Halfway through June, July is approaching, and the traditional domestic film protection month is coming.
Because of the three consecutive "Hollywood blockbusters" in the previous two months, many domestic films have changed their schedules, and most of them have been moved to the July schedule.
As a result, the Marché du Film in July this year was also particularly crowded.
Throughout July, there will be 37 films waiting to be released.
And the first 3D movie with the theme of Journey to the West jointly released by Shuimu Film and Wanda Pictures is "The Return of the Great Sage".
Compared with live-action movies, the biggest shortcoming of animated films is the lack of support from actors' fans.
So as early as half a month before the official release, Mu Ming launched her contacts in the circle, invited many celebrities to help support and forward the promotional advertisement of "The Return of the Great Sage".
I think that at the beginning, Wang Jiawei said hello, and half of the people in the entertainment industry collectively came to say "I like it".
Mu Ming's identity as a director is naturally a little worse than Wang Jiawei.
But with the Shuimu film and television behind him, it is still excessive.
Therefore, starting from a few actors under Mizuki, until the official release, hundreds of stars before and after expressed their support for "The Return of the Great Sage" on Weibo.
Such a big battle naturally attracted a lot of media attention and the curiosity of the audience.
"The Return of the Great Sage" has become the most watched movie in the entire July schedule for a while.
But even so, there are still many voices on the Internet who are not optimistic about this rare animated movie.
No way, with the development of the film industry, the overall reading volume of the audience is also increasing.
I have a certain understanding of the publicity methods of the movie, and I am no longer as "simple" as I believed what the media said before.
Even, many viewers have summarized something similar to the "Guide to Pit Prevention for Domestic Films".
Generally speaking, when a certain element appears in a domestic movie, then it will increase the probability of being a bad movie.
The more elements that appear, the greater the odds.
For example, "it took X years to build", "original movie", "XX/XXX stars starring", ......
Generally speaking, these will be the most obvious signs of bad movies when they are promoted.
Judging by this standard, there are also three "bad movie labels" of "The Return of the Great Sage": the theme of Journey to the West, domestic animation, and the support of more than 100 stars.
Compared with "Notes on Tomb Robbery" and "Ghost Blowing the Lamp", the "Four Famous Novels" are really the strongest IPs in China.
In particular, the mythical "Journey to the West" has been remade, adapted, and joked hundreds of times.
I don't know what the domestic film and television industry thinks, why do they always use this book to spoil it.
There are a lot of good works on the theme of Journey to the West, not to mention the serious remakes of several versions of "Journey to the West", like some derivative fanworks, such as "Journey to the West", "Starry Pig Bajie", etc., are all outstanding works.
By the way, there is also "Journey to the West".
In addition to ignoring the ghost animal's "important action to come three times" play, the plot alone is still very good.
It seems that the entire Journey to the West team, except for the most honest sand monk and the non-humanoid white dragon horse, basically has its own separate works.
Lao Sha, Lao Bai, you have to come on!
There are always a few good things, and what I want to do with the few excellent works is a bunch of "bad movies" that I don't bother to count.
Here, especially Liu Zhenwei and Zheng Baorui are typical.
The former created a subversive "Journey to the West", and then single-handedly crushed its follow-up into the ground; The latter relied on "Journey to the West: XXXX", which was released every two years, which completely destroyed the audience's expectations for the "Journey to the West blockbuster".
(Especially in "Daughter Country", the script is badly written, and the filming is even worse.)
And then threw all the pots to Yingbao, spicy chicken!
） Therefore, although the current "Journey to the West theme" can still attract a lot of attention, it is basically accompanied by the eyes of the audience.
As for the later "domestic animation" and "hundreds of stars support", not to mention, they are also the standard for bad movies.
In addition, the number of movies that will be released throughout the month of July is extremely high.
Rao is "The Return of the Great Sage" has the support of Shuimu Film and Television and Wanda, but it is only less than 15% of the film schedule.
Compared with the domestic animated films of the past, the whole number is already very high.
But compared to the battle that the movie shows now, it's a bit not enough to watch.
Because of this, most people are not optimistic about this animated movie.
Several ticketing websites, such as Maoyan Movie, have box office predictions for "The Return of the Great Sage", mostly around 60 million to 80 million.
Obviously, everyone has little confidence in this movie.
"Mu Ming, are you really so optimistic about "The Return of the Great Sage"?"
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In the Shuimu Film and Television Building, Chen Zhixi asked Mu Ming while looking at the comments on the Internet.
"What, you're worried about losing money?"
Mu Ming, who was sitting on the sofa opposite, smiled and asked indifferently.
"I'm not worried about the loss, the quality of the film is here, plus our publicity, there must be no problem."
Chen Zhixi shook her head, she really didn't worry about losing money.
This feeling is not only a trust in Mu Ming, but also a kind of confidence in his own vision.
However, as the general manager of Shuimu's film and television department, she knows very well that Mu Ming's plan is not as simple as not losing money at all.
Even, the ordinary kind of box office good can't meet the requirements of his follow-up plan.
If it wants to be realized, it must be a box office hit.
Moreover, both the volume of discussion and the influence must meet a high requirement.
Mu Ming knew what Chen Zhixi was worried about, in fact, if he didn't know how huge the influence of "The Return of the Great Sage" in his previous life was, he wouldn't dare to come up with this plan.
Because, this involves not only Shuimu Film and Television, but also Wanda and Teng Xun, who cooperate with it.
And it's not the film and television departments of the two companies, but the headquarters behind them.
"Don't worry, I know it."
Mu Ming smiled and continued: "Besides, isn't this still just a project at the moment?
Only when the final score is reached will it really be activated.
If the grades are not good, it doesn't matter. ” "Okay.
Hope you're right.
Chen Zhixi sighed and said in a deep voice.
It's useless to talk about these now, it depends on the situation after the official release of "The Return of the Great Sage".
The time of June flies by, and in the blink of an eye, July has arrived.
And on the first day of July, "The Return of the Great Sage" was officially released.