July 1 is a Wednesday, not a day off.
However, for those teenagers and student parties, the impact is not huge.
After all, the summer vacation has begun, and every day is a holiday, except for the "prospective college entrance examination candidates" who are about to enter the third year of high school.
Therefore, a large number of youth movies whose main audience is these teenagers have also chosen this point in time to be released.
For example, "Small Times 4", which is finally coming to an end, and "Gardenia Bloom", which Mr.
He directed for the first time and adapted his own song of the same name.
Youth films have been a popular theme in the past two years, as long as the actors or IP have traffic, they don't have to worry about the box office at all.
Therefore, it is these two works that the theater is most optimistic about.
Compared with the pitiful double-digit schedule of "The Return of the Great Sage", the combined scheduling rate of these two films has exceeded 70%.
It can't be said that the promotion of these two films is also very hard.
Needless to say, "Little Times", as a series of movies that has been made for three years and scolded for three years, can be filmed because of the owner's countless fans.
In that case, as the last part of the entire series, how could it not be supported.
Therefore, when the film was promoted, Guo Xiaosi also put most of his focus on emphasizing that this is "the last "Little Times".
The meaning of the expression is obvious: it's all the end, why don't you have to take a look.
The influence of the entire IP of "Gardenia Blossom" itself is limited, after all, this song has been popular for too long.
But whether it is Mr.
He, who directed for the first time, or Li Yifeng, who is one of the "four major flows" as the starring role, they all have super popularity.
Mr.
He is particularly interested in his first movie, not only running all over the country's major variety shows, but also appearing on the stage of "Everyday Upward" historically.
Super high attention and vigorous publicity, in exchange for a good box office performance.
On the first day of release, the box office of "Little Times" exceeded 100 million, as high as 101 million, ranking ninth in mainland film history, and "Gardenia Blossom" went further, with a box office of 102 million.
I don't know if the audience who watched "Small Times 4" left the theater and turned around and bought a ticket for "Gardenia Blossom".
This box office result is undoubtedly very impressive, compared to the early quarter reviews and the scolding on the Internet, it is insignificant. can't say the same, Mr.
He, who directed for the first time, is inexperienced after all, and he is thin-skinned, so he wants to stand up and explain "Gardenia Blossom".
For example, "This movie is different from other youth films", "You don't actually understand the connotation of the movie"......
The usual explanatory sentences of such bad movies have been turned out by Mr.
He again.
As a "senior", Guo Xiaosi obviously has the indifference of "watching the flowers bloom and fall in front of the court".
As long as the box office is good, you can scold it.
If you don't buy an extra seven or eight tickets, I can allow you to scold your face.
Compared with these two movies, the box office of "The Return of the Great Sage" on the first day was a bit miserable.
Coupled with the previous screenings and zero-point screenings, the box office on the first day was only 22 million.
This result is already quite good in domestic animated films, and the total box office of many movies is not so high.
But compared with the two movies in the same period, it was a little difficult to take it in an instant.
And the most important thing is that the production company of this movie is Shuimu Film and Television.
It is recognized inside and outside the circle as a "miracle company" that has never missed since its inception.
Could it be that this time we are finally going to encounter Waterloo in animated films?
""The Return of the Great Sage" is not as expected, and the "Myth of Mizuki" may be shattered!"
Just when the box office was just released on the first day, the relevant news spread among Weibo and the official account for the first time.
And all news articles, no matter how they discuss "The Return of the Great Sage" in the front, will inevitably be followed by a sentence "The 'Mizuki myth' has been broken".
"Obviously, somebody is leading the rhythm."
Looking at the pieces of advertorials on the Internet, Mu Ming said innocently.
"You still need to say that such a neat haircut, it would be strange to say that there is no one behind it."
Chen Zhixi glanced at Mu Ming and continued: "In the past two years, we have blocked too many companies.
Now that I finally have an opportunity, I naturally have to hurry up and get into the ground. ” As said in the news, the movies produced by Shuimu Film and Television basically have no failures, and no matter how bad they are, they can make a small profit.
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This is too rare in the film and television industry, where losses are commonplace.
Therefore, over time, this phenomenon became known as the "Mizuki Myth".
Although the domestic film market has been growing, it is undoubtedly too slow compared to the rise of Shuimu Film and Television.
And the market is so big, the more you eat, the less others will naturally eat.
Obviously, other companies don't have a good idea of this "myth" at all.
Because behind Mizuki's high profits, their profits are doubling down.
So now, it's not easy to find out that the movies produced by Mizuki may have a tendency to lose money, so I'm naturally happy to press it again.
And in other words, there are still their own movies in the same period, and it is natural to suppress dissent.
"This thing, Huayi, light, LeTV......
It is estimated that none of these families will be able to escape.
Chen Zhixi pointed his fingers and counted them one by one.
"Small Times 4" is the most important movie of LeTV this year, and the light also occupies the heavy responsibility of investment and distribution.
And in the investment of "Gardenia Blossom", there is also a share of Huayi.
In this case, it is natural to be happy to suppress competitors.
"If you don't count these news, what about the comments on the Internet?"
Mu Ming didn't care.
Someone took the opportunity to make a difficulty, and Mizuki had expected it a long time ago, and his own Mizuki army would go back.
Shuimu also has a group of professional sailors, which Mu Ming has been cultivating since a few years ago.
In the current film and television company, if there is no 18,000 sailors under his hands, he will be embarrassed to say hello.
The competition is nothing more than which side has more people, or the quality is higher.
In contrast, he values actual word-of-mouth and reviews more.
However, he is actually quite confident in this aspect, and the quality of "The Return of the Great Sage" itself is good.
He also made additional investments and increased the length of the fight scene at the end to avoid anticlimactic, and the movie will only be more brilliant.
"The reviews online are pretty good."
Speaking of this, Chen Zhixi was obviously a lot more excited: "The score of Douban is now as high as 8.7, and the score of Time.com is also 8.8.
Moreover, the amount of discussion and attention on major platforms are increasing rapidly.
There are many messages saying that this is a sign of the rise of Guoman. ” "It's good to have a good reputation."
Mu Ming smiled and nodded: "It doesn't matter if the initial results are not good, if the reputation is good, there will be a chance to counterattack."
Also, don't stop promoting it.
The most important thing is to stimulate the enthusiasm of the audience to promote themselves. ” "There are also several related platforms, such as Weibo, Moments, Zhihu, and Station B, which can be driven.
Especially station B, this is the most suitable place for the film. ” As a gathering place for animation audiences, Station B, which is growing in influence, is undoubtedly one of the best publicity platforms.
So from the very beginning, Mizuki chose the linkage plan with Station B.
Not only the film itself, but also the subsequent development plan, also has the participation of Station B.
Other activities are not easy to carry out because the film is still in theaters.
Only a few theme songs and promotional songs of "The Return of the Great Sage" have no restrictions and can be used for cooperation.
Therefore, as early as half a month ago, Station B began a wave of covers of several songs, flipping and jumping, re-editing, and ghost animals.
Not only that, at this year's annual large-scale celebration BML of Station B, "Ninety-Nine Eighty-One", which was cooperated by more than 30 dancers and singers, and "Wukong", which was cooperated by all the guests at the end, are all part of the early linkage plan.
In the traffic society, these originally relatively niche platform websites have gradually begun to become popular, and related propaganda has naturally poured in.
Maybe in the near future, a group of Chinese entertainment writers who hit the street can also usher in a new business.
For example, helping a celebrity write a long promotion advertorial of more than one million words, or helping another star write a long smear advertorial of more than one million words.
"By the way, when will our plan announcement be announced?"
Chen Zhixi remembered another important thing.
"Wait, when the box office exceeds 300 million, it will be announced."
Mu Ming thought for a few seconds and said.
"Okay, I got it."
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Chen Zhixi nodded.
But then he couldn't help asking: "Do you really think that the box office of this movie can exceed 300 million?"
” "Well, we'll have to look at tomorrow, oh no, it's today.
Look at today's box office, is it growing, or declining. ” For the episode repetition the night before, Baomu expressed deep remorse and forced himself to watch three episodes of "Sweet Crit" as punishment.
At the same time, add a new chapter to express apologies.
PS: After chasing "Beauty is the Stuffing", chasing "Sand Sea", I am obsessed with Miss Yang Rong!!