated into tangible box office results.
On November 14th, the fourth day of the release of "Broken Love", because of the Monday working day, the box office inevitably declined, but it still received a box office of 30.42 million on the same day.
The decline was less than 35 percent, which is within the normal range.
Obviously, according to this trend, the box office will break 200 million just around the corner.
Of course, as the number of viewers increases, so do the number of people who like movies.
The score on Douban has slipped from 8.4 points when the movie was first released to 7.9 points, and it is still on a downward trend.
The main criticism in the bad reviews is that the whole movie, from the lens language to the shooting structure, is completely the shooting mode of the TV series.
The shots of the TV series, the actors of the TV series, the lines of the TV series, the emotions of the TV series.
Some reviews bluntly said that this is not a movie at all.
In addition to this, there are various places for bad reviews.
For example, the relationship between the hero and heroine is fascinated and fast; For example, all male characters are negative images; For example, the plot twist is too blunt.
Even, there are bad reviews because of "maliciously smearing the image of southern Henan people", because the character of Li Ke, the "gold worshipping girl" in the movie, is a native of southern Henan.
To be reasonable, if you don't say it, most people don't even think about it.
But no matter how many bad reviews there are, the mainstream is still dominated by a large number of positive reviews, so the box office of the movie is still showing a good trend.
The movie itself is so good, the rest depends on the follow-up publicity.
Therefore, Perfect Film and Television has also tried all kinds of publicity methods that can be used.
For example, an additional 5 million expenses were added to the film industry world for continued publicity in the later stage.
Coupled with the eight million in the early stage, the total publicity cost of the film is 12 million, which has exceeded the production cost of the film.
Also, Teng Huatao pulled Wen Zhang and Bai Lily as the leading actors and started a roadshow in major cities. ran to five cities in three days, and everyone's rest was all on the plane, striving to squeeze out every movie ticket.
There are also advertorials and comments on the Internet, and Perfect has also found someone to be responsible.
At this time, groups such as water armies were already very common on the Internet, and the forms of propaganda were also diverse: those that were directly praised by flat and direct descriptions, those that disguised themselves as black fans were disparaged and praised, and those that shocked the world and attracted people's attention......
Even, Chen Rong also paid Mu Ming's attention.
"Ahem......
What?
Being interviewed?
Who?
I?
Mu Ming almost choked before she swallowed a mouthful of water, but she couldn't bear to spray Chen Rong, who was sitting opposite, swallowed it, and then asked in surprise.
"Don't doubt it, it's you."
Chen Rong said with a smile on his face.
"Why do you suddenly have to be interviewed?"
Mu Ming said in surprise: "I'm not a star, what do I have to interview."
Besides, I'm so shy, and I'm afraid to meet people, and I don't know what to say when interviewing me. ” "Personality......
Shy......"
The corners of Chen Rong's mouth twitched a few times, looked at Mu Ming with a serious expression on his face, forcibly took a sullen breath, and continued to maintain an amiable tone and said: "I don't know how to say it's okay, I will prepare a standard answer for you in advance, you just memorize it."
Or if you are too lazy to memorize it, you can read it when the time comes.
It's mostly movie-related, nothing. ” Mu Ming half-narrowed her eyes and looked at Chen Rong, and then the corners of her mouth were slightly hooked, and she said with some understanding: "Brother Chen, you asked me to be interviewed for the promotion of "33 Days of Broken Love", right?"
” "Count your quick reaction."
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Chen Rong didn't hide it, and said bluntly: "It's already the second week of release, and now if you want to stabilize the next results, in addition to the theater schedule, you must also maintain the heat of the topic."
What is the 'low-cost dark horse', 'the hope of domestic films', and the topics of the crew members are almost the same.
You are a new topic that keeps the heat on. ” "Post-90s, best-selling novel author, film investor, creator of box office miracles, multimillionaire."
Chen Rong spread out his fingers in turn, and then suddenly clenched his palms hard, and said with a smile on the corner of his mouth: "When these keywords are combined, how many people do you think will be curious?"
Even, how many people who are not interested in movies will be curious?
” "Moreover, this matter is not small for you.
Didn't you always want to be a director and go behind the scenes?
The current fame is the qualifications when you really enter the circle in the future.
Chen Rong said in a demagogic tone: "It's like you said that you want the position of producer and assistant director of the next TV series, if it's before the movie is released, you don't have the slightest chance; But now, I just mentioned it, and Yu Zheng agreed. ” "Tsk!"
Mu Ming pursed her lips and nodded with approval on her face: "Well-it is justified and convincing." ” "So what?"
"You've said it so plainly, what's the benefit of me not agreeing?"
Mu Ming shrugged her shoulders.
"You're promising, young man."
Chen Rong showed a satisfied look on his face: "The afternoon after tomorrow, I will come to the company for an interview."
I will find someone to send you the questions that need to be prepared in advance, and you can prepare them. ” "Brother Chen, it seems that you are very sure that I will agree."
Mu Ming pursed her lips and smiled, stood up, and said as she walked out: "Brother Chen, next time you clench your fists, don't be so hard."
The palm of my hand was scratched, and it hurt.
Chen Rong clenched his fist too hard just now, and his nails cut the skin of his palm.
Mu Ming's angle is just enough to see.
The point is that he still has to endure the pain and convince himself with a serious face.
Ay!
It's not easy. ......
"Huh!
If you see it, you see it, why do you say it, it's good to show off your eyes!