"Two, what is the reputation of Spring Rain clothing now?"
Liu Zhiqiang looked at the two people who were indignant and asked."
Needless to say?
In the whole market, how many people don't know about these brands of Chunyu?
”Luo Yifeng frowned, not knowing what Liu Zhiqiang's subtext was.The longer he dealt with Liu Zhiqiang, the easier it was for him to connect with Liu Chunlai.There are many things that Liu Chunlai can't speak, but Liu Zhiqiang can say it."
Yang Xiaole's Chunyu clothing trading company cooperates with other clothing stores, and the wholesale market is handed over to you, and they are not even involved in the market where you are located......
You only need to count the orders, receive and ship, and the money is in hand.At the same time, we have not refused to sell you other brands of clothing......"
Liu Zhiqiang said with a smile.Chunyu's domestic sales mainly rely on Yang Xiaole and Wu Erwa's clothing sales companies, which are directly connected with various clothing stores.Lin Mei and Luo Yifeng are responsible for wholesale to the surrounding markets.Throughout the southwestern provinces, the business scope of the three parties is highly overlapping."
yes, you can go from those clothing stores!"
Lin Mei is also not satisfied."
That's how it works."
Liu Zhiqiang said, "Unless we don't buy from us." ”The idea was come up with by Liu Zhiqiang.Although their clothing is men's, women's clothing is the mainstay.The customers are all young women.Also a potential user of sanitary napkins.Avant-garde girls who can accept new women's clothing that is getting tighter and tighter and more revealing are naturally no problem accepting the new thing of sanitary napkins.The owner of the clothing store was unwilling to sell this, so Liu Zhiqiang simply forced them to promote it."
What do you think?"
Although Luo Yifeng and Lin Mei are competitors and compete for customers with each other, when they encounter such a thing, the two naturally have to unify their voices."
What do you think?
Either give up on their product or accept it. ”Lin Mei sighed, "Yang Xiaole, they have far more channels than us, and they are also the ...... in the whole country" She didn't want to agree to Liu Zhiqiang's excessive conditions.Can you just give up?
The three major brands of Chunyu, Sequoia and Jiangnan have formed a ladder of prices, covering all high, medium and low-end users.The style is fashionable, the quality is good, and it is easier to get the favor of customers.Give up, lose at least hundreds of thousands a year.Who wants to?"
I'm afraid that Liu Zhiqiang caused this matter, otherwise, let's go find Liu Chunlai?"
Luo Yifeng didn't want to be appointed like this."
Useful for him?
If it weren't for Liu Chunlai's instructions, Liu Zhiqiang would have done this?
”Lin Mei shook her head, "What's more, now Liu Chunlai doesn't care about these things at all."
If we refuse, what do you think Liu Zhiqiang will do?
”"Another support agent?"
Luo Yifeng felt a sense of powerlessness.For the cooperation of others, the initiative is in the hands of the agent.Channels are the most important.But they don't have any initiative at all.From the very beginning, when Liu Chunlai cooperated with them, he supported Wu Erwa, Yang Xiaole and others, and continued to give all kinds of support.These channel providers, even if they want to put forward conditions, they can't do it.People are not bad channel providers at all.All of this was done by Liu Chunlai.This dog said!"
Fortunately, the price of a pack of 16 sanitary napkins is less than six cents, and more than seven cents on the market......
It's a big deal, let's make less. ”Lin Mei sighed."
He can't always watch us lose......
"If you really watch them lose, then if you don't do Chunyu clothing, there is no loss.""
Even if you don't lose money, there is no profit......"
Luo Yifeng's face was full of helplessness.Even with Lin Mei, it only accounts for less than half of the market channels here.The two joined forces to negotiate with Liu Chunlai, but they didn't have much advantage.Not to mention that Lin Mei is unwilling now."
They don't even have a poster, how do you start this!"
Lin Mei was also a little embarrassed.Since Liu Zhiqiang asked to bind clothing sales.They couldn't object, so they had to pile these sanitary napkins in the warehouse for the time being.Allocation to the next level of sellers?
If you do this, who will want to buy from them in the future?
A set of clothing can only earn a few dollars, even if the price increase is not very much, the profit of the terminal cannot be too high.The level of consumption is limited.For Chunyu clothing trading company, each store must be placed in a conspicuous position in the store, and do not make mandatory requirements.If you sell it, the cost has to be settled, and if you can't sell it, you naturally don't have to bear it by the clothing store owner.In this way, Suermei sanitary napkins quickly opened up the situation in Shancheng and Rongcheng.The sales are not much, and the output of a line in a day has to be sold for several days, which is much stronger than when Anerle first started."
Reduced production?
Says who?
”Liu Chun looked at Tian Li, his brows wrinkled together.Zheng Qian went to Xiangjiang to find someone to shoot the print advertisement and TV commercial for sanitary napkins, which had not yet been done.Tian Li said: "Shancheng and Rongcheng have both adopted the method of binding sales, and there is not much effect.Lin Mei and Luo Yifeng were forced by the Zhiqiang brothers to wear a set of women's clothes and two packs of sanitary napkins, and those sanitary napkins were not distributed to lower-level agents, but they were hoarded in the warehouse by themselves......
"Who made him do this?"
”Liu Chunlai frowned.If this thing continues, it will definitely give channel dealers ideas.There won't be anything on the surface, but after a long time?
Garment factories are now more and more numerous.There is no brand of clothing that cannot be replaced."
It's not just that, for the clothing stores that the agent supplies with the Chunyu clothing trading company, Liu Zhiqiang adopts a much gentler approach......
"Contact the shipping company, I'll go over there."
This dog said, a day of foolishness!
”Liu Chunlai almost vomited blood.Hong kong."
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Sister Zheng, what now?
The time is almost up!
These female celebrities either ask for too high a price, or they don't meet the boss's requirements......" assistant Huang Ying looked sad.She didn't expect that she would face such a lot of pressure as soon as she went to work.The monthly salary of 4,000 per month is already very high.But this work is really difficult to do."
Now the mainland is broadcasting "Shanghai Tang", the heroine Feng Chengcheng is played by Ms.
Zhao Yazhi, have you contacted her?"
Zheng Qian spread her fingers and grabbed her hair.Brain pain.The budget given by the owner was quite a bit.But she inquired, and generally this kind of advertisement is only about 200,000.Because she doesn't have the resources, the offer is often in the millions.Not to mention saving money, even the budget of 400,000 yuan given by Liu Chunlai is not enough."
Ms.
Zhao has to take care of the family, and many TV series have pushed ......," Huang Ying replied.contacted.Before she could express her intentions, the phone was hung up.At that time, the agent did it, and there was no contact information for the other party."
Okay, you rest first, I'll think about it later."
Zheng Qian really had a headache.The 200,000 annual salary given by Liu Chunlai is not easy to get.In order to facilitate her work, she took out 50,000 yuan from her salary and specially recruited an assistant.But there's no way to solve these problems.Some unknown little actresses want to shoot, and the asking price is low, but that does not meet Liu Chunlai's requirements.Liu Chunlai gave the copywriter and requirements, and even said some details.What is lacking now is an influential actress to shoot commercials."
Zhao Yazhi?
Something?
”Colt didn't expect Zheng Qian to call him late at night to be this, "Shoot an advertisement?"
What advertisement?
”After putting down the phone, Colt looked weird."
What's wrong?"
Alice, dressed in her pajamas, walked out yawning.Colt said the matter, and Alice's eyes widened, "Liu Chun is here to make sanitary napkins?"
”She hadn't heard of it.With the death of Liu Baye, they have less time to go back.There, after all, is not their home."
No problem, I'll help you get in touch......
Alice said with a smile, "I just met her a while ago." ”Early the next morning, Zheng Qian took her assistant to the place Alice said."
Sister Zheng, how are you?"
Huang Ying's eyes were full of caution and admiration."
I'm very sorry, my husband is very busy, and now he has to take care of the family......
Zhao Yazhi is only in her early thirties, but her temperament is very outstanding.Zheng Qian is a native of Xiangjiang, so she naturally knows her fame.From 1978 to the present, he has been rated as the best dream lover of Hong Kong men.Especially since she just remarried and is ready to have children."
That's the case, our advertisement, which is only a few seconds, can be ......completed soon," Zheng Qian said the purpose, "At present, women in the mainland rarely know the ...... sanitary napkins" This can be regarded as a public welfare undertaking for women's health.At least, Liu Chunlai fooled Zheng Qian like this."
Why do you have to look for me?""
Shanghai Tang" is a hit in the mainland, and the ratings are very high.The audience is very fond of Feng Chengcheng, a woman in the new era you play in the play......"
Zheng Qian was a little apprehensive.Since "Shanghai Tang" was broadcast in Xiangjiang, it has always received rave reviews.The salaries of the actors in the roles in it have naturally risen."
Mrs.
Huang, this is indeed a public welfare, only a few women in the mainland know about sanitary napkins, they usually use menstrual belts and coarse toilet paper, and even some poor places don't even use menstrual belts......"
Alice understands the situation in the mainland."
I'll look at the copy."
Zhao Yazhi nodded.Huang Ying didn't wait for instructions, and directly handed the copywriting in the bag to the other party.The copy was very detailed, Liu Chunlai dictated, and finally Zheng Qianjia wrote it with her own understanding.Copywriting requirements, dark background, the picture is on the right, the face of an elegant woman in her early 30s, her hair is perfectly tied behind her head, the soft light hits her handsome and flawless face, and then uses a slightly hoarse low voice: "There are always a few days every month, you have to take extra care of yourself." ”Then his eyes wandered out of the camera, his eyes were blurred, and the "Su Ermei" sanitary napkin appeared, "Su Ermei, make you comfortable and beautiful for those days!"
”"I took it!"
After reading it, Ms.
Zhao did not hesitate.Such a detailed copy, a simple advertisement, or it will take a while to shoot."
We can only give 200,000 advertising ......"