Liu Zhiqiang doesn't know.Even if he wanted to object, he knew it was useless.From the beginning, although Liu Chunlai allowed objections to be raised, he never adopted them.This is the so-called dish cooking that I learned from Liu Fuwang."
Zhiqiang, sometimes, you have to take a long-term view, you can't just see the investment in front of you, the more you invest now, and when you harvest in the future, you will naturally have more!
Not only Shancheng TV has to do this, but also provincial TV stations and other local TV stations!
If possible, Central Station, it's the most cost-effective way to do this......"
Liu Chunlai's face ached.Central station, is certainly impossible.Several of the earliest established TV stations have begun to mature in advertising operations, and they will not let him take advantage of the opportunity at all.Not to mention anything else, just Shanghai TV and Capital TV, the time period advertisement of a hit drama costs tens of thousands of yuan, and they will not agree to Liu Chunlai's packaging plan at all, and they are signed for five years at a time.Advertising costs are rising.More and more businesses are investing after seeing the results of their ads.The higher the ratings and the more viewers the TV station, the higher the advertising cost.What's more,At present, a large number of color TV production lines have been introduced in China,Government support is also very strong,Color TV ownership rate is rising,The number of TV viewers is also growing explosively......
Where does Liu Zhiqiang know this?
He doesn't have the experience of standing decades later and looking at decades of development like Liu Chunlai.In his opinion, this is waste.But what Liu Chunlai wants to do, no matter who opposes it, it is useless.Every time the result proves that Liu Chunlai is right, how can he oppose it?
Yamashiro TV.The news brought back by Yang Xiaoxiao has made the entire Taiwan leadership group attach great importance to it.All the leaders sat in the conference room within ten minutes, and they were excitedly studying the cooperation with Liu Chunlai.Similarly, there are leaders who do not believe it on their faces.A five-year contract!
Although 1.5 million is a very large amount of money, when there is basically not much advertising revenue in Taiwan, as leaders, it is natural to consider why Liu Chunlai signed the contract like this.Those merchants have always been unprofitable masters."
What exactly are some ads?
He wants to sign for five years?
”Director Wang Changjin didn't know Liu Chunlai, but he had heard about it.I heard that it was also because of some factories contracted by Liu Chunlai.The city was ready to make a big announcement, but then there was no movement."
Yes, now our TV station has less than 200,000 advertising dollars a year, and he only wants the in-film advertising of the TV series, and he will give 300,000 yuan a year, which is obviously a loss......"
Secretary Bao Zhijun's brows were twisted together.He was worried that Liu Chunlai was preparing to advertise some inferior products.If this happens, there will be a lot of scolding.Zhao Tong, director of the advertising department, did not agree with this statement: "Liu Chunlai has a lot of industries in his hands, and the Light Industry Bureau and the Textile Bureau hope that he will increase investment here, and even hoped that he can put the picture tube factory of color TV in the mountain city ......"
For these potential customers, especially those who are ready to take out money from their pockets to advertise, the advertising department naturally has no less research.State-owned units have a good reputation, and the products are familiar to consumers, so there is no need for advertising.There are a lot of things in private factories that are not suitable for advertising.Moreover, many factories are reluctant to advertise.After all, advertising doesn't always bring in revenue, and it costs a lot of money.One and a half million!
With this money, the advertising department can do even more."
At present, there is more and more supply of color TVs on the market, and the price of black and white TVs is also decreasing, and there are more and more families with TVs.Only with more engaging TV series will we have higher ratings......
After all, TV users can only receive our local stations, CCTV and provincial stations are all competitors......
With this 1.5 million, we can introduce more TV series......"
Zhao Tong said the benefits."
But what kind of advertising is he going to do?
It takes so long?
”Everyone's eyes looked at Yang Xiaoxiao.yes, what ad takes that long?
For a general advertisement, a week is already a very long time.Liu Chunlai also doesn't have too many products.Tv?
There is no need to advertise at all, and when it is produced, it is immediately bought by the customer.Supply can't keep up with demand.Hello everyone, our official account will find gold and coin red envelopes every day, as long as you pay attention to them, you can receive them.The last benefit at the end of the year, please seize the opportunity.Official account[]Clothing?
Until now, there has been no clothing advertisement on any TV station.Liu Chunlai's factory did not produce any daily necessities."
Don't know?
You don't even know what he advertises!
Could it be that during the five-year contract period, we have to broadcast any advertisements for him?
”Seeing that Yang Xiaoxiao didn't know what advertisement Liu Chunlai was going to advertise, Wang Changjin suddenly became angry.Zhao Tong didn't know how to help maintain it.In the end, it was decided to communicate with Liu Chunlai first to understand his thoughts, and then Taili would make a decision according to the situation."
Sanitary napkins?"
Zhao Tong jumped up.That kind of thing can be on TV commercials?
He never expected that Liu Chunlai was preparing to put this thing on TV commercials.Normally, even state-run department stores can't talk about this thing openly.Why do you know?
Someone in the family must have used it."
Yes, it's a sanitary napkin, which is gentler, healthier and safer than a tampon!"
Liu Chunlai's face was calm.Yang Xiaoxiao's face turned red.She didn't expect Liu Chunlai to use this thing to advertise on TV stations.Nationwide, there is no television station that advertises this kind of thing."
Captain Liu, isn't this appropriate?"
Yang Xiaoxiao knew the benefits of that thing.But the problem is, this thing can't be taken out at all.Liu Chunlai not only took out the most intimate items for women, but even advertised them on TV stations."
What's out of place?
We have put in ten production lines!
To contribute to the cause of women's health, the technology is to introduce the most advanced RB technology in the world, and all kinds of materials are imported......
"Liu Chunlai is a fool as soon as he comes up."
But there is no precedent for this!
Even print ads are scarce!
”Zhao Tong had a dark face, ashamed to talk about this thing.But he can't talk about it."
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No precedent?
If others don't do it, why can't they do it?
Director Zhao, after so many years of reform and opening up, your thinking is still so conservative!
Not domestically, not internationally?
Europe, America, Japan, South Korea and other developed countries, that's all this thing!
Why?
Because this thing is convenient, hygienic, and has great benefits for women's health......
And there is no need for women to worry about those days of the month......
"Liu Chunlai directly buttoned a hat to the other party - conservative.What does it mean to be conservative?
No problem before.But now is the era of reform and opening up.The state requires cadres to work by feeling the stones and take the lead in breaking the ideological shackles."
Does this have anything to do with reform?"
Zhao Tong didn't know how to refute."
Why not?
The country has already introduced four paper mills with sanitary napkin production lines, and if there is really no benefit, the state will use precious foreign exchange to introduce such a production line?
This is the development of the country's health undertakings!
Last year, a paper mill in the capital introduced a sanitary plug called OB from Germany in order to promote the development of women's health in China......
There is a large backlog of products......
Some time ago, an advertising agency in the capital took their advertisement, but it was just a print advertisement, and the picture was a young and beautiful woman swinging......
The advertising slogan is 'OB, bring me comfort and confidence'......"
Liu Chunlai didn't know it at first.When Yang Xiaole and others did market research before, they found this.The capital is also an important sales market for their products.Color TVs have not yet entered the capital's market, but clothing has also gained a lot of popularity in the capital.In particular, the so-called export to domestic sales."
This ......
They're a print ad!
We are the ...... of the TV station" Yang Xiaoxiao finally found a reason to refute."
What's wrong with the TV station?
The advertising strategy of ob sanitary hydrants is coordinated with print ads, radio ads, and PR advertisements published in newspapers!
The state did not oppose this because of this......
After all, it is a contribution to the cause of women's gay health!
The TV commercial didn't say you couldn't post it!
Moreover, we are not only preparing to board on Shancheng TV, but also provincial TV, Rongcheng TV, Shanghai TV, Capital TV, etc., ......"
Liu Chunlai said calmly.Actually, this is not the beginning yet.But this can put pressure on the side of Yamashiro TV.The competition between Rongcheng TV and this side may not be large, the distance is long, and most of them are the same as here, they all broadcast the programs of the central station and the provincial station.But if the provincial station publishes this advertisement, when it is broadcast, they will install other advertisements?
The key is to have something else."
But this ......"
Zhao Tong didn't expect it, but he really didn't know how to talk about it."
Director Zhao, in the past, people's minds were imprisoned, and many people thought that this thing was bad and didn't want to talk about it!
Even ashamed to say it, but because of the lack of hygiene, how much impact has it had on women's health?
As long as there are lesbians in the family, they should all know the dangers of unhygienic in those days......
Isn't reform and opening up to the unreasonable in the past and open up to the unrestrained in the past?
”Liu Chunlai was fooled again.Until Zhao Tong left, his head hadn't reacted.Yang Xiaoxiao is a woman, so she naturally knows this thing.Originally, there was a state-run department store, but she was too embarrassed to buy it, and no one around her used it.She didn't tell Liu Chunlai, Su Ermei, she used it.Yang Xiaole works for Liu Chunlai, and she can basically get whatever the clothing trading company has.After all, Yang Xiaole was the first to buy Liu Chunlai's clothes, and he enjoyed the right to a 50% discount for life.It's really convenient!
And it works.As long as each piece is dirty, just take it off and throw it away.You don't have to worry about interviewing everywhere in those days, you are too tired, and the tampon or toilet paper can no longer absorb moisture, which eventually leads to some embarrassment.Back in the station, the leaders of the station who were waiting for the news sat together again.But when I heard that Liu Chunlai spent 1.5 million yuan, mainly for the sanitary napkin, which everyone is ashamed to talk about and the hooligan thing to advertise, he immediately blew up.