"Leaders, radio stations can broadcast it, why can't our TV station?
If you don't do it because there is no precedent, then how can you respond to the call for reform from your superiors?
This is also a reform, not to mention, this is also to make our due contribution to the cause of women's health and hygiene in our country!
”In the face of the opposition of the vast majority of leaders, Zhao Tong is now trying his best to promote this cooperation.He doesn't care about women's health or anything.But this is the country's first TV advertisement for sanitary napkins, and at the same time there is an advertising fee of 1.5 million, and even Liu Chunlai said that if you think the price is low, you can talk about it."
The benefits are conceivable, for the better, we will be the first to broadcast, and the popularity will not be said in case it causes bad results?
Once it is broadcast on our TV station, it will definitely cause some scolding and even cause some unnecessary trouble. ”Secretary Bao Zhijun reminded Zhao Tong with a serious face.As the secretary of the TV station, he has no idea about this kind of advertisement on the TV station."
This is the biggest advertisement we can get so far.Liu Chunlai also made it clear that it's not just advertising on our station!
”The other leaders were stunned.Not just advertising on a local TV station like a mountain town?"
How much can he produce in a year?
Even if it is a pack for one dollar, it will cost millions of packs to sell at this price!
How much do you have to sell to make it back?
”It's not that Wang Changjin thinks about Liu Chun.Instead, we have to analyze whether this is reliable or not.Sanitary napkins are not a rare thing in mountain cities during this time.Who doesn't have a woman in their home?"
Director, that's not what we're thinking about.Liu Chunlai signed a five-year contract, not only for sanitary napkin advertising, he also proposed that there are some other products, of course, all of which are agreed to be broadcast by our station" "Or, let's wait and see?"
Aren't they going to advertise on other stations?
Let's see how things go first," someone proposed.No one wants to be a crab eater.Although we all know that we may get great benefits from eating it, we may also be poisoned."
If the provincial station broadcasts first, how many ratings do we have?"
Zhao Tong asked rhetorically.Suddenly no one spoke.Without ratings, there is nothing.Only by having more audiences can we open more columns and then develop.Regarding the advertising of sanitary napkins, the leaders of all TV stations are actually opposed.This thing, it's too much.Liu Chunlai doesn't care what the TV station does.Zheng Qian soon returned with advertising demos and print advertising designs."
Good!
Very good!
How do you say move her?
”Liu Chunlai was a little surprised.It was Zhao Yazhi who shot the advertisement!
The heroine in Shanghai Tang, and she is currently the hottest actress in Xiangjiang.It doesn't even need to stir up scandals and has always had a high reputation.Shanghai Tang has been introduced this year, and as soon as it was broadcast, countless viewers stayed in front of the TV in advance."
She only needs 200,000."
Zheng Qian didn't hide it, "It was Ms.
Alice who helped introduce it." ”In the same way, she did not erase Alice's credit.Liu Chunlai nodded, saying that he would give Zheng Qian a commission according to the previous agreement, and at the same time, he also felt that his advertising strategy needed to be changed."
First focus on promoting the market of Shanghai and the capital!""
Why?"
Liu Zhiqiang and Zheng Qian were both stunned.If you want to come out, you can change it!
At present, there is only one production line in full production, and it can only produce tens of thousands of packages and hundreds of thousands of pieces a month.How many markets are supplied at the same time?"
Yang Xiaole, when will they arrive?"
Liu Chunlai asked Liu Zhiqiang.said before that Zheng Qian was going to leave the mountain city, so he asked Liu Zhiqiang to call, and asked Yang Xiaole, who was in Shanghai, to call Huo Yuyong and others, who were in charge of the capital market, back, including Wu Erwa from Huadu.Liu Chunlai didn't plan to sell it city by city like An Le.Ten production lines."
Yang Xiaole can arrive tonight, Wu Erwa will be tomorrow afternoon" The next afternoon, Wu Erwa came back.Everybody's here.Even Bai Ziyan, Feng Yanqiu and the others came back with them.Bai Ziyan didn't care that the two were not married or anything, and on the grounds of reporting their foreign trade company to Liu Chunlai, he dragged Liu Chunlai to collect grain."
Anle's sanitary napkins have opened up the situation on the Huadu side, and they first sent salesmen over there to distribute leaflets" Wu Erwa has been staring at this matter.Originally, Liu Chunlai hoped to take advantage of the lack of Anle production line and quickly open up the situation to occupy the market after making an advertisement.As a result, An Le knew the situation and was unwilling to make a wedding dress for Liu Chunlai."
In Shanghai, Anle has become quite famous, and now its sales are rising.It is estimated that the previous squeeze will not last long, and Anle is currently seeking to introduce a production line. ”Yang Xiaole's report made Liu Chunlai feel that he was lifting a stone to shoot himself in the foot.wants to take advantage, but as a result of this year's New Year, it is estimated that Xu Lianjie will no longer look for people to borrow money to pay salaries."
What?
He's still borrowing money everywhere?
”Liu Chunlai was puzzled."
Borrow money to introduce the production line.He knew that we had bought a total of ten production lines, and if we didn't expand our production capacity quickly, once our products were launched on a large scale, we might eventually seize the market. ”Yang Xiaole looked at Liu Chunlai with a smile.I almost didn't say that Liu Chunlai was lifting a stone to shoot himself in the foot."
Leave him alone, even if he can raise money to buy a production line now, it will be two or three months before he can be productive."
Liu Chunlai is really not worried, "What we need to consider now is how to make customers think of Suermei as soon as they need sanitary napkins." ”Although they are all young, they also started from setting up stalls with Liu Chunlai.Liu Chunlai's marketing strategy has never disappointed."
At present, Shanghai TV and Capital TV are broadcasting Shanghai Tang" He told his plan, in fact, it is very simple, that is, to use the current hit TV series, plus the advertisement shot by the very popular heroine in the TV series, to beat the popularity first."
Brother Chunlai, aren't we like this, didn't we make wedding dresses for others?
We have a reputation, but we don't have many products to supply to the market!
”Yang Xiaole couldn't figure it out.If it were him, he wouldn't have done that.It is because of this idea that Anle did not invest more money and directly promoted it on a large scale.The brand is different?
That's not a problem, people can quickly occupy the gap in the market with a little publicity.It's all the same technology, the same raw materials, and the same production line.It's just the brand that's different.Maybe the price is a little different."
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That's not a problem!
The sanitary napkins on the market, the technology, etc., are similar.How do you get customers to choose?
You can only rely on popularity!
How does visibility come about?
First, advertise it and let everyone know about it.Everyone's favorite female celebrities use this thing, what do you think of consumer psychology?
”These people in front of me don't understand advertising at all.No one has studied the psychology of consumers either.But Captain Liu is different.Why do advertisements need celebrity endorsements?
The more competitive the era in the future, the more appealing the celebrity endorsement advertisement, the better the effect.In these years, there are not many people who are willing to spend a lot of money to invite well-known actresses to endorse advertisements like Captain Liu."
Second, there is a marketing program called hunger marketing.Just like many of our domestic products that cannot be produced, imported from abroad, expensive, and can't be bought, but why are you willing to buy them?
Including the current color TV," Liu Chunlai explained specifically what hunger marketing is.I hear the name every day, but I can't buy it.This will further arouse the curiosity of consumers.Even if I don't feel anything, I will buy it and see that the few people in front of me are the main marketing leaders under Liu Chunlai, and Liu Chunlai will never be stingy to explain them in more detail when he encounters an opportunity.Zheng Qian also looked at Liu Chunlai with wide and beautiful eyes.Is this something you can learn in seven years of high school?
Even she had never heard such a theory!
At least, this is definitely not a theory to be taught in mainland high schools.Otherwise, business on the mainland will not be easy."
There's no problem with the TV station in Shanghai, right?"
After Liu Chunlai explained, regardless of whether everyone had digested it or not, he directly asked Yang Xiaole if there was any problem with the TV station in Shanghai."
No problem, the price of the hit drama is about 20,000 to 30,000 yuan" "I'm asking about things like sanitary napkins on TV commercials." ”Liu Chunlai knew that the other party had misunderstood.Any TV station advertisement, this year is easy to get."
No problem, I went to ask with someone from Anle before.Anle's people heard the price, coupled with their lack of production capacity, and gave up," Yang Xiaole said.Sure enough, it is a metropolis.There is no concern at all from the side of Yamashiro TV."
Okay, find someone to copy a few copies of the demo of this advertising video, and contact Shanghai TV and Capital TV.It's best to sign a long-term advertising contract with them," Liu Chunlai knows, and the TV stations in Shanghai and the capital will basically not agree to such a plan.TV stations were established early, with a large audience, and a large market, so there will always be no shortage of products that need to be advertised."
Set up an advertising agency and talk to them about how long the agency contract can be signed."
Liu Chunlai instructed a few people.That's the benefit of being a boss.You just need to talk to it.As for how to achieve this, that is a question that the staff should consider.Yang Xiaole wanted to say something, but seeing Liu Chunlai glaring at him, he didn't say anything in the end."
Now, I need you to urge them to get the rest of the production line as soon as possible.The first batch of production lines to come, I will urge them to put into production as soon as possible!
”Liu Chunlai was directly decided.These things, he doesn't need to hear the voices of opposition.Just do what he does anyway.Even though sanitary napkins are his industry, he still put Yang Xiaole in charge and set up a new sales agency.Production and sales have been separated from the very beginning.