Everyone looked at Liu Chunlai.Especially Xu Lianjie, with an urgent face, "Boss Liu, I don't know......"
He really wanted to smash Liu Chunlai's head open.The other party is not a good person.The ability to whet people's appetites is almost unmatched.A lot of talk, but nothing substantial.Going around and around, but the key thing is not said.Advertise it!
Who doesn't know?
The crux of the matter is how to publicize it and how to publicize it.Sanitary napkins are not other commodities, under the traditional thinking in China, they are not something that can be said on the surface, and many people feel that this thing is unlucky and cannot be avoided.Convenience doesn't mean everything.Compared to wrinkled toilet paper and reusable toilet belts, this thing is still expensive!
Discard it after use, and you can't use it repeatedly.That's money, too.Therefore, although this thing that Liu Chun talked about is a good method, there are still many problems with the specific operation."
In fact, at present, the largest retention rate of TV sets is in big cities.Users in big cities are also the main force of sanitary napkins.That's why I say you went down the wrong path in the first place.It should start from the big cities, without brand awareness, potential users will understand through advertising, when there are more people asking, whether it is a department store, or a state-run store, or a private store, they will gradually start to buy......
"Liu Chunlai does not hide it at all.Even if the other party is a competitor.He didn't have the slightest concern.Anyway, they will definitely focus on TV commercials and print ads from major cities at the beginning.Seeing that several people were all cautious, Liu Chunlai didn't care about the shock of his thoughts to them.Speaking of it now, it's just that An Le hasn't been forced to a dead end.Maybe it won't be long before Xu Lianjie understands it, and he will start with the big city first.If you want to promote it in a big city, you can't rely on salesmen to sell it like this.TV commercials, that's the best means.Since there are no cultural and recreational activities at present, in the city, after work in the evening, people return home, have dinner, and watch TV.Therefore, the cost of advertising on TV will not only be much lower, but the effect will be more than all.People who have not experienced advertising bombardment, especially those who have not experienced the advertising bombardment of many products of the same type at the same time, and it is difficult to make a choice, how good the effect of advertising is, Captain Liu knows."
In addition, it is a print advertisement, directly in the form of a poster, to tell everyone that our thing is convenient and easy to use.Although people may not be used to accepting it at first, there will even be many people in society who think it is a bad thing!
But we are working hard for the health and hygiene of women comrades......," Liu Chunlai even gave the reason.Xu Lianjie looked at Liu Chunlai, but he was a little worried in his heart.Does the other party want them to test the waters first?
There is no such thing as a free lunch."
Boss Liu, this method is very good, and the strategy is something we haven't considered before.But if we make a name for ourselves first, it may have a big impact on your products at that time......"
Xu Lianjie pondered for a while, and carefully tested Liu Chunlai.The other party seems to be genuinely helping them and offering advice.But what about the other party's purpose?"
In so many big cities across the country, even if you can sell very well with a production line like yours, it won't have much impact on us......
In addition, if there is a well-known brand in China, when our products are launched, the market will not be as difficult as it is now. ”Liu Chun's directness surprised Zheng Qian, who had never said anything.looked at Liu Chunlai with an incredulous expression.It can be said that it directly provides a solution to the current dilemma for Anle Factory.Perhaps, what Liu Chunlai said to those leaders at the General Machinery Factory is true?
He can guide the development of the General Machinery Factory, and the leading cadres of the General Machinery Factory dare to follow Liu Chunlai's guidance to develop?
Hearing Liu Chunlai say this, Xu Lianjie was a little relieved.That's right.Liu Chunlai is not a fuel-efficient lamp, and he does good deeds without leaving a name.Let them explore the way first.Don't you explore the way?
The opportunity is in front of us.The other party is completely impetic.As soon as it was launched, there were ten production lines, and the output was ten times that of theirs, and as long as there was a foreign exchange quota, the cost of raw materials could be much lower."
In addition, if we do this, the raw materials or something, maybe we can give you a part in the future......"
Liu Chunlai's words were shocking.Even Zheng Qian was anxious, "Village Chief Liu, where did you get the raw materials?"
”It's obvious that they're stealing their business.Xu Lianjie just smiled, "If Boss Liu can really provide it at that time, the whole Anle will be grateful......
However, I have a doubt, I don't know if Boss Liu can solve the puzzle. ”Since the other party is direct, he is also direct.The market is so big that no one can eat it.What's more, there are four state-owned factories.Whether it is technical strength, or production scale, foreign exchange cooperation of imported raw materials, etc., it is incomparable to them.A few more, and there is no problem.But why did Liu Chunlai do this?
Just what I said before?
Xu Lianjie didn't believe it.When he asked the question, the entire reception room fell silent.Everyone's eyes were on Liu Chunlai."
It's very simple, because we not only have to make sanitary napkins, but also prepare our own raw materials for the production of sanitary napkins.This can be confirmed by Mr.
Zheng. ”Liu Chun looked at Zheng Qian, who had an unsightly face.At this time, Zheng Qian sent to greet Liu Chunlai's eighteenth generation of ancestors.Do the village cadres know about trade secrets?
Could it be that Liu Chunlai is not really ready to introduce ten production lines at all?
At present, the other party is really ready to do this industry.Otherwise, there is no way to explain why they will tell the other party how to open the situation quickly.The solutions are all feasible.Once a cooperation agreement cannot be reached, Liu Chunlai and they are likely to import production lines from abroad.RB's technology is considered to be the top, and Liu Chunlai has plenty of foreign exchange in their hands, which makes her have no advantage in the negotiation process.Up to now, all the initiative has been controlled by Liu Chunlai.Zheng Qian has always been led by his nose.But I couldn't give up on the project."
Indeed, the condition for Boss Liu to introduce ten production lines is that it needs to have some raw material production technology and supporting equipment......," Zheng Qian sighed, "Of course, in a short period of time, with the basic technology and conditions of the mainland, it is difficult to fully produce ......"
"We only need to produce a part."
In the future, when the conditions are suitable, other production technologies will be gradually introduced. ”Liu Chun looked at Zheng Qian with a look of annoyance, but there was no happiness at all.He himself knew that it was simply impossible to introduce all the raw materials in their entirety.Someone can provide it, and they can't come up with enough money.This is the direction of gradual development.Just like the state, the industrial base is imperfect, and according to the original method of full flowering, for decades, the pace of development is very slow.Once a bottleneck is reached, a large number of related industries will be affected due to the constraints of other related industries.Start from a certain field, gradually extend, and then establish a perfect industrial chain.Therefore, in a few decades, China is the only country in the world that has a complete and comprehensive industrial system.Captain Liu naturally can't do such a huge system as the country.However, he can choose the right one for their development according to his location and the surrounding industries."
Boss Liu, Mr.
Zheng, it's time to eat, I've already arranged it, let's talk while eating."
Xu Lianjie raised his wrist and looked at the time.It's time for lunch.In order to implement the cooperation with Liu Chunlai, Zheng Qian wasted several days of time, without the slightest progress, so she was naturally unwilling."
We've already arranged it before."
Yang Chunrong got Zheng Qian's hint and spoke.During the whole process, he couldn't even say a word.Liu Chunlai mastered the topic and rhythm throughout the whole process.Even Zheng Qian couldn't interject, and it was impossible to pull the topic to what they wanted to talk about."
I still have a lot of questions and want to ask Boss Liu for advice!
In the future, they will all be people in this industry, and more exchanges will be conducive to common progress......"
Xu Lianjie really wanted to continue to talk to Liu Chunlai.In particular, there are some specific proposals on how to open up the situation.Although he knew that the other party might not say.It's always good to try, but what if the other person is willing to say it?"
Boss Xu, let's talk about it later."
Liu Chunlai sighed.Time is not short.If it continues to drag on, it is likely that Zheng Qian will give up this cooperation, and his goal will be difficult to achieve.When the time comes, the gains outweigh the losses."
Lunch has been set, it's a waste......"
Xu Lianjie is really heartbroken.Got people to book a table at the best hotel in town.Hundreds of dollars!
In the end, Liu Chunlai and Zheng Qian still didn't eat this meal."
What exactly do you want to do?
Even if you have ten production lines, it will be difficult to provide products in the short term......"
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Zheng Qian really couldn't figure out Liu Chunlai's true thoughts.In her opinion, Liu Chunlai is completely cultivating her competitors."
Manager Zheng, how big do you think the sanitary napkin market in the mainland will be?"
Liu Chunlai sipped the tea slowly and asked Zheng Qian."
Big......
It has not been specifically measured, after all, the current per capita income level on the mainland is very low.Especially in rural areas, where there are many people with very little income, there are very few people who use sanitary belts......"
Zheng Qian told the truth.The market is huge.At present, it is impossible to assess how big it is.Even if the average menstrual period is seven days, an average of only three tablets a day is used, which is a huge amount.The population is large, and the market is absolutely large.But how many people can afford it.And how many people are willing to spend money on it."
This, once the situation is opened, the current market demand per year is at least more than 10 billion pieces, and it will continue to increase with the development ......of the domestic economy, and eventually it will maintain more than 50 billion pieces," Liu Chunlai spit out the data, which scared Zheng Qian.If it's really that big, what equipment do you sell?
Direct production of sanitary napkins is enough.Looking at Zheng Qian's expression, Liu Chunlai knew her thoughts, "With such a big market, in the world, which company can eat it?"
The market needs differences, and it also needs to give customers more choices......
"It's not that Liu Chunlai doesn't want to eat alone."
He has already decided to be a Chinese aunt."
But if you're like this, it seems that you'll only make your competitors stronger!""
So what?
There are only a few state-owned factories in the country, and none of them are very large......
Those who produce these internationally have not yet entered the mainland market, and only a very small number have entered the ...... through various channels," Liu Chunlai knows very well about the market situation.Yang Xiaole and the others dozed off when they heard it.He doesn't like Liu Chunlai's kind of going around in circles.Isn't it good to show the carriage and horses directly?
Zheng Qian was silent."
I have a better cooperation plan, I don't know if Miss Zheng is interested."
Zheng Qian looked puzzled.What does Liu Chunlai want to do?"
Let's cooperate, you change jobs, do it with me.In the early stage, you can only give a guaranteed annual salary of 100,000 yuan, and you can get a profit commission of 3 per year.The term of the contract, three years, after three years, if you want to continue to cooperate, let's talk about the conditions......"
Liu Chunlai finally stated his purpose.Zheng Qianmeng.Didn't even think about it.The other party actually wants to let him work for him?
Annual salary of 100,000!
In the mainland, it is definitely the top high salary.Even on the other side of Xiangjiang, those who can have this income can be regarded as white-collar workers."
Boss Liu, what we are talking about is the cooperation between the production line and some raw material equipment, production lines and production technology......
Zheng Qian felt that she couldn't consider the attractiveness of the 100,000 annual salary to herself."
It's actually the same thing."
Liu Chunlai sighed, "We don't understand this thing."
What equipment you need and who to look for are all confused, and you are familiar with this ......"
"I don't know very well, there are many people who are more familiar than me!"
”Zheng Qian couldn't cry or laugh.The other party is completely thinking of one out is one out.Can we continue to talk happily?"
Sanitary napkin factory 3 dividend rights, five years."
Liu Chunlai did not give equity.Just ten production lines are worth millions.The value of the whole plant exceeds 10 million.It's not that he is reluctant to give equity, if Zheng Qian proves that he is worth more, Liu Chunlai definitely doesn't mind giving her more."
To be honest, I'm very impressed by your conditions.However, I have no plans to change jobs at the moment. ”Zheng Qian shook her head."
Really?
200,000 guaranteed annual salary, plus 3 dividend rights, still five years, if the cooperation is happy, after five years, you can directly exchange the dividend rights for equity. ”Liu Chunlai remained calm.Yang Xiaole was shocked when he heard it.They sell clothes, how much is it a year?
Liu Chunlai actually offered a guaranteed annual salary of 200,000 yuan to a woman like Zheng Qian!
Could it be that you have a crush on this woman?
Yang Chunrong was even more shocked.An annual salary of 200,000!
The monthly salary is more than 16,000 yuan!
Many people can't earn a month's salary from Zheng Qian for ten years.And myself, as a salesman, now a month, counting all kinds of subsidies, when the equipment is sold, it is only more than 100 yuan!
Are sanitary napkins so valuable?
Do you want to find a way to build a sanitary napkin production line?