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729 If you want to make money, you must be willing to invest in advertising


The 100,000 yuan that Liu Chunlai gave Liu Fuwang before, he never spent it.Usually spend the pocket money given by Yang Aiqun.When it's hot, you can't wear a cotton coat.This can only be kept at home......

As a result, a lot of money was gnawed by rats."

That's true, but gold is not easy to buy, especially with so many ......"

Liu Fuwang didn't want to talk about rats eating money."

You shouldn't touch the gold that the eighth master left you at the beginning, right?

Such a big piece of ......"

Second Liu Baye told Liu Chunlai the specific location of the eight kings Zhang Xianzhong and Shen Yin before he died.But Liu Chunlai didn't think about fishing for that thing.In the eighties, it was very easy to make money, and there was no need to fish for that thing to leave some hidden dangers for yourself.Domestic gold is not very easy to buy, but it can be purchased from Xiangjiang.The international gold price is now at a low level, and Liu Chunlai does not want the money in his hand to shrink a lot due to depreciation.Because of his export trade, he already has millions of dollars in overseas accounts.Wait a few more years for the exchange rate to become 1:8 or even more, which is tens of millions.Liu Fuwang didn't know this, he only thought that Liu Chunlai wanted to use the batch of gold left by Liu Baye.There are dozens of kilograms."

No, it's not easy to buy at home, but it's easy to buy abroad!

And the price is not very high either......

We can't use foreign exchange in our hands, and gold is used to insure the price, which should be good......

In the future, when we have money, we will build a golden bull directly on the mill village......"

Liu Chunlai began to run the train with his mouth full again.As a result, Liu Zhishu didn't feel sorry for the 100,000 yuan he gave his daughter to marry.In addition to telling others that he has money, he is reluctant to spend the flowers, and he can't even sleep well.Although gold is heavier, it can't be used directly, so it should be used as weight-bearing training.The National Day was too short to prepare, and it was too late for Liu Qiuju and Zhao Yujun to prepare for the wedding, so they simply stayed until the Chinese New Year to do it with the rest of the team.In order to hug his grandson as soon as possible, Liu Fuwang included several matchmakers in the entire town into the women's federation of their brigade, just to find a partner for the singles.With the start of school, everything from nursery school to high school and then to the work in the back is covered.Even when he is old, he is supported by the brigade, which naturally attracts countless people around.More and more single young men and women are beginning to aspire to marry into the Big Four Brigade.In order to avoid comparisons, all the weddings of the four teams were held by the same team.The reason why Liu Chunlai gave Liu Qiuju such a high dowry was to make it impossible for others to compare.It is a tradition for the wealthy family of the old Liu family to marry their daughters and have a rich dowry.When Liu Fuwang's two daughters got married, there are still people talking about it.gave Liu Qiuju such a heavy dowry, Liu Chunlai had another idea - to stimulate more capable people in the brigade to come out and do it themselves.Only when industrial clusters are formed can future development be easier.At the very least, the concentration of talent will be more prominent.Soon, the first production line of the sanitary napkin factory was installed and commissioned, and Liu Chunlai, who was accustomed to the doctrine of borrowing, directly used Sulmei.I have a deep memory of this name, not because this brand has a lot of fame, but when Liu Chunlai was in high school, this brand was also relatively popular, and he had a classmate with a good relationship nicknamed "Su Ermei......

The products were produced and supplied to the female workers in the factory, and the market situation was not very good."

They didn't advertise?"

Liu Chunlai really didn't expect it.has already told Anerle's people to do TV commercials, but until now, they have not appeared at all."

In Shanghai, they did a TV commercial, and it worked very well.But on the side of Rongcheng and Shancheng, there is no ......

It is estimated that the production capacity is not available, and now Anle is increasing the demand for ......the production line," Zheng Qian shook her head and said."

How effective are their TV commercials?"

Liu Chunlai asked Zheng Qian.The market, he knows.But Zheng Qian didn't know."

It's not particularly ideal.spent 30,000 yuan to buy advertisements in the middle of the hit drama, and the production capacity of a line could not be exhausted......

If he advertises in other cities, he may not want to be cheap, let's ......," Yang Chunrong said.No one wants to change it.Xu Lianjie, who should have been a Chinese aunt-in-law, knew that Liu Chunlai bought ten production lines in one go.When he found the TV commercials useful, he didn't have enough capacity......

Naturally, he will not follow Liu Chunlai's idea to go to Shancheng and Rongcheng, two cities that are Liu Chunlai's nest, to advertise."

In that case, find the last actress in Xiangjiang to shoot an advertisement!

Not only TV commercials, but also print advertisements......

"Liu Chunlai directly asked Zheng Qian to do this."

Boss, the price of the celebrity over there is very high, will we lose more than we gain?"

Zheng Qian was a little frightened.Is Liu Chunlai's investment too much?

With a large number of Hong Kong dramas entering the mainland, Xiangjiang's female stars have a very high reputation in the mainland.The effect will be there, but the problem is that a pack of sanitary napkins is only a few cents, how much profit does it take to earn back the advertising fee?

Zheng Qian's income is closely related to profits."

Think long!

Although it doesn't seem cost-effective now, if our ten production lines are running at full capacity, and hundreds of millions of pieces are sold a year, how much is an average piece?

”Liu Chunlai asked Zheng Qian.Zheng Qian wanted to say that it was too ideal.The market potential is very large, but it is not through advertising that the product can be made popular in a short period of time.Consumption perceptions and so on need to be changed."

Originally, we planned to invest 10 million yuan, but the production line only spent a few million, so let's invest 1 million in advertising.Shoot TV commercials and print ads, give you a budget of 400,000, and save 20. ”The other party only works for himself for money.Then let her work hard for the money.As for what kind of personality charm to conquer, Captain Liu doesn't have that idle time.Until now, I have not been idle.There are so many things going on in one day.Even if they spent hundreds of thousands of advertising fees, Tian Li and others did not react.Anyway, whatever the captain says, it's what it is."

In addition, contact the Spring Festival Gala preparatory team, Su Ermei sponsored 100,000 yuan, LETV color TV sponsored 100,000 yuan, put our billboard on it!

Spring Rain Clothing provides free clothing ......

"Since you want to advertise, you have to do it in one step."

The expansion of LETV color TV has been partially completed,The market is still hot,Don't worry about selling。

It can speed up the speed of brand cultivation.Chunyu clothing also has a lot of fame in China, but it is still not enough.As for the advertising of sanitary napkins, it is estimated that it will only be possible in the past few years.When CCTV has money, it won't be able to deal with any amount of money.Zheng Qian was stunned when she heard Liu Chunlai's words, so she simply stopped talking.In case Liu Chunlai has more other ideas, it will be troublesome."

Let's go our separate ways, you go and contact the preparatory team of the Spring Festival Gala, and I will be in charge of the Xiangjiang side......"

After Zheng Qian came out, she directly ordered Yang Chunrong.Yang Chunrong smiled bitterly, and some regretted following Zheng Qian to Liu Chunlai's command.With such a boss, the future is uncertain."

There must be a reason why the boss dares to smash so much.Advertising is expensive, but it's essential, especially if it's not well-known. ”Zheng Qian can think about it.After all, internationally, these things are also common.It's just that few new product bosses will be as willing to invest as much as Liu Chunlai."

This thing, are those actresses in Xiangjiang willing to shoot commercials?"

Yang Chunrong couldn't help but be a little worried."

As long as you have enough money, why not shoot?

They usually use this, too!

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Xiangjiang is not a mainland, and women in the mainland find it difficult to talk about this......

Just like the tights used to show the curves of the body, but now, on the street, the young girl in the tights is not very much?

There are even some girls who show more and more......"""

That's going to be scolded!"

”Yang Chunrong looked embarrassed.Although it was beautiful, he felt that those girls were not serious at all.He originally thought that he would come along, but he was only in charge of the equipment.Who would have thought that now he is in charge of the sales of sanitary napkins."

What?

Is this really what Uncle Chunlai said?

”Liu Zhiqiang thought he had misheard.A wry smile appeared on Liu Long's face, but he nodded solemnly."

Okay then!

This can only be tried first. ”Liu Zhiqiang was a little weak."

Do you have any good suggestions?"

Liu Long shook his head.Don't have money to read novels?

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He didn't have Liu Zhiqiang, Liu Dabing and others with a lively head.Now that he is no longer in charge of the affairs of Rongcheng, he has no opinion.Anyway, Liu Chunlai will do whatever he wants.It's good to be obedient, no, I got married during the Chinese New Year, and I completely broke away from the identity of an old bachelor.Liu Chunlai asked them to start promoting sanitary napkins in the mountain city.As for the specific operation, Liu Chunlai did not say.Let's see if there is a sales talent here that satisfies him.No one is available, so you have to train people through various methods.Otherwise, he has to be the captain of the team for everything, which is not appropriate."

Manager Liu, I'm very sorry, we have this thing here, and not many people usually ask......"

"Manager Liu, I'm sorry, we only sell electrical appliances here, this is not related......

"Mr.

Liu, it's not that I don't want to sell it, I sell it to people who buy furniture, I'm afraid it will be considered a hooligan."

There are many young female customers in clothing stores, so it's better to ......

"Whether it's a department store or a small store, even if Liu Zhiqiang comes to the door in person, no one wants to do this."

In the end, the chief officer of the furniture city reminded Liu Zhiqiang.However, the owners of clothing stores are not willing to sell this.In desperation, Liu Zhiqiang made a decision - women's clothing and sanitary napkins were bundled and sold."

Zhiqiang, you're not kidding, are you?

We just make costumes!

What sanitary napkins to make?

”Lin Mei was very upset.In the past few years, I have made a lot of money by making clothing.She also knew how she had earned the money.has always worked honestly with Liu Zhiqiang.But in the face of Liu Zhiqiang's request now, he was suddenly embarrassed."

A set of women's five packs of sanitary napkins?

Brother Zhiqiang, this thing is not appropriate, is it?

”Luo Yifeng's face was even more ugly.